Graystone Quarry

What Graystone Quarry does

Graystone Quarry is a privately held event venue and hospitality company operating a 160-acre reclaimed limestone quarry property in Franklin, Tennessee (Williamson County), at the intersection of interstates 65 and 840 south of Nashville. Founded in 2014 and opened in October 2016, the company (legal entity Graystone Quarry Events, LLC) restored a site that had previously served as the limestone source for Interstate 65 and then functioned as an illegal dump for over 50 years, removing more than 900 tons of debris for recycling in the process. The property features a 20-foot waterfall (Moonshine Cove and Falls), forest and meadow landscapes, native limestone cliff walls, and multiple event spaces including the Hillside Pavilion, the Gathering Hall (30-foot ceilings, two-story stone fireplace, capacity up to 312 in seminar setup), a waterfront courtyard, an Executive Boardroom with fiber optic internet, and The Cabin on-site lodging. The FirstBank Amphitheater on the property hosts live music events under a naming-rights partnership with FirstBank.

The company generates revenue primarily through one-time event venue rentals for weddings, corporate events, private parties, and concerts, with full-service event planning, vendor coordination, and on-site accommodations bundled into the booking. Revenue streams include venue rental, in-house or curated add-on services (catering, floral design, DJ/A/V, ceremony musicians, cakes, rentals), and ancillary lodging income from The Cabin listed on Airbnb. Pricing is quote-based and not publicly disclosed, with bookings handled by appointment only; the Executive Boardroom is available at hourly rates with a two-hour minimum Monday through Thursday. Customers are acquired primarily through wedding industry marketplaces (The Knot, WeddingWire), organic SEO, 100+ Vimeo wedding videos, regional media coverage, and word-of-mouth referrals.

The company has earned The Knot Best of Weddings awards from 2018 through 2024 and the 2019 Knot Hall of Fame, WeddingWire Couples' Choice Awards (2022–2024), Martha Stewart Wedding recognition, the Governor's Award for Environmental Stewardship from the State of Tennessee, and Green Wedding Professional Certification. Operations are run by a small team (1–10 employees), and the company is privately held with no disclosed funding, institutional investors, or parent company.

Name

Graystone Quarry

Legal name

Graystone Quarry Events, LLC

Website

https://graystonequarry.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Graystone Quarry is a privately held event venue operating a 160-acre reclaimed limestone quarry in Franklin, Tennessee, hosting weddings, corporate events, private parties, and concerts with bundled full-service planning and on-site lodging.

Ownership category

akta.pro rank

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Venue Rental: Graystone Quarry generates revenue through renting its event spaces for weddings, corporate events, private parties, and concerts. The venue offers full-service event planning as part of the booking, including access to curated vendors, catering coordination, and event design services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Graystone Quarry operates as a private event venue on a 160-acre reclaimed limestone quarry property in Franklin, Tennessee. It rents event spaces including the Gathering Hall, Hillside Pavilion, Executive Boardroom, and FirstBank Amphitheater for weddings, corporate events, private parties, and concerts, bundling full-service event planning, catering coordination, and access to a curated vendor network with each booking.

