BHS tabletop AG
BHS tabletop AG is a German manufacturer of professional porcelain and vitreous china tableware serving hospitality, catering, canteen, and healthcare customers through five specialized brands (Bauscher, Schönwald, Playground, Heart & Soul, Bauscher-Care) via trade fairs, showrooms, and direct B2B sales.
- Company typePrivate
- Founded1814
- HeadquartersSelb, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What BHS tabletop AG does
BHS tabletop AG is a German manufacturer of professional porcelain and vitreous china tableware, headquartered in Selb, Germany, and operating continuously since 1814. The company sells exclusively into B2B hospitality and institutional channels, targeting five distinct segments: gastronomy, hotel, catering, canteen, and hospital & care. Its product portfolio is structured as five specialized sub-brands rather than a single master brand: BAUSCHER (functional, timeless professional porcelain), SCHÖNWALD (modern, trend-conscious concepts), PLAYGROUND (mixed-material articles), HEART&SOUL (vitreous China premium aesthetics), and BAUSCHER-CARE (specialized healthcare and care facility tableware). The underlying technology is conventional professional-grade porcelain and vitreous china manufacturing, with a decoration/customization service layer for branded or bespoke tableware and an OEM Solutions line for contract manufacturing.
The company generates revenue through direct sales of its professional tableware hardware, primarily via dedicated showrooms for in-person consultation, an own B2B e-commerce portal, and a ProfiTable Outlet channel for discounted and excess inventory. Pricing is not publicly disclosed; sales are quote-based and consultative, consistent with mid-to-large enterprise hospitality procurement cycles. Go-to-market is event-driven: ambiente Frankfurt (February 2026) and Internorga Hamburg (March 2026) anchor demand generation, supplemented by content marketing (blog, newsletter), and organic social presence on LinkedIn, YouTube, and Instagram. The company employs 101-250 staff, operates as a privately held German stock corporation (Aktiengesellschaft), and is independently owned with no disclosed parent, institutional investors, or external funding. No AI capabilities, acquisitions, leadership changes, or restructuring events are evident in the available source material.
BHS tabletop AG firmographics
Firmographics- Name
- BHS tabletop AG
- Legal name
- BHS tabletop AG
- Website
- https://bhs-tabletop.de
- Company type
- Private
- Founded year
- 1814
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BHS tabletop AG is a German manufacturer of professional porcelain and vitreous china tableware serving hospitality, catering, canteen, and healthcare customers through five specialized brands (Bauscher, Schönwald, Playground, Heart & Soul, Bauscher-Care) via trade fairs, showrooms, and direct B2B sales.
- Ownership category
- akta.pro rank
BHS tabletop AG industry classification
Industry- Product category
- Professional Tableware
- NAICS
- Jewelry and Silverware Manufacturing (339910)
- SIC
- Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings) (CRAIACAE)
Keywords
Where BHS tabletop AG is headquartered
LocationHeadquarters
- HQ city
- Selb
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
BHS tabletop AG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Professional Tableware Sales: BHS Tabletop AG generates revenue through the sale of professional porcelain tableware products under its multiple brands including Bauscher, Schönwald, Playground, Heart & Soul, and Bauscher-Care. Products are sold directly through their website, showrooms, and at trade fairs.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
BHS tabletop AG product offering
Product offeringCore offering
BHS tabletop AG manufactures and supplies professional porcelain and vitreous china tableware for the commercial hospitality industry. The company operates five specialized brands — Bauscher (functional professional porcelain), Schönwald (modern trend-conscious designs), Playground (mixed-material articles), Heart & Soul (vitreous china), and Bauscher-Care (healthcare/care sector) — and complements the products with decoration/customization services and OEM solutions.
Product overview
BHS tabletop AG operates as a tableware company offering professional porcelain and tableware solutions across multiple specialized sub-brands. The portfolio includes BAUSCHER (timeless professional porcelain for hospitality), SCHÖNWALD (modern trend-conscious concepts), PLAYGROUND (mixed-material articles), HEART&SOUL (Vitreous China products), and BAUSCHER-CARE (specialized products for healthcare and care facilities). The company serves diverse market segments including gastronomy, hotel, catering, canteen, and hospital care sectors. The offering is structured as a multi-brand portfolio rather than a unified platform, with each brand targeting distinct market segments and design preferences within the professional tableware industry.
Differentiator
Problem solved
Functional benefit
Brands
- BAUSCHER: Functional, timeless professional porcelain
- SCHÖNWALD
- PLAYGROUND
- HEART&SOUL
- BAUSCHER CARE
Products and services
- BAUSCHER professional porcelain tableware Professional porcelain tableware line offering functional, timeless designs engineered for heavy commercial use in hotels, restaurants, and catering operations.
- SCHÖNWALD modern tableware concepts Modern, trend-conscious porcelain tableware concepts targeting contemporary hospitality establishments seeking up-to-date aesthetics.
