Autobus Auger
Autobus Auger is a family-owned Quebec passenger transportation company operating 650 vehicles across 13 divisions, providing school, chartered, adapted, and urban transit services to school boards, government transit authorities, healthcare clients, and charter customers in greater Québec and Lévis.
- Company typePrivate
- Founded1960
- HeadquartersLévis, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Autobus Auger does
Autobus Auger is a privately held, family-owned passenger transportation company founded in 1960 and headquartered in Lévis, Quebec. The company operates a fleet of approximately 650 vehicles across 13 divisions in the greater Québec, Chaudière-Appalaches, Beauce, Lotbinière, and Bellechasse regions, employing roughly 750 people and transporting more than 30,000 passengers daily. Its service portfolio spans four lines: school transportation for school boards, chartered (nolisé) group transport including a 24-passenger VIP Mercedes minibus, adapted transport for mobility-impaired passengers via wheelchair-accessible minibuses and minivans, and collective/urban transit operated in partnership with municipal authorities (Société de transport de Lévis, STAC, MRC de Bellechasse, MRC de L'Islet).
The operating platform is built around a GPS-integrated electronic dispatching system connecting drivers in real time to dispatch via in-vehicle tablets, with electronic work orders and engine-diagnostic tools (Autel, Prodemande, Cummins Insite) supporting in-house maintenance by PEP-accredited mechanics. Fleet composition includes standard 47-passenger school buses (Blue Bird/Thomas), 18- and 24-passenger minibuses, adapted minibuses configurable for up to 4 wheelchairs, Novabus LFS city coaches, and 10 newly acquired electric Bluebird school buses with on-site charging infrastructure at the Lévis headquarters. The company was the first private carrier to adopt the Quebec-built Novabus LFS.
Revenue mechanics are predominantly contract-based: multi-year contracts with school boards and municipal/MRC transit authorities for school and adapted/urban services, with pay-as-you-go pricing for chartered trips. The go-to-market is sales-led B2B, executed through a quote-request workflow on the company website and direct field engagement through branch offices. Customers include the School Boards of Capitale-Nationale and Chaudière-Appalaches, regional medical facilities, and the named government transit partners above; sales and marketing channels are digital-first (website, Google Analytics, Facebook Pixel) with limited paid acquisition. Leadership remains within the Auger family, with Sylvain Auger as president since 2004 representing the third generation.
Autobus Auger firmographics
Firmographics- Name
- Autobus Auger
- Legal name
- Autobus Auger Inc.
- Website
- https://autobusauger.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Autobus Auger is a family-owned Quebec passenger transportation company operating 650 vehicles across 13 divisions, providing school, chartered, adapted, and urban transit services to school boards, government transit authorities, healthcare clients, and charter customers in greater Québec and Lévis.
- Ownership category
- akta.pro rank
Autobus Auger industry classification
Industry- Product category
- School & Passenger Transportation Services
- NAICS
- School and Employee Bus Transportation (485410), Charter Bus Industry (485510), Special Needs Transportation (485991)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Intercity Commuter Bus Operators (TLAFAFAG)
- akta.pro secondary industries
- On-Demand Ride Coordination & Assisted Rides (TNC/Taxi Brokerage) (HSABAOAJ), Intercity Coach & Bus Operators (TLAFAAAH)
Keywords
Where Autobus Auger is headquartered
LocationHeadquarters
- HQ city
- Lévis
- HQ country
- Canada
- HQ region
- North America
Offices9 records
Markets served
Autobus Auger business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- School Transportation Services: Core school bus transportation services for school boards, transporting students to and from school on scheduled routes. Billed per route/service contract.
- Chartered Transportation (Nolisé): Charter bus services for group travel including sports teams, social clubs, student trips, and events. Billed per trip or contract.
- Adapted Transportation Services: Specialized transport for mobility-impaired passengers including wheelchair-accessible minibans and adapted sedans. Services include medical appointments, work commutes, and recreational outings.
- Collective and Urban Transit: Partnership-based urban transit services through contracts with municipal transport authorities (Société de transport de Lévis, STAC, MRC entities).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | 47-passenger school bus |
| Unit Pricing | Multi-year contract | 47-passenger school bus with luggage compartments |
| Unit Pricing | Pay-as-you-go | 24-passenger luxury minibus |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Autobus Auger product offering
Product offeringCore offering
Autobus Auger is a private passenger transportation company operating a fleet of 650 vehicles across 13 branches in greater Québec and Lévis. It sells four core services: school bus transportation (regular and electric Blue Bird buses for school boards), chartered/nolisé bus rental for groups (standard 47-passenger buses and 24-passenger luxury Mercedes minibuses with WiFi), adapted transportation for mobility-impaired passengers (wheelchair-accessible minibuses and sedans), and collective/urban transit operated under contracts with municipal authorities (STL, STAC, MRCs). It transports more than 30,000 passengers daily.
Product overview
Autobus Auger operates as a diversified passenger transportation company offering four main service categories: school transport (autobus scolaire, electric school bus, school bus with luggage, minibus), charter/nolisé transport (luxury minibus, school bus with luggage), adapted transport for mobility-impaired passengers (minivan, adapted minibus with wheelchair capacity), and collective/urban transport (Novabus city coach). The company functions as an integrated fleet operator with 650 vehicles across 13 branches, supported by 750 employees conducting 30,000 daily transports. The portfolio includes multiple acquired regional brands including Autobus Etchemin, Autobus Inter-Rives, Autobus Rowley, Beauce Autobus, Autobus St-Augustin, Autobus Marquis, Autobus Deschaillons, Autobus Donnacona, and Autobus Emilius Lemay, all consolidated under the parent company.
Differentiator
Problem solved
Functional benefit
Brands
- Transport St-Augustin: Division operating school transport services, acquired and retained under the Autobus Auger umbrella.
- Transport Marquis
Products and services
- School Transportation (Transport Scolaire)
- Chartered Transportation (Transport Nolisé)
- Adapted Transportation (Transport Adapté)
- Collective & Urban Transit (Transport Collectif et Urbain)
Quantifiable outcome
- 30,000+ passengers transported daily
- +2 more outcomes
Companies that use Autobus Auger
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Autobus Auger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Autobus Auger partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered important and core.
- MRC de BellechasseimportantCollective transport services partnership established in 2010, part of broader regional transit development.
- MRC de L'IsletimportantCollective transport services partnership established in 2010, providing regional transit coverage.
- Société de transport de Lévis (STL)coreLong-standing partnership for public transit services in Lévis region. Autobus Auger operates city buses and provides transport services in collaboration with STL. Partnership began with creation of Autocars des chutes in 1989 to cover western Lévis.
- Service de transport adapté de la Capitale (STAC)corePartnership for adapted transport services in the Capitale region. Started in 2006 with 7 vehicles, grown to over 40 vehicles currently operating.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Autobus Auger competitors and assessment
Company assessmentDirect peers
- Limocar: Limocar is a Quebec-based charter and intercity bus operator serving the Greater Quebec region with luxury motorcoach and minibus offerings. It directly competes with Autobus Auger's nolisé/charter segment on corporate, school, and group travel bookings in the same geography.
- First Student Inc. First Student is the largest North American school bus operator, providing student transportation and charter services across Canada and the US. It directly competes with Autobus Auger for school board contracts in Quebec and operates at significantly larger scale on overlapping service lines.
- Autocars Fleur de Lys: Autocars Fleur de Lys is a Quebec-based chartered bus and school transportation operator headquartered near Quebec City. It directly competes with Autobus Auger on charter/nolisé services, school transport contracts, and luxury minibus offerings in the greater Quebec region.
- Transdev Canada: Transdev Canada operates transit, paratransit, and school bus services across Canadian provinces. It is a direct comparable to Autobus Auger in adapted transportation (STAC/STL-style partnerships), charter, and urban transit with similar municipal contract structures.
