FirstBank Amphitheater

What FirstBank Amphitheater does

FirstBank Amphitheater is a 7,500-seat open-air live entertainment venue located at 4525 Graystone Quarry Lane in Franklin, Tennessee, situated within a 160-acre reclaimed rock quarry featuring limestone cliffs, waterfalls, and natural landscaping. The venue operates as a seasonal amphitheater hosting a concert calendar that, for 2026, runs from July through October, and it serves individual concert-goers, premium experience seekers, and corporate/private event planners. It is operated by Live Nation Worldwide, Inc., a subsidiary of publicly traded Live Nation Entertainment, Inc. (NYSE: LYV), under a naming rights partnership with FirstBank, a Tennessee-based regional bank.

The venue's core product is live concert hosting, supported by a diversified revenue model: ticket sales distributed through Ticketmaster and the Live Nation platform; subscription-based premium season tickets providing reserved seats, VIP parking, Quarry Club access, private entrance, and dedicated customer service; unit-priced add-ons including premium field parking, VIP Club access, and Fast Lane expedited entry; private event rentals for corporate events, weddings, fundraisers, and conferences accommodating 25 to 7,500 guests; and on-site food and beverage concessions operated through ten sub-brands (Mosh Burger, Rebel Hen Crispy Chicken, Ziggy's Magic Pizza Shop, Koko's Bavarian, Jade Lane Dumplings, Tacos Del Centro, Subzero, ColdRush, Riffresher, and Liquid Death). Technology infrastructure consists of state-of-the-art lighting and sound systems, mobile ticketing through the Live Nation app, contactless payment systems, and ADA-accessible venue design.

Go-to-market is event-driven, with customer acquisition flowing through Ticketmaster, the Live Nation platform, the venue's own website (firstbankamphitheater.com), and Instagram (@firstbankamp); premium season tickets and private events are sold through dedicated Live Nation sales representatives, with named contacts Dana Smaha, Ryan Conrad, and a Special Events Sales Team. The venue is supported by a sponsor ecosystem that includes FirstBank (naming), Franklin Bank & Trust, Club Wyndham, Bacardi, Monster Energy, Owens Mixers, Tequila Campo, and ChargeFuze. Direct staffing is approximately 15 employees, with broader operational scale drawn from Live Nation's regional network.

Name

FirstBank Amphitheater

Legal name

Live Nation Worldwide, Inc.

Website

https://firstbankamphitheater.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FirstBank Amphitheater is a 7,500-seat open-air concert venue on a 160-acre reclaimed quarry in Franklin, Tennessee, operated by Live Nation Worldwide, Inc. and serving concert-goers, premium experience seekers, and private event clients through ticketing, VIP packages, and venue rentals.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating Places (5812)

akta.pro primary industry

Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Concession & Stadium / Arena Catering (THAFAIAG), Fairgrounds & Expo Parks (THAHAAAH)

Keywords

• Live concert venue
• Outdoor amphitheater
• Premium hospitality
• Private event hosting
• Live entertainment

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from concert and event ticket sales distributed through Ticketmaster and the Live Nation platform. Main field parking included with ticket price.
2. Premium Experiences & Season Tickets: Season ticket packages offering premium seats, VIP parking, VIP Quarry Club access, private venue entrance, and dedicated customer service. Premium box seats for individual shows with elevated menus and in-seat wait service.
3. Parking Upgrades: Premium Field Parking available for additional fee, offering closer proximity to main gates. Can be purchased in advance or night of show subject to availability.
4. VIP Club Access: Exclusive VIP Club access with dedicated venue entrance, private bar, private restrooms, and air-conditioned space available as an upgrade.
5. Private Event Rentals: Venue rental for corporate events, conferences, fundraisers, weddings, graduations, and receptions accommodating 25 to 7,500 guests. Additional indoor and outdoor event spaces on the 160-acre Graystone Quarry property available.
6. Food & Beverage Concessions: On-site concessions including elevated southern food options, craft beers, cocktails, and specialty beverages. Multiple food vendors operate throughout the venue including Mosh Burger, Rebel Hen Crispy Chicken, Ziggy's Magic Pizza Shop, Koko's Bavarian, Jade Lane Dumplings, and Tacos Del Centro.
7. Fast Lane Add-On: Skip-the-line add-on allowing expedited entry into the venue for a fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FirstBank Amphitheater is a 7,500-capacity outdoor live music venue situated within a 160-acre reclaimed rock quarry property in Franklin, Tennessee. Its core business is hosting a seasonal schedule of touring artist concerts (sold primarily through Ticketmaster) along with year-round private event rentals for corporate functions, weddings, fundraisers, conferences, and receptions for groups of 25 to 7,500 guests. Supporting paid offerings include premium season tickets, a VIP Quarry Club, premium field parking, Fast Lane entry, and multiple on-site food and beverage concessions.

Product overview

FirstBank Amphitheater is a single-venue live entertainment facility operating as a Live Nation amphitheater. The venue's core product is hosting live concerts and private events. Supporting products and services include Season Tickets offering premium seating with VIP Quarry Club access and dedicated amenities; VIP Club access with private entrance, air-conditioned space, bar, and restrooms; Premium Field Parking upgrades; and Private Events hosting for groups of 25 to 7,500. The venue also operates multiple food and beverage concessions including Mosh Burger, Rebel Hen Crispy Chicken, Ziggy's Magic Pizza Shop, Koko's Bavarian, Jade Lane Dumplings, Tacos Del Centro, Subzero, ColdRush, Riffresher, and Liquid Death. The 2026 concert lineup features ticketed performances by Paul Simon, Hilary Duff, The Fray with Dashboard Confessional, TLC with Salt-N-Pepa and En Vogue, O.A.R., NEEDTOBREATHE, Staind, Five Finger Death Punch, and The Doobie Brothers.

