Zilte Zaken V.O.F.

What Zilte Zaken V.O.F. does

Zilte Zaken V.O.F. is a Texel-based creative and media agency operating under a Dutch V.O.F. partnership structure from Den Burg, with a regional presence in Den Helder. The company delivers an integrated set of communication services to Texel and North Holland coast businesses, principally in tourism, hospitality, agriculture, retail and local government. Its core offering combines classic creative services (brand identity, logo and packaging design, web development, social media management, custom publishing) with a portfolio of owned media assets including the trilingual TXNU Magazine (260,000 annual circulation, four issues per year), KustNU Magazine (175-200,000 circulation across Den Helder-Egmond aan Zee), De Koog Magazine, Zilt & Zakelijk, and Echt Texels Product, plus associated cycling maps and an in-house book series of 11 titles.

Underpinning these editorial assets is a small but interconnected technology stack: CMS-driven websites for each magazine/region (TexelNU.nl, KustNU.nl, DeKoogTexel.nl), mobile apps (TXFinder, Kustfinder), a self-service Folderwebshop for ordering distribution materials, and the TexelCadeau gift voucher platform with QR-code redemption tracking and Mollie Payments processing. The TexelCadeau platform (€75 one-time setup plus €120/year subscription, no transaction commission) introduces a marketplace component to what was historically a service agency.

The business model is a mix of recurring subscriptions (social media management at €500-€800/month, folder distribution at €400-€900/year, TexelCadeau platform), multi-year magazine and bike-map advertising contracts, project-based creative services, and gift voucher transaction volume. Distribution is both physical — a weekly field team covering 65-85 Texel locations with extension into 100 Kop van Noord-Holland points and TESO ferry boat distribution — and digital through the website platform network. Customer concentration skews to Texel tourism SMBs with notable enterprise accounts including Gemeente Texel, De Krim (Holiday Park), TESO (Ferry Company), Hotelgroep Texel, and Marinemuseum Den Helder. The company has 1-10 employees supplemented by an established freelance creative bench, is privately held with no disclosed funding, and operates since 2008.

Name

Zilte Zaken V.O.F.

Legal name

Zilte Zaken V.O.F.

Website

https://ziltezaken.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Zilte Zaken is a Texel-based creative agency and media operator that delivers branding, web, social media, and publishing services to Texel and North Holland coast businesses through a portfolio of regional magazines, folder distribution, and the TexelCadeau gift voucher platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Burg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Social Media Management: Monthly subscription services for managing social media accounts including content creation, posting, photography, and sponsored content.
2. Magazine Publishing: Publishing magazines (TXNU, KustNU, De Koog, Zilt & Zakelijk, Echt Texels Product) with advertising revenue from local businesses.
3. Folder Distribution Service: Weekly delivery of flyers and promotional materials to 65-85 locations across Texel. Annual subscription model with tiered pricing.
4. TexelCadeau Platform: Gift voucher platform charging €75 setup fee and €120/year with no commission on transactions. Revenue from subscription fees.
5. Creative Services: Design, branding, website development, copywriting, photography services for local Texel businesses.
6. Print Advertising: Advertising space in magazines and bike maps distributed across Texel and North Holland coast.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Zilte Zaken is a Texel-based creative communication bureau that delivers branding, design, packaging, website development, and social media management services to local tourism, hospitality, and SMB clients. Beyond agency services, it operates an owned portfolio of regional magazines (TXNU, KustNU, De Koog, Zilt & Zakelijk, Echt Texels Product) and cycling maps, a weekly folder distribution network across 65–85 Texel locations, and the TexelCadeau.nl gift voucher platform. Its integrated offering connects creative production with owned-media distribution to reach tourists and regional audiences on Texel and the North Holland coast.

Product overview

Zilte Zaken is a Texel-based communication and creative bureau operating as a multi-platform media company. Its offering spans four interconnected areas: (1) creative and design services covering brand identity, logos, packaging, and visual communication; (2) a portfolio of magazine and print products including TXNU Magazine (trilingual tourism, 260K annual circulation), KustNU Magazine (200K), De Koog Magazine (30K), Zilt & Zakelijk (entrepreneurs' magazine, 2,500), Echt Texels Product Magazine (40K), and the TXNU Fietskaart cycling map (150K); (3) digital platforms TexelNU (magazine + website + app + social media), KustNU, and De Koog Platform; and (4) operational services including Social Media Abonnementen subscriptions (TOP/SUPER tiers), TXNU Folderverspreiding distribution (3 pricing tiers by volume), Texelcadeau.nl gift card platform (Mollie-powered, €75 setup + €120/year), a Folderwebshop for self-service ordering, custom publishing/uitgeverij services, and Inspiratie (business inspiration sessions). The company also manages distribution logistics across 65-85 locations on Texel and publishes its own book series of 11 titles.

