Studio100 Group

What Studio100 Group does

Studio100 Group is a privately held Belgian family entertainment company founded in 1996 by Gert Verhulst and Hans Bourlon, headquartered in Schelle, Belgium. The company operates a vertically integrated entertainment ecosystem spanning content creation, broadcasting, live entertainment, theme parks, and merchandise licensing. Its subsidiary structure comprises Studio 100 Benelux (TV production, theater, channels, merchandising), Studio 100 International/Munich (animated IP production and global distribution, including Maya the Bee, Heidi, Mia and me, and 100% Wolf), Plopsa (8 theme and water parks across Belgium, Netherlands, and Germany, including the integrated Plopsaland Resort), Flying Bark Productions (animation studio with hubs in Sydney, Los Angeles, and Madrid, serving clients including Netflix, Paramount, and Sony), and Dedsit (Belgian TV production).

The company monetizes through five primary streams: theme park admissions and resort accommodations (transaction fees), content production and licensing to global broadcasters and streaming platforms (licensing royalties), live entertainment ticket sales (40-45, 14-18, Daens, Red Star Line musicals), licensed merchandise via exclusive partner JBC and other licensees, and advertising on own television channels in Benelux. Proprietary technology assets include patented Moving Grandstand Technology used in immersive theatrical productions, Studio Isar Animation (a Munich-based production hub), and multi-format animation capabilities (2D, 3D, and hybrid CG).

Studio100 Group reported FY 2025 revenue of €330.1 million and employs 3,500+ people across its operations. Long-standing strategic partnerships anchor distribution: DPG Media (broadcasting since 1997), Ketnet (Flemish public broadcaster), Coca-Cola Europacific Partners (beverage), JBC (exclusive clothing partner for ~35 years), and Elvea (food). The company has accumulated 53.8M+ cumulative Plopsa park visitors, 6.5M+ live entertainment attendees, 350,000+ hours of original content, and 17+ international awards since founding.

Name

Studio100 Group

Legal name

STUDIO 100 NV

Website

https://studio100group.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Studio100 Group is a Belgian vertically integrated family entertainment company operating theme parks, animation studios, TV production, live entertainment, and character licensing globally, serving families with children and B2B clients including Netflix, Paramount, and Sony.

Ownership category

akta.pro rank

Product category

Family Entertainment

NAICS

Motion Picture and Video Production (512110), Broadcasting and Content Providers (516), Motion Picture and Sound Recording Industries (512), Other Performing Arts Companies (71119)

SIC

Services-Motion Picture & Video Tape Production (7812), Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro industry

PRIMARYMPABADAF

Public Broadcasting Production Units & Studios (In-house/Member)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Public/Nonprofit Broadcasting (PBS/NPR-style)

SECONDARYBPAFAHAD

Creator Content Production & Co-Creation Studios

Business & Public Services/Marketing, Advertising & PR Services/Influencer & Creator Marketing

SECONDARYMPADAIAL

Studio Tours & Visitor Experiences

Media, Entertainment & Sports/Film & Video Production/Distribution/Studios, Soundstages & Backlots

Keywords

• Children's animation production
• Family entertainment media
• Theme park operations
• Live entertainment musicals
• Character licensing merchandise

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Theme Parks and Resorts: Revenue from Plopsa theme parks across Belgium, Netherlands, and Germany including admission tickets, food and beverage, merchandise, and hotel accommodations at Plopsaland Resort
2. Content Production and Licensing: Production and global distribution of animated and live-action content including TV series, films, and merchandise licensing for characters like Maya the Bee, K3, Heidi
3. Live Entertainment and Theater: Large-scale musical productions (40-45, Red Star Line, Daens), Studio 100 Pop-Up Theater in Puurs, and live shows at theme parks
4. Merchandise and Consumer Products: Licensed merchandise including toys, clothing (exclusive JBC partnership), accessories, and school supplies featuring Studio 100 characters
5. Television Channels and Broadcasting: Own television channels in Benelux and international content distribution to broadcasters and streaming platforms

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

Studio 100 Group creates, produces, and distributes family entertainment through a vertically integrated ecosystem that includes proprietary animated series and films (Maya the Bee, Heidi, K3, 100% Wolf), seven Plopsa theme parks and water parks across Belgium, the Netherlands, and Germany, large-scale live theatrical musicals, own television channels in the Benelux, and licensed character merchandise. The group also sells B2B animation production services to global studios through Flying Bark Productions and licenses its content catalog to broadcasters and streaming platforms worldwide via Studio 100 International in Munich.

