Mirplay

What Mirplay does

Mirplay (legal entity Mobles Mir I Equipaments SL) is a Spain-based designer and manufacturer of professional furniture, founded in 2002 by brothers Ramon and Carles Mir in Tona, Barcelona, and now headquartered in Avinyó, Barcelona. The company operates a multi-sub-brand platform spanning five specialized product lines: Mirplay School (student-centered furniture for educational institutions), Mirplay Salon (furniture for salons and barber spaces), Mirplay Beauty (wellness and spa equipment, launched 2026), ODA Tools (professional barber and salon tools), and Mirplay Acoustics (acoustic conditioning solutions), complemented by Mirplay Architecture design services. All products are developed and produced in-house by an integrated team of designers, engineers, and architects, with the company claiming control over every step from concept to production.

Mirplay generates revenue primarily through one-time hardware sales of furniture products, distributed globally via a network of international distributors and partners. The company sells to end customers including educational institutions, salons and barber professionals, wellness and spa operators, and offices/professional interiors, with each vertical addressed through a dedicated sub-brand and division-specific website. Pricing is not publicly disclosed and is handled through B2B channels with distributors and partners.

The company maintains a presence in more than 40 countries, with international offices opened from 2015 in Asia, Mexico, and the United Kingdom. Marketing relies on a corporate and division-specific website portfolio, blog content, and participation in international trade fairs such as Workspace Paris 2026. Mirplay is a privately held, founder-controlled company with no disclosed external institutional investors, funding rounds, or M&A activity. It is GDPR-compliant and operates under Spanish law with jurisdiction in Barcelona.

Name

Mirplay

Legal name

Mobles Mir I Equipaments SL

Website

https://mirplay.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Mirplay is a Spain-based designer and manufacturer of professional furniture, operating five sub-brands across educational, salon, beauty, acoustics, and professional-tool verticals, distributed in 40+ countries through an international partner and distributor network.

Ownership category

akta.pro rank

Headquarters

HQ city

Avinyó

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Furniture Sales: Mirplay designs, manufactures, and sells professional furniture solutions across multiple sectors including education, salons, beauty, wellness, offices, and professional interiors. Revenue is generated through one-time hardware sales of furniture products to end customers and through distributor/partner networks.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mirplay designs, manufactures, and distributes professional furniture solutions for educational institutions, salons and barbers, beauty and wellness centers, offices, and acoustic-treated environments. The company operates five sub-brands — Mirplay School, Mirplay Salon, Mirplay Beauty, ODA Tools, and Mirplay Acoustics — covering furniture, professional tools, and acoustic panels, with all products developed by an in-house team of designers, engineers, and architects.

Product overview

Mirplay is a professional furniture company operating as a multi-sub-brand platform. The portfolio includes five specialized sub-brands: Mirplay School (educational furniture for collaborative learning), Mirplay Salon (furniture for salons and barber spaces), Mirplay Beauty (wellness and spa equipment), ODA Tools (barber and salon professional tools), and Mirplay Acoustics (acoustic conditioning solutions). Additionally, Mirplay Architecture provides design services for flexible spaces. The company also offers flat-packed solutions for international markets. All products are designed and manufactured in-house by the company's own team of designers, engineers, and architects.

Differentiator

Problem solved

Functional benefit

Brands

• Mirplay School: Student-centered versatile furniture for schools, high-schools and universities focused on collaborative and cooperative learning environments.
• Mirplay Salon
• Mirplay Beauty
• ODA Tools
• Mirplay Acoustics

Products and services

• Mirplay School Student-centered, versatile furniture collections for schools, high schools, and universities, designed to support collaborative and cooperative learning environments with flexible, ergonomic configurations.
• Mirplay Salon Professional furniture collections for salons and barber spaces, combining modern design, comfort, and functionality for beauty professionals.
• Mirplay Beauty Beauty and wellness equipment and furniture with outstanding design and innovation for wellness centers, spas, beauty clinics, and aesthetic professionals.
• ODA Tools Barber and salon professional tools, including ergonomic, high-quality trimmers, clippers, and accessories designed for professional stylists.
• Mirplay Acoustics Acoustic conditioning solutions, including panels and elements, that enhance comfort in educational and professional spaces through advanced sound management.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Forma 5: Spanish office and contract furniture manufacturer with international reach, sharing Mirplay's Iberian base and B2B contract model for office and institutional interiors.

Broad incumbents

• Haworth: Privately held global manufacturer of office furniture, architectural interiors, and workspace solutions. Comparable broad incumbent competing for the same corporate interiors and educational contracts as Mirplay's office line.
• Vitra: Swiss design-led furniture manufacturer for offices, homes, and public spaces with strong international brand. Comparable to Mirplay's design-forward positioning across educational, office, and residential adjacencies, though at much larger scale.
• Steelcase: Global leader in office furniture and workplace solutions with deep institutional relationships and significant R&D scale. Represents the broad incumbent Mirplay competes against in the office and professional interiors segment.
• MillerKnoll (Herman Miller): Diversified design-led office and contract furniture group including Herman Miller, Knoll, and other brands. Comparable to Mirplay's portfolio approach but at vastly larger scale, serving the same corporate and institutional office customers.

Direct peers

• ACTIU: Spanish-based manufacturer of office and educational furniture with a strong design focus and international presence. Highly comparable to Mirplay given shared Iberian manufacturing base, B2B contract model, and emphasis on flexible, ergonomic workspace and educational solutions.
• KI (Krueger International): US-based institutional furniture manufacturer serving education, healthcare, and workplace markets with a broad catalog of seating, desks, and storage. Comparable to Mirplay in serving educational institutions with versatile, configurable furniture solutions.
• Sedus: European (German) manufacturer of office and contract furniture with emphasis on ergonomics, flexibility, and design. Directly comparable to Mirplay given similar mid-size European B2B contract furniture positioning and product focus.
• Takara Belmont: Japanese specialist manufacturer of professional salon, barber, and spa furniture. Directly comparable to Mirplay Salon and Mirplay Beauty's focus on professional beauty and wellness furniture.
• VS America: Manufacturer of educational and institutional furniture focused on flexible, student-centered classroom environments. Directly comparable to Mirplay School's value proposition around collaborative learning and adaptable furniture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirplay