De Keizer Makelaarsgroep

What De Keizer Makelaarsgroep does

De Keizer Makelaarsgroep is a privately held, full-service real estate brokerage headquartered in the Utrecht region of the Netherlands, founded in 1973 and operating through seven physical branch offices across Utrecht, Nieuwegein, Houten, Vleuten-De Meern, Maarssen, and Vianen. The company serves individual homebuyers, sellers, renters, and landlords — segmented by life stage into starters, doorstromers (upgraders), empty-nesters, seniors, and international clients — providing brokerage (buying, selling, rental), property valuation, mortgage advisory through its GeldXpert financial advisory brand, insurance placement, and new construction project services. It is an NVM-certified member and was named Top Makelaar van het Jaar 2025 in the Utrecht region, with a reported 9.1/10 customer rating and over 30,000 social media followers.

The business model is primarily transaction-based: brokerage commissions of 1–1.5% of sale price (excluding VAT) on residential property transactions, supplemented by professional services fees from mortgage advisory, refinancing, and bridge financing (GeldXpert), insurance advisory, and formal property valuations accepted by all Dutch banks. Free property valuation (Gratis Waardebepaling) and an online Huiswaarde Check are used as lead generation tools feeding the seller funnel. Technology is operational rather than differentiated: the company relies on the third-party Realworks listing system for property portfolio management and the MOVE client portal for transaction document access, with no proprietary AI or data assets disclosed.

The go-to-market is sales-led and relationship-driven, anchored by local branch presence, NVM certification, and an extensive Dutch-language knowledge bank covering property valuation and market conditions. Distribution combines in-person consultations at 7 branches, listings on Funda (the dominant Dutch property marketplace), the company website (dekeizer.nl), direct WhatsApp communication, and email newsletters for new construction and residential topics. The company is independently owned with no disclosed parent, investors, or external funding.

Name

De Keizer Makelaarsgroep

Legal name

De Keizer Makelaarsgroep

Website

https://dekeizer.nl

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

De Keizer Makelaarsgroep is a privately held, full-service Dutch real estate brokerage founded in 1973, operating seven branch offices across the Utrecht region and serving individual homebuyers, sellers, renters, and landlords with brokerage, mortgage advisory, insurance, and valuation services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311), Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

akta.pro secondary industry

Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination (FSALAAAM)

Keywords

• Residential real estate brokerage
• Property valuation services
• Mortgage advisory services
• Rental property management
• New construction sales

Headquarters

HQ city

Houten

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Brokerage Commissions: Commission-based revenue from residential property buying and selling services. Brokerage commission typically ranges between 1% and 1.5% of the sale price, excluding VAT.
2. Mortgage Advisory Services: Financial advisory services through GeldXpert brand, including mortgage advice, refinancing, and bridge financing for homeowners transitioning between properties.
3. Property Valuation Services: Property valuation (waardebepaling) services provided free of charge as a lead generation tool for potential sellers.
4. Property Insurance: Home insurance advisory and placement services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

De Keizer Makelaarsgroep is a full-service residential real estate brokerage operating across 7 branches in the Utrecht region of the Netherlands. Core offerings include residential property sales brokerage (verkoopbegeleiding), buyer-side representation (aankoopbegeleiding), rental services for tenants and landlords, NWWI-accepted property valuations, and mortgage advisory through the in-house GeldXpert brand. The company also provides insurance advisory, new construction project sales support for developers and buyers, and relocation advisory tailored to life stages (starters, doorstromers, empty-nesters, seniors).

Product overview

De Keizer Makelaarsgroep is a full-service real estate brokerage operating in the Utrecht region since 1973, with 7 offices in Nieuwegein, Houten, Vleuten-De Meern, Utrecht, Vianen, and Maarssen. The company offers a comprehensive suite of residential real estate services organized around three core pillars: brokerage (Kopen/Verkopen/Huren/Verhuren), property valuation (Taxeren), and mortgage/financial services (Hypotheekadvies via GeldXpert). Additional services include insurance, new construction project support, and relocation advisory tailored to life stages. The company maintains an online presence through MOVE client portal, knowledge base (Kennisbank), and various lead generation tools including free property valuations and online house value checks. De Keizer was named Top Makelaar van het Jaar 2025 in regio Utrecht and holds NVM (Nederlandse Vereniging van Makelaars) membership.

Differentiator

Problem solved

Functional benefit

Products and services

• Verkoopbegeleiding (Property Selling Service)
• Aankoopbegeleiding (Property Purchase Service)
• Taxatiediensten (Property Valuation Services)
• Hypotheekadvies (Mortgage Advisory via GeldXpert)
• Huurdiensten (Rental Services)
• Verzekeringen (Insurance Advisory)
• Nieuwbouw (New Construction Services)
• Verhuisadvies (Relocation Advisory)
• GeldXpert Hypotheken (Financial Advisory Brand)
• Gratis Waardebepaling (Free Property Valuation)

Quantifiable outcome

• 9.1 out of 10 average customer rating
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• NVM (Nederlandse Vereniging van Makelaars)coreOthersNVM is the largest Dutch real estate brokers association. De Keizer Makelaarsgroep operates as an NVM-certified broker, providing access to industry standards, training, market data, and the NVM network of property listings.
• NWWI (Nationaal Waarborgfonds Woningwaarde Instituut)minorOthersNWWI validates property appraisals (taxaties) for mortgage purposes. De Keizer refers customers to NWWI-certified appraisers when formal valuations are required for mortgage applications.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hypodomus Makelaars: NVM-certified residential brokerage operating branches in multiple Dutch regions with full-service brokerage, valuation, and mortgage advisory. Directly comparable on regional multi-branch brokerage model.
• Roelof Strikker Makelaars: Utrecht-region NVM-certified real estate brokerage offering residential buying, selling, and valuation services. Local competitor in the same Utrecht metropolitan market.
• Reinerie Makelaars & Adviseurs: Utrecht-based NVM real estate brokerage offering residential brokerage, mortgage, and insurance services. Most direct local competitor given overlapping Utrecht geography and integrated service model.
• Boek & Offerman Makelaars: NVM-certified brokerage operating in the Utrecht/Amsterdam region with multiple branches. Direct competitor in the same geographic catchment with similar residential service offering.
• Ditters Makelaars: Dutch real estate brokerage with multiple branches in mid-sized Dutch cities, offering residential buying, selling, and valuation services. Comparable multi-branch NVM member in similar mid-Dutch market segments.
• Verheij Makelaars: Multi-branch NVM-certified residential brokerage in the Randstad region with full-service brokerage and mortgage advisory. Comparable regional full-service brokerage footprint.
• Van der Linden Makelaars: Dutch full-service residential brokerage with multiple branch offices across the country offering buying, selling, mortgage advisory, and insurance services. Comparable in business model and integrated service offering to De Keizer.

Broad incumbents

• Een Makelaar (ERA Nederland): ERA-affiliated national brokerage network in the Netherlands offering residential sales and rental services. Comparable as a national branded multi-branch brokerage competitor.
• Makelaarsland: Large Dutch low-cost flat-fee brokerage franchise with national coverage. Represents the digital and pricing-disruptive end of the Dutch brokerage market, relevant for competitive benchmarking.

Others

• NVM (Nederlandse Vereniging van Makelaars): Industry association of which De Keizer is a member. Not a competitor, but relevant as the governing body setting standards, training, and market data access for NVM brokerages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dekeizermakelaarsgroep
• LinkedInlinkedin.com/company/de-keizer-makelaarsgroep

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Keizer Makelaarsgroep