Habitare

What Habitare does

Habitare di Boga Emilio S.r.l., operating commercially as Habitare Boga, is a family-owned Italian bespoke furniture and interior design company founded in 1941 by Emilio Boga in Cesano Maderno and currently in its third generation of Boga family leadership (CEO Felice Boga, architect/journalist Fausto Boga, and Production Director Cesare Boga). The company designs, manufactures, and delivers custom furniture across five core categories — Living, Night, Kitchen, Bathroom, and Exclusive Collection — alongside integrated interior design, space planning, and renovation services, serving primarily high-net-worth residential clients and architects/interior designers who commission bespoke pieces and full-room projects.

The company's offering is built on artisanal craftsmanship and project-based custom manufacturing rather than proprietary technology platforms; its core stack combines in-house production capabilities with a curated portfolio of sub-brands including the Homini Collection (artistic sculptures and functional furniture) and Boga Space (premium event venues in Milan and Balerna). Distribution is conducted through four owned showroom/event locations (Tradate HQ, Milan, Rome, and Balerna, Switzerland) plus direct client referrals from architectural partners, with no e-commerce channel disclosed. The company additionally operates The Boga Foundation (cultural/art promotion, established 2015) and publishes Hestetika, a design magazine with approximately 40,000 annual copies distributed.

Habitare generates revenue primarily through one-time, quote-based bespoke furniture commissions and interior design project fees, supplemented by event venue rental and corporate hospitality at the Boga Spaces. Pricing is fully project-specific with no standard list, and customer relationships are high-touch and consultative. The company exhibits no external institutional ownership, no funding rounds, and operates as an Italian limited liability company (S.r.l.) headquartered in Tradate with regional international operations in Switzerland.

Name

Habitare

Legal name

Habitare di Boga Emilio S.r.l.

Website

https://habitare.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Short description

Habitare Boga is a family-owned Italian bespoke furniture maker and interior design firm founded in 1941, serving high-net-worth residential clients and architects with custom furniture, renovation, and event venue services through showrooms in Italy and Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Tradate

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Furniture and Interior Design Services: The company generates revenue through bespoke furniture manufacturing and comprehensive interior design services. Revenue is derived from custom-made furniture projects, interior design consultations, space optimization solutions, and renovation services. Projects are tailored to individual client specifications with pricing based on complexity and materials.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Habitare Boga is an Italian interior design and bespoke furniture company that designs, manufactures, and installs custom furniture and coordinated interior schemes across living, bedroom, kitchen, and bathroom spaces for high-end residential projects. It also delivers full interior design, space planning, and renovation services, and operates premium event venues (Boga Space) in Milan and Balerna for corporate and private events. Products are made to client specification, with pricing quote-based per project.

Product overview

Habitare Boga is an Italian interior design and custom furniture company offering a comprehensive portfolio of furnishing solutions organized across five main product categories: Living (sofas, armchairs, furniture), Night (beds, wardrobes, closets), Kitchen (custom kitchens), Bathroom (bathroom furniture), and Exclusive (personalized solutions). The company operates Boga Space venues in Milano and Balerna for exclusive events, and maintains the Homini Collection sub-brand featuring artistic sculptures and functional furniture. Services include interior design, space planning, renovations, and bespoke furniture manufacturing. The company also publishes Hestetika, an art and design magazine, and manages The Boga Foundation for art and culture promotion.

Differentiator

Problem solved

Functional benefit

Brands

• Hestetika: A magazine launched in 2012 by Fausto Boga (architect and journalist), focused on the latest trends in art, design, fashion, and architecture, with an annual distribution of approximately 40,000 copies.
• The Boga Foundation
• HABITARE.HOMINI.HOME
• Homini Collection
• Boga Space
• Boga Space Tradate

