Autobus Auger

What Autobus Auger does

Autobus Auger is a privately held, family-owned passenger transportation company founded in 1960 and headquartered in Lévis, Quebec. The company operates a fleet of approximately 650 vehicles across 13 divisions in the greater Québec, Chaudière-Appalaches, Beauce, Lotbinière, and Bellechasse regions, employing roughly 750 people and transporting more than 30,000 passengers daily. Its service portfolio spans four lines: school transportation for school boards, chartered (nolisé) group transport including a 24-passenger VIP Mercedes minibus, adapted transport for mobility-impaired passengers via wheelchair-accessible minibuses and minivans, and collective/urban transit operated in partnership with municipal authorities (Société de transport de Lévis, STAC, MRC de Bellechasse, MRC de L'Islet).

The operating platform is built around a GPS-integrated electronic dispatching system connecting drivers in real time to dispatch via in-vehicle tablets, with electronic work orders and engine-diagnostic tools (Autel, Prodemande, Cummins Insite) supporting in-house maintenance by PEP-accredited mechanics. Fleet composition includes standard 47-passenger school buses (Blue Bird/Thomas), 18- and 24-passenger minibuses, adapted minibuses configurable for up to 4 wheelchairs, Novabus LFS city coaches, and 10 newly acquired electric Bluebird school buses with on-site charging infrastructure at the Lévis headquarters. The company was the first private carrier to adopt the Quebec-built Novabus LFS.

Revenue mechanics are predominantly contract-based: multi-year contracts with school boards and municipal/MRC transit authorities for school and adapted/urban services, with pay-as-you-go pricing for chartered trips. The go-to-market is sales-led B2B, executed through a quote-request workflow on the company website and direct field engagement through branch offices. Customers include the School Boards of Capitale-Nationale and Chaudière-Appalaches, regional medical facilities, and the named government transit partners above; sales and marketing channels are digital-first (website, Google Analytics, Facebook Pixel) with limited paid acquisition. Leadership remains within the Auger family, with Sylvain Auger as president since 2004 representing the third generation.

Name

Autobus Auger

Legal name

Autobus Auger Inc.

Website

https://autobusauger.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Autobus Auger is a family-owned Quebec passenger transportation company operating 650 vehicles across 13 divisions, providing school, chartered, adapted, and urban transit services to school boards, government transit authorities, healthcare clients, and charter customers in greater Québec and Lévis.

Ownership category

akta.pro rank

Product category

School & Passenger Transportation Services

NAICS

School and Employee Bus Transportation (485410), Charter Bus Industry (485510), Special Needs Transportation (485991)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Intercity Commuter Bus Operators (TLAFAFAG)

akta.pro secondary industries

On-Demand Ride Coordination & Assisted Rides (TNC/Taxi Brokerage) (HSABAOAJ), Intercity Coach & Bus Operators (TLAFAAAH)

Keywords

• School bus transportation
• Passenger transportation services
• Adapted transportation
• Chartered bus services
• Urban transit services

Headquarters

HQ city

Lévis

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. School Transportation Services: Core school bus transportation services for school boards, transporting students to and from school on scheduled routes. Billed per route/service contract.
2. Chartered Transportation (Nolisé): Charter bus services for group travel including sports teams, social clubs, student trips, and events. Billed per trip or contract.
3. Adapted Transportation Services: Specialized transport for mobility-impaired passengers including wheelchair-accessible minibans and adapted sedans. Services include medical appointments, work commutes, and recreational outings.
4. Collective and Urban Transit: Partnership-based urban transit services through contracts with municipal transport authorities (Société de transport de Lévis, STAC, MRC entities).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Autobus Auger is a private passenger transportation company operating a fleet of 650 vehicles across 13 branches in greater Québec and Lévis. It sells four core services: school bus transportation (regular and electric Blue Bird buses for school boards), chartered/nolisé bus rental for groups (standard 47-passenger buses and 24-passenger luxury Mercedes minibuses with WiFi), adapted transportation for mobility-impaired passengers (wheelchair-accessible minibuses and sedans), and collective/urban transit operated under contracts with municipal authorities (STL, STAC, MRCs). It transports more than 30,000 passengers daily.

