Prepper Gun Shop

Name

Prepper Gun Shop

Legal name

Roughrider Arms LLC

Website

https://preppergunshop.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Firearms Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)

Keywords

• Online firearms retail
• Ammunition sales
• Tactical accessories
• FFL transfer services
• Survival gear

Headquarters

HQ city

Grand Forks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time sale of firearms, ammunition, and accessories through e-commerce platform. Products include handguns, rifles, shotguns, magazines, optics, triggers, and survival gear. Revenue generated per transaction with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Prepper Gun Shop is an e-commerce retailer that sells firearms, ammunition, and tactical accessories directly to consumers through its website. Firearms are shipped to a customer-selected local FFL dealer for background check and legal transfer, while accessories and ammunition ship directly. The retailer offers a curated assortment targeting prepper, survivalist, and self-defense buyers, including handguns, rifles, shotguns, AR-platform firearms, optics, magazines, flamethrowers, knives, and bulk ammunition.

Product overview

Prepper Gun Shop is an e-commerce firearms and accessories retailer operated by Roughrider Arms LLC. The product portfolio spans multiple categories including firearms (handguns, rifles, shotguns), ammunition, and accessories. Key firearms products include the Wraithworks WARP15 Polymer AR15 series (complete uppers, rifles), Wraithworks WARSCORP9 9mm AR pistols and carbines (accepting CZ Scorpion Evo magazines), and the Prepper Gun Shop PGS-15 house-brand AR-15 rifle. The company also sells XM42-series flamethrowers (XM42-X and XM42-M modular units) along with compatible backpack tanks and accessories. Optics include INFITAC Fast Mini thermal sights (FML19 and FMP13 models) with various mounting options. Additional product lines encompass ammunition (PMC Bronze), knives (Zastava A7 OTF), battery chargers, and gun builder kits from brands like Armaspec and Luth-AR. The company specializes in selling firearms that ship to FFL dealers for transfer, along with direct-to-consumer accessories and ammunition.

Differentiator

Problem solved

Functional benefit

Products and services

• Wraithworks WARP15 Polymer AR15 Complete Upper Receiver AR-15 upper receiver system combining receiver and handguard into one lightweight package using fiber-reinforced nylon clamshell construction with aluminum trunnion, designed for ultralight AR builds.
• Wraithworks WARP15 Polymer AR15 Rifle Lightweight 5lb AR-15 rifle using modern injection molded polymers, featuring pencil barrel, flared magwell, ambidextrous safety, and compensator, chambered in .223 Wylde.
• Prepper Gun Shop PGS-15 AR-15 Rifle AR-15 rifle with 16-inch barrel, 15-inch M-LOK handguard, BCM stock, 7075 T6 billet aluminum receivers, and 4150 CrMoV barrel, compatible with both 5.56 NATO and .223 Remington.
• XM42-X Flamethrower with Backpack Tank Consumer flamethrower with polymer housing and spark ignition system, featuring a 2.5-gallon extended backpack tank for increased fuel capacity and runtime, available in multiple colors.
• XM42-M Flamethrower Modular Unit Handheld flamethrower with billet aluminum construction, customizable M-LOK slots, 230gr isobutane camping stove style canister pilot fuel, and maximum distance of 30 feet.
• XM42-M Ultralite Backpack Hand TIG welded aluminum 3-gallon reservoir backpack extending flamethrower burn time to over 3.5 minutes, designed for use with XM42-M flamethrower.
• Wraithworks WARSCORP9 Side-Charging AR Pistol USA-made 9mm AR pistol accepting CZ Scorpion Evo-compatible magazines, with machined billet receivers, 8.5-inch nitride barrel, SB Tactical HBPDW brace, and fully ambidextrous controls.
• Wraithworks WARSCORP9 9mm Builders Set Build kit for the Wraithworks Warscorp9 9mm firearm, including lower receiver, ambidextrous controls, upper receiver, side charging handle, and 9mm bolt; accepts CZ Scorpion magazines.
• INFITAC Fast Mini FML19 Thermal Sight Thermal pistol/rifle sight with 384x288 resolution at 12μm pixel pitch, NETD ≤20mK sensitivity, 19mm F1.2 objective lens, 60Hz frame rate, and InstaWake technology for instant readiness.
• INFITAC Fast Mini FMP13 Thermal Sight Compact thermal scope with 256x192 resolution at 60Hz refresh rate, 13mm F1.0 lens, 1.4-inch 360x300 display, IP67 waterproof rating, and up to 1200g recoil resistance.
• Infitac BC01 Li-ion Battery Charger Kit Dual-channel 4.2V charger for 3.7V CR2 and 16340 rechargeable lithium batteries with independent simultaneous charging, LED indicators, and two 600mAh CR2 batteries included.
• Zastava A7 OTF Knife Tactical out-the-front knife featuring S35VN dagger blade and American walnut wood handle, produced through a collaboration between Zastava Arms and Tekto Knives.
• PMC Bronze 9mm Luger 115gr FMJ Ammunition Bulk 9mm ammunition with 115-grain full metal jacket projectiles at 1150 feet per second, available in 50-round boxes or 1000-round cases.
• Handguns (pistols and revolvers) Firearms category including concealed carry pistols, revolvers, and California-legal handguns, sold online and shipped to a customer-selected local FFL dealer for transfer.
• Rifles (AK, AR, bolt action, semi-auto, lowers) Firearms category spanning AK-pattern rifles, AR-pattern rifles, bolt action, semi-automatic rifles, and stripped lowers, sold online and shipped to a customer-selected local FFL dealer for transfer.
• Shotguns (pump, semi-auto, tactical, hunting) Firearms category including pump-action, semi-automatic, tactical, and hunting shotguns, sold online and shipped to a customer-selected local FFL dealer for transfer.
• Ammunition (bulk cases) Pistol and rifle ammunition sold in bulk case quantities, including 1000-round 9mm cases, shipped directly to consumers (with state-level restrictions).
• Tactical Accessories (handguards, magazines, triggers, pistol braces, stocks) Firearms accessories including AR/AK/Tavor/Scorpion handguards, pistol and rifle magazines, AK/AR/Galil/SCAR/Tavor triggers, pistol braces, stocks, and CZ Scorpion Evo accessories.
• Layaway Program Payment plan program allowing customers to pay for firearms and accessories over time with scheduled payments before final delivery.
• FFL Transfer Service Coordination of firearm shipments to a customer-selected local FFL dealer, which conducts the required background check and transfer paperwork. Tax-exempt ordering available for licensed FFL dealers purchasing for resale.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• NRA Business AllianceminorGTM or Marketing PartnerMember of the NRA Business Alliance program, which provides promotional support and credibility through association with the National Rifle Association. Helps attract gun rights-supporting customers.
• FFL DealerscoreChannel Partner/ Reseller/ DistributorNetwork of Federal Firearms License holders who receive firearm shipments and conduct background checks/transfer paperwork. Essential to legal firearm sales. Located nationwide.
• Kevin Weber (Copyright Agent)minorOthersDesignated copyright agent for Roughrider Arms LLC to receive DMCA notices and manage intellectual property compliance. Located at PO Box 13537, Grand Forks, ND 58208-3537.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Midway USA: Established catalog and online retailer of firearms, shooting supplies, reloading, and hunting gear. Comparable on DTC fulfillment, deep SKU breadth, and serving both enthusiast and prepper-adjacent customers.
• Brownells: Long-established online retailer of firearms, gunsmithing tools, and accessories with deep catalog of parts and components. Directly comparable on e-commerce DTC model and product breadth across firearms, optics, and reloading.
• OpticsPlanet: Online retailer specializing in optics, firearms accessories, and tactical gear. Comparable on e-commerce DTC model and the accessories/optic categories Prepper Gun Shop sells alongside firearms.
• Sportsman's Guide: Online and catalog outdoor/sporting goods retailer with heavy firearms and ammo focus. Comparable on DTC e-commerce, flat-rate shipping structure, and broad assortment including survival-adjacent products.
• Palmetto State Armory: Large direct-to-consumer online firearms and AR-15 retailer with strong house-brand program. Closely comparable on product mix (rifles, pistols, parts, ammo) and DTC e-commerce model; competes on price and assortment.
• Cheaper Than Dirt: Major online firearms, ammunition, and accessories retailer with a strong ammo-led assortment. Direct peer on DTC gun/ammo retail, FFL-transfer fulfillment model, and promotional pricing strategy.
• Ammunition Depot (Ammo.com): Online ammunition-focused retailer with broad caliber coverage and direct shipping (where legal). Comparable on bulk ammo pricing, regulatory navigation, and fulfillment model.
• True Shot Gun Shop: Specialty online retailer focused on 9mm PCCs, AR platforms, and accessories. Direct peer on tactical/pistol-caliber AR categories Prepper Gun Shop emphasizes.

Others

• GunBroker: Largest online firearms and accessories marketplace. Comparable as a transactional channel where Prepper Gun Shop also sells, but operates a marketplace model rather than first-party retail.

Broad incumbents

• Bass Pro Shops / Cabela's: Large omnichannel outdoor retailer with broad firearms, ammo, and hunting assortment across stores and online. Comparable on hunting/shooting product categories, though broader outdoor portfolio rather than niche specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/preppergunshop
• Facebookfacebook.com/PrepperGunShop
• LinkedInlinkedin.com/company/preppergunshop-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prepper Gun Shop