Hiloffee Mill

Specialty Coffee Roasting and Retailhilocoffeemill.com

Hilo Coffee Mill is a family-run coffee company founded in 2001 in Mountain View, Hawaii, that roasts and processes 100% Hawaiian estate coffees (Kona, Ka'u, Puna) on a 24-acre site between Hilo and Volcanoes National Park, selling via on-site tasting bar, e-commerce, wholesale, and a weekly farmers market.

Company typePrivate
Founded2001
HeadquartersKurtistown, United States
Headcount101–250
GTM typeB2B and B2C
OfferingServices

What Hiloffee Mill does

Hilo Coffee Mill is a privately held, family-run coffee company founded in February 2001 and headquartered on a 24-acre property at 17-995 Volcano Rd in Mountain View, Hawaii, positioned between Hilo and Volcanoes National Park. Its core business is small batch coffee roasting and processing, with a stated mission of helping small local Big Island coffee farmers produce, process, and market their coffee crops to world markets. The company shares its grounds with a Hawaiian Language and Sustainable Agriculture School, which anchors an agritourism-adjacent footprint.

The company's product portfolio includes five house blends (Hawaiian Blend, Hilo Rush, Big Island Buzz, Puna Punch, Caffe Primo) priced at $16.50–$17.50, three single-origin 100% Hawaiian estate coffees from the Kona, Puna, and Ka'u districts priced at $28.00–$29.95, flavored 100% Arabica beans starting at $13.99, and a $10 branded merchandise line. An on-site tasting bar and full lanai serve espresso drinks ($3.75–$7.00), lattes ($5.00–$6.80), cold brew ($5.90–$6.25), and other beverages, with in-store pricing on 100% Hawaiian drip coffee ranging from $5.10 (8oz) to $9.85 (16oz).

Hilo Coffee Mill monetizes through four distribution channels: physical retail at the Mountain View coffee shop (M–Sat, 8:30am–3pm), a direct-to-consumer e-commerce store with worldwide shipping, a wholesale B2B program serving local farmers and other businesses, and a weekly Saturday farmers market. Customer segments span tourists visiting Volcanoes National Park, local residents, small Hawaiian coffee farmers (as a supplier channel), and wholesale buyers. The company has no disclosed funding, no public listing, no recorded M&A activity, and no revenue disclosure.

Hiloffee Mill firmographics

Firmographics

Name: Hiloffee Mill
Legal name: Hilo Coffee Mill
Website: https://hilocoffeemill.com
Company type: Private
Founded year: 2001
Operating status: Operating
Headcount range: 101–250 employees
Short description: Hilo Coffee Mill is a family-run coffee company founded in 2001 in Mountain View, Hawaii, that roasts and processes 100% Hawaiian estate coffees (Kona, Ka'u, Puna) on a 24-acre site between Hilo and Volcanoes National Park, selling via on-site tasting bar, e-commerce, wholesale, and a weekly farmers market.
Ownership category
akta.pro rank

Hiloffee Mill industry classification

Industry

Product category: Specialty Coffee Roasting and Retail
NAICS: Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
SIC: Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
akta.pro primary industry: Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)
akta.pro secondary industries: Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale) (CRAHAMAH), Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)

Keywords

Hawaiian coffee roasting
Estate coffee sourcing
Coffee processing services
Specialty coffee retail
Wholesale coffee distribution

Where Hiloffee Mill is headquartered

Location

Headquarters

HQ city: Kurtistown
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Hiloffee Mill business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

On-site Coffee Shop Retail: Espresso drinks, cold brew, lattes, and other beverages sold directly to customers at the physical location with tasting bar and full lanai.
Online Coffee Sales: Direct-to-consumer e-commerce sales of whole bean coffees including house blends, Hawaiian estate coffees, and flavored coffees shipped to customers worldwide.
Wholesale B2B: Wholesale relationships with local coffee farmers for processing, marketing, and distribution support, as well as bulk sales to other businesses.
Farmers Market Sales: Weekly Saturday farmers market participation selling products directly to local customers and tourists.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	In-store drip coffee sizes
Unit Pricing	Pay-as-you-go	Espresso-based drinks
Unit Pricing	Pay-as-you-go	House blend coffees
Unit Pricing	Pay-as-you-go	100% Hawaiian Estate Coffees
Unit Pricing	Pay-as-you-go	Flavored and specialty coffees

