Guy Degrenne
Guy Degrenne is a publicly listed French heritage tableware manufacturer founded in 1948, producing cutlery, porcelain, stoneware, and glassware for both consumers (via e-commerce and retail stores) and hospitality clients (via a dedicated B2B portal).
- Company typePrivate
- Founded1948
- HeadquartersViré, France
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Guy Degrenne does
Guy Degrenne is a French tableware manufacturer founded in 1948, producing stainless steel cutlery, porcelain, stoneware (grès), glassware, home décor, and cookware. The company operates vertically integrated manufacturing, with cutlery production in Vire (Normandy), porcelain production in Limoges, and additional porcelain manufacturing in Hungary. It holds the Entreprise du Patrimoine Vivant (EPV) certification and IGP status for its Limoges porcelain, with products carrying the Made in France label, anchoring its positioning in heritage craftsmanship and protected geographic origin.
The company serves both end consumers and professional buyers. Its direct-to-consumer channel operates through the degrenne.fr e-commerce platform and physical retail stores in France, with pricing spanning from €14 to €2,690, indicating a portfolio covering entry-level through premium price points. A dedicated B2B portal (pro.degrenne.fr) addresses restaurants, hotels, and catering professionals. Guy Degrenne is publicly listed (epa:GUYD) and employs between 501 and 1,000 people. Revenue, headcount trends, and detailed segment financials are not disclosed in the available input; strategic public signals are limited to U.S. export expansion via Business France, the 2025 launch of the Réminiscence Fleurie porcelain collection, and a partnership with Maison Monette.
Guy Degrenne firmographics
Firmographics- Name
- Guy Degrenne
- Legal name
- Guy Degrenne
- Website
- https://degrenne.fr
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Guy Degrenne is a publicly listed French heritage tableware manufacturer founded in 1948, producing cutlery, porcelain, stoneware, and glassware for both consumers (via e-commerce and retail stores) and hospitality clients (via a dedicated B2B portal).
- Ownership category
- akta.pro rank
Where Guy Degrenne is headquartered
LocationHeadquarters
- HQ city
- Viré
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Guy Degrenne business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream through degrenne.fr online store selling cutlery, tableware, tea/coffee items, glassware, home items, and culinary products directly to consumers with pricing ranging from €14 for individual plates to €2,690 for premium cutlery sets.
- B2B/Professional Sales: Dedicated professional portal (pro.degrenne.fr) for business customers including restaurants, hotels, and catering professionals, offering bulk orders and specialized professional-grade tableware.
- Retail Store Sales: Physical retail presence through company-owned boutiques ('nos points de vente') across France.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual items starting from €14 |
| Unit Pricing | Pay-as-you-go | Cutlery sets (24 pieces) |
| Unit Pricing | Pay-as-you-go | Large cutlery sets (50-124 pieces) |
| Unit Pricing | Pay-as-you-go | Tableware gift sets |
| Unit Pricing | Pay-as-you-go | Premium cutlery sets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Guy Degrenne product offering
Product offeringCore offering
Guy Degrenne designs, manufactures, and markets premium French tableware under the arts de la table tradition, including stainless steel cutlery (forged and polished in Normandy), Limoges porcelain dinnerware (IGP-certified), and high-temperature stoneware (grès). Products are sold as individual items, gift sets, and complete dinner services (24 to 124 pieces) directly to consumers and through a dedicated B2B channel serving hospitality professionals.
Product overview
Guy Degrenne is a French heritage tableware company established in 1948, specializing in the art of the table (Arts de la Table). The company operates as a unified product portfolio organized into six main categories: Couverts (cutlery/flatware), Vaisselle (dinnerware), Thé & Café (tea and coffee service), Verrerie (glassware), Maison (home décor), and Culinaire (cookware). The signature offerings include the iconic Théière Salam teapot and comprehensive Ménagères de couverts (cutlery sets) available in various configurations. Products are manufactured in France, with production facilities in Vire (Normandy) for cutlery and Limoges for porcelain, with the company holding Entreprise du Patrimoine Vivant certification. The product line features multiple collections (BLOIS, VERLAINE, FUSE, NORMANDY, MODULO, BAHIA, DESTINATION, etc.) available in stainless steel, silver-plated metal, porcelain, Limoges porcelain, and grès materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Couverts (Cutlery and Flatware) Stainless steel and silver-plated cutlery produced at the Vire, Normandy facility, including table forks, knives, spoons, dessert forks, fish forks, steak knives, butter knives, cheese knives, serving spoons, salad servers, tart servers, and ladles. Sells as individual pieces, sets, or complete cutlery sets (ménagères) of 24 to 124 pieces. Targeted at home cooks, table enthusiasts, and hospitality professionals.
- Vaisselle (Dinnerware) Tableware including flat plates, dessert plates, deep plates, bowls, salad bowls, cocottes, presentation plates, gourmet plates, bread plates, tart dishes, oven dishes, and serving trays in porcelain, Limoges porcelain, and grès (stoneware). Targeted at home cooks and hospitality professionals.
- Thé & Café (Tea and Coffee Service) Tea and coffee service items including the iconic Salam teapot in various sizes (2, 4, 6 cups), mugs, breakfast bowls, goblets, jugs, creamers, sugar bowls, and coffee accessories. Targeted at home cooks, tea and coffee enthusiasts, and gift purchasers.
- Verrerie (Glassware) Glassware collection including water glasses, wine glasses, champagne flutes and coupes, cocktail and spirits glasses, bar accessories, wine carafes and decanters, water carafes and pitchers, and whisky carafes. Targeted at home entertainers and hospitality professionals.