Product overview

Autobus Auger operates as a diversified passenger transportation company offering four main service categories: school transport (autobus scolaire, electric school bus, school bus with luggage, minibus), charter/nolisé transport (luxury minibus, school bus with luggage), adapted transport for mobility-impaired passengers (minivan, adapted minibus with wheelchair capacity), and collective/urban transport (Novabus city coach). The company functions as an integrated fleet operator with 650 vehicles across 13 branches, supported by 750 employees conducting 30,000 daily transports. The portfolio includes multiple acquired regional brands including Autobus Etchemin, Autobus Inter-Rives, Autobus Rowley, Beauce Autobus, Autobus St-Augustin, Autobus Marquis, Autobus Deschaillons, Autobus Donnacona, and Autobus Emilius Lemay, all consolidated under the parent company.

Differentiator

Problem solved

Functional benefit

Brands

• Transport St-Augustin: Division operating school transport services, acquired and retained under the Autobus Auger umbrella.
• Transport Marquis

Products and services

• School Transportation (Transport Scolaire)
• Chartered Transportation (Transport Nolisé)
• Adapted Transportation (Transport Adapté)
• Collective & Urban Transit (Transport Collectif et Urbain)

Quantifiable outcome

• 30,000+ passengers transported daily
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered important and core.

• MRC de BellechasseimportantStrategic or Co-development Partner · 1 January 2010Collective transport services partnership established in 2010, part of broader regional transit development.
• MRC de L'IsletimportantStrategic or Co-development Partner · 1 January 2010Collective transport services partnership established in 2010, providing regional transit coverage.
• Société de transport de Lévis (STL)coreStrategic or Co-development PartnerLong-standing partnership for public transit services in Lévis region. Autobus Auger operates city buses and provides transport services in collaboration with STL. Partnership began with creation of Autocars des chutes in 1989 to cover western Lévis.
• Service de transport adapté de la Capitale (STAC)coreStrategic or Co-development PartnerPartnership for adapted transport services in the Capitale region. Started in 2006 with 7 vehicles, grown to over 40 vehicles currently operating.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Limocar: Limocar is a Quebec-based charter and intercity bus operator serving the Greater Quebec region with luxury motorcoach and minibus offerings. It directly competes with Autobus Auger's nolisé/charter segment on corporate, school, and group travel bookings in the same geography.
• First Student Inc. First Student is the largest North American school bus operator, providing student transportation and charter services across Canada and the US. It directly competes with Autobus Auger for school board contracts in Quebec and operates at significantly larger scale on overlapping service lines.
• Autocars Fleur de Lys: Autocars Fleur de Lys is a Quebec-based chartered bus and school transportation operator headquartered near Quebec City. It directly competes with Autobus Auger on charter/nolisé services, school transport contracts, and luxury minibus offerings in the greater Quebec region.
• Transdev Canada: Transdev Canada operates transit, paratransit, and school bus services across Canadian provinces. It is a direct comparable to Autobus Auger in adapted transportation (STAC/STL-style partnerships), charter, and urban transit with similar municipal contract structures.
• Stock Transportation: Stock Transportation is a Canadian school bus operator (now part of FirstGroup alongside First Student) serving Ontario and other provinces. It is a direct peer to Autobus Auger in student transportation, with similar contract-based B2B sales motion to school boards.
• Groupe Autobus Proulx: Groupe Autobus Proulx is a Quebec family-owned bus operator providing school and chartered transportation in the Quebec City region. It is a direct regional competitor to Autobus Auger's core school and charter segments, with comparable fleet scale and contract-based revenue model.

Broad incumbents

• National Express LLC: National Express (formerly National Express Transit) operates North American student transportation, transit, and paratransit services. It is a broad incumbent peer to Autobus Auger in school bus and adapted transport at much larger multi-state scale.
• Orléans Express: Orléans Express is a major Quebec intercity scheduled bus operator affiliated with Limocar under the Keolis Canada group. It competes with Autobus Auger's charter/nolisé offerings at a broader intercity scale and shares the same geographic footprint.
• Groupe Lacroix: Groupe Lacroix is a larger Quebec-based mobility and shuttle services provider operating across Quebec and Eastern Ontario. It is a broad incumbent peer overlapping with Autobus Auger on adapted transit, charter, and corporate shuttle work, but at a larger multi-provincial scale.

Regional players

• Multiservices Taxi / Taxi Adapté Québec: Multiservices Taxi and similar adapted-taxi cooperatives operate on-demand and assisted rides for mobility-impaired passengers in the Quebec City region. They compete with Autobus Auger's adapted transport segment for municipal and healthcare transport contracts, primarily in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/autobusauger

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autobus Auger