What The Malcolm Jenkins Foundation does

The Malcolm Jenkins Foundation is a 501(c)(3) nonprofit public charity founded in 2010 by NFL champion Malcolm Jenkins and headquartered in Piscataway, New Jersey. It delivers an interconnected portfolio of six branded youth-empowerment programs — Closing the Wealth Gap (financial literacy via the Money Vehicle curriculum), Get Ready Fest® (community wellness events), G.L.O.W. Greatness Lives In Words™ (storytelling and identity, co-developed with StoryCorps' Brightness in Black), Holiday Dinner Basket Surprise (seasonal family support), Power Pathway Academy™ (career pathways and internships), and Project R.E.W.A.R.D.S.® / Malcolm Jenkins Scholars (scholarships and gap funding). Programs are delivered directly through formal partnerships with school districts (e.g., Newark Public Schools, Camden City, Wissahickon Charter), universities (Ohio State, Cooper Medical School of Rowan University, College Track New Orleans), and national nonprofits across Pennsylvania, New Jersey, Ohio, and Louisiana. The foundation has cumulatively served 15K+ youth and supported 25K+ families, and has awarded $224K+ in scholarships. There is no proprietary technology product; the core "platform" is the program ecosystem itself, supported by event operations, storytelling content (Legacy Voices series), and partner-driven distribution.

The foundation generates revenue exclusively through charitable contributions from individuals, corporations, and foundations, with no products or services priced to market. Disclosed financial partners include Jordan Brand / Michael Jordan, the Hearthland Foundation, American Water Charitable Foundation, and the Philadelphia Fund Alliance. Go-to-market is community-led: partnerships with schools, universities, and community organizations drive enrollment, while Get Ready Fest and Holiday Dinner Basket Surprise serve as mass community touchpoints. Marketing runs through social channels (@TheMJFoundation), the Stories of Impact blog, email, the Legacy Voices video series, and event-based engagement. The organization has set a long-term operational target of empowering 1 million youth and young adults by 2040 and, in August 2025, launched an inaugural Advisory Council to support scaling.

Name

The Malcolm Jenkins Foundation

Legal name

The Malcolm Jenkins Foundation

Website

https://themalcolmjenkinsfoundation.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Malcolm Jenkins Foundation is a 501(c)(3) nonprofit founded in 2010 by NFL champion Malcolm Jenkins that delivers branded youth-empowerment programs — financial literacy, career pathways, scholarships, storytelling, and community wellness events — to underserved youth and families across Pennsylvania, New Jersey, Ohio, and Louisiana.

Ownership category

akta.pro rank

Product category

Youth Development Nonprofit Services

NAICS

Child and Youth Services (624110), Child and Youth Services (62411), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)

akta.pro secondary industries

Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN), Community Foundations (BPAGAKAB)

Keywords

• Youth empowerment programs
• Financial literacy education
• Career pathway training
• Scholarship programs
• Community wellness events

Headquarters

HQ city

Piscataway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit public charity, the foundation generates revenue through donations from individuals, corporations, and foundations. Donations fund programs in financial literacy, education, career pathways, and youth empowerment. The foundation also receives grants and sponsorships from corporate partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Malcolm Jenkins Foundation delivers a portfolio of free youth empowerment programs to youth, young adults, and families in underserved communities across Pennsylvania, New Jersey, Ohio, and Louisiana. Its core offerings include financial literacy education (Closing the Wealth Gap, powered by the Money Vehicle curriculum), career pathways and internships (Power Pathway Academy), scholarships and higher education support (Project R.E.W.A.R.D.S. and Malcolm Jenkins Scholars), a culturally responsive storytelling initiative (G.L.O.W. Greatness Lives In Words), and annual community wellness and family support events (Get Ready Fest and Holiday Dinner Basket Surprise).

Product overview

The Malcolm Jenkins Foundation is a nonprofit organization offering a portfolio of youth empowerment programs focused on financial literacy, education support, and career pathways. The core programs include: Closing the Wealth Gap (financial literacy using Money Vehicle curriculum), Get Ready Fest® (holistic wellness community events), G.L.O.W. Greatness Lives In Words™ (storytelling and identity program with StoryCorps), Holiday Dinner Basket Surprise (holiday family support), Power Pathway Academy™ (career development and internships), and Project R.E.W.A.R.D.S.® & Malcolm Jenkins Scholars (scholarship and education support). These programs work together as an ecosystem designed to meet youth where they are and move them toward economic security and generational wealth.

Differentiator

Problem solved

Functional benefit

Brands

• Get Ready Fest®: Holistic wellness community event providing health screenings, financial literacy resources, groceries, and school supplies to families.
• Power Pathway Academy™
• Project R.E.W.A.R.D.S.®
• G.L.O.W. Greatness Lives In Words™
• Closing The Wealth Gap
• Holiday Dinner Basket Surprise

Products and services

• Closing the Wealth Gap

Quantifiable outcome

• 16+ years of continuous operation serving youth
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship and core.

• PHILLIPS Auction HouseflagshipGTM or Marketing Partner · 1 January 2025Groundbreaking collaboration for a benefit auction celebrating the foundation's 15th anniversary, lighting the intersection of art, culture, and community impact.
• StoryCorps' Brightness in BlackcoreStrategic or Co-development Partner · 14 September 2024Partnership to collect and amplify stories revealing the nuance, complexity, and richness of the Black experience. The G.L.O.W. program is developed in partnership with StoryCorps' Brightness in Black initiative, empowering middle school students through storytelling, art-making, and critical reflection.
• Money Vehicle LLCcoreStrategic or Co-development Partner · 1 January 2024Partnership to deliver Closing the Wealth Gap financial literacy curriculum. The nationally recognized Money Vehicle curriculum powers the foundation's financial literacy programming in schools across multiple states.
• Cooper Medical School of Rowan UniversitycoreStrategic or Co-development Partner · 1 January 2024Partnership through CMSRU's JUMP High (Junior Urban Medical Pioneers) program to bring Closing the Wealth Gap financial literacy to high school students and their parents in Camden, NJ.
• Camden City School DistrictcoreStrategic or Co-development Partner · 1 January 2024Partnership to launch Closing the Wealth Gap financial literacy program for the 2024-2025 academic school year, empowering Camden high school students with essential financial knowledge.
• College Track New OrleanscoreStrategic or Co-development Partner · 1 January 2022Partnership serving more than 450 students at Launch to College and Career events. The foundation has partnered with College Track to provide scholarships and support for students.
• Newark Public SchoolscoreStrategic or Co-development Partner · 1 January 2021Partnership to launch financial literacy program in Newark schools, bringing programming to students to build essential financial knowledge and skills.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chris Paul Family Foundation: NBA player-led foundation focused on education, youth empowerment, and community support — a close peer in athlete-founder structure and youth development programming.
• Stephen Curry's Eat. Learn. Play. Foundation: Athlete-led nonprofit addressing childhood hunger, education, and safe play spaces for youth. Comparable athlete-founder brand model and emphasis on underserved youth programming.
• Magic Johnson Foundation: Founded by NBA legend Earvin 'Magic' Johnson, this foundation empowers underserved communities through education, health, and economic development — overlapping heavily in youth empowerment, education, and minority wealth-building missions.
• College Track: National college-access nonprofit serving first-generation students from underserved communities through academic enrichment, mentoring, and scholarships — overlaps closely with TMJF's Project R.E.W.A.R.D.S. and Power Pathway Academy programs (TMJF is also a College Track partner).
• Dwyane Wade Foundation: Athlete-founded foundation supporting community-based programs for underserved families and youth, including education and life-skills components similar to TMJF's ecosystem approach.
• LeBron James Family Foundation: Athlete-led foundation focused on education access and youth empowerment through scholarships, school programs, and wraparound services for underserved youth — directly comparable in mission, target population, and athlete-founder model.

Broad incumbents

• Boys & Girls Clubs of America: Large, established youth development nonprofit serving millions of young people nationwide through after-school programming, mentoring, and academic support — a broader incumbent in the same youth services space.
• National Urban League: Large civil rights and urban advocacy organization running youth education, workforce, and economic empowerment programs — operates at significantly broader scale across similar mission pillars.
• United Negro College Fund (UNCF): Major national scholarship and education-advocacy nonprofit supporting minority students and HBCUs — comparable in scholarship disbursement and education access focus but at much greater scale.

Emerging players

• Bottom Line: Nonprofit providing college access and persistence support for first-generation students from low-income backgrounds — narrower in scope than TMJF but directly comparable on the college-readiness and first-gen student focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/themjfoundation
• Facebookfacebook.com/TheMalcolmJenkinsFoundation
• LinkedInlinkedin.com/company/the-mj-foundation
• Instagraminstagram.com/themjfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Malcolm Jenkins Foundation