Products and services

• Living Collection Customizable living room furniture including sofas, armchairs, storage units, tables, and chairs designed for contemporary interiors and produced to client specifications.
• Night Collection Bedroom furniture collection featuring beds, wardrobes, walk-in closets, and nightstands tailored to customer specifications.
• Kitchen Collection Custom design kitchens crafted to client specifications, blending functionality with aesthetic design and integrated with the firm's broader interior design services.
• Bathroom Collection Contemporary bathroom furniture and fixtures designed for modern living spaces and customized per client.
• Exclusive Collection Creative, elegant, and personalized furnishing solutions for clients seeking unique, high-end pieces integrated with interior design services.
• Interior Design Services Interior design, space planning, renovations, and custom furniture projects delivered by Habitare Boga's in-house architects and project teams from concept to execution.
• Boga Space Event Venues Rental of exclusive event venues in Milan and Balerna for private events, corporate functions, exhibitions, and product showcases.
• Homini Collection Artistic sculptures and functional furnishing pieces created by the Boga family, featuring Homini figures depicting human stories and daily life as functional art.

Quantifiable outcome

• Over 80 years in business since 1941
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• The Boga FoundationcoreStrategic or Co-development PartnerThe Boga Foundation was established in 2015 with the purpose of spreading the culture of art, beauty, and design. It has organized over 35 events and created over 250 sculptures and paintings exhibited at various events. The foundation represents the artistic and cultural mission of the Boga family, closely integrated with Habitare's brand identity.
• HestetikacoreStrategic or Co-development PartnerHestetika is a magazine founded in 2012 by Fausto Boga, architect and journalist, focused on the latest trends in art, design, fashion, and architecture. With an annual circulation of approximately 40,000 copies, it serves as a cultural platform extending Habitare Boga's reach into the design journalism space.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Lema: Italian luxury furniture maker offering modular and custom residential systems (living, night) and a strong trade channel. Comparable to Habitare on integrated room-by-room custom collections for high-end homes.
• Rimadesio: Italian luxury manufacturer of doors, partitioning systems, walk-in closets, and custom storage for high-end residences. Comparable to Habitare on custom interior systems for HNW clients and on integrated room solutions, with a more industrialized model.
• Scavolini: Italian kitchen manufacturer offering made-to-measure design kitchens and integrated bathroom/wardrobe systems. Directly comparable to Habitare's Kitchen, Night, and Bathroom custom product lines, though at significantly greater scale.
• Poltrona Frau: Italian luxury furniture maker renowned for artisanal leather and made-to-measure residential and contract pieces. Highly comparable to Habitare in terms of bespoke craftsmanship, Made-in-Italy positioning, and a HNW/architect customer base, though operating at materially larger scale.
• Molteni&C: Italian high-end residential furniture and kitchen brand with a unified design language and a flagship Milan showroom. Comparable to Habitare on integrated living, kitchen, and night collections for luxury homes, but with broader distribution.
• Baxter: Italian luxury furniture brand specializing in handcrafted leather and premium materials for residential interiors. Comparable to Habitare in artisan-made positioning and HNW clientele, with stronger international retail presence.
• Giorgetti: Family-owned Italian luxury furniture maker producing artisanal residential collections with a strong focus on woodworking. Highly comparable to Habitare on family heritage, custom craftsmanship, and a designer-driven catalog of signature pieces.
• Minotti: Family-controlled Italian luxury furniture maker focused on contemporary residential collections and a strong architect/designer channel. Closely comparable to Habitare in family ownership, bespoke capability, and trade/architect relationships, with stronger global brand recognition.
• Cassina: Iconic Italian furniture manufacturer (part of Haworth) producing high-end residential furnishings with deep design heritage. Comparable to Habitare on Made-in-Italy luxury positioning and design-led collections, but with global distribution and a much larger portfolio.
• B&B Italia: Leading Italian luxury furniture group with residential and contract lines, including Maxalto and Azucena. Comparable to Habitare in targeting HNW residential clients with designer-led, made-in-Italy furniture, but at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@habitareboga
• Facebookfacebook.com/habitareofficial
• Instagraminstagram.com/habitare_official
• LinkedInlinkedin.com/company/habitare-latam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitare