What Avatron does

Avatron is a Brazilian manufacturer of AV/IT mounting hardware, founded in April 2006 and headquartered in Maringá, Paraná, with national ('Fabricação: Nacional') production in carbon steel finished with electrostatic powder coating. The catalog spans 153 SKUs across eight product families: TV mounts (the flagship, covering 10"–100" displays in fixed, tilting, articulated, ceiling, floor, counter, tripod, and anti-theft variants), projector mounts (ceiling, wall, telescopic, tray, anti-theft, and inclined-ceiling), IT/monitor/notebook mounts (ergonomic single, dual, quad, and clamp-based), home theater speaker supports, DVD/Blu-ray shelves, domestic kitchen/appliance supports, antennas, and a specialized Odonto/Hospitalar vertical line for dental and clinical environments. Notable engineering features include telescopic height-adjustable tubes with internal cable routing, tool-free 360° rotation, ±35° inclined-ceiling compensation, rotation locks, and load capacities up to 50 kg for commercial 85" displays. Warranty terms run 3 years on most projector mounts and 1 year on selected floor-to-ceiling TV stands; products carry GTIN/EAN codes and are documented in downloadable specification sheets.

The company sells through a direct-to-consumer e-commerce storefront (avatron.com.br) processed via Mercado Pago, supplemented by a B2B reseller program ('Cadastro Revendedor') restricted to legal entities (PJ-only) with gated special pricing, a 'Representante' agent network, an 'Onde Comprar' dealer locator, and conversational sales via phone, email, and a Joinchat-powered WhatsApp widget. Marketing is content-led (Portuguese-language blog with installation and selection guides) and event-driven (industry fairs). Avatron is privately held with no disclosed parent company, no institutional funding, no M&A history, and no leadership disclosures; it operates as a standalone Brazilian small business (11–50 employees) serving five primary customer segments — residential consumers, reseller/retail, corporate/education AV installers, dental and healthcare clinics, and retail/POS integrators.

Name

Avatron

Legal name

AVATRON AUDIO & VISUAL PRODUCTS

Website

https://avatron.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Avatron is a Brazilian manufacturer of AV/IT mounting hardware — TV, projector, monitor, and specialized healthcare/retail mounts — founded in 2006 in Maringá, Paraná. It sells 153 SKUs nationally via direct e-commerce and a PJ-only reseller network.

Ownership category

akta.pro rank

Product category

AV Mounting Hardware

SIC

Electronic Components & Accessories (3670), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Wall Mounting (TVs, Shelves, Mirrors, Art) (HSAGAHAB)

akta.pro secondary industry

Small Appliance Installation & Repair (Countertop & Portable) (HSAGANAC)

Keywords

• AV mounting hardware
• TV wall mounts
• Projector ceiling mounts
• Monitor ergonomic mounts
• Dental equipment mounts

Headquarters

HQ city

Maringá

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Venda direta de hardware (B2C e-commerce): Direct online sales of mounting hardware to end consumers via the company's own e-commerce storefront (avatron.com.br), with payment processing through Mercado Pago. Customers can register, browse catalog, and purchase individual products.
2. Venda B2B via rede de revendas/representantes: Wholesale/reseller revenue from a registered network of legal-entity resellers (revendas PJ) and 'Representantes'. Approved resellers receive special pricing and access to additional services. The company also operates an 'Onde Comprar' (where-to-buy) locator to channel customers to authorized partners.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

Avatron designs, manufactures, and sells a nationally-produced catalog of approximately 153 carbon-steel mounting-hardware SKUs for AV and IT equipment — including TV mounts, projector mounts, monitor/notebook mounts, home-theater speaker supports, kitchen-appliance mounts, TV antennas, and specialized dental/hospital ceiling mounts — sold directly to end consumers through avatron.com.br and to a PJ-only Reseller/Representante network across Brazil. Engineering differentiators include telescopic tubes with internal cable routing, tool-free 360° rotation, inclined-ceiling angle compensation, and a 3-year warranty on the projector line.

