HuRAid

What HuRAid does

HuRAid Inc. (株式会社HuRAid) is a Japanese HR-tech company founded in February 2017 and headquartered in Shibuya, Tokyo, that develops cloud-based personnel and labor analytics software powered by a proprietary AI engine. The company's flagship product, HuRAid勤怠分析 (Attendance Analysis), processes structured attendance data — covering 13 data items per employee — to predict each worker's turnover risk four months in advance and to flag behavioral anomalies associated with 2-5x higher turnover or mental health risk. A complementary attendance management system (HuRAid勤怠管理), launched in June 2018, provides time tracking, approval workflows, 36-agreement overtime monitoring, and daily micro-survey engagement measurement, and is sold on a freemium per-employee tiered pricing model (¥3,000–¥40,000/month) that becomes free when bundled with the paid attendance analysis contract.

In March 2024 the company launched 思遠 (Shion), an AI sales forecasting tool for chain store developers that predicts new store sales with sub-10% error rates by integrating census, foot-traffic, and competitive data, and that pairs each client with AI specialists who build custom prediction models. Shion has been adopted by 20+ named Japanese enterprises including Marugame Seimen, Toridoll, Burger King Japan, Mr Max Holdings, and Sapporo Drug Store. Distribution combines direct enterprise field sales (particularly for Shion and larger accounts), channel partnerships with Minagine (SMB/mid-market, via API integration with the MINAGINE attendance management system since February 2018) and Advantage Risk Management (mid-to-large enterprise mental healthcare bundles since October 2018), and digital demand generation through industry events and webinars. The company is privately held, founder-led by Representative Director Suzuki Tatsunori, with stated capital of 30 million JPY and no disclosed external equity funding.

Name

HuRAid

Legal name

HuRAid株式会社 (HuRAid Inc.)

Website

https://huraid.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

HuRAid is a Japanese HR-tech company that sells cloud-based AI attendance analytics predicting employee turnover risk four months in advance, complemented by an attendance management SaaS and a newer AI sales forecasting tool for chain store development. It serves Japanese enterprises across HR, call center, and chain F&B/retail verticals through direct sales and channel partners.

Ownership category

akta.pro rank

Product category

HR Analytics Software

NAICS

Software Publishers (513210), Software Publishers (5132), Human Resources Consulting Services (541612)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

HR Analytics & Reporting Managed Services (People Analytics COE) (BPACAKAN)

akta.pro secondary industries

AI/ML Engineering & Model Development Services (BPAEAHAF), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

Keywords

• HR analytics software
• Attendance management
• Workforce analytics
• Sales forecasting AI
• Chain store development

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Attendance Management SaaS Subscription: HuRAid勤怠管理 (attendance management) is a cloud-based SaaS product with tiered per-employee monthly pricing. No initial setup fee. Free plan available for up to 10 employees; paid plans start at ¥3,000/month for up to 30 employees. An additional attendance analysis subscription unlocks free attendance management, creating a land-and-expand upsell motion.
2. Shion AI Sales Forecasting SaaS: Shion (思遠) is a cloud-based AI tool for chain store development, providing sales forecasting, similar store discovery, KPI dashboards, and BI features. Sold as a custom AI model service with an enterprise sales motion. Revenue appears to be project-based or subscription SaaS tied to store development operations.
3. Attendance Analysis SaaS (HuRAid勤怠分析): AI-powered attendance analysis service sold as a subscription, typically bundled with the attendance management product. Priced per employee or as an enterprise contract. Creates a bundled product offering where the attendance management is free when combined with the attendance analysis subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

HuRAid develops and sells AI-powered software products for enterprise HR/labor analytics (HuRAid勤怠分析 and HuRAid勤怠管理) and an AI sales-forecasting tool for chain-store development (思遠 / Shion). The products are sold as subscriptions to corporate HR teams and multi-location retail operators in Japan.

Product overview

HuRAid offers a unified platform of HR analytics products centered around AI-powered attendance and labor analysis. The core portfolio consists of two integrated products: HuRAid勤怠分析 (Attendance Analysis), a cloud-based HR/labor analytics tool with proprietary AI engine for predicting employee turnover risk and detecting work style anomalies, and HuRAid勤怠管理 (Attendance Management), a complementary attendance management system that synchronizes with the analysis tool. Additionally, the company offers 思遠 (Shion), a separate AI-driven sales forecasting tool for chain store development and new store site selection. All products leverage AI for predictive analytics and data-driven decision support.

