Medycyna Praktyczna

What Medycyna Praktyczna does

Medycyna Praktyczna is a Polish medical information and education platform operating the mp.pl portal network, serving both licensed physicians (via the professional portal at mp.pl) and the general public (via the patient portal at pacjent.mp.pl). Founded in 1996 and headquartered in Liszki near Kraków, the company is structured as a Polish general partnership (spółka jawna) under the legal name MEDYCYNA PRAKTYCZNA SPÓŁKA JAWNA, with 251-500 employees and no disclosed external institutional investors. The platform is organized around 50+ medical specialty sub-portals covering internal medicine, pediatrics, cardiology, oncology, neurology, psychiatry, infectious disease, and other disciplines, and supports Poland's continuing medical education (CME) infrastructure through structured programs such as Medycyna Praktyczna, Lekarz Rodzinny, MP Ginekologia i Położnictwo, MP Neurologia, MP Pediatria, and MP Psychiatria.

The core technology is a web-based medical knowledge platform with a content management system, the Indeks Leków drug database, medical calculators for clinical decision support, a doctor finder and appointment-booking module, and media delivery infrastructure for the Kurier daily news bulletin, webinars, and podcasts. The flagship content asset is the annually updated "Interna Szczeklika" internal medicine handbook, authored by Professor Andrzej Szczeklik, which is sold in print at 100-320 PLN per edition and functions as the platform's anchor publication. Revenue is generated through a multi-product mix: annual subscriptions to nine medical journals (180-294 PLN/year per title), one-time book purchases (25-716 PLN range), institutional and individual Premium subscriptions bundled at 405-429 PLN/year, sponsored webinars with pharmaceutical partners (GSK, Sanofi, Abbott, Medison, HASCO-LEK, BIOMED, STADA), offline medical conferences (e.g., Ratownictwo, Otyłość, Medycyna Sportowa, Interna series), and a transactional Doradca Medyczny patient consultation service priced at 29 PLN per phone call. Distribution is single-country Poland, conducted through the ksiegarnia.mp.pl online bookstore, a national toll-free hotline (800 888 000), and direct institutional sales to hospitals and clinics.

Name

Medycyna Praktyczna

Legal name

MEDYCYNA PRAKTYCZNA SPÓŁKA JAWNA

Website

https://mp.pl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Medycyna Praktyczna is a Polish medical information platform operating the mp.pl portal network, serving physicians and patients with clinical guidelines, a drug database, medical calculators, CME programs, peer-reviewed journals, books, webinars, podcasts, and a doctor-finder across 50+ specialties.

Ownership category

akta.pro rank

Product category

Medical Publishing and Information Services

NAICS

Software Publishers (513210), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

Keywords

• Medical publishing
• Continuing medical education
• Clinical decision support
• Medical reference platform
• Healthcare professional resources

Headquarters

HQ city

Liszki

HQ country

Poland

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

Medycyna Praktyczna is a Polish medical publishing and information-services company that operates the dual-portal platform mp.pl, providing peer-reviewed medical journals, textbooks (most notably the Interna Szczeklika internal medicine handbook), a comprehensive drug database, clinical calculators, and CME programs for physicians, alongside the patient-facing pacjent.mp.pl portal offering health information, a physician directory, and appointment booking. It monetizes primarily through journal subscriptions, premium site access, individual book sales, and a paid medical-advisor phone consultation service.

Product overview

Medycyna Praktyczna is a comprehensive medical information platform operating as a dual-portal system with distinct offerings for doctors and patients. The core product is the physician portal (mp.pl) providing clinical decision support through drug databases (Indeks Leków), the Internal Medicine handbook (Interna Szczeklika), medical calculators, specialty sub-portals across 50+ disciplines, news service (Kurier), webinars (Webinaria), podcasts, training programs (Szkolenia), and medical journals. The companion patient portal (pacjent.mp.pl) offers health information, doctor search, and appointment booking (Umów Wizytę). Premium subscription provides enhanced access. The platform also includes an online bookstore (Księgarnia) for medical publications.

Differentiator

Problem solved

Functional benefit

Products and services

• Medycyna Praktyczna Physician Portal (mp.pl) Comprehensive physician-facing medical portal providing clinical guidelines, drug information, medical calculators, CME programs, news (Kurier), webinars, podcasts, and specialty sub-portals covering over 50 medical disciplines for Polish physicians and specialists.
• Medycyna Praktyczna Patient Portal (pacjent.mp.pl) Patient-facing portal providing health information, symptom checkers, disease information, medication databases, doctor directories, and appointment booking services for the Polish general public.
• Premium Subscription
• Medical Journals (Czasopisma)
• Interna Szczeklika (Internal Medicine Handbook) Authoritative internal medicine textbook covering diseases of all organ systems across 23 disease categories, updated annually with latest clinical guidelines; available in small portable format and full edition.
• Księgarnia (Online Medical Bookstore)
• Doradca Medyczny (Medical Consultation Service)
• Webinaria (Continuing Education Webinars)
• Podcasty (Medical Podcast Series)
• Indeks Leków (Drug Index)
• Kalkulatory (Medical Calculators)
• Kurier (Medical News Service)
• Umów Wizytę (Doctor Appointment Booking)
• Szkolenia (Medical Training Programs)

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wiley: Wiley is a major academic and medical publisher producing peer-reviewed journals and reference textbooks across specialties — comparable to Medycyna Praktyczna's journal and textbook publishing activities, with significantly broader international reach.
• BMJ (British Medical Journal): BMJ publishes leading medical journals, clinical decision support tools (BMJ Best Practice), and CME programs used by physicians — comparable to Medycyna Praktyczna's journal, clinical reference, and continuing education offerings.
• Springer Nature: Springer Nature publishes medical journals, reference works, and textbooks across all major specialties — a broad incumbent in medical and scientific publishing that competes for institutional library budgets and physician textbook purchases.
• Wolters Kluwer Health: Wolters Kluwer operates Ovid and UpToDate, dominant global clinical decision support and medical reference platforms used by physicians worldwide — a broader incumbent whose products compete with Medycyna Praktyczna's clinical reference offering.
• Elsevier (RELX): Elsevier is one of the world's largest medical and scientific publishers, producing journals, textbooks, and clinical reference tools (ClinicalKey) — a broad incumbent competing for physician attention and CME content consumption globally.
• WebMD / Medscape: Medscape is a leading global medical information portal serving physicians with clinical reference, news, and CME — comparable to Medycyna Praktyczna's mp.pl physician portal in audience and content mix, though at global rather than Polish scale.

Direct peers

• Termedia: Termedia is a Polish medical publishing company producing journals, books, and online medical content targeted at Polish physicians across multiple specialties — a direct domestic competitor to Medycyna Praktyczna with overlapping journal and CME offerings.
• Via Medica: Via Medica is a Polish medical publisher and conference organizer producing peer-reviewed journals and educational content for healthcare professionals — competing with Medycyna Praktyczna in the same Polish physician-targeted publishing and CME segments.
• DynaMed (EBSCO): DynaMed is an evidence-based clinical decision support and reference tool for physicians, similar in function to Medycyna Praktyczna's clinical guidelines, drug database, and medical calculators — competing for physician subscription spend.
• Wydawnictwo Lekarskie PZWL: PZWL is Poland's largest medical book publisher with a deep catalog of medical textbooks and reference works in Polish — directly comparable to Medycyna Praktyczna's book publishing arm (Interna Szczeklika, specialty journals).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/medpraktyczna
• Facebookfacebook.com/MedycynaPraktycznaDlaLekarzy
• LinkedInlinkedin.com/company/medycyna-praktyczna

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medycyna Praktyczna