Product overview

Studio 100 Group is an international family entertainment company operating a multi-platform ecosystem of products. The portfolio includes Studio 100 Benelux (TV, film, theater productions, merchandising, and TV channels), Studio 100 International (animated IP production and distribution from Munich, including Maya the Bee, Heidi, Mia and me, 100% Wolf), Flying Bark Productions (award-winning animation studio in Sydney, LA, and Madrid), Plopsa (7 theme parks and water parks across Belgium, Netherlands, and Germany forming the Plopsaland Resort), and Dedsit (television production company). Supporting operations include Studio Isar Animation (production hub) and Studio 100 Film (distribution arm). The company also owns numerous IP franchises including K3, Samson, Vic the Viking, Blinky Bill, and produces large-scale musical theater productions. The ecosystem integrates content creation, distribution, live entertainment, and themed experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Plopsa Theme Parks and Water Parks

Quantifiable outcome

• 53.8+ million cumulative park visitors and 6.5+ million live entertainment attendees demonstrate massive audience reach
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Elvea (CBG Food)minorChannel Partner/ Reseller/ Distributor · 1 January 2018Food partnership since 2018 providing authentic tomato sauce and quality food products across Plopsa restaurants and Plopsaland Resort. Delivers pure taste, fun, and unforgettable moments for visitors.
• Coca-Cola Europacific PartnerscoreChannel Partner/ Reseller/ Distributor · 1 January 2005Beverage partner for Plopsa theme parks in Belgium since launch of Plopsaland Belgium. Provides refreshment beverages across all park locations, contributing to visitor experience and memorable family days out.
• DPG MediacoreStrategic or Co-development Partner · 1 January 1997Long-standing broadcasting and content partnership since 1997, beginning with Kabouter Plop production. Built on mutual trust, shared commitment to professionalism, and entrepreneurial spirit. Partnership continues as cornerstone of innovation and inspiration for both organizations.
• KetnetcoreStrategic or Co-development Partner · 1 January 1990Flemish public broadcaster partnership creating engaging children's content including Bumba, Nachtwacht, and Ghost Rockers. Ketnet Musical program identifies promising young talent for mainstream media careers.
• JBCcoreOEM/ Whitelabel/ Licensing Partner · 1 January 1989Exclusive clothing partner for nearly 35 years. Collaboration built on core values of respect, trust, commitment, and passion. Creates exclusive clothing lines inspired by Studio 100 characters including K3 and Maya the Bee.
• Eureka PharmaminorOthersPartnership bringing smiles and hope to children on their journey to recovery in healthcare settings. Reflects shared commitment to making meaningful difference in young patients' lives through moments of joy.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Merlin Entertainments: British operator of LEGOLAND, Madame Tussauds, and Alton Towers across Europe, North America, and Asia. Comparable as a multi-park European operator with diversified theme park estates analogous to Plopsa's 8-park footprint across three countries.
• Hasbro: American toy and entertainment company behind Transformers, My Little Pony, and Play-Doh; produces film/TV content and operates licensing programs. Comparable as an incumbent IP-and-merchandise platform with similar monetization across toys, content, and licensing.
• The Walt Disney Company: American diversified entertainment conglomerate spanning content (Disney, Pixar, Marvel), parks (Disneyland/Disney World), consumer products, and TV. Comparable as the archetype of vertically integrated family entertainment that Studio 100 mirrors at European/independent scale.
• Mattel: American toy and family entertainment company owning Barbie, Hot Wheels, and Fisher-Price. Comparable as a broader incumbent that pairs proprietary character IP with global merchandise licensing and content production across film/TV—a model Studio 100 operates at smaller scale.
• Banijay Group: European-based global independent content producer and distributor (MasterChef, Survivor, Big Brother). Comparable to Studio 100 International/Dedsit as an independent, multi-territory content production and distribution platform serving broadcasters worldwide.

Direct peers

• WildBrain: Canadian children's entertainment company owning Peanuts, Teletubbies, and Strawberry Shortcake; produces animation, manages consumer products, and operates global licensing. Closest pure-play peer to Studio 100 in independent children's IP ownership and multi-platform monetization.
• Aardman Animations: Independent British animation studio behind Wallace & Gromit, Shaun the Sheep, and Chicken Run. Comparable as a privately held, multi-award-winning animation house that licenses its IP globally and partners with major studios for distribution.
• Efteling: Largest Dutch theme park operator, family-owned, with fairy-tale themed attractions and on-site theater. Comparable as a privately held, family-focused European theme park destination that competes for similar Benelux visitor demand to Plopsaland.
• Illumination Entertainment: Animation studio (part of NBCUniversal) producing Despicable Me, Minions, and Sing. Comparable as a global animation production entity producing high-grossing family franchises with theatrical and licensing economics similar to Flying Bark's co-production model.

Regional players

• Compagnie des Alpes: French operator of leading ski resorts and theme parks (Parc Astérix, Walibi, Futuroscope) across France and neighboring markets. Comparable as a regional European theme park operator with IP-anchored parks (Parc Astérix) similar to Plopsa's character-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Studio100Group
• LinkedInlinkedin.com/company/studio100group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio100 Group