NauