Ace Equipment
Ace Equipment is an Australian privately held manufacturer and direct-to-consumer retailer of galvanised steel livestock handling and farm equipment, serving cattle, sheep, horse, goat, alpaca, pig, and dog owners across Australia with custom quotation-based sales and nationwide freight delivery.
- Company typePrivate
- Founded-
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ace Equipment does
Ace Equipment (legal entity ACE Equipment PTY. LTD.) is an Australian privately held manufacturer and direct-to-consumer retailer of livestock handling and farm equipment, headquartered at 395 Devonshire Rd, Kemps Creek, NSW, with Australia-wide freight delivery. The company sells a broad catalog of galvanised steel products including cattle panels, gates, crushes and loading ramps; sheep and pig panels, gates and loading ramps; horse stables, yard panels, gates, and show-jump equipment; goat/alpaca enclosures; dog/puppy enclosures; hay bale feeders (round and square, economy and heavy duty); UTE crates; and accessories such as the proprietary ACE Slam Latch, LED lights and headlamps. Products are engineered for Australian climatic conditions using hot-dip galvanised steel construction, with configurable and modular designs (e.g., slam latch mounting positions, horse stables in 1.2m increments) intended to suit both commercial and hobby farming operations.
The business operates a direct-to-consumer go-to-market model: customers browse the online product catalog on aceequipment.com.au, then place orders via phone (0437 014 327) or email ([email protected]) using product stock IDs, with pricing provided on a quotation basis. Revenue is generated predominantly through one-time equipment sales, supplemented by a temporary fencing hire/purchase offering that introduces a recurring element, and freight arrangement services. Customer segments span commercial and hobby cattle, sheep, horse, goat, alpaca, pig, and dog owners across Australia. The firm has been operating for more than a decade as an independent, unbacked PTY. LTD. with no parent company, no subsidiaries, no disclosed funding, and headcount in the 11-50 range.
Ace Equipment firmographics
Firmographics- Name
- Ace Equipment
- Legal name
- ACE Equipment PTY. LTD.
- Website
- https://aceequipment.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ace Equipment is an Australian privately held manufacturer and direct-to-consumer retailer of galvanised steel livestock handling and farm equipment, serving cattle, sheep, horse, goat, alpaca, pig, and dog owners across Australia with custom quotation-based sales and nationwide freight delivery.
- Ownership category
- akta.pro rank
Ace Equipment industry classification
Industry- Product category
- Livestock Handling Equipment
- NAICS
- Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Livestock & Dairy Equipment (IMAHACAG)
- akta.pro secondary industries
- Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK), Herd Handling, Sorting & Restraint Services (Chute Work, Weighing, Tagging) (AFACAEAG)
Keywords
Where Ace Equipment is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ace Equipment business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Livestock Handling Equipment Sales: Sale of new and used agricultural and livestock handling equipment including cattle panels, gates, crushes, sheep panels, horse equipment, goat/alpaca products, and farm accessories. Products are constructed from galvanised steel for durability.
- Temporary Fencing Hire and Purchase: Temporary fencing available for loan term hire or outright purchase. High quality fencing that is easy to install and provides safety around all areas.
- Freight Delivery: Arrangement of freight delivery right across Australia for all products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quotation-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Ace Equipment product offering
Product offeringCore offering
Ace Equipment manufactures and sells galvanised steel livestock handling and farm equipment, including cattle panels, gates, crushes, loading ramps and race bows; sheep and pig panels, gates, and loading ramps; horse stables, panels, gates, and show jump equipment; goat and alpaca panels and gates; dog and puppy enclosures; round and square hay bale feeders; ute crates; and accessories such as the proprietary ACE Slam Latch. Products are sold directly to farmers and livestock owners in Australia via the company's website and phone/email contact, with freight delivery arranged nationwide. Temporary fencing is also offered on a hire-or-purchase basis.
Product overview
Ace Equipment is an Australian farm equipment company offering a diverse portfolio of livestock handling and agricultural equipment. The product line includes cattle handling equipment (Heavy Duty Vet Cattle Crush, Cattle Yard Head Bail, Cattle Gates in various sizes, Cattle Panels, Cattle Race Bow, Heavy Duty Loading Ramps), sheep/pig equipment (Sheep Yard Panels, Sheep Yard Gates, Sheep Loading Ramps, Economy Sheep Yard Panels), horse equipment (Horse Stables, Horse Yard Panels, Horse Gates, Horse Stable Panels, Horse Show Jump equipment), goat/alpaca equipment (Goat/Alpaca Panels, Goat/Alpaca Gates), dog/puppy enclosures, hay bale feeders (round and square, economy and heavy duty variants), ute crates, and accessories (ACE Slam Latches, LED lights, headlamps). The company has served the Australian market for over a decade, providing both new and used farm equipment with Australia-wide delivery. Products are characterised by galvanised steel construction for durability in Australian conditions.
