Via Medica
- Company typePrivate
- Founded1992
- HeadquartersGdańsk, Poland
- Headcount51–100
- GTM typeB2B
- OfferingServices
Via Medica firmographics
Firmographics- Name
- Via Medica
- Legal name
- VM Media sp. z o.o. VM Group sp. k.
- Website
- https://viamedica.pl
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Via Medica industry classification
Industry- Product category
- Medical Publishing Services
- NAICS
- Periodical Publishers (513120), Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731), Services-Health Services (8000)
- akta.pro primary industry
- Medical, Clinical & Biomedical Scholarly Publishing (EDAGAFAB)
- akta.pro secondary industries
- Medicine & Allied Health (Clinical) (EDAGABAG), Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)
Keywords
Where Via Medica is headquartered
LocationHeadquarters
- HQ city
- Gdańsk
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Via Medica business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Journal Publishing: Publishing of over 40 medical periodicals including specialized scientific journals in English, educational publications for Polish readers. Revenue from subscriptions and open access fees.
- Book Sales: Sale of medical books through IKAMED bookstore. Includes Polish and foreign author publications, patient guides, and academic handbooks.
- Conference Registration Fees: Revenue from conference participation fees. Example: 350 PLN for in-person attendance at Stany nagłe i krwotoki conference, includes scientific sessions, materials, catering, ID, and electronic certificate.
- TVMED Subscriptions: Majority of TVMED content available free; remaining content accessible after one-off payment or subscription.
- Corporate Services for Pharmaceutical Companies: Bespoke services for pharmaceutical companies including carefully selected offers, full order monitoring, purchase control, and individually tailored services.
- Corporate Exhibition Sales: Sale of exhibition booths and sponsorships to pharmaceutical companies at medical conferences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Conference in-person attendance |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Via Medica product offering
Product offeringCore offering
Via Medica is a medical publishing group that publishes over 40 specialized medical journals, sells medical books through the IKAMED online bookstore, organizes academic medical conferences and webinars, and provides mobile applications for clinical decision support in oncology and other specialties. The company also operates the TVmed multimedia platform with thousands of hours of educational video content and offers end-to-end publishing and printing services through its own printing house.
Product overview
Via Medica is a medical publishing group operating since 1992 that offers a comprehensive portfolio of products and services for the medical community. The core offerings include Via Medica Journals (journals.viamedica.pl) hosting over 40 specialized medical journals, the IKAMED Online Bookstore for medical publications, and TVmed multimedia platform with over 8,450 hours of educational video content. The company provides multiple mobile applications including PTOK apps (Oncological Knowledge Base, Drug Program, Chemotherapy Treatment, Oncological Kit), ChAD Diagnostic Algorithm, ESMO Guidelines, and Immunotherapy Safety apps. Services include conference organization (over 1,300 events), publishing and printing services, educational web services, and scientific society web services. The portfolio serves medical professionals, students, and patients across Poland through both digital and print formats.
Differentiator
Problem solved
Functional benefit
Brands
- PTOK: Oncology applications including knowledge base, drug programs, chemotherapy treatment schemas, and oncological kit developed with Polish Society of Clinical Oncology
- TVmed
Products and services
- Via Medica Journals Platform Online platform hosting over 40 specialized medical journals published in English and Polish, covering clinical and experimental medicine fields. Includes scientific journals for international community and educational publications for Polish readers, with open access and subscription models.
- IKAMED Online Bookstore Medical bookstore operational since 2004 offering medical periodicals, academic handbooks, guidebooks, foreign publications, and popular books for patients. Includes individual orders and corporate services for pharmaceutical companies.
- TVmed Multimedia Platform Multimedia platform of medical knowledge providing video recordings of conferences, lectures, interviews with specialists, papers, and educational content. Offers over 8,450 hours of educational video materials from nearly 70 annual medical conferences, with free and subscription access.
- PTOK Oncological Knowledge Base App Mobile app providing current oncology news that can be saved to clipboard, along with calendar of conferences, meetings and oncological events. Created by Polish Society of Clinical Oncology experts.