Differentiator

Problem solved

Functional benefit

Products and services

• FirstBank Amphitheater (Venue)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• FirstBankflagshipGTM or Marketing PartnerFirstBank serves as the naming sponsor for the amphitheater, providing naming rights and brand visibility. The partnership includes co-marketing initiatives as evidenced by the 'In Collab With' section on the venue website. FirstBank also offers amphitheater partnership information on their own website.
• Franklin Bank & Trust (FBI)coreGTM or Marketing PartnerFranklin Bank & Trust is featured in the 'In Collab With' section as a sponsor partner, appearing alongside FirstBank in the sponsor lineup on the venue website.
• Club WyndhamminorGTM or Marketing PartnerClub Wyndham (Wyndham Destinations) is featured as a sponsor partner in the 'In Collab With' section, offering hospitality and travel-related partnership opportunities.
• BacardiminorGTM or Marketing PartnerBacardi serves as a sponsor partner, appearing in the 'In Collab With' section. As a spirits brand, likely provides cocktail offerings and exclusive beverage promotions.
• Monster EnergyminorGTM or Marketing PartnerMonster Energy is featured as a sponsor partner, likely providing energy drink offerings and co-branded marketing activations.
• Owens MixersminorGTM or Marketing PartnerOwens Mixers is featured as a sponsor partner in the 'In Collab With' section, likely providing beverage mixer products for on-site concessions.
• Tequila CampominorGTM or Marketing PartnerTequila Campo is featured as a sponsor partner, likely providing tequila products and exclusive cocktail offerings for on-site bars.
• ChargeFuzeminorGTM or Marketing PartnerChargeFuze is featured as a sponsor partner, likely providing mobile charging solutions or phone battery services at the venue.
• Live Nation WorldwideflagshipStrategic or Co-development PartnerLive Nation Worldwide operates and manages the FirstBank Amphitheater as part of the Live Nation venue network. Provides ticketing infrastructure through Ticketmaster, artist booking and touring access, marketing platform, and venue management expertise.
• TicketmasterflagshipTechnology or IntegrationTicketmaster serves as the primary ticketing platform for all FirstBank Amphitheater events. Handles ticket sales, accessible seating options, and mobile entry integration with the Live Nation app.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ryman Auditorium: Iconic ~2,400-seat historic music venue in Nashville. Overlaps as a premier Nashville live music destination for touring artists, but is a smaller seated indoor venue with a different programming and ticketing model — a broad incumbent in the same Nashville live entertainment market.
• Bridgestone Arena: Nashville's primary indoor arena (~17,000+ capacity) operated by a different entity. Competes for the same touring artists and Nashville live entertainment spend, but offers indoor format and significantly larger capacity — a broader incumbent in the same regional market.

Direct peers

• The Wharf Amphitheater: Live Nation outdoor amphitheater in Orange Beach, Alabama with similar ~10,000 capacity. Comparable as a destination-style Live Nation amphitheater with a summer-season operating model, premium seating, and similar VIP / parking upsell structure.
• Ameris Bank Amphitheatre: Live Nation-operated outdoor amphitheater in Alpharetta, Georgia with similar ~7,000 capacity. Closely comparable as a regional Live Nation amphitheater with comparable ticket, premium, and F&B revenue mix targeting the same touring artist roster.
• Walmart AMP: Live Nation-operated outdoor amphitheater in Rogers, Arkansas with comparable ~9,500 capacity. Similar concert-driven operating model, naming rights structure, and reliance on the Live Nation touring artist pipeline in a mid-sized regional market.
• iTHINK Financial Amphitheatre: Live Nation-operated outdoor amphitheater in West Palm Beach, Florida. Comparable as a regional Live Nation amphitheater with similar naming-rights sponsorship, season ticket program, and multi-revenue stream model anchored by a seasonal concert calendar.
• Pavilion at Star Lake: Live Nation-operated outdoor amphitheater in Burgettstown, PA with comparable ~7,000–23,000 capacity. Directly comparable as a Live Nation amphitheater sharing the same artist booking pipeline, Ticketmaster integration, and seasonal operating cadence.
• Ascend Amphitheater: Outdoor amphitheater in Nashville operated by Live Nation with comparable capacity (~6,500–7,500). Directly comparable as a same-operator, same-region outdoor concert venue competing for the same summer touring slate and Nashville-area audiences.
• PNC Music Pavilion: Live Nation outdoor amphitheater in Charlotte, NC (~7,000–20,000 capacity range). Comparable as a southeastern Live Nation amphitheater with similar naming-rights partnership structure, season ticket offering, and concert-driven operating model.

Regional players

• Bonnaroo Music & Arts Festival: Major multi-day music festival held annually in Manchester, Tennessee (~70 miles from Franklin). Competes for touring artist bookings and Tennessee-based live music audiences during the same summer season, though delivered as a destination festival rather than a fixed amphitheater.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/firstbankamp
• LinkedInlinkedin.com/company/firstbank-amphitheater

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FirstBank Amphitheater