- Maison (Home Décor) Home décor items including table linens (tablecloths, napkins), linen sets, vases, and decorative boards. Targeted at home décor enthusiasts and gift purchasers.
- Culinaire (Cookware) Culinary items including casseroles and stockpots, frying pans and sauté pans, oven dishes, porcelain oven dishes, cutting boards, and cake stands. Targeted at home cooks and professional chefs.
- Théière Salam (Signature Teapot) Iconic signature teapot with mirror or matte lid finish, available in various capacities (2, 4, 6 cups) with black felt lid options. Targeted at tea enthusiasts and gift purchasers.
- Ménagères de Couverts (Complete Cutlery Sets) Complete cutlery sets in 24, 50, 100, and 124 piece configurations featuring collections such as BLOIS, VERLAINE, FUSE, NORMANDY in mirror, matte, or specialty finishes. Targeted at home entertaining enthusiasts and gift purchasers; priced from €165 to €2,690.
- Cadeaux (Gift Collections) Gift selection including gift boxes of cutlery, plates, and tea accessories with free gift packaging offered with purchases. Targeted at gift purchasers across price points.
- Couteaux de Cuisine (Kitchen Knives) Kitchen knives including chef knives, office knives, santoku knives, carving knives, and bread knives in IDEAL FORGE and L'ECONOME STARCK collections, featuring stainless steel construction. Targeted at home cooks and professional chefs.
Quantifiable outcome
- Products designed to last a lifetime with proper care
- +2 more outcomes
Companies that use Guy Degrenne
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Guy Degrenne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Guy Degrenne partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Maison MonetteminorCollaboration with Maison Monette in Paris to create unique engraved cutlery pieces with distinctive messages, featuring hallmark stamps and playful designs that appeal to customers seeking personalized or whimsical table settings.
Scale indicators4 records
Recent moves3 records
Expansion highlights3 records
Guy Degrenne competitors and assessment
Company assessmentDirect peers
- Puiforcat: French luxury silversmith and flatware maker with comparable premium positioning and silver-plated cutlery offerings. Competes in the same high-end silverware category as Degrenne's silver-plated Couture collections.
- Pillivuyt: French porcelain manufacturer with 200+ year heritage producing premium dinnerware for consumer and hospitality markets. Comparable positioning to Degrenne's porcelain dinnerware offerings and Made in France credentials.
- Arc International: French glassware and tableware manufacturer (parent of Luminarc, Arcopal, Cristal d'Arques), directly comparable to Degrenne's glassware and broader tableware categories. Shares French manufacturing heritage and HoReCa distribution.
- Haviland: French Limoges porcelain manufacturer with comparable heritage positioning and premium product range. Directly overlaps with Degrenne's Limoges porcelain dinnerware and gift-occasion offerings.
- Revol: French porcelain and stoneware manufacturer serving both consumer and professional hospitality markets. Directly comparable to Degrenne's grès (stoneware) dinnerware lines and B2B restaurant channel.
- De Buyer: French cookware and culinary equipment manufacturer with comparable Made in France positioning, B2B professional chef customer base, and premium pricing on culinary collections. Overlaps with Degrenne's Culinaire product line.
- Bernardaud: French Limoges porcelain manufacturer serving both luxury consumers and Michelin-starred restaurants. Directly comparable to Degrenne's Limoges porcelain production and B2B hospitality channel strategy.
- Christofle: French luxury silverware and flatware manufacturer with deep heritage, directly comparable to Guy Degrenne's core cutlery and silver-plated product lines. Both target premium consumer and professional hospitality channels with coordinated tableware offerings.
- Villeroy & Boch: Large European premium tableware manufacturer offering porcelain, cutlery, and glassware across consumer and hospitality channels. Direct competitor in coordinated tableware sets with greater scale and global distribution.
- Rosenthal: German premium porcelain and tableware manufacturer with comparable coordinated collections serving both consumer and HoReCa channels. Direct competitor in premium European dinnerware and gift sets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Guy Degrenne social profiles
Digital presenceGuy Degrenne compliance and trust
Trust signalCompliance3 records
Guy Degrenne financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guy Degrenne leadership team
Management profileNumber of profiles
Guy Degrenne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guy Degrenne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guy Degrenne
What does Guy Degrenne do?
Guy Degrenne designs, manufactures, and markets premium French tableware under the arts de la table tradition, including stainless steel cutlery (forged and polished in Normandy), Limoges porcelain dinnerware (IGP-certified), and high-temperature stoneware (grès). Products are sold as individual items, gift sets, and complete dinner services (24 to 124 pieces) directly to consumers and through a dedicated B2B channel serving hospitality professionals.
Is Guy Degrenne a public or private company?
Guy Degrenne is a private company. It is classified as public and is currently operating.
When was Guy Degrenne founded?
Guy Degrenne was founded in 1948. It employs 501 to 1,000 people.
Where is Guy Degrenne based?
Guy Degrenne is headquartered in Viré, France, in the Europe region.
How does Guy Degrenne make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are B2B/Professional Sales and retail Store Sales.
Who are Guy Degrenne's main competitors?
Direct peers on record are Puiforcat, Pillivuyt, Arc International, Haviland, Revol, De Buyer, Bernardaud, Christofle, Villeroy & Boch and Rosenthal.
Does Guy Degrenne have an API?
No public API is recorded for Guy Degrenne.