What Casa Capri Recovery does

Casa Capri Recovery is a privately held, women-only addiction treatment center founded in 2011 by Melissa Holmes Goodmon in Newport Beach, Orange County, California. The company operates a single integrated campus comprising four residential houses on the same block — one medically supervised detox house and three residential treatment houses — plus virtual outpatient and virtual eating-disorder therapy programs. Its core products span medically supervised detox, residential treatment (typically 30–60 day programs), dual-diagnosis treatment for co-occurring mental health conditions, eating disorder treatment, a family program, and an alumni/community program with weekly 12-step meetings.

The clinical model is built around the proprietary "8 Ways of Well Being for Recovery" framework (Nature, Spirituality, Recreation, Relaxation, Nutrition, Exercise, Relationships, Service) and evidence-based modalities including CBT, DBT, EMDR, IFS, attachment theory, experiential therapy, and 12-step integration. All clinical and admissions staff are female, with credentials spanning D.O., PsyD, LMFT, R.D., CADC, LAADC, and RADT. The company is licensed by the California Department of Health Care Services (DHCS License#300326BP) and accredited by The Joint Commission, and is an in-network provider with Anthem Blue Cross, MHN, Aetna, The Holman Group, Halcyon, and TRICARE.

Revenue is generated primarily through residential treatment reimbursed by private PPO insurance and TRICARE, supplemented by private pay and virtual outpatient services. The go-to-market is sales-led, centered on a 24/7 admissions call center and an online insurance verification portal, with demand generation through educational content, social media, alumni referrals, and direct outreach. Leadership is operationally integrated with Northbound Treatment Network, sharing CEO, COO, CFO, and CMO across both organizations to access back-office scale and cross-referral capacity. Casa Capri discloses no financial metrics and has no disclosed funding rounds, suggesting the business is funded through operating cash flow and owner capital.

Name

Casa Capri Recovery

Legal name

Casa Capri Recovery

Website

https://casacaprirecovery.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Capri Recovery is a privately held, women-only addiction treatment center in Newport Beach, California, operating residential detox, inpatient, dual-diagnosis, and eating-disorder programs, plus virtual outpatient services, reimbursed primarily through PPO insurance and TRICARE.

Ownership category

akta.pro rank

Product category

Behavioral Health and Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Addiction treatment services
• Women's residential rehab
• Dual diagnosis treatment
• Outpatient recovery programs
• Eating disorder treatment

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential Addiction Treatment: Inpatient residential treatment programs for women suffering from substance abuse and co-occurring disorders. Revenue generated through insurance reimbursement and direct payment. Programs include detox, residential treatment, and aftercare support.
2. Insurance Reimbursement: Accepts most private PPO insurance plans including Anthem Blue Cross, MHN, Aetna, The Holman Group, Halcyon, and TRICARE. Revenue collected through insurance claims and reimbursement.
3. Virtual/Outpatient Services: Virtual outpatient rehab and virtual eating disorder therapy programs providing ongoing support and treatment continuation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Casa Capri Recovery is a women-only residential addiction and behavioral health treatment center that delivers medically supervised detox, inpatient residential treatment, dual diagnosis care, eating disorder treatment, and virtual outpatient services. Programs are delivered at four residential houses in Newport Beach, California, and virtually, and incorporate evidence-based therapies (CBT, DBT, EMDR), psychiatric care, medication-assisted treatment, family therapy, and an alumni support program structured around the proprietary "8 Ways of Well Being for Recovery" framework. Revenue is collected primarily through private PPO insurance reimbursement (Anthem Blue Cross, MHN, Aetna, The Holman Group, Halcyon, TRICARE) and direct private pay.

Product overview

Casa Capri Recovery is a women-only addiction treatment center offering a comprehensive suite of interconnected programs. The core offerings include a Detox Program for medically supervised withdrawal, Residential Treatment for inpatient care, and Virtual Outpatient Rehab for remote support. They provide specialized Dual Diagnosis Treatment for co-occurring mental health conditions and Eating Disorder Treatment. The programs are complemented by a Family Program for relational healing and an Alumni & Community Program for ongoing support. All programs incorporate evidence-based therapies including CBT, DBT, EMDR, psychiatry and medication management, experiential therapy, nutritional counseling, fitness, and breathwork/body movement. The treatment approach follows a '8 Ways of Well Being for Recovery' philosophy addressing nature, spirituality, recreation, relaxation, nutrition, exercise, relationships, and service.