Differentiator

Problem solved

Functional benefit

Brands

• TexelNU: Tourist on- and offline platform with magazine, website, app, video, social media and print content featuring stories about the island and Texel residents.
• KustNU
• De Koog Magazine
• Zilt & Zakelijk
• Echt Texels Product
• Texelcadeau.nl

Quantifiable outcome

• 85% of gift voucher customers spend on average 4x the voucher value
• +2 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• WebjongenscoreTechnology or IntegrationWeb development partners located on Texel island. Shared office space with Zilte Zaken, enabling close collaboration on website projects. Partner for the TexelCadeau platform development.
• TESOcoreChannel Partner/ Reseller/ DistributorTexel ferry company. Zilte Zaken distributes TXNU magazines on TESO boats and developed various projects including Theo Hoogerheide book and 'Een Eeuw Eigen'. Pieter supplies TESO boat with folders.
• Ondernemersvereniging De KoogcoreStrategic or Co-development PartnerBusiness association for De Koog. Zilte Zaken creates magazine, bike map, website and app for the association on behalf of the tourist destination.
• Stefan KroftminorOthersPhotographer who has worked on multiple Zilte Zaken projects including Texeler black-and-white photography.
• Rosalin DeenminorOthersPhotographer who contributed to Catharinahoeve Magazine project.
• Joop RommetsminorOthersExperienced copywriter who often handles final editing and contributed to 'De 66 van Texel' book project and LOMT magazine.
• Harry GerritsmaminorOthersLong-time copywriter who handles final editing for Zilte Zaken projects.
• Louise van der SluisminorOthersCopywriter who translates messages into various materials from folders to websites.
• TessaminorOthersCopywriter producing clear, engaging texts with target audience in mind.
• HeidiminorOthersCommunications specialist with attention to detail in form and content.

Scale indicators16 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wonderbox: Experience and gift voucher platform operating across the Netherlands and Europe with thousands of merchant partners. Texelcadeau is a local equivalent of this model — vouchers redeemable at tourism and hospitality businesses — though Wonderbox operates at national scale.
• VVV Cadeaubon: National gift voucher program operated through the VVV network. Texelcadeau is a regional voucher platform for Texel entrepreneurs while VVV Cadeaubon is the national analog. Both sell tourism gift vouchers with QR-redemption mechanics, charging per-merchant subscription fees.
• Cadeaukaart.nl (Cadobon / De Nederlandse Cadeaukaart): Major Dutch gift voucher / gift card platform accepting many brands and merchants. Texelcadeau operates a regional voucher program on similar mechanics — QR codes, per-merchant subscription, zero or low commission on transactions — competing for the same advertiser and SMB merchant wallet.

Broad incumbents

• DPDK Digital Agency: Mid-sized Dutch digital creative and technology agency serving enterprise clients with branding, web, and marketing services. They compete in the same Dutch creative services space as Zilte Zaken's 'Creatie' offering, though at larger scale and focused on national brands.
• NBTC Holland Marketing: The national Dutch tourism board responsible for promoting Holland internationally. They commission campaigns, content, and platforms that overlap with Zilte Zaken's creative services and tourism publishing — operating at national rather than regional scale.
• Talpa Netwerk Regionale Media: Owner of regional Dutch newspapers and local media outlets across North Holland and other provinces. Like Zilte Zaken they monetize regional audiences through advertising, though Talpa operates from a national broadcast-and-print platform. Adjacent competition for local advertiser budgets.
• ANWB Media: The ANWB is a Dutch membership organization with substantial media, publishing, and tourism operations including campgrounds and magazines. Zilte Zaken's TXNU magazine and De Krim Holiday Park work overlap thematically with ANWB's tourism content and advertising business, though ANWB operates nationally at vastly larger scale.

Regional players

• VVV Texel: The official tourist information office for Texel. Both organizations serve Texel tourists and tourism SMBs with information, marketing, and voucher products — direct overlap with Zilte Zaken's tourism-media and gift voucher businesses. VVV is a non-profit, while Zilte Zaken is commercial, making them complementary channel partners and partial competitors.
• Visit Den Helder / Regio Kop van NH: Regional tourism marketing organization covering the Kop van Noord-Holland including Den Helder. Zilte Zaken already serves this area through KustNU magazine and Bart's Den Helder operations, making them a regional channel partner and partial competitor for tourism marketing budgets.
• RTV Texel: Local broadcast and digital news outlet serving Texel island. Like Zilte Zaken they produce local content, news, and advertising-supported media for the island's residents and visitors — partial direct competition for advertiser attention and local audience reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ziltezaken
• Instagraminstagram.com/txlnu
• LinkedInlinkedin.com/company/zilte-zaken

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zilte Zaken V.O.F.