Differentiator
Problem solved
Functional benefit
Products and services
- Cattle Handling Equipment A range of galvanised steel cattle handling products including the Heavy Duty Vet Cattle Crush with walk-through vet doors and locking head bail, Cattle Yard Head Bail (850mm), Cattle Man Gate, Cattle Gates in 1500mm, 2100mm, and 850mm slide variants, Cattle Race Bow (2250mm x 850mm), Heavy Duty Loading Ramp (adjustable), Heavy Duty Cattle Panels, Economy Cattle Panels, Combination Panels (9-rail), and Heavy Duty Cattle Gate 2100. Designed for commercial and hobby cattle farmers needing durable containment, treatment, and loading solutions.
- Sheep and Pig Handling Equipment Portable galvanised sheep yard panels in 2100mm and 2900mm lengths and 1m height with 6 rails; sheep yard gates in 1000mm, 2100mm, 2100mm high frame, and 700mm widths; Sheep/Pig Panels with 60mm x 30mm oval anti-bruise rail; Economy Sheep Yard Panels (8 rails, 2.9m x 1.0m); Economy Sheep Yard Gate (700mm); Sheep Yard Race Gates (600mm and 800mm); Sheep Yard Race Bow; and Sheep Yard Loading Ramps (fixed 1m x 600mm x 2900mm and adjustable 550–1050mm height). Suits sheep and pig farmers needing portable or semi-permanent handling setups.
- Horse Equipment Modular horse stables configurable to any size in 1.2m increments with hot dip galvanised steel frames and solid or bar panels; Horse Yard Panels (2.1m x 1.65m) with oval anti-bruise rails; Horse Gates in 2100mm, 1500mm, and 850mm slide variants; Horse Yard Man Gate (850mm x 1800mm); Horse Stable Panels with 17mm form ply and 65mm bar spacing; Horse Stable Solid Panels (50x50 fully welded, hot dip galvanised, 17mm form ply, 1180mm x 2200mm); Horse Stable Gate Panels with slide bolt latch and optional slam latch; Rubber Stable Mats (1.22m x 1.83m, 17mm thick, 46kg); Horse Show Jump Key Hole Strips (1.5m galvanised); Horse Show Jump Cups (100% nylon, UV stabilised, 25mm); and Horse Stable Door/Gate Latch (spring loaded). For horse owners, equestrian facilities, and hobby farms.
- Goat and Alpaca Equipment Goat/Alpaca Panels (1m x 2m, 6 rails) made from 60mm x 30mm oval anti-bruise rail; Goat/Alpaca Gates in 2100mm, 2100mm high frame, and 800mm widths (1200mm high); and Goat/Alpaca Yard Panels (1200mm x 2100mm). Designed for goat, alpaca, and feral goat containment with anti-bruise rails.
- Dog and Puppy Enclosures Galvanised dog and puppy panels made from 70 x 70 x 3mm welded mesh with fully welded tube frame, measuring 2.5m long and 1.8m high. Modular and configurable for dog breeders and owners needing secure enclosures for different dog sizes and numbers.
- Hay Bale Feeders Heavy Duty Round Bale Hay Feeder With Roof (50x50 RHS frame, iron roof, front opening door); Heavy Duty Round Bale Hay Feeder (designed for easy freighting); Heavy Duty Large Square Hay Bale Feeder (4-piece flat pack for large squares or 2x round bales); and Economy Round Hay Bale Feeder (3-piece, drop pins, 1900mm diameter). For livestock farmers and large-scale operations.
- UTE Crates Custom-made ute and trailer crates with swing or slide gates and solid or open side options. For farmers, contractors, and rural property owners.
- ACE Slam Latch Proprietary weld-on slam latch with striker plate configurable for inline standing, inline hanging, left hand, right hand, offset, or universal positioning. Suitable for trailers, utes, horse floats, yard gates, truck bodies, tool boxes, animal cages, and dog boxes.