Product overview

Graystone Quarry operates as a private event venue and property offering multiple distinct products and services. The core offering is its physical venue spaces: a reclaimed limestone rock quarry on 160 private acres featuring the Hillside Pavilion (ceremony site), Gathering Hall (reception venue with 30-foot ceilings and two-story stone fireplace), and waterfront courtyard with Moonshine Cove and Falls. The company bundles these venues with in-house services including full-service wedding planning, catering, floral design, rentals, DJ/A/V services, ceremony musicians, and cake services as part of their vendor program. Additional offerings include corporate event hosting in dedicated conference spaces, private party services, The Cabin at Graystone Quarry (vacation rental accommodation), and the FirstBank Amphitheater for live music events. The company opened in October 2016 and has since become one of the Nashville area's most awarded wedding venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Venue Services Full-service wedding venue offering ceremonies and receptions across multiple event spaces including the Hillside Pavilion, Gathering Hall, and waterfront courtyard with Moonshine Cove and Falls. Bundled with in-house planning, catering, floral design, rentals, DJ/A/V, ceremony musicians, and cake services.
• Corporate Event Services Corporate event hosting including conferences, dinners, team building, offsite meetings, sales conferences, and small trade shows across the Gathering Hall, Hillside Pavilion, and Executive Boardroom with full AV and fiber optic internet.
• Executive Boardroom Rental Hourly rental of the Executive Boardroom with a 2-hour minimum Monday through Thursday, equipped with fiber optic internet and remote conferencing capability for executive meetings.
• Private Event/Party Services Private event hosting for family reunions, holiday parties, birthday celebrations, and nonprofit events with full-service event planning across over 15,000 square feet of event space on 160 private acres.
• The Cabin at Graystone Quarry Private cabin rental on the 160-acre property serving as on-site lodging for wedding parties, concert attendees, family gatherings, and business offsite event guests, available via Airbnb.
• FirstBank Amphitheater Live music amphitheater located on the property, hosting concerts and entertainment events under the FirstBank naming partnership.

Quantifiable outcome

• State's Governor's Award for Environmental Stewardship
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• FirstBank (Amphitheater Naming)coreGTM or Marketing PartnerFirstBank has naming rights to the on-site amphitheater known as FirstBank Amphitheater. This partnership provides additional event programming capabilities and brand visibility for the venue.
• Airbnb (The Cabin)supportingChannel Partner/ Reseller/ DistributorThe Cabin at Graystone Quarry is listed on Airbnb for short-term rental accommodations. This provides lodging for wedding parties, concert attendees, and event guests.
• Award-Winning Vendor NetworkcoreOthersGraystone Quarry maintains a curated network of award-winning vendors including caterers, florists, cake bakers, DJs, rental companies, and ceremony musicians. These vendors are guaranteed with each booking.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Hermitage Hotel: A historic luxury hotel in downtown Nashville offering premier wedding, corporate, and social event spaces. Comparable as a Nashville premium event host serving weddings and corporate clients, though operating at significantly larger scale with hotel infrastructure.
• Arrington Vineyards: A Tennessee winery and event venue owned by country music artist Kix Brooks hosting weddings, concerts, and private events. Comparable as a Tennessee destination event venue with live music programming and a similar rural-celebration positioning.
• Belle Meade Plantation: A historic Nashville wedding and event venue at a preserved plantation estate. Comparable as a Nashville-area premium event venue, though operating at a larger institutional scale with a broader portfolio of historic-tourism and event services rather than specializing in weddings alone.

Direct peers

• CJ's Off the Square: A boutique wedding and event venue located in Franklin, TN. Directly comparable given the same Williamson County, Tennessee market, similar full-service event positioning, and overlapping customer base of wedding couples and corporate clients.
• The Barn at Sycamore Farms: A rustic-luxury barn wedding and event venue in Tennessee. Comparable as a Tennessee-based wedding venue with scenic countryside setting, full-service event offerings, and similar mid-to-premium price positioning for couples and private events.
• Allenbrooke Farms: A wedding and special event venue on a scenic farm property in Franklin/Spring Hill, TN. Comparable as a Tennessee destination wedding venue with full-service event planning, similar acreage-driven setting, and shared customer base of brides and event hosts.

Emerging players

• The Preserve at River Lane: A destination wedding and event venue on a private estate in coastal Georgia. Comparable as a private-acres destination wedding venue with full-service planning, scenic natural setting, and similar 'destination wedding' value proposition, though in a different Southeast region.

Regional players

• The Lodge at Fall Creek Falls State Park: A Tennessee state-park lodge and conference center hosting weddings, retreats, and corporate events. Comparable as a Tennessee destination event venue in a natural setting, though operating in a different geographic sub-market and as public-park lodging rather than a private estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GraystoneQuarry
• Facebookfacebook.com/graystonequarry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graystone Quarry