Mecca Coffee
- Company typePrivate
- Founded2005
- HeadquartersAlexandria, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Mecca Coffee firmographics
Firmographics- Name
- Mecca Coffee
- Legal name
- Mecca Coffee Pty Ltd
- Website
- https://mecca.coffee
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Mecca Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Mecca Coffee is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Mecca Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Coffee Bean Sales: Direct sales of specialty coffee beans including blends (House, Moonwalker, Moka), single origin Producer Series, and decaf options. Sold in various weights (100g, 150g, 250g, 500g, 1kg) as whole beans or ground to specification. Core revenue driver.
- Coffee Subscriptions: Recurring subscription model delivering coffee on regular schedule. Options include blend subscriptions (House, Moonwalker, Moka), Single Origin Producer Series subscription, and Drip Bags subscription. Customers can customize frequency, quantity, pause or cancel anytime.
- Wholesale Coffee Supply: B2B coffee supply to cafes, restaurants, and hospitality businesses. Targets venues seeking specialty coffee offerings.
- Brewing Equipment & Merchandise: Sales of coffee machines (Breville, La Marzocco Home), brewing gear (Timemore, Kalita, Aeropress), and accessories. Includes bundles combining equipment with coffee products.
- Ready-to-Brew Products: Single-serving drip bags (10-pack) containing nitrogen-flushed ground coffee for on-the-go brewing. Rip, Drip, Sip format.
- Ready-to-Drink Collaboration: Sonic Brew nitro cold brew (4-pack) developed with Audio-Technica. Limited edition product available in-cafe and online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee Blends - House, Moka, Moonwalker |
| Unit Pricing | Pay-as-you-go | Single Origin Producer Series |
| Unit Pricing | Pay-as-you-go | Decaf Rainbow Colombia |
| Subscription | Monthly | Coffee Subscriptions |
| Unit Pricing | Pay-as-you-go | Drip Bags |
| Unit Pricing | Pay-as-you-go | Brewing Equipment |
| Unit Pricing | Pay-as-you-go | Bundles |
| Other | Pay-as-you-go | Shipping |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Mecca Coffee product offering
Product offeringCore offering
Mecca Coffee is a specialty coffee roaster and café operator that sources green coffee from producers in 9+ countries, roasts it on a Probat roaster using an omni-roast methodology, and sells the resulting beans through its own e-commerce store, three Sydney cafés, a subscription programme, and a B2B wholesale channel. The product range includes signature blends (House, Moonwalker, Moka Premium), a rotating single-origin Producer Series, a sugarcane ethyl-acetate decaf (Decaf Rainbow), ready-to-brew drip bags, brewing equipment, and the Sonic Brew nitro cold brew.
Product overview
Mecca Coffee is a specialty coffee roaster and retailer operating a direct-to-consumer e-commerce platform built on Shopify, with three physical cafe locations in Sydney (Alexandria, Paddington, and Darlinghurst opening 2026). The core product offering centres on specialty coffee beans split into two main lines: (1) Signature Blends — the 'Big Three' comprising House Blend, Moonwalker Blend, and Moka Premium Blend — plus Decaf Rainbow; and (2) the Producer Series (single-origin/single-lot coffees) with 4-6 rotating producer lots sourced from Brazil, Colombia, Ethiopia, Honduras, Mexico, Rwanda, Kenya, Papua New Guinea, Peru, Guatemala, and Burundi. Complementary offerings include drip bags (ready-to-brew single-serve format), coffee subscriptions (blend, producer series, decaf, and drip bag plans), sample packs (Producer Series and Best Sellers), gear bundles, and individual brewing equipment. A notable cross-brand collaboration produced Sonic Brew (nitrogen-infused cold brew with Audio-Technica). Mecca also retails espresso machines (Breville, La Marzocco Home), pour-over drippers (Timemore, Kalita), batch brewers (Moccamaster, Breville Luxe), and manual brewers (Aeropress, French press), alongside the company's own roasted beans.