- Portable LED and COB Lights Flat Panel LED and COB Light with twin LED, 1W ultra bright LED torch, high output COB strip, sturdy carabiner hanging hook, rear magnet, battery operated; and Handy Mobile COB Headlamp (rechargeable, high/medium/flashing settings, 50,000 hour COB life, adjustable elastic strap). For general farm and rural use.
- Choker Trap Mechanical choker trap for animal and rodent control, reusable, easy to clean, constructed from durable metal.
- Temporary Fencing (Hire and Purchase) High quality temporary fencing available for loan-term hire or outright purchase, easy to install, designed for safety around all areas. Available to farmers, contractors, and rural property owners across Australia.
Companies that use Ace Equipment
Customer profileSegments6 records
Ideal customer profiles1 record
Ace Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ace Equipment partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Ace Equipment competitors and assessment
Company assessmentBroad incumbents
- Priefert: Large US-based manufacturer of livestock handling equipment, including cattle and horse equipment. Comparable product category but primarily serves North American market.
- Tru-Test Group (Datamars): Global livestock equipment provider covering weighing, milk metering, and electric fencing. Competes in adjacent categories with broader scale and international reach than Ace Equipment.
- Cyclone Fencing (BrandSafway): Established Australasian fencing and rural products brand. Provides competing fencing solutions relevant to Ace Equipment's temporary fencing hire/purchase line.
- Gallagher Australia: Established Australasian livestock technology company offering fencing, weighing, and animal handling solutions. Larger incumbent with broader portfolio that overlaps with Ace Equipment's livestock handling range.
Direct peers
- Arrow Farmquip: Australian livestock handling equipment manufacturer producing cattle yards, sheep yards, panels, gates, and crushes. Directly comparable product portfolio and target customer as Ace Equipment.
- Te Pari Products: Manufacturer of livestock handling equipment including cattle crushes, sheep handlers, and weighing systems. Directly overlaps with Ace Equipment in livestock handling hardware sold to Australian farmers.
- Leicht's CIA: Australian livestock equipment specialist producing cattle yards, sheep handlers, and custom handling systems. Direct competitor to Ace Equipment in Australian livestock handling hardware.
- StockPro: Australian manufacturer and supplier of livestock handling equipment including cattle yards, panels, gates, and crushes. Direct competitor in the same product category and customer base across Australia.
- RPM Livestock Equipment: Australian manufacturer of cattle and sheep handling equipment, panels, gates, and ramps. Closely comparable product offering serving similar livestock farmer customers.
Emerging players
- Waratah Fencing: Australian fencing and rural infrastructure provider with adjacent livestock enclosure offerings. Partial overlap with Ace Equipment's fencing and temporary hire business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ace Equipment social profiles
Digital presenceAce Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ace Equipment leadership team
Management profileNumber of profiles
Ace Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ace Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ace Equipment
What does Ace Equipment do?
Ace Equipment manufactures and sells galvanised steel livestock handling and farm equipment, including cattle panels, gates, crushes, loading ramps and race bows; sheep and pig panels, gates, and loading ramps; horse stables, panels, gates, and show jump equipment; goat and alpaca panels and gates; dog and puppy enclosures; round and square hay bale feeders; ute crates; and accessories such as the proprietary ACE Slam Latch. Products are sold directly to farmers and livestock owners in Australia via the company's website and phone/email contact, with freight delivery arranged nationwide. Temporary fencing is also offered on a hire-or-purchase basis.
Is Ace Equipment a public or private company?
Ace Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ace Equipment founded?
Ace Equipment was founded in -1. It employs 11 to 50 people.
Where is Ace Equipment based?
Ace Equipment is headquartered in Sydney, Australia, in the Oceania region.
How does Ace Equipment make money?
Three revenue lines are on record. Livestock Handling Equipment Sales are the primary driver. The others are temporary Fencing Hire and Purchase and freight Delivery.
Who are Ace Equipment's main competitors?
Broad incumbents on record are Priefert, Tru-Test Group (Datamars), Cyclone Fencing (BrandSafway) and Gallagher Australia. Direct peers are Arrow Farmquip, Te Pari Products, Leicht's CIA, StockPro and RPM Livestock Equipment. Waratah Fencing is listed as an emerging player.
Does Ace Equipment have an API?
No public API is recorded for Ace Equipment.
What industry is Ace Equipment in?
Ace Equipment's product category is Livestock Handling Equipment. Its primary akta.pro industry code is IMAHACAG, Livestock & Dairy Equipment, with a secondary code of AFAAAIAK, Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates). Its NAICS code is 33311 and its SIC code is 3523.