Go-to-market motion4 records

Distribution channels4 records

Marketing channels4 records

Hiloffee Mill product offering

Product offering

Core offering

Hilo Coffee Mill roasts and sells Hawaiian estate coffees (Kona, Ka'u, Puna), house blends, flavored Arabica coffees, and worldwide coffees through a physical coffee shop with tasting bar, an e-commerce store with worldwide shipping, and a wholesale program. The company also provides coffee crop processing and marketing support to small local Hawaiian coffee farmers.

Product overview

Hilo Coffee Mill is a family-run coffee company founded in February 2001, operating a physical coffee shop and tasting bar on 24 acres in Mountain View, HI, halfway between Hilo and Volcanoes National Park. The company offers a portfolio of products including house blends (Hawaiian Blend, Hilo Rush, Big Island Buzz, Puna Punch, Caffe Primo), premium 100% Hawaiian Estate Coffees (Kona Fancy Estate, Puna Estate, Ka'u Estate), and retail Arabica beans with various flavors. The on-site tasting bar serves espresso drinks, cold brew, chai latte, and other beverages. The company also operates a wholesale program for businesses and an online store for direct-to-consumer sales.

Differentiator

Problem solved

Functional benefit

Products and services

Hawaiian Blend House blend coffee featuring Hawaiian coffee. Available in 16 oz and 5 lb sizes with Italian roast option, priced at $16.50. Sold via the company online store.
Hilo Rush (Medium Roast) Medium roast house blend coffee sold in 5 lb bags, priced at $16.50.
Big Island Buzz (Medium Roast) Medium roast house blend coffee from the Big Island of Hawaii, priced at $16.50.
Puna Punch House blend coffee available in 5 lb bags, priced at $16.50.
Caffe Primo Espresso blend available in regular and decaf options, priced at $17.50.
Kona Fancy Estate Premium 100% Hawaiian Kona estate coffee with cupping notes of honey, butter, puakenikeni flower, chocolate, macadamia nut, and graham cracker. Available in light, medium, and dark roasts, priced at $29.95 per bag.
Puna Estate Single-origin 100% Hawaiian estate coffee from the Puna district on the Big Island. Available in 5 lb bags, priced at $28.00.
Ka'u Estate Single-origin 100% Hawaiian estate coffee from the Ka'u district. Available in 1 lb and 5 lb sizes with light, medium, and dark roast options, priced at $28.00.
100% Arabica Beans Medium roast Arabica coffee available in 8oz, 16oz, and 5lb sizes with multiple flavor options including Aloha Hula, Chocolate, Coconut, Hazelnut, Macnut, Vanilla Macnut, Chocolate Macnut, and Hazelnut Mocha. Starting at $13.99 for 8oz.
Hilo Coffee Mill Merchandise Branded merchandise items sold through the on-site store, priced at $10.00.
Espresso Drinks and Coffee Bar Beverages On-site espresso drinks including espresso shots (single, double, triple), cappuccino, latte, mocha, cold brew, chai latte, and americano, served at the Mountain View tasting bar. Includes 100% Hawaiian coffee drip options, regular drip coffee, iced coffee, Italian sodas, and tropical iced teas.
Coffee Shop and Tasting Bar Physical coffee shop location on 24 acres in Mountain View, Hawaii, featuring a tasting bar for sampling daily 100% Hawaiian coffees, espresso drinks, smoothies, and full lanai seating shared with a Hawaiian Language and Sustainable Ag School. Located halfway between Hilo and Volcanoes National Park.
Wholesale Coffee Program Wholesale program for businesses enabling them to source Hawaiian and worldwide coffees from Hilo Coffee Mill for resale, accepted via a wholesale inquiries form on the website. The program also includes processing and marketing support for local coffee farmers.
Coffee Crop Processing and Marketing Support for Local Farmers Processing, roasting, and marketing service for small local Hawaiian coffee farmers that helps them produce, process, and market their coffee crops to global markets — the founding mission of the company since February 2001.

