Name

Te Pari Products

Legal name

Te Pari Products

Website

https://tepari.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Livestock Handling Equipment

NAICS

Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Livestock & Dairy Equipment (IMAHACAG)

akta.pro secondary industries

Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK), Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)

Keywords

• Livestock handling equipment
• Cattle handling systems
• Sheep handling equipment
• Livestock weighing systems
• Animal management software

Headquarters

HQ city

Richmond

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Livestock Handling Equipment Sales: One-time sales of physical equipment including cattle yards, crushes, sheep handlers, loading ramps, dosing guns, and accessories. Products are manufactured in New Zealand and sold directly or through regional offices.
2. Macrostock Software Subscription: Recurring monthly subscription for Macrostock Studio cloud platform providing data analysis, remote tech support, automatic cloud backup, and software integrations. Priced at $40 NZD per month.
3. Replacement Parts and Accessories: Ongoing sales of replacement parts, accessories, and upgrades for existing equipment including load bars, EID readers, and scale indicators.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Te Pari designs, manufactures and distributes integrated livestock handling equipment including hot-dip galvanised steel cattle yards, cattle crushes (manual, powered and auto-drafting), sheep handlers and drafters, lamb chutes, dosing guns and weighing/EID systems. The company also offers the Macrostock software ecosystem (Macrostock Scale hardware plus Macrostock Studio subscription) for data-driven livestock management. All products are manufactured in Oamaru, New Zealand and sold globally through direct regional offices, territory managers, distributors and e-commerce.

Product overview

Te Pari Products is a New Zealand-based manufacturer of integrated livestock handling equipment, offering a comprehensive portfolio of steel cattle yards, cattle crushes (manual, powered, and auto-drafting), sheep handlers and drafters, lamb handling chutes, and animal management software. The product ecosystem centres on the Macrostock platform (combining hardware scales with Macrostock Scale indicator and Macrostock Studio subscription software) which integrates with Te Pari's automated drafting crushes and Racewell sheep handlers to enable data-driven livestock management. The core product lines include Permanent and Hybrid Steel Cattle Yards, Taurus Auto-Drafting Crush, Titan Powered Crush, Lenta Manual/Hoof-Handler Crushes, Vario Multi-Purpose Handler, Cattle Auto Draft Modules, Racewell Auto/Manual Sheep Handlers, Racewell Sheep Auto Drafters, Vetmarker Lamb Chutes, and supporting accessories including the Revolution Dosing Gun, headbails, and docking equipment. All equipment is manufactured in Oamaru, New Zealand, with hot-dip galvanisation as standard.

Differentiator

Problem solved

Functional benefit

Brands

• Taurus: Auto-Drafting Cattle Crush - automated livestock drafting and data collection system with pneumatic or hydraulic controls
• Titan
• Lenta
• Lenta Hoof-Handler
• Vario
• Racewell
• Vetmarker
• Macrostock

Products and services

• Permanent Steel Cattle Yards Turnkey steel cattle yard systems designed with curved races and force pens to maximise cattle flow using natural herding instincts. All components are hot-dip galvanised for corrosion protection.
• Hybrid Steel and Wooden Cattle Yards Combines a steel cattle yard nucleus (curved race, loading ramp, forcing pen) with timber post-and-rail construction for holding pens, offering a cost-effective solution.
• Cattle Loading Ramps Stepped and dual-height loading ramps with polyethylene sheeted sides and galvanised steel construction, with optional flat top landings for safe and efficient cattle loading/unloading.
• Taurus Auto-Drafting Cattle Crush Automated cattle crush with auto-weighing and multi-way drafting (up to 5 ways) based on preset weight or EID criteria. Available in Pneumatic or Hydraulic powered models with world-first auto-catch headbail technology, capable of weighing and drafting 200+ cattle per hour.
• Titan Powered Cattle Crush Pneumatic or hydraulic powered cattle crush featuring fingertip controls, parallel squeeze system, and C1000 headbail with lifetime warranty on locking system. Designed for larger operations requiring efficient stock management.
• Lenta Manual Cattle Crush Versatile manual cattle crush available in multiple configurations (1, 2, or 3-piece gate options) with optional parallel squeeze system and C1000 or C3000 headbail.
• Lenta Hoof-Handler Dairy Cattle Crush Specialised dairy cattle crush designed for hoof trimming with front hoof blocks, rear overhead winch, and belly straps. Provides excellent access for veterinary work and general dairy cattle handling.
• Vario Multi-Purpose Cattle Handler Compact, relocatable cattle handler designed for hobby farms and lifestyle blocks. Combines a simple cattle handler with a built-in adjustable height loading ramp for loading trailers or trucks up to 1200mm high.
• Racewell Auto Sheep Handler (HD3/HD4/HD6) Automated sheep handlers capable of processing 700+ sheep per hour with 3, 4, or 6-way automatic drafting. Features automatic clamping, EID reading, weighing, and side tilt for comprehensive sheep management tasks.
• Racewell Sheep Auto Drafter (DR3/DR5) Dedicated auto weigh and drafter processing over 800 sheep per hour with 3 or 5-way automatic drafting. Features suspended weigh crate, dual-sensor system, and independent entry/exit gates for accurate sorting.
• Racewell JR Manual Sheep Handler Entry-level manual sheep handler with pneumatic-powered clamping. Designed to reduce physical strain with simple push-button catch/release operation. Optional side tilt, draft module, and weigh scale integration available.
• Vetmarker Lamb Chute Multi-purpose lamb handling chute for docking, tagging, weighing, and castration. Features automatic spray treatment system, height adjustment, and tipper that exits lambs feet-first for cleaner wounds.
• Macrostock Scale System Weigh scale indicator and data collection software forming the hardware component of Te Pari's livestock management ecosystem. Displays animal weight, gains/losses, and alerts when connected to handling equipment.
• Macrostock Studio (Subscription) Subscription-based livestock management web application providing cloud data synchronisation, target tracking, mob management, alerts, and integrations with FarmIQ and AgriWebb. Priced at $40 NZD per month.
• Revolution Dosing Gun Auto-calibrating dosing gun with adjustable speed and multiple barrel options (6ml, 14ml, 70ml). Pairs with Macrostock Scale to automatically calculate correct treatment dosage based on animal weight.

