Marry

What Marry does

Marry (operating as Marry.vn) is a Vietnamese two-sided online marketplace that connects engaged couples with wedding service providers nationwide. Founded in 2010 and operated by Công ty TNHH Marry under the LIVEN Technology umbrella, the platform lists 8,000+ vendors and 600+ venues across all 63 provinces and cities of Vietnam, spanning banquet halls, photographers, makeup artists, bridal attire, rings, flowers, invitations, transportation, wedding planners, honeymoon packages, and decorations. Its website is structured as a directory plus planning utility: couples search and filter vendors by location and category, read reviews, request quotes, and access planning modules including a budget calculator, weekly checklist, guest management tool, and favorites list, supported by a content library of 100,000+ wedding ideas and an M-Magazine publication.

Name

Marry

Legal name

Công ty TNHH Marry

Website

https://marry.vn

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Marry is Vietnam's largest wedding services marketplace, connecting engaged couples with 8,000+ wedding vendors and 600+ venues across all 63 provinces. It offers vendor search, reviews, planning tools, and wedding inspiration content.

Ownership category

akta.pro rank

Product category

Wedding Services Marketplace

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Wedding Registry & Gift Management (HSACABAO)

Keywords

• Wedding marketplace
• Wedding vendor directory
• Wedding planning platform
• Bridal services marketplace
• Wedding venue booking

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Vendor Listing Fees / Platform Commission: Marry operates as a marketplace platform where wedding service providers pay to list their services and reach engaged couples. The platform facilitates connections between couples and vendors through quote request functionality, with vendors registering as providers to promote their wedding services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Marry (Marry.vn) operates an online two-sided wedding services marketplace that connects engaged couples in Vietnam with more than 8,000 wedding service providers nationwide, including 600+ banquet halls and wedding venues, photographers, makeup artists, bridal attire shops, florists, invitation designers, car rental services, and professional wedding planners. The platform also offers integrated wedding planning tools (weekly checklist, budget calculator, guest management, favorites), a content library of 100,000+ wedding ideas, and a vendor-facing registration portal. Vendors register and list their services to reach couples across all 63 provinces and cities of Vietnam, and couples can search, compare, read reviews, and request quotes directly through the platform.

