CROME

What CROME does

CROME (operating brand: Mind Studios) is an independent, full-service Swiss advertising and digital marketing agency headquartered in Basel. Founded in 2000 (firmographics) with operating history under the Mind Studios brand since 2004, the firm employs between 11 and 50 people and delivers strategy, brand storytelling, social media management, performance marketing, and web/ecommerce services under a single in-house roof. Service lines are organized into four pillars — Story (strategy, identity, campaigns, content, video), Social (Facebook, Instagram, LinkedIn, TikTok, WhatsApp), Performance (social ads, Google Ads, SEO, generative-AI optimization, analytics), and Web (websites, Shopify commerce, WordPress CMS, UX design) — supported by certified partnerships with Google, Shopify, Meta, and Brevo.

The agency's core technology stack is built on third-party marketing and ecommerce platforms (Google Ads, Meta, Shopify, WordPress, Brevo) combined with analytics and SEO tooling, with proprietary value concentrated in creative execution and campaign interpretation rather than in owned infrastructure or models. Its revenue model is professional services: project-based engagements and retainer contracts priced on a custom, non-binding inquiry basis, with no public pricing. Customers are diversified across Swiss enterprises and institutions — including Roche, Coop Pronto, Manor, RE/MAX Switzerland, Swisslos, Kanton Basel Stadt, NZZ, FHNW, Porsche Zug, Clariant, and Bank WIR — and the firm positions data-driven decision-making as its operating differentiator. Geographic focus is Switzerland and the tri-border region (Germany, France, Switzerland), with no disclosed foreign offices. The firm is privately held, independent, and shows no evidence of outside investment, acquisitions, or leadership changes in the available data.

Name

CROME

Legal name

Mind Studios

Website

https://crome.ch

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

CROME (Mind Studios) is an independent Basel-based Swiss advertising agency offering strategy, social media, performance marketing, and web services to Swiss enterprises and institutions across the tri-border region.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAFAA

CRM Strategy & Consulting

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

SECONDARYBPAFAFAI

Customer Engagement & Messaging (Email, SMS, Push, In-App)

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

Keywords

• Digital marketing services
• Social media marketing
• Performance marketing
• Web design agency
• Brand storytelling

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing strategy, social media, performance marketing, and web services. Revenue generated through project-based engagements, retainer contracts, and ongoing marketing services for Swiss businesses and institutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CROME is a Swiss advertising and digital marketing agency delivering a unified suite of services across four pillars: Story (strategic brand storytelling, identity, campaign conception, content marketing, video content), Social Media (platform-specific marketing on Facebook, Instagram, TikTok, LinkedIn), Performance Marketing (social ads, Google Ads, SEO, GEO & AI optimization, analytics), and Web (websites, e-commerce via Shopify, WordPress CMS, UX design). Services are tailored to client requirements and delivered in-house from Basel, Switzerland, targeting Swiss businesses and institutions.

Product overview

CROME operates as a Swiss advertising and marketing agency offering a unified suite of services. The core offerings are organized into four main service categories: Story (strategic brand storytelling, identity, campaigns, content, video), Social Media (platform-specific marketing across Facebook, Instagram, TikTok, LinkedIn), Performance Marketing (paid social, search ads, SEO, analytics), and Web (websites, commerce, CMS, UX design). Services are delivered under one roof from their Basel, Switzerland location.

Differentiator

Problem solved

Functional benefit

Products and services

• Story Services Strategic brand storytelling services covering strategy, identity design, campaign conception, content marketing, and video content production for Swiss businesses and institutions.
• Social Media Services Social media marketing services covering Facebook, Instagram, LinkedIn, and TikTok platforms with content creation, community management, and social advertising.
• Performance Marketing Performance marketing services including social ads, search engine advertising (Google Ads), SEO optimization, GEO & AI optimization, and analytics for measurable campaign results.
• Web Services Web development and design services including website creation, e-commerce development on Shopify, CMS solutions on WordPress, and UX design for Swiss businesses.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jung von Matt: Major independent European creative/digital agency with strong DACH presence (Hamburg, Berlin, Zurich). Comparable to Mind Studios/CROME as a multi-disciplinary, award-winning independent offering story, social, performance, and web services to enterprise clients.
• Neko Interactive: Zurich-based digital agency focused on social media, performance marketing, and content. Comparable in size and service mix to Mind Studios/CROME, competing for similar Swiss mid-market and enterprise digital mandates.
• Wirz Communications: One of Switzerland's largest independent agencies, headquartered in Zurich. Directly comparable on geography and full-service offering (advertising, content, performance, digital) to enterprise clients across German-speaking Switzerland.
• Farner Consulting: Swiss independent agency group offering brand strategy, content, performance marketing, and digital services. Direct competitor in the same Swiss market for enterprise marketing budgets with a similar full-service, independent positioning.
• Scholz & Friends: DACH creative/digital agency with Zurich presence. Comparable full-service offering (brand, campaign, content, performance) competing for similar Swiss and German-speaking enterprise clients.
• Notch Interactive: Bern-based Swiss digital agency specializing in performance marketing, SEO, social media, and web. Closely matches Mind Studios/CROME's performance-and-digital service spine and Swiss mid-market client base.
• Rod Kommunikation: Swiss independent agency with offices in Zurich and Bern offering brand, campaign, social, and digital services. Comparable independent positioning and service breadth, serving similar Swiss enterprise and public-sector clients.

Broad incumbents

• Swiss Marketplace Group / TX Group marketing partners: Larger Swiss media/marketing groups that offer integrated digital marketing services and command significant enterprise budgets. Adjacent competitor for Swiss enterprise marketing spend, though broader in scope.
• Publicis Groupe Switzerland: Global holding company's Swiss operations (Publicis, Saatchi & Saatchi, Leo Burnett). Competes for the same large Swiss enterprise pitches (Roche, Coop, etc.) but as part of a wider network portfolio.
• Dept Agency: Large European digital-first agency network offering creative, performance, and technology services across DACH. Overlaps with Mind Studios/CROME on digital and performance but at materially larger scale and with proprietary tech.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mindstudiosbasel
• LinkedInlinkedin.com/company/mind-studios-basel
• Instagraminstagram.com/mindstudiosbasel
• TikToktiktok.com/@mindstudiosbasel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CROME