Differentiator

Problem solved

Functional benefit

Brands

• HuRAid勤怠分析: Cloud-based HR/HR analytics tool using AI to predict employee turnover risk, detect work style deviations, and support health management initiatives.
• HuRAid勤怠管理
• 思遠 (Shion)

Products and services

• HuRAid勤怠分析 (HuRAid Attendance Analysis) AI-powered HR analytics software that analyzes employee attendance, working hours, and overtime data to surface workforce productivity and labor-cost insights for Japanese corporate HR departments.
• HuRAid勤怠管理 (HuRAid Attendance Management) Attendance management software that captures and manages employee time-and-attendance records, providing the underlying data layer that feeds HuRAid勤怠分析 analytics for Japanese corporate HR teams.
• 思遠 (Shion) AI-driven sales forecasting software for chain-store and multi-location retail operators that predicts revenue for candidate new-store locations to support data-driven site selection and expansion planning in Japan.

Quantifiable outcome

• 50%+ employee retention rate achieved for employees identified as high turnover risk and given retention measures
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 株式会社アドバンテッジリスクマネジメント (Advantage Risk Management Co., Ltd.)coreChannel Partner/ Reseller/ Distributor · 3 October 2018Sales partner agreement targeting mid-to-large enterprises. Advantage Risk Management combines HuRAid's AI-powered attendance analysis with its mental healthcare support and engagement improvement solutions, allowing clients to address turnover and mental health risks with a data-driven, scientific approach. Future potential integration with Advantage Risk Management's counseling services for absence prevention.
• 株式会社ミナジン (Minagine Co., Ltd.)coreChannel Partner/ Reseller/ Distributor · 27 February 2018Sales agent and API integration partnership. Minagine bundles HuRAid Attendance Analysis with its MINAGINE attendance management system (MINAGINE就業管理), targeting small and mid-market companies with fewer than 1,000 employees. The API integration enables a one-stop service combining attendance data analysis, turnover risk detection, and employee follow-up support for existing MINAGINE customers.
• 株式会社ミスターマックス・ホールディングス (Mr Max Holdings Co., Ltd.)minorOthersEnterprise customer using Shion AI sales forecasting tool. Provided a customer testimonial on the Shion product page, describing their decision to adopt AI-powered sales forecasting and outcomes achieved. The testimonial appears prominently on the product website.
• 株式会社サッポロドラッグストアー (Sapporo Drug Store Co., Ltd.)minorOthersEnterprise customer using Shion AI sales forecasting tool. Provided a detailed customer testimonial on the Shion product page, discussing the challenge of maximizing limited management resources for new store development and how HuRAid's proposal addressed their specific needs.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• SmartHR: Leading Japanese HR tech platform focused on employee onboarding, document management, and HRIS. Comparable as a broader Japanese HR-tech incumbent whose platform HuRAid could integrate with or compete against.
• Workday: Global enterprise HCM and people analytics cloud platform. Comparable as a broad incumbent whose people analytics capabilities overlap with HuRAid's HR analytics offering but as part of a much wider HCM portfolio.

Direct peers

• HRBrain: Japanese HR analytics SaaS providing employee data management, engagement surveys, and workforce analytics. Closest direct competitor to HuRAid in the Japanese HR analytics market with overlapping attendance/engagement use cases.
• Visier: Global people analytics platform offering AI-driven workforce insights and HR dashboards. Comparable as a direct competitor in HR analytics with similar predictive and visualization capabilities.
• Crunchr: People analytics SaaS providing workforce insights, dashboards, and predictive analytics for HR teams. Comparable as a direct HR analytics competitor targeting enterprise HR functions.
• ABEJA: Japanese AI platform company serving retail with analytics and forecasting solutions. Comparable to HuRAid's Shion product as a Japan-based AI vendor targeting retail analytics use cases.
• Culture Amp: Employee engagement and people analytics platform with pulse surveys and workforce insights. Comparable to HuRAid's engagement measurement and attendance-based engagement analytics capabilities.
• Placer.ai: Location analytics platform providing foot-traffic data and consumer insights for retail site selection. Comparable to HuRAid's Shion product, which similarly uses demographic, foot-traffic, and competitive data to predict new-store sales.
• One Model: People analytics SaaS offering HR data modeling, dashboards, and predictive workforce insights. Comparable as a direct competitor in HR analytics with similar enterprise deployment model.

Others

• Zenrin: Japanese geospatial/mapping data provider offering location intelligence and demographic data feeds. Comparable as a data ecosystem participant whose location data underpins retail site-selection analytics similar to Shion's inputs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/huraid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HuRAid