Product overview

Avatron is a single-line physical-hardware manufacturer (not a software platform) whose entire offering consists of mounting brackets and supports manufactured in Brazil since April 2006. The catalog is organized into seven core product families that are sold together as a unified catalog rather than as a platform-plus-modules architecture: (1) Suporte TV (the flagship line with ~150 SKUs of fixed, tilting, articulated, ceiling, floor, counter, tripod and special wall mounts for TVs 10″–100″); (2) Suporte Projetor (projector mounts — ceiling, wall, tray, telescopic, anti-theft, mini); (3) Suporte Informatica (ergonomic monitor, dual-monitor, quad-monitor, notebook, printer and tripod mounts); (4) Suporte Home Theater (speaker pedestals and brackets, with Linha Leve/Lenha Pesada lines); (5) Suporte DVD/Blu-ray (player shelves); (6) Suporte uso doméstico (kitchen and other home appliance supports); and (7) Antena. Layered on top is the vertical Suporte Odonto/Hospitalar line (~13 SKUs) which adapts ceiling TV mounts and articulated vital-signs monitor mounts (e.g., SHM-3040AR-W, STH-4040G-W) for dental offices and hospitals. Specific 2024–2025 additions such as the SLF-4040TD-B dual ceiling TV mount, the SCARD-1020-B card-machine mount, the SSB-01-B soundbar wall mount, the TRB-01S-B pulpit, and the SMD-1027VP-B vertical-monitor mount illustrate how the company continuously extends the same physical-mount family into new use cases. All products are sold via the avatron.com.br storefront alongside a reseller registration flow (PJ-only) and a representative network.

Differentiator

Problem solved

Functional benefit

Products and services

• Suporte TV (TV Mounts) Flagship Avatron product family of roughly 150 SKUs of carbon-steel TV wall, ceiling, floor, counter, tripod, and special-application brackets covering displays 10″–100″, with VESA support up to 400×600 mm and load capacities up to 50 kg. Sold to residential consumers, AV installers, corporate and education buyers, and retail/POS integrators across Brazil.
• Suporte Projetor (Projector Mounts) About 21 SKUs of ceiling, wall, tripod, tray, telescopic, mini, and anti-theft projector mounts, including inclined-ceiling (STPI-5075T-W, ±35°), ceiling anti-theft cage (SPG-3540T-G-W), wall with tray (SBP-540-W), ceiling with tray (SBAE-100/SBA-100M), and standard wall (SPP-440-W). Target customers are corporate, education, worship, and event-venue AV installers.
• Suporte Informatica (IT / Monitor / Notebook Mounts) About 41 SKUs of ergonomic single, dual, and quad-monitor desk mounts, notebook mounts (fixed, articulated, with clamp/garra or with tray/bandeja), printer mounts, and IT tripods for displays 10″–32″. Target customers are office workers, IT integrators, gaming and ergonomic-workstation users, and POS integrators.
• Suporte Home Theater About 9 SKUs of speaker stands/pedestals (Linha Leve and Linha Pesada), wall/ceiling speaker brackets (SCH-03T-B), and the universal front-mount soundbar wall bracket (SSB-01-B). Target customers are residential home-cinema users and AV installers in Brazil.
• Suporte uso doméstico (Domestic-use Mounts) About 8 SKUs of brackets for kitchen and other domestic appliances (e.g., microwave and electric-oven supports), providing flexible installation and organization in Brazilian residential environments.
• Suporte DVD/Blu-ray About 2 SKUs of racks/shelves designed for DVD and Blu-ray players, complementing the TV mount and home theater lines for Brazilian residential and AV-installer customers.
• Antena (Internal and External TV Antennas) Antenna products (1 SKU with internal and external variants) for TV signal reception, complementing the TV mount lineup for Brazilian residential customers.
• Suporte Odonto/Hospitalar (Dental and Hospital Mounts) About 13 SKUs of specialized mounts for dental and hospital environments, including ceiling TV mounts for dental offices (STH-4040G-W, STH-4040TG-W with tilt up to ±30°) and articulated multi-parameter vital-signs monitor mounts (SHM-3040AR-W, SHM-3040C-W, SHM-3040CAR-W). VESA up to 400×400 mm, load up to 35 kg. Target customers are Brazilian dental clinics, hospitals, and biomedical/clinical equipment specifiers.
• Púlpito / Tribuna com ajuste de altura (TRB-01S-B) Height-adjustable pulpit/lectern for use in theatres, churches, and shows, featuring a shelf with ledge to support books, papers, and handouts and allowing height and inclination adjustment. Target customers are Brazilian worship, education, and event-venue buyers.
• Suporte De Teto Para 2 Tvs 32″ A 55″ Com Inclinação (SLF-4040TD-B) Reinforced dual-screen ceiling TV mount for 32″–55″ displays with individual tilt and telescopic height adjustment, internal cable routing, 360° rotation, and ceiling finishing rosette. Targets Brazilian commercial environments requiring two-screen visibility.
• Suporte de máquina de cartão – Mesa ou Balcão (SCARD-1020-B) Countertop/cashier card-machine mount for retail and POS environments. Targets Brazilian retail and POS integrators seeking organized checkout counters.

