IF STUDIO

What IF STUDIO does

IF Studio is a New York-based, independent creative agency that provides branding, marketing, and design services primarily to luxury real estate developers and high-end hospitality brands. Founded in 2011 and operating as IF Studio LLC from 27 West 20th Street, the firm runs a boutique production model with 11-50 employees and no external investors or funding rounds disclosed. Service delivery spans brand strategy and identity, sales-gallery and environmental design, video and photography production, signage, print collateral, digital assets, copywriting, and editorial publishing, all executed as custom B2B engagements rather than packaged products or subscriptions.

The studio's revenue model is project-based, custom-quote professional services billing against enterprise clients. Acquisition is direct enterprise field sales via referrals and RFP responses, with no self-serve or productized channels. Customer concentration sits with a small set of high-profile NYC-area real estate developers and luxury hospitality operators, including Extell, Corcoran Sunshine, HFZ Capital Group, Zeckendorf Development, Carmel Partners, Madison Group International, Ironstate Development, IGI USA / CORE, One&Only, Mandarin Oriental, and Virgin Hotels, with documented multi-year and multi-phase engagements. Geographic reach extends from the NYC headquarters into Los Angeles, San Francisco, Atlanta, Miami, Toronto, and Costa Rica (Guanacaste), driven by where developer and hospitality clients execute projects rather than permanent offices.

The technical stack is creative production rather than software. Assets include proprietary editorial publications Epic Eye Magazine (Vol. 1, in collaboration with photographer Henry Leutwyler, and Vol. 2) and Jugular Magazine, which function as both client-marketing artifacts and recruiting/credibility surfaces. No AI/ML, API, SDK, app, or platform technology is disclosed; the agency's outputs are human-led design, photo, video, and physical environmental production. Operating status is active with recent 2025 portfolio additions and an indefinite-record privacy policy in place.

Name

IF STUDIO

Legal name

IF Studio LLC

Website

https://ifstudiony.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

IF Studio is a New York-based independent creative agency founded in 2011 that delivers branding, marketing, sales-gallery, video, and editorial design services to luxury real estate developers and high-end hospitality brands on a project-based B2B basis.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Branding Agency

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Luxury real estate branding
• Creative agency services
• Experiential design
• Hospitality marketing
• Editorial publishing design

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: IF Studio generates revenue through project-based creative agency fees for branding, marketing, and advertising services to luxury real estate developers and hospitality brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

IF Studio is a New York-based creative agency that delivers branding, marketing, advertising, digital, video, environmental/sales gallery design, and editorial publishing services primarily to luxury real estate developers and hospitality brands. The studio combines strategy, identity design, copywriting, photography, and production into integrated campaigns for high-end residential, hospitality, and publishing clients.

Product overview

IF Studio is an award-winning luxury real estate branding agency based in New York that operates as a creative services agency rather than a software product company. The agency offers a unified suite of creative services including Branding & Digital Services (strategy, identity, website, copywriting), Experiential/Sales Gallery design, Publishing (magazine and poster design), and Video Production. Their proprietary publications include Epic Eye Magazine (Vol.1 and Vol.2) and Jugular Magazine, which showcase their editorial design capabilities. The agency's services are delivered across luxury real estate, hospitality, and lifestyle brands through client engagements rather than packaged software products.

Differentiator

Problem solved

Functional benefit

Products and services

• IF Studio Creative Agency Services Full-service luxury real estate branding and creative content agency offering comprehensive marketing services including strategy, branding, advertising, digital design, and experiential marketing for property developers and hospitality brands.
• Branding & Digital Services Strategy, branding identity, website design, digital marketing, copywriting, and menu design services for luxury real estate and hospitality brands.
• Experiential / Sales Gallery Design Design and creation of sales galleries and experiential environments for luxury real estate properties, including signage and environmental design.
• Video Production Video production services for luxury real estate marketing including lifestyle shoots, renderings, drone footage, and social media content.
• Publishing Design (Magazine, Book & Poster) Magazine and book design, editorial content creation, and poster design services for high-end publications and luxury brands.
• Epic Eye Magazine A biannual editorial-style art book publication curated by IF Studio, celebrating the synthesis of great design and fine print. Vol. 1 was created in collaboration with photographer Henry Leutwyler.

Quantifiable outcome

• Over $50 million in sales generated for 50 United Nations Plaza following rebrand
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AvroKO: Design and branding firm with deep hospitality and restaurant expertise (Virgin Hotels among past clients), comparable in delivering brand identity, interiors coordination, and experiential environments.
• DBOX: Creative agency specializing in marketing, branding, CGI, and immersive experiences for luxury residential and hospitality developers — directly competitive in IF Studio's core NYC condo vertical.
• Rottet Studio: Luxury architecture and interiors firm with a strong hospitality and residential brand identity practice, comparable in serving high-end developers and hotel groups with branding-driven design work.
• Mucca: Independent design and branding agency producing high-end identity, print, and packaging work for premium consumer and lifestyle clients, comparable in editorial sensibility and creative output.
• Pentagram: Multidisciplinary design firm with partner-led practice model, working across luxury real estate, hospitality, and cultural clients with similar integrated branding, identity, and environmental design capabilities.
• The Boundary: Visualization and creative studio producing CGI, film, and immersive content for luxury real estate developers globally, overlapping with IF Studio's video and rendering capabilities.
• Sawyer & Company: Boutique creative and branding studio for luxury real estate, hospitality, and lifestyle brands, overlapping with IF Studio's print, identity, and campaign work for premium developers.
• Williams New York: Luxury-focused branding and design agency working with NYC developers, hospitality, and lifestyle brands — overlapping in scope, geography, and target client profile.

Broad incumbents

• TPG Architecture: Large multidisciplinary design firm with mixed-use, hospitality, and residential practice that occasionally delivers branding-adjacent design work for the same developer set IF Studio serves.
• HLW International: Established architecture and design firm serving commercial, hospitality, and residential developers with branding-supportive interior and environmental design services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/if-studio
• Instagraminstagram.com/ifstudiony
• Xx.com/ifstudiony

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IF STUDIO