Differentiator
Problem solved
Functional benefit
Brands
- Producer Series: Single origin coffee collection featuring beans from specific farms and producers worldwide
- House Blend
- Moka Premium Blend
- Moonwalker Blend
- Decaf Rainbow
Products and services
- House Blend
- Moonwalker Blend
- Moka Premium Blend
- Decaf Rainbow Colombia
- Producer Series Single Origin Collection
- Coffee Subscriptions
- Drip Bags (10 Pack)
- Sonic Brew (Audio-Technica x Mecca Coffee)
- Wholesale Coffee Supply
- Espresso Machines (Breville & La Marzocco Home)
- Coffee Cafe Locations (Alexandria, Paddington, Foley Street Darlinghurst)
Quantifiable outcome
- 10+ year average producer relationships
- +2 more outcomes
Companies that use Mecca Coffee
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles6 records
Mecca Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mecca Coffee partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Audio-TechnicaflagshipCollaboration to develop Sonic Brew, a nitrogen-infused cold brew coffee. Two-year product development. First entry into ready-to-drink category. Product available at Mecca cafes and online as 4-pack. Australian artist Jeremy Lord created can design featuring manga-inspired character.
- ACE Hotel SydneycorePartnered to develop in-room coffee solution using Mecca drip bags. ACE Hotel approached Mecca with challenge to provide specialty coffee experience for hotel guests.
- Alberto's LoungecoreCollaboration to create Moka Premium Blend. Brings together expertise of two Sydney coffee enthusiasts. Blend features beans from Ethiopia and Brazil producers.
- Melbourne Coffee MerchantscoreCoffee export partner facilitating sourcing of exceptional Rwandan producer lots like Philippe Sinayobye. Enables traceable single-farm coffees from Rwanda.
- Azahar CoffeecoreExport partners enabling sourcing from Mexican producers including Pedro Zaragoza. Work with agronomists to improve farm practices and cup quality.
- CaravelacoreExport partners working with Mexican producer Roman Cruz. Provided agronomist support to improve farm health, drying and sorting practices for improved cup quality and longevity.
- FAF Coffee (Felipe Croce)coreBrazilian coffee partner. Hosted Mecca team in 2008, relationship spanning 14+ years. Source for exceptional Brazilian producer lots including João Hamilton and Luciano Vicente.
- Jeremy LordminorAustralian artist who created Sonic Brew can design. Manga-inspired artwork featuring character with guitar, vertical dots symbolizing sonic waves echoing Audio-Technica's Japanese heritage.
Scale indicators5 records
Recent moves8 records
Mecca Coffee competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mecca Coffee social profiles
Digital presenceMecca Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mecca Coffee leadership team
Management profileNumber of profiles
Profiles4 records
Mecca Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mecca Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mecca Coffee
What does Mecca Coffee do?
Mecca Coffee is a specialty coffee roaster and café operator that sources green coffee from producers in 9+ countries, roasts it on a Probat roaster using an omni-roast methodology, and sells the resulting beans through its own e-commerce store, three Sydney cafés, a subscription programme, and a B2B wholesale channel. The product range includes signature blends (House, Moonwalker, Moka Premium), a rotating single-origin Producer Series, a sugarcane ethyl-acetate decaf (Decaf Rainbow), ready-to-brew drip bags, brewing equipment, and the Sonic Brew nitro cold brew.
Is Mecca Coffee a public or private company?
Mecca Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mecca Coffee founded?
Mecca Coffee was founded in 2005. It employs 1 to 10 people.
Where is Mecca Coffee based?
Mecca Coffee is headquartered in Alexandria, Australia, in the Oceania region.
How does Mecca Coffee make money?
Six revenue lines are on record. Coffee Bean Sales are the primary driver. The others are coffee Subscriptions, wholesale Coffee Supply, brewing Equipment & Merchandise, ready-to-Brew Products and ready-to-Drink Collaboration.
Does Mecca Coffee have an API?
No public API is recorded for Mecca Coffee.
What industry is Mecca Coffee in?
Mecca Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 31192 and its SIC code is 2080.