Quantifiable outcome

• Coverage of TVs from 10" to 100" within a single vendor catalog
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Mercado PagocoreTechnology or IntegrationMercado Pago is integrated as the payment processor on the Avatron e-commerce storefront (footer shows 'mercado-pago-bandeiras' with card brand logos). It enables online card payment and likely additional payment methods for direct consumer orders.
• Laco DigitalminorImplementation/ SI/ Consulting PartnerLaco Digital is credited in the website footer (with logo 'laco-digital-branca-site') and hosts the product manual PDFs (e.g., Manual STPI-5075T served from avatron.lacodigital.com.br), indicating it operates as the web/digital agency supporting Avatron's online presence and asset hosting.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chief (Legrand AV): Chief is one of the largest global manufacturers of AV mounting solutions (TV, projector, display), serving commercial, education and residential markets. Directly comparable to Avatron's core Suporte TV, Suporte Projetor and ceiling-mount product lines, and operates in Brazil via Legrand's regional distribution.
• Brateck: Brateck (China-based, with global distribution) is a major value-tier TV, monitor and projector mount brand with active e-commerce presence in Brazil. Closely comparable to Avatron's core TV, projector and monitor mount SKUs and competes head-to-head in Brazilian online marketplaces.
• Sanus: Sanus is a leading US/Canada-based TV and speaker mount brand owned by Legrand. Directly comparable to Avatron's full-motion, fixed, and tilting wall and ceiling TV mount SKUs and competes in the same Brazilian e-commerce and retail channels.
• Ergotron: Ergotron is a US-based leader in monitor arms, sit-stand desks and AV/IT mounting. Directly comparable to Avatron's Suporte Informatica line (single, dual and multi-monitor ergonomic mounts) and to healthcare cart and arm solutions that overlap with Avatron's Odonto/Hospitalar range.
• Peerless-AV: Peerless-AV manufactures a full range of AV mounts, kiosks, and digital-signage mounting solutions for commercial and retail environments. Overlaps with Avatron on commercial TV mounts, projector mounts, and ceiling-to-floor TV poles, and serves the same reseller channel in Latin America.
• Vogel's: Vogel's is a Netherlands-headquartered specialist in TV and audio mounting solutions, with a strong product-design and European engineering reputation. Comparable to Avatron on TV wall/ceiling mounts and speaker stands, and actively distributed in the Brazilian market.

Emerging players

• Multiview: Multiview Mounts is a US-based brand focused on TV wall mounts, ceiling mounts and full-motion brackets. Overlaps with Avatron's Suporte TV range and competes in the same online retail and installation segments.
• North Bayou: North Bayou is a China-based specialist in monitor and TV mounts, with strong marketplace presence in Brazil. Comparable to Avatron on monitor arms, TV wall mounts and ergonomic workstation products, but with a value-tier positioning that competes on price.

Broad incumbents

• StarTech.com: StarTech.com is a broad IT/AV connectivity and mounting accessories vendor serving SMB and enterprise channels globally. Comparable to Avatron on the IT/monitor mount and connectivity side, with a much wider catalog and international distribution.

Others

• Elgato (Corsair): Elgato is a streaming and content-creator hardware brand owned by Corsair. Adjacent rather than directly comparable — overlaps with Avatron only in the streaming/creator accessories space and is included as a thematic ecosystem reference rather than a true mount competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/avatronsuportes
• LinkedInlinkedin.com/company/avatron-audio-and-visual-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avatron