Quantifiable outcome

• 200+ cattle per hour throughput with Taurus Auto-Drafting Crush
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered regional, core, compatibility and minor.

• VENO StalinrichtingregionalChannel Partner/ Reseller/ DistributorVENO Stalinrichting is a distributor based in De Goorn, Netherlands (1648 GG) serving the European market for Te Pari livestock handling equipment.
• FarmIQcoreTechnology or IntegrationIntegration partnership enabling automatic import of Te Pari files, event creation, and record updates in FarmIQ. Available in Performance+ and Pro packs, with Pro offering individual animal EID tracking.
• AgriWebbcoreTechnology or IntegrationIntegration partnership connecting Macrostock Scale with AgriWebb account for seamless livestock record management. Animal weights, treatment records, and traits can be captured and transferred automatically.
• Tru-TestcompatibilityTechnology or IntegrationTe Pari equipment is compatible with Tru-Test weigh scale indicators and load bars. Integration enables automated weighing and data collection.
• GallaghercompatibilityTechnology or IntegrationTe Pari equipment is compatible with Gallagher weigh scale indicators and load bars. Integration enables automated weighing and data collection.
• RRT GlobalminorOthersTe Pari is proudly supporting RRT Global (Rescue Rescue Triage), a charitable organization.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tru-Test Group: NZ-based manufacturer of weigh scales, milk meters and EID readers that Te Pari explicitly integrates with; competes in the same livestock data-capture and weighing category as Macrostock.
• Gallagher Group: New Zealand-based competitor that manufactures livestock weighing, EID and electric fencing systems, overlapping directly with Te Pari's Macrostock/EID weighing products and broader farm equipment portfolio.
• Prattley Industries: New Zealand manufacturer of mobile and permanent cattle yards, sheep handlers and loading ramps; a direct competitor in Te Pari's core cattle-yard and sheep-handling equipment category.
• WW Livestock Systems: US-based producer of livestock squeeze chutes, hydraulic cattle handling systems and sheep handling equipment, a comparable mid-market competitor in the same product category.
• Arrowquip: North American cattle handling equipment maker offering hydraulic and manual cattle crushes comparable to Te Pari's Lenta and Titan ranges.
• Priefert: US-based manufacturer of cattle working equipment, squeeze chutes and livestock handling systems that competes head-to-head with Te Pari's Taurus, Titan and Lenta crush lines in North America.
• Powder River: US livestock equipment manufacturer producing cattle squeeze chutes, panels and handling systems that overlap with Te Pari's crush and yard offerings.
• Pearson Livestock Equipment: US manufacturer of cattle chutes, tub systems and livestock handling equipment competing with Te Pari in the North American cattle handling market.

Others

• AgriWebb: Australian/American livestock management software platform that integrates with Te Pari's Macrostock; comparable farm-management software functionality and overlapping customer base, though AgriWebb is an integration partner rather than a direct competitor.

Regional players

• Ritchie Agricultural: UK livestock handling equipment manufacturer serving the same European farmer base as Te Pari's Perth, Scotland office; comparable cattle and sheep handling products but UK-only distribution focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/te_pari
• LinkedInlinkedin.com/company/te-pari-products-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Te Pari Products