Product overview

Marry operates as a comprehensive wedding planning platform and marketplace that connects couples with wedding service vendors across Vietnam. The platform features a vendor directory with over 8,000+ wedding service providers including banquet halls/venues (600+), wedding photography studios, bridal makeup artists, wedding attire shops, florists, invitation designers, car rental services, and professional wedding planners. The platform also offers planning tools including a weekly checklist, budget calculator, guest management, and favorites/wishlist features. Users can search vendors by location across all 63 provinces and cities in Vietnam, read reviews and ratings, compare prices, and request quotes directly through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Marry Platform (Marry.vn) An online two-sided wedding services marketplace connecting engaged couples with more than 8,000 wedding service vendors across Vietnam, offering vendor search and filtering by location, reviews and ratings, quote requests, wedding planning tools, and a content library of 100,000+ wedding ideas.
• Wedding Venue and Banquet Hall Services (Nhà hàng tiệc cưới) Wedding venue and banquet hall rental category on the marketplace, connecting users with more than 600 wedding venues nationwide, with average banquet table pricing ranging from 2,500,000 VND to 8,000,000 VND depending on venue and menu.
• Wedding Rings (Nhẫn cưới) Marketplace category connecting couples with jewelry retailers and vendors for wedding rings.
• Wedding Gifts (Quà cưới) Gift registry and wedding gift services category for couples on the marketplace.
• Wedding Photography (Chụp ảnh cưới) Marketplace category connecting couples with professional wedding photography and photojournalism studios.
• Bridal Makeup (Trang điểm cô dâu) Marketplace category connecting couples with bridal makeup artists and beauty service providers for the wedding day.
• Wedding Ceremony Services (Nghi thức lễ cưới) Marketplace category for wedding ceremony organization services, including traditional Vietnamese rituals and customs.
• Wedding Attire (Trang phục cưới) Marketplace category connecting couples with vendors for wedding dress and suit rental and purchase services.
• Wedding Flowers (Hoa cưới) Marketplace category connecting couples with vendors for bridal bouquets and wedding floral arrangements.
• Wedding Invitations (Thiệp cưới) Marketplace category connecting couples with vendors for wedding invitation design and printing services.
• Wedding Cars (Xe cưới) Marketplace category connecting couples with vendors for luxury car and transportation rental for the wedding procession.
• Wedding Planner Marketplace category connecting couples with professional wedding planning and coordination service providers.
• Honeymoon (Trăng mật) Marketplace category connecting couples with vendors for honeymoon travel packages and destination planning.
• Wedding Decor (Nội thất cưới) Marketplace category connecting couples with vendors for wedding decoration and furniture rental services.
• Vendor Registration Portal Self-serve online portal enabling wedding service vendors across Vietnam to register, create listings, and reach engaged couples nationwide.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Adora CenterminorOthersFeatured as a partner business in the Marry partner ecosystem, likely representing a wedding-related service or venue.
• Grand PalacecoreOthersPremium conference and wedding venue partner featured in Marry's partner section, located in Tan Binh District, Ho Chi Minh City. One of the flagship wedding venues on the platform.
• TuArt WeddingminorOthersWedding services partner featured in Marry's partner ecosystem section.
• Asiana Plaza Bình ThạnhcoreOthersConference and wedding venue partner with locations in Binh Thanh and Tan Phu districts, Ho Chi Minh City. Featured as a key partner venue on the platform.
• SheratoncoreOthersInternational luxury hotel brand with wedding venues at Sheraton Grand Danang Resort and Sheraton Grand Danang Resort & Convention Center. Featured as premium hotel partner for weddings.
• Hyatt RegencyminorOthersInternational Hyatt hotel brand featured as a partner for wedding venues, representing upscale hotel wedding services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zola: US wedding platform combining registry, vendor marketplace, planning website builder, and checklist tools. Comparable to Marry's bundle of registry (Wedding Gifts product), planning tools, and vendor directory.
• Joy: Wedding planning platform offering websites, RSVP, registry, and a vendor directory. Comparable to Marry's planning tools and curated vendor listings though focused primarily on the US market.
• Bridebook: UK-based wedding planning marketplace with vendor listings, planning tools, and budget tracking. Closely comparable to Marry's product surface (vendor directory + planning toolkit) though operating in a mature Western market.
• Weddingz.in: Indian wedding vendor marketplace focused on venues, catering, and event services. Operates a similar two-sided marketplace model targeting engaged couples in an emerging Asian market, making it a useful comparable for vendor-take-rate economics.
• Wedding.com.vn: Direct domestic Vietnamese competitor operating a similar vendor marketplace and wedding planning platform. Closest head-to-head local peer to Marry for share of vendor listings and couple traffic in Vietnam.
• Bridestory: Southeast Asia's largest wedding marketplace operating across Indonesia and other regional markets with the same two-sided vendor directory and couple-facing planning tools as Marry. It is the closest geographic and model-level comparable to Marry.vn.
• WeddingWire: Global wedding marketplace connecting couples with vendors, with reviews, planning tools, and vendor listings. It is a direct peer to Marry in business model and core functionality, and a key potential competitive entrant in Southeast Asia.
• WedMeGood: India's largest wedding marketplace with vendor listings, planning tools, and inspiration content. Highly comparable to Marry due to similar emerging-market wedding industry dynamics, large average wedding budgets, and fragmented vendor base.
• Carats & Cake: Curated wedding vendor marketplace featuring premium venues, photographers, and planners. Comparable to Marry's premium-tier positioning with Sheraton, Hyatt, and Vinpearl venues.

Broad incumbents

• The Knot Worldwide: Operates The Knot and WeddingWire globally; offers wedding planning content, vendor marketplace, and registry. Larger incumbent with overlapping capabilities and a roadmap for international expansion into markets like Vietnam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/marryweddingvn
• Xx.com/marryvn
• Facebookfacebook.com/Marry.vn
• LinkedInlinkedin.com/company/marry-vietnam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marry