KRAUSE SAWYER INC

What KRAUSE SAWYER INC does

KRAUSE SAWYER INC, operating as Sawyer & Company, is a privately held boutique interior design studio founded in 2010 by Tracey Sawyer and headquartered at 1239 Broadway, Suite 1601, New York. The firm provides full-service interior design for luxury hospitality and travel destinations, with a portfolio that spans hotels (Park Hyatt, Marriott flags including Downtown NY and Brooklyn Bridge, Westin Pittsburgh, W Seattle, LaGuardia Airport Marriott, Hilton's Canopy brand across D.C., Atlanta, and Memphis), cruise ships for Royal Caribbean/Celebrity (Celebrity Millennium, Celebrity Edge), airports, restaurants, and elite private residential clients worldwide.

Its core offering is narrative-driven design that integrates interior design with brand development, applying what the firm terms a 'New Luxury' philosophy centered on personalized, place-rooted experiences. The studio's underlying technology is essentially human craft and brand storytelling rather than a software or platform stack; the differentiator is the holistic methodology that blends a project's unique identity and neighborhood culture into cohesive spatial concepts. Project delivery is supported by a small senior team of Design Directors and Interior Designers.

The business model is project-based professional services, with fees structured per project based on scope and complexity (no public pricing disclosed). Revenue is generated entirely through design fees from enterprise hospitality, cruise, and luxury residential clients, acquired through direct sales driven by founder reputation, editorial coverage in Architectural Digest, Travel + Leisure, Forbes, and other publications, and an active presence at industry events such as BDNY. The firm holds WBE certification, Forbes New York Business Council membership, and HSDC accreditation (2025), and is led by founder-CEO Tracey Sawyer with no disclosed external investment, parent company, or acquisition activity.

Name

KRAUSE SAWYER INC

Legal name

Krause Sawyer Inc

Website

https://sawyerco.design

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

New York-based boutique interior design studio founded in 2010 by Tracey Sawyer, delivering narrative-driven luxury hospitality, cruise, airport, and residential design for enterprise clients including Park Hyatt, Marriott, Hilton, and Celebrity Cruises.

Ownership category

akta.pro rank

Product category

Hospitality Interior Design

akta.pro primary industry

Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA)

Keywords

• Hospitality interior design
• Luxury hotel design
• Resort interior design
• Brand development design
• Cruise ship interiors

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Interior Design Services: Professional interior design services for hospitality, residential, and resort properties worldwide. Projects include hotels, restaurants, cruise ships, and airports. Revenue is generated through project-based design fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Krause Sawyer Inc (operating as Sawyer & Company) is a boutique luxury interior design studio that delivers narrative-driven interior design and integrated brand development for hospitality, residential, and resort properties worldwide. The firm specializes in designing guestrooms, suites, spas, restaurants, cruise ship interiors, and airport hotels for global hotel brands, while also producing bespoke residential and resort projects that weave each project's unique identity and neighborhood culture into timeless, authentic spaces.

Product overview

Krause Sawyer (operating as Sawyer & Company) is a boutique luxury interior design studio founded in 2010 by Tracey Sawyer. The company offers a unified service combining hospitality, residential, and resort interior design with brand development. Their portfolio includes hotel projects for major brands (Marriott, Hilton, Hyatt, W Hotels), cruise ship designs for Celebrity Cruises/Royal Caribbean, airport terminal designs, and private luxury villas. The firm approaches each project with narrative-driven design and cohesive brand storytelling, integrating a project's unique identity and neighborhood culture to create timeless, authentic spaces.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Seven award wins for Canopy by Hilton at the Wharf D.C. property

Named customers10 records

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Hoffman-Madison WaterfrontcoreStrategic or Co-development Partner · 1 October 2017Partnered with Hoffman-Madison Waterfront on the development of Canopy by Hilton at the Wharf D.C., a 175-room hotel in the sparkling new multi-use riverside development in Washington D.C.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yabu Pushelberg: Internationally recognized luxury interior design firm with a substantial hospitality portfolio for major hotel brands and resorts. Direct competitor for high-end hospitality design commissions.
• Wilson Associates: Luxury hospitality interior design studio with a strong portfolio across hotel flags, resorts, and mixed-use developments. Competes head-to-head with Sawyer for premium hotel interior design engagements.
• Hirsch Bedner Associates (HBA): Global hospitality interior design firm specializing in luxury and lifestyle hotels, with deep relationships across major hotel operators. Directly comparable to Sawyer as a specialist boutique competing for the same brand-prototype and flagship assignments.
• Richmond International: UK-headquartered hospitality interior design firm with a global portfolio of luxury and lifestyle hotels. Comparable to Sawyer as a boutique specialist serving leading hotel brands.
• Pierre-Yves Rochon (PYR): Paris-based luxury hospitality interior design firm with a portfolio spanning five-star hotels, palaces, and cruise ships. Comparable to Sawyer for premium European hospitality and cruise clients.
• Champalimaud Design: New York–based luxury interior design studio with deep hospitality expertise across hotels, residences, and cruise projects. Closely comparable to Sawyer in scope, geography, and luxury client mix.
• BLINK Design Group: Hospitality-focused interior design firm with extensive work for major international hotel brands across Asia, Middle East, and beyond. Directly comparable in client mix and project scale.
• Studio Munge: Toronto-based luxury interior design studio specializing in hotels, restaurants, and residences with narrative-driven, experience-led design. Comparable to Sawyer in approach and client caliber.

Broad incumbents

• Gensler: Global architecture and design firm with a significant hospitality practice, including hotels, resorts, and mixed-use developments. Competes with Sawyer on larger flagship projects and offers integrated architecture services Sawyer does not.
• Rockwell Group: New York–based architecture and design firm with substantial hotel, hospitality, and entertainment interior work. Comparable as a NYC-based competitor for hospitality interiors with broader architectural capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SawyerCoDesign
• Facebookfacebook.com/KrauseSawyer
• LinkedInlinkedin.com/company/krause-sawyer
• Instagraminstagram.com/sawyercodesign
• Pinterestpinterest.com/sawyercodesign

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRAUSE SAWYER INC