- PLAYGROUND mixed-material tableware Versatile mixed-material article collection combining different materials for flexible table settings in professional environments such as catering and event service.
- HEART&SOUL vitreous china tableware Vitreous China collection combining premium aesthetic appeal with functional durability for guest-facing hospitality applications such as upscale restaurants and hotels.
- BAUSCHER-CARE healthcare and care tableware Specialized professional tableware line designed for hospitals, care homes, and healthcare facilities requiring enhanced durability, ease of cleaning, and patient-friendly designs.
- Decoration and customization service Custom decoration and branding service enabling hospitality operators to apply logos, patterns, and bespoke designs onto professional tableware.
- OEM tableware solutions Original equipment manufacturing solutions allowing partners to source BHS-manufactured professional tableware under their own branding or specifications.
- ProfiTable Outlet Dedicated outlet offering discounted and excess professional tableware inventory for budget-conscious professional buyers.
Companies that use BHS tabletop AG
Customer profileSegments5 records
Ideal customer profiles5 records
BHS tabletop AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BHS tabletop AG partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
BHS tabletop AG competitors and assessment
Company assessmentDirect peers
- Churchill China: British tableware manufacturer with a strong hospitality and foodservice portfolio. Direct competitor to BHS in professional-grade ceramic tableware for hotels, restaurants, and contract catering.
- Libbey: US-based tableware manufacturer producing glassware and dinnerware for foodservice and hospitality. Directly comparable in professional B2B tableware distribution, though with broader glass-ware portfolio than BHS's porcelain focus.
- Wedgwood: British heritage tableware brand (Fiskars-owned) with a hospitality division serving hotels and restaurants. Comparable to BHS as a long-standing porcelain manufacturer selling into professional and premium dining channels.
- Degrenne: French tableware specialist covering porcelain, cutlery, and glass for hospitality and home. Comparable to BHS in European B2B professional tableware with similar customer base in hotels and restaurants.
- Steelite International: UK-based manufacturer specializing in professional tableware for hotels, restaurants, and catering. Directly comparable to BHS's Bauscher and Schönwald lines in product category, B2B go-to-market, and customer segments.
- Rosenthal: Iconic German porcelain brand (now part of Sambonet Paderno Industrie) producing premium tableware for hospitality and retail. Comparable to BHS in heritage positioning, German manufacturing base, and emphasis on design-forward professional porcelain.
- Sambonet: Italian tableware and cutlery manufacturer serving hotels, restaurants, and catering. Comparable to BHS as a European-based professional tableware supplier with multi-brand portfolio and hospitality GTM.
- Revol Porcelaine: French heritage porcelain manufacturer specializing in professional culinary tableware for restaurants and hotels. Comparable to BHS in porcelain manufacturing heritage, B2B hospitality focus, and Made-in-Europe positioning.
- Carl Mertens: German manufacturer of professional cutlery and tableware for the hospitality industry. Comparable to BHS as a German mid-sized professional tableware supplier with similar Solingen-style craftsmanship heritage and focus on gastronomy/hotel customers.
- Villeroy & Boch: German heritage manufacturer of porcelain tableware and bathroom ceramics with a strong professional hospitality division. Direct competitor to BHS in professional porcelain, serving the same gastronomy and hotel customers across Europe.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BHS tabletop AG social profiles
Digital presenceBHS tabletop AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
BHS tabletop AG leadership team
Management profileNumber of profiles
BHS tabletop AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BHS tabletop AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BHS tabletop AG
What does BHS tabletop AG do?
BHS tabletop AG manufactures and supplies professional porcelain and vitreous china tableware for the commercial hospitality industry. The company operates five specialized brands — Bauscher (functional professional porcelain), Schönwald (modern trend-conscious designs), Playground (mixed-material articles), Heart & Soul (vitreous china), and Bauscher-Care (healthcare/care sector) — and complements the products with decoration/customization services and OEM solutions.
Is BHS tabletop AG a public or private company?
BHS tabletop AG is a private company. It is classified as unknown and is currently operating.
When was BHS tabletop AG founded?
BHS tabletop AG was founded in 1814. It employs 101 to 250 people.
Where is BHS tabletop AG based?
BHS tabletop AG is headquartered in Selb, Germany, in the Europe region.
How does BHS tabletop AG make money?
One revenue line is on record: professional Tableware Sales.
Who are BHS tabletop AG's main competitors?
Direct peers on record are Churchill China, Libbey, Wedgwood, Degrenne, Steelite International, Rosenthal, Sambonet, Revol Porcelaine, Carl Mertens and Villeroy & Boch.
Does BHS tabletop AG have an API?
No public API is recorded for BHS tabletop AG.
What industry is BHS tabletop AG in?
BHS tabletop AG's product category is Professional Tableware. Its primary akta.pro industry code is CRAIACAE, Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings). Its NAICS code is 339910 and its SIC code is 3910.