Differentiator

Problem solved

Functional benefit

Products and services

• Detox Program
• Residential Treatment Program
• Virtual Outpatient Rehab
• Virtual Eating Disorder Therapy
• Dual Diagnosis Treatment
• Eating Disorder Treatment
• Family Program
• Alumni & Community Program

Quantifiable outcome

• Multiple testimonials reporting long-term sobriety (5+ years)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Anthem Blue CrosscoreOthersCasa Capri Recovery is an approved Anthem Blue Cross provider for addiction treatment services, allowing clients with Anthem coverage to access treatment.
• MHNcoreOthersApproved MHN provider for behavioral health and addiction treatment coverage.
• AetnacoreOthersApproved Aetna provider for addiction treatment services.
• The Holman GroupcoreOthersApproved provider for The Holman Group insurance plans covering addiction treatment.
• Halcyon BehavioralcoreOthersApproved Halcyon Behavioral provider for behavioral health and substance abuse treatment services.
• TRICAREcoreOthersCasa Capri Recovery is an approved TRICARE provider for addiction treatment services, serving military personnel and their families.
• Northbound Treatment NetworkcoreStrategic or Co-development PartnerCasa Capri is part of the Northbound Treatment Network, a leading behavioral health provider in California. Leadership (CEO Paul Alexander, COO Jillian McCarney, CFO Erick Rocca, CMO Alexa Pelech) serve across both organizations, sharing operational expertise and clinical development resources.
• California Department of Health Care Services (DHCS)coreOthersLicensed by the State of California through DHCS for substance abuse recovery treatment facilities. License#300326BP | Certification#300326EP
• The Joint CommissionmajorOthersAccredited by The Joint Commission, the standard of excellence in quality programs for behavioral health care settings.
• American Society of Addiction Medicine (ASAM)minorOthersASAM member representing professional society for addiction medicine.
• National Association of Addiction Treatment Providers (NAATP)minorOthersNAATP member representing addiction treatment providers.
• California Consortium of Addiction Programs and Professionals (CCAPP)minorOthersCCAPP member representing California addiction programs and professionals.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Caron Treatment Centers: Long-tenured nonprofit addiction treatment system offering residential programming including dedicated women's services and eating disorder treatment. Comparable on clinical modalities, residential SUD, dual diagnosis, and PPO insurance reimbursement.
• Mountainside Treatment Center: Established East Coast residential addiction treatment operator with comprehensive SUD, dual diagnosis, and gender-specific programming. Comparable on residential SUD model and evidence-based modalities, though broader geography and gender-inclusive rather than women-only.
• Betty Ford Center (Hazelden Betty Ford): Iconic, nationally recognized addiction treatment provider offering residential and outpatient SUD programming for women (and men). Comparable in clinical modality and payor mix, but operates at much larger scale and brand reach, and does not specialize exclusively in women's-only care.

Others

• Anthem Blue Cross (Elevance Health): Dominant California commercial payor and in-network partner for Casa Capri. Not a direct treatment competitor, but a critical ecosystem participant whose network decisions, reimbursement rates, and utilization management policies materially shape Casa Capri's revenue and patient flow.

Direct peers

• Promises Treatment Centers: Long-established California luxury residential addiction and mental health treatment provider with dedicated women's programs. Comparable on residential SUD model, dual diagnosis, PPO insurance acceptance, and high-acuity female clientele.
• The Canyon at Peace Park: Women-only residential addiction and co-occurring disorder treatment center in Malibu serving a similar high-acuity, PPO-insured female clientele. Comparable on setting (small residential campus in Southern California), modality (residential + dual diagnosis), and target demographic, competing for the same referral sources and insurance networks.
• Northbound Treatment Services: California-based behavioral health provider with overlapping leadership (shared CEO/COO/CFO/CMO) and co-located women-focused residential programs in Newport Beach. Directly comparable in modality (residential SUD, dual diagnosis, eating disorders) and payor mix, and operates as the de facto operational sibling to Casa Capri.
• Monarch Recovery Centers: Southern California women-focused substance use and mental health treatment provider offering residential and outpatient programming. Directly comparable on women-only positioning, dual diagnosis capability, and regional payor-driven revenue model.
• South Coast Behavioral Health: California-based behavioral health operator offering residential detox, residential treatment, and outpatient across multiple locations including dedicated women's tracks. Comparable in modality (detox + residential + IOP), payor mix (PPO + TRICARE), and California regulatory framework.
• Primrose Center: Women's-only residential and outpatient addiction treatment program in California emphasizing trauma, eating disorders, and co-occurring conditions. Comparable in clinical philosophy (holistic, evidence-based modalities like DBT/EMDR), women-only niche, and PPO insurance model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/casacapri?lang=en
• Facebookfacebook.com/CasaCapri
• LinkedInlinkedin.com/company/casa-capri-recovery
• Instagraminstagram.com/casacaprirecovery
• TikToktiktok.com/@casa_capri_recovery

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Capri Recovery