- Stock Transportation: Stock Transportation is a Canadian school bus operator (now part of FirstGroup alongside First Student) serving Ontario and other provinces. It is a direct peer to Autobus Auger in student transportation, with similar contract-based B2B sales motion to school boards.
- Groupe Autobus Proulx: Groupe Autobus Proulx is a Quebec family-owned bus operator providing school and chartered transportation in the Quebec City region. It is a direct regional competitor to Autobus Auger's core school and charter segments, with comparable fleet scale and contract-based revenue model.
Broad incumbents
- National Express LLC: National Express (formerly National Express Transit) operates North American student transportation, transit, and paratransit services. It is a broad incumbent peer to Autobus Auger in school bus and adapted transport at much larger multi-state scale.
- Orléans Express: Orléans Express is a major Quebec intercity scheduled bus operator affiliated with Limocar under the Keolis Canada group. It competes with Autobus Auger's charter/nolisé offerings at a broader intercity scale and shares the same geographic footprint.
- Groupe Lacroix: Groupe Lacroix is a larger Quebec-based mobility and shuttle services provider operating across Quebec and Eastern Ontario. It is a broad incumbent peer overlapping with Autobus Auger on adapted transit, charter, and corporate shuttle work, but at a larger multi-provincial scale.
Regional players
- Multiservices Taxi / Taxi Adapté Québec: Multiservices Taxi and similar adapted-taxi cooperatives operate on-demand and assisted rides for mobility-impaired passengers in the Quebec City region. They compete with Autobus Auger's adapted transport segment for municipal and healthcare transport contracts, primarily in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Autobus Auger social profiles
Digital presenceAutobus Auger compliance and trust
Trust signalCompliance2 records
Autobus Auger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autobus Auger leadership team
Management profileNumber of profiles
Profiles4 records
Autobus Auger subsidiaries and ownership
Company hierarchySubsidiaries10 records
Autobus Auger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autobus Auger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autobus Auger
What does Autobus Auger do?
Autobus Auger is a private passenger transportation company operating a fleet of 650 vehicles across 13 branches in greater Québec and Lévis. It sells four core services: school bus transportation (regular and electric Blue Bird buses for school boards), chartered/nolisé bus rental for groups (standard 47-passenger buses and 24-passenger luxury Mercedes minibuses with WiFi), adapted transportation for mobility-impaired passengers (wheelchair-accessible minibuses and sedans), and collective/urban transit operated under contracts with municipal authorities (STL, STAC, MRCs). It transports more than 30,000 passengers daily.
Is Autobus Auger a public or private company?
Autobus Auger is a private company. It is classified as family owned and is currently operating.
When was Autobus Auger founded?
Autobus Auger was founded in 1960. It employs 501 to 1,000 people.
Where is Autobus Auger based?
Autobus Auger is headquartered in Lévis, Canada, in the North America region.
How does Autobus Auger make money?
Four revenue lines are on record. School Transportation Services are the primary driver. The others are chartered Transportation (Nolisé), adapted Transportation Services and collective and Urban Transit.
Who are Autobus Auger's main competitors?
Direct peers on record are Limocar, First Student Inc., Autocars Fleur de Lys, Transdev Canada, Stock Transportation and Groupe Autobus Proulx. Broad incumbents are National Express LLC, Orléans Express and Groupe Lacroix. Multiservices Taxi / Taxi Adapté Québec is listed as a regional player.
Does Autobus Auger have an API?
No public API is recorded for Autobus Auger.
What industry is Autobus Auger in?
Autobus Auger's product category is School & Passenger Transportation Services. Its primary akta.pro industry code is TLAFAFAG, Intercity Commuter Bus Operators, with a secondary code of HSABAOAJ, On-Demand Ride Coordination & Assisted Rides (TNC/Taxi Brokerage). Its NAICS code is 485410 and its SIC code is 4100.