Health Insurance Brokers
Health Insurance Brokers, LLC is an independent Pasadena, California insurance brokerage representing 8 carriers and 75 products across Medicare, ACA, non-ACA, and small-group health plans, serving individuals, families, seniors, and small businesses in California and other Western States.
- Company typePrivate
- Founded2004
- HeadquartersPasadena, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Health Insurance Brokers does
Health Insurance Brokers, LLC is an independent insurance brokerage founded in 2004 by John W. Barrett and headquartered in Pasadena, California. The firm holds California insurance license #0750065 and operates as a commission-based brokerage without any proprietary technology platform, relying instead on personalized phone-based consultation, a website quote request form, and a small set of carrier relationships. The company represents 8 insurance organizations offering 75 products in its California service area, spanning Medicare Parts A/B/C/D, Medicare Supplement (Medigap) Plans A-N, ACA individual and family plans (Bronze through Platinum tiers), non-ACA alternatives such as healthcare sharing ministries, association-sponsored plans, and limited indemnity coverage, plus small-group health insurance and voluntary benefits.
The firm serves four primary customer segments: individuals and families seeking ACA coverage; seniors turning 65 or older evaluating Medicare options; small business owners with 2-35 employees needing group health insurance and ACA compliance assistance; and self-employed, pre-retirees, or independent contractors seeking non-ACA coverage. Revenue is generated through standard insurance broker commissions paid by carriers on placed policies, with no disclosed pricing model beyond quote-based consultation. Geographic coverage focuses on California and other Western States, and the firm is recognized as a top Pasadena health insurance broker by Expertise.com (2021).
Health Insurance Brokers is a privately held, founder-owned LLC with no external institutional investment, parent company, or disclosed M&A activity. The leadership team consists of Managing Partner John W. Barrett (former Wall Street professional at Paine Webber, Oppenheimer, Jefferies, and Becker Paribas, and founder of Palisades Capital Group) and Senior Partner Kathleen Barrett, who manages administration and research. The firm also acts as a consultant on health insurance trends to national consulting firms, independent securities research firms, investment advisory firms, and private equity firms. No revenue, headcount, or growth metrics are publicly disclosed.
Health Insurance Brokers firmographics
Firmographics- Name
- Health Insurance Brokers
- Legal name
- Health Insurance Brokers, LLC
- Website
- https://healthinsbrokers.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Health Insurance Brokers, LLC is an independent Pasadena, California insurance brokerage representing 8 carriers and 75 products across Medicare, ACA, non-ACA, and small-group health plans, serving individuals, families, seniors, and small businesses in California and other Western States.
- Ownership category
- akta.pro rank
Health Insurance Brokers industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Small Group Health Insurance (2–50/100) (FSAIAFAD)
- akta.pro secondary industries
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH), Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where Health Insurance Brokers is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Health Insurance Brokers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Broker Commissions: Earn commissions from insurance carriers for placing individual, Medicare, and group health insurance policies. Currently represents 8 organizations offering 75 products in California area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | ACA Plans - Bronze, Silver, Gold, Platinum tiers available through Covered California and other carriers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Health Insurance Brokers product offering
Product offeringCore offering
Health Insurance Brokers is an independent insurance brokerage representing 8 insurance carriers and offering 75 products across California and other Western States. The firm brokers Medicare plans (Parts A, B, D, Advantage, and Supplement/Medigap), individual ACA-compliant health plans, non-ACA coverage alternatives, GAP coverage, and small-business group health insurance with voluntary benefits. Advisory services include Medicare education (A-B-C-D), ACA compliance assistance, and exit-broker services for transitioning employees.
Product overview
Health Insurance Brokers is an independent insurance brokerage offering a comprehensive portfolio of health insurance products and related services. The core offerings include Medicare coverage (Parts A, B, and D), Medicare Advantage plans (HMO and PPO options), and Medicare Supplement/Medigap plans (standardized A-N). For individuals and families, they provide ACA-compliant plans across Bronze, Silver, Gold, and Platinum tiers, plus non-ACA alternatives including limited medical/indemnity plans, association-sponsored health plans, and health care sharing ministry plans. The company also serves small businesses through employee group benefits services with 2-35 employee focus, including group health insurance, ACA compliance support, voluntary benefits, and self-funded plan structuring. GAP coverage is offered as an add-on to help members manage deductibles and out-of-pocket costs. The portfolio is completed with Medicare Part D prescription drug coverage and various voluntary benefit options.