- PTOK Drug Program App Collection of descriptions of current National Health Fund (NHF) drug programs in oncology, providing fast access to complex tables, programs and components including selection criteria, treatment time, exclusion criteria, dosing, tests, and monitoring.
- PTOK Chemotherapy Treatment App Mobile app with database of chemotherapy treatment schemes for cancer, containing information about routes of administration, therapy duration, possible side effects, and additional comments.
- PTOK Oncological Kit App Clinical tools app containing medical calculator, unit and dose converter, prognostic and prediction scales essential for oncologists. Integrated part of mobile applications system created by PTOK and Via Medica.
- ChAD Diagnostic Algorithm App Diagnostic algorithm app for diagnosis and analysis of bipolar disorder (cyclothymia), with a step-by-step questionnaire that helps identify patient condition along with built-in treatment descriptions.
- ESMO Guidelines App Mobile app containing summary of European recommendations from ESMO guidelines for clinical practice in oncology, including diagnostic criteria, clinical staging assessment, treatment schemes, and post-therapy monitoring principles.
- Immunotherapy Safety App (Bezpieczeństwo Immunoterapii) Journal library app containing Onkologia w Praktyce Klinicznej publications on immunotherapy safety with interactive tables and treatment procedures.
- PTOK Kurier Onkologiczny App Oncology news reader app with clipping save functionality and calendar of upcoming conferences and meetings related to oncology.
- PTOK Chemotherapy Schemes App Chemotherapy schemes database app organized alphabetically and grouped by cancer types with associated drugs and dosing intensity. Includes administration routes, therapy duration, side effects, and additional notes.
- PTOK Drug Programs App Polish-language app containing descriptions of NHF drug programs in oncology, replacing standard NHF program descriptions with intuitive access to qualification criteria, treatment duration, exclusion criteria, dosing schemes, and monitoring.
- Publishing and Printing Services Comprehensive publishing services from editing through typesetting to printing. Own printing house handles low-volume digital prints, full-colour and large-format prints with prepress services, overprint on advertising carriers, and book binding.
- Conference Organization Services Organization of medical conferences and webinars across various specialties including cardiology, neurology, diabetology, gynecology, nephrology, oncology, psychiatry, and rheumatology. Has organized over 1,300 conferences with 40,000+ medical specialists participating annually.
- Educational Web Services Educational platforms under patronage of medical societies including onko.edu.pl, ptmr.edu.pl, neuroedu.pl, nefroedu.pl, hiperedu.pl, forumreumatologiczne.pl, angioedu.pl, and eduginekolog.pl.
- Scientific Society Web Services Official websites for medical societies including Polish Society of Hypertension, Polish Society of Gynecologists and Obstetricians, and Polish Diabetes Society.
Quantifiable outcome
- Over 40,000 medical specialists participate in Via Medica events annually
- +1 more outcomes
Companies that use Via Medica
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Via Medica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Via Medica partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Polish Anatomical SocietycorePermanent cooperation with Polish Anatomical Society for publishing official journals and educational materials.
- Polish Society of Clinical Oncology (PTOK)coreJoint development of mobile applications for oncologists including knowledge base, chemotherapy schemas, drug programs, and oncological kit. PTOK members receive free access to premium app features.
- Polish Cardiac SocietycorePermanent cooperation for publishing Kardiologia Polska, the official journal of Polish Cardiac Society.
- Maria Skłodowska-Curie Institute – Oncology CentrecorePartnership with leading oncology institution in Poland for educational content and conferences.
- Medical University of GdańskcoreAcademic partnership for medical education and publishing activities.
- Polish Diabetes AssociationcoreCooperation with Polish Diabetes Association for Diabetologia Praktyczna journal and diabetes-related educational content.
- Polish Society of NephrologycorePartnership for nephrology publications and conferences including nefroukacja educational service.
- Polish Society of Gynecologists and ObstetricianscorePartnership for Ginekologia Polska journal and Eduginekolog educational service.
