What Moretti does

Moretti S.p.A. is a privately held Italian medical device company founded in 1976 and headquartered in Cavriglia (Arezzo), Tuscany, supplying mobility equipment and home care products for elderly and disabled patients. The company operates a 28,000 square meter facility that combines R&D, production through its Moretti Industry division, fully computerized logistics, and quality control, supported by ISO 9001, ISO 13485, and ISO 45001 certifications held since 1998 and 2025 respectively. Its product portfolio spans more than 5,000 articles organized across twelve sub-brands covering mobility (Ardea, Tiboda), home care aids (Mopedia, Kyara), pressure ulcer prevention (Levitas), diagnostics (Logiko, Dimed, Lem), emergency care (Easyred, Chimo), disposables (Prestige), and medical furnishings (Skema), with the patented Tiboda electric propulsor representing a notable in-house innovation.

The business model is wholesale hardware sales to a B2B customer base of medical device distributors, retailers, hospitals, and healthcare professionals. Moretti sells through a network of more than 20 territorial sales agents covering all Italian regions and serves over 3,000 clients worldwide, with international distribution handled through Moretti Ibérica, a wholly owned Spanish subsidiary founded in 2020. Pricing is account-based and accessed via a registered download area on the company website, reflecting a traditional B2B distribution model rather than direct-to-consumer or transactional e-commerce. The company is family-owned, currently under second-generation leadership (Chiara and Filippo Fabbrini), and is celebrating its 50th anniversary in 2026 with a stated program of process modernization, portfolio expansion, and clearer brand positioning.

Name

Moretti

Legal name

Moretti S.p.A.

Website

https://morettispa.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Moretti S.p.A. is an Italian medical device manufacturer and distributor, founded in 1976 and family-owned, supplying more than 5,000 mobility, home care, diagnostic, and emergency products to over 3,000 B2B customers across Italy and Spain.

Ownership category

akta.pro rank

Product category

Medical Devices and Mobility Aids

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (33911), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

Keywords

• Medical devices
• Mobility aids
• Home care equipment
• Electromedical devices
• Orthopedic aids

Headquarters

HQ city

Cavriglia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Devices and Mobility Aids: Moretti generates revenue through the sale of medical devices, mobility aids, home care products, and medical equipment. The company operates with over 5,000 articles in its portfolio and serves over 3,000 clients worldwide. Products are sold through a network of territorial agents in Italy and through its Spanish subsidiary Moretti Ibérica.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Moretti S.p.A. designs, manufactures, and distributes a portfolio of more than 5,000 medical devices and home-care articles covering mobility (wheelchairs, electric scooters, the patented Tiboda propulsor), pressure-ulcer prevention, diagnostics, electromedical therapy, emergency care, disposable medical supplies, and clinical furnishings. Products are sold through territorial sales agents in Italy, through the Spanish subsidiary Moretti Ibèrica, and through international distributors to medical-device resellers, healthcare professionals, hospitals, and end users.

Product overview

Moretti S.p.A. is a 50-year-old Italian medical devices company offering a comprehensive portfolio of healthcare and home care products organized under multiple sub-brands. The product ecosystem includes MOPEDIA (orthopedic and home care aids), ARDEA (mobility wheelchairs and scooters), LEVITAS (pressure ulcer prevention), LOGIKO (cardiovascular monitoring), KYARA (home therapy and respiratory care), LEM (electromedical equipment), DIMED (diagnostic devices), PRESTIGE (disposable medical supplies), EASYRED (emergency equipment), and SKEMA (medical furnishings). The company operates both as a distributor of manufactured products and through its internal production division Moretti Industry for Made in Italy medical devices. TIBODA represents an innovative proprietary electric propulsion system. The portfolio spans over 5,000 articles covering mobility, rest and positioning, assistance and movement, bathing and hygiene, diagnostics, rehabilitation, and daily comfort.

Differentiator

Problem solved

Functional benefit

Brands

• Mopedia: Orthopedic aids for Home Care and daily life of elderly and differently abled patients.
• Ardea
• Levitas
• Logiko
• Kyara
• LEM
• Dimed
• Prestige
• Easyred
• Skema
• CHIMO
• TIBODA by Ardea
• Moretti Industry

Products and services

• MOPEDIA Orthopedic aids and home-care products for the daily living of elderly and differently abled patients, including mobility aids, rehabilitation equipment, and daily-living supports.
• ARDEA
• LEVITAS
• LOGIKO
• KYARA
• LEM
• DIMED
• PRESTIGE
• EASYRED
• SKEMA
• TIBODA by Ardea
• CHIMO

Quantifiable outcome

• Same-day order processing for received orders
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MBS ConsultingminorImplementation/ SI/ Consulting PartnerMBS Consulting provided support for the preparation of Moretti's first Sustainability Report 2024, helping ensure reliable, comparable, and objective data and minimizing estimates in the reporting process.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Ottobock: German-headquartered global leader in prosthetics, orthotics, and wheelchairs. Comparable to Moretti's mobility, orthotic, and rehabilitation categories, with similar B2B/distributor distribution and family-owned heritage.
• Permobil: Swedish manufacturer of advanced powered wheelchairs and seating solutions. Directly competes with Moretti's ARDEA electric wheelchair line and TIBODA electric propulsor in the premium mobility segment.
• Invacare: Global manufacturer of wheelchairs, mobility scooters, and homecare medical equipment. Directly comparable to Moretti in ARDEA mobility products and broader home-care portfolio, including respiratory and pressure-ulcer categories.
• Drive DeVilbiss Healthcare: Broad-line manufacturer and distributor of durable medical equipment including mobility, respiratory, and home-care products. Direct competitor in the multi-category home-care distributor model that mirrors Moretti's sub-brand portfolio.
• Sunrise Medical: Leading European manufacturer of manual and powered wheelchairs, mobility scooters, and seating systems. Closest direct competitor to Moretti's ARDEA wheelchair line and MOPEDIA orthopedic aids, with overlapping distributor-led B2B channels.

Broad incumbents

• Medline Industries: One of the largest privately held manufacturers and distributors of medical supplies globally. Overlaps with Moretti in distribution of consumables, exam-room furniture, and gloves (PRESTIGE), but at vastly greater scale.
• Hill-Rom (Baxter): Major hospital bed, patient monitoring, and diagnostics manufacturer. Comparable to Moretti's SKEMA (medical furniture) and DIMED (diagnostic devices) brands, but with a global hospital-systems focus.

Regional players

• Chinesport / Interco (Reha-Group): Italian/European manufacturer of rehabilitation and medical equipment. Regional peer with overlapping product categories in rehabilitation, mobility, and medical furnishings, competing primarily in Italy and nearby markets.

Emerging players

• Karman Healthcare: US-based manufacturer specializing in lightweight manual and transport wheelchairs. Comparable to Moretti's ARDEA manual wheelchair line, focused on a narrower mobility niche.
• Apex Medical: Manufacturer of pressure ulcer prevention mattresses, respiratory devices, and home-care products. Direct overlap with Moretti's LEVITAS (mattresses) and KYARA (respiratory/home therapy) brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/morettispa
• Facebookfacebook.com/morettispa
• LinkedInlinkedin.com/company/morettispa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moretti