Differentiator
Problem solved
Functional benefit
Companies that use Health Insurance Brokers
Customer profileSegments4 records
Ideal customer profiles4 records
Health Insurance Brokers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Health Insurance Brokers partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- AetnacoreMedicare Advantage and Supplement plan carrier represented by Health Insurance Brokers
- Anthem Blue Cross CaliforniacoreHealth insurance carrier for Medicare and individual plans represented by Health Insurance Brokers
- Blue Shield of CaliforniacoreAuthorized broker for Blue Shield of California Medicare and individual health plans
- Health NetcoreMedicare Advantage plan carrier represented by Health Insurance Brokers
- Molina HealthcarecoreMedicare Advantage plan carrier represented by Health Insurance Brokers
- WellcarecoreMedicare Advantage and Part D plan carrier represented by Health Insurance Brokers
- Western Health AdvantagecoreRegional health plan carrier for Medicare and individual plans represented by Health Insurance Brokers
- Covered CaliforniacoreCalifornia's ACA health insurance marketplace, offering Bronze through Platinum tier plans
- Oscar HealthminorIndividual ACA health insurance carrier represented by Health Insurance Brokers
- Sutter Health PlusminorRegional health maintenance organization represented by Health Insurance Brokers for individual coverage
- IHC (Integrated HealthCare)minorNon-ACA limited medical/indemnity plan carrier represented by Health Insurance Brokers
- Life SecureminorNon-ACA health insurance carrier represented by Health Insurance Brokers
- National GeneralminorNon-ACA health insurance carrier represented by Health Insurance Brokers
- ManhattanLifeminorNon-ACA health and life insurance carrier represented by Health Insurance Brokers
- OneShare HealthminorHealthcare sharing ministry represented by Health Insurance Brokers
- Pivot HealthminorNon-ACA health insurance carrier represented by Health Insurance Brokers
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Health Insurance Brokers competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown Insurance: National insurance brokerage with employee benefits division serving small businesses — broader portfolio but overlapping in group health and Medicare distribution.
- Aon: Global insurance brokerage with substantial health & benefits practice. While focused on larger accounts, Aon's scale and NFP acquisition make it a dominant incumbent in the brokerage space.
- NFP (an Aon company): Large property/casualty and benefits brokerage with significant employee benefits practice serving small and mid-sized employers — competes for the same 2–35 employee group benefits business.
Emerging players
- QuoteWizard (LendingTree): Digital insurance comparison platform owned by LendingTree with growing health and Medicare verticals — represents the digital-native direction traditional brokers must defend against.
- Benefitter (Paychex): Small business benefits technology and brokerage platform acquired by Paychex — combines payroll and benefits distribution, directly competing for the small employer group health market.
Direct peers
- SelectQuote: Direct-to-consumer insurance distributor with strong focus on senior/Medicare products, life insurance, and auto/home. Competes for the same Medicare-eligible customer base that HIB serves.
- eHealth: Publicly traded online health insurance marketplace offering individual, family, Medicare, and small business plans across all 50 states — the most direct digital-first competitor to a traditional brokerage like Health Insurance Brokers.
- GoHealth: Medicare-focused health insurance broker with proprietary technology platform and large telesales operation. Closest direct competitor in the Medicare Advantage and Supplement distribution space.
- HealthMarkets: Independent insurance agency matching individuals, families, and small businesses with health, Medicare, and supplemental plans across the U.S. — operates a similar multi-carrier agent model at national scale.
Regional players
- CaliforniaChoice: California-focused private health insurance exchange serving small businesses — operates in the same 2–50 employee California market with multi-carrier product offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Health Insurance Brokers social profiles
Digital presenceHealth Insurance Brokers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Health Insurance Brokers leadership team
Management profileNumber of profiles
Profiles2 records
Health Insurance Brokers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Health Insurance Brokers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Health Insurance Brokers
What does Health Insurance Brokers do?
Health Insurance Brokers is an independent insurance brokerage representing 8 insurance carriers and offering 75 products across California and other Western States. The firm brokers Medicare plans (Parts A, B, D, Advantage, and Supplement/Medigap), individual ACA-compliant health plans, non-ACA coverage alternatives, GAP coverage, and small-business group health insurance with voluntary benefits. Advisory services include Medicare education (A-B-C-D), ACA compliance assistance, and exit-broker services for transitioning employees.
Is Health Insurance Brokers a public or private company?
Health Insurance Brokers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Health Insurance Brokers founded?
Health Insurance Brokers was founded in 2004. It employs 1 to 10 people.
Where is Health Insurance Brokers based?
Health Insurance Brokers is headquartered in Pasadena, United States, in the North America region.
How does Health Insurance Brokers make money?
One revenue line is on record: insurance Broker Commissions.
Who are Health Insurance Brokers's main competitors?
Broad incumbents on record are Brown & Brown Insurance, Aon and NFP (an Aon company). Emerging players are QuoteWizard (LendingTree) and Benefitter (Paychex). Direct peers are SelectQuote, eHealth, GoHealth and HealthMarkets. CaliforniaChoice is listed as a regional player.
Does Health Insurance Brokers have an API?
No public API is recorded for Health Insurance Brokers.
What industry is Health Insurance Brokers in?
Health Insurance Brokers's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAIAFAD, Small Group Health Insurance (2–50/100), with a secondary code of FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs). Its NAICS code is 52421 and its SIC code is 6411.