- Collegium Medicum of Nicolaus Copernicus University in ToruńcoreAcademic partnership for medical publishing and education.
- International Maritime Health AssociationminorInternational partnership for maritime medicine publications.
- TVMEDcoreMultimedia platform developed by Via Medica for medical professionals providing video lectures, interviews, and conference recordings.
- IKAMEDcoreOnline bookstore platform (ikamed.pl) for selling medical publications, operational since 2004.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Via Medica competitors and assessment
Company assessmentBroad incumbents
- BioMed Central: Open access medical publisher and part of Springer Nature; competes with Via Medica for medical society journal hosting under open access models.
- Springer Nature: Global academic and medical publisher with a much larger journal portfolio and society publishing contracts; competes with Via Medica for Polish society journal partnerships and English-language submissions.
- Wolters Kluwer Health: Medical publisher and clinical decision support provider (UpToDate, Lippincott); competes with Via Medica's PTOK and ChAD apps in clinical reference and oncology tools.
- Elsevier: Largest medical and scientific publisher worldwide; competes broadly with Via Medica's clinical journal portfolio and offers Polish society journals a global distribution alternative.
Direct peers
- Termedia: Polish medical publishing house operating journals, books, and medical conferences with similar Polish society partnerships; the closest direct competitor to Via Medica in the domestic medical publishing market.
- Medycyna Praktyczna: Polish medical publishing and continuing education platform serving physicians with journals, books, and CME events; directly comparable to Via Medica's journals and educational content portfolio.
- Karger Publishers: Specialty medical publisher focused on clinical journals and books; comparable to Via Medica in journal/conference mix, particularly in nephrology and oncology where both operate.
- PZWL Wydawnictwo Lekarskie: Long-established Polish medical book and textbook publisher; comparable to Via Medica's IKAMED bookstore and academic handbook lines serving medical students and professionals.
- MDPI: Open access publisher with a fast-growing portfolio of medical and scientific journals; relevant peer given Via Medica's CC BY-NC-ND 4.0 open access journals and APC-based monetization.
Regional players
- Medical Tribune (Poland): Polish medical news and education outlet providing clinical updates and specialist content; competes for the same Polish physician attention as Via Medica's journals and TVmed platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Via Medica social profiles
Digital presenceVia Medica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Via Medica leadership team
Management profileNumber of profiles
Profiles2 records
Via Medica subsidiaries and ownership
Company hierarchySubsidiaries1 record
Via Medica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Via Medica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Via Medica
What does Via Medica do?
Via Medica is a medical publishing group that publishes over 40 specialized medical journals, sells medical books through the IKAMED online bookstore, organizes academic medical conferences and webinars, and provides mobile applications for clinical decision support in oncology and other specialties. The company also operates the TVmed multimedia platform with thousands of hours of educational video content and offers end-to-end publishing and printing services through its own printing house.
Is Via Medica a public or private company?
Via Medica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Via Medica founded?
Via Medica was founded in 1992. It employs 51 to 100 people.
Where is Via Medica based?
Via Medica is headquartered in Gdańsk, Poland, in the Europe region.
How does Via Medica make money?
Six revenue lines are on record. Journal Publishing is the primary driver. The others are book Sales, conference Registration Fees, TVMED Subscriptions, corporate Services for Pharmaceutical Companies and corporate Exhibition Sales.
Who are Via Medica's main competitors?
Broad incumbents on record are BioMed Central, Springer Nature, Wolters Kluwer Health and Elsevier. Direct peers are Termedia, Medycyna Praktyczna, Karger Publishers, PZWL Wydawnictwo Lekarskie and MDPI. Medical Tribune (Poland) is listed as a regional player.
Does Via Medica have an API?
No public API is recorded for Via Medica.
What industry is Via Medica in?
Via Medica's product category is Medical Publishing Services. Its primary akta.pro industry code is EDAGAFAB, Medical, Clinical & Biomedical Scholarly Publishing, with a secondary code of EDAGABAG, Medicine & Allied Health (Clinical). Its NAICS code is 513120 and its SIC code is 2721.