Companies that use Hiloffee Mill

Customer profile

Segments4 records

Ideal customer profiles4 records

Hiloffee Mill technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Hiloffee Mill partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Hiloffee Mill competitors and assessment

Company assessment

Direct peers

Greenwell Farms: Family-run Kona coffee estate offering farm tours, on-site retail, and D2C shipping of 100% Kona coffee, comparable to Hilo Coffee Mill's estate coffee portfolio and tourism-driven retail model.
Royal Kona Coffee: Iconic Hawaiian coffee brand roasting and selling Kona coffees through D2C, retail, and foodservice channels; competes with Hilo Coffee Mill in the 100% Hawaiian and Kona-coffee consumer market.
Kauai Coffee Company: Largest Hawaiian coffee grower with estate tours, on-site retail, and nationwide D2C shipping of Hawaiian-grown coffees; a directly comparable Hawaiian-coffee producer/retailer in the same category as Hilo Coffee Mill.
Big Island Coffee Roasters: Big Island-based specialty coffee roaster operating a cafe, online store, and wholesale program featuring Hawaiian estate coffees, directly comparable to Hilo Coffee Mill's on-site retail, e-commerce, and farmer-support model.
Mountain Thunder Coffee Plantation: Hawaiian estate coffee grower and roaster offering 100% Kona and Hawaiian coffees through online D2C and wholesale channels, comparable in product mix and farm-to-cup positioning to Hilo Coffee Mill.

Emerging players

Hawaiian Queen Coffee: Smaller Hawaiian estate coffee brand selling 100% Kona and Hawaiian coffees through D2C channels, an emerging niche competitor to Hilo Coffee Mill in the premium Hawaiian-coffee segment.

Broad incumbents

Counter Culture Coffee: Specialty coffee roaster with nationwide wholesale, training, and D2C channels, offering a comparable small-batch roasting and farmer-relationship value proposition to Hilo Coffee Mill.
Peet's Coffee: Established specialty coffee brand with nationwide retail, grocery, and D2C presence, competing broadly with Hilo Coffee Mill for premium coffee consumers and foodservice wholesale accounts.
Stumptown Coffee Roasters: Specialty coffee roaster with cafes, wholesale, and D2C subscription, competing in the same premium single-origin and small-batch roasted coffee market as Hilo Coffee Mill.
Blue Bottle Coffee: National specialty coffee roaster with cafes and nationwide e-commerce subscription; a broader incumbent competing for the same premium single-origin coffee consumer that Hilo Coffee Mill targets online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Hiloffee Mill financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hiloffee Mill leadership team

Management profile

Number of profiles

Hiloffee Mill funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hiloffee Mill M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiloffee Mill

What does Hiloffee Mill do?

Is Hiloffee Mill a public or private company?

Hiloffee Mill is a private company. It is classified as family owned and is currently operating.

When was Hiloffee Mill founded?

Hiloffee Mill was founded in 2001. It employs 101 to 250 people.

Where is Hiloffee Mill based?

Hiloffee Mill is headquartered in Kurtistown, United States, in the North America region.

How does Hiloffee Mill make money?

Four revenue lines are on record. On-site Coffee Shop Retail is the primary driver. The others are online Coffee Sales, wholesale B2B and farmers Market Sales.

Who are Hiloffee Mill's main competitors?

Direct peers on record are Greenwell Farms, Royal Kona Coffee, Kauai Coffee Company, Big Island Coffee Roasters and Mountain Thunder Coffee Plantation. Hawaiian Queen Coffee is listed as an emerging player. Broad incumbents are Counter Culture Coffee, Peet's Coffee, Stumptown Coffee Roasters and Blue Bottle Coffee.

Does Hiloffee Mill have an API?

No public API is recorded for Hiloffee Mill.

What industry is Hiloffee Mill in?

Hiloffee Mill's product category is Specialty Coffee Roasting and Retail. Its primary akta.pro industry code is AFAFADAD, Instant Coffee & Coffee Extract Manufacturing, with a secondary code of CRAHAMAH, Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale). Its NAICS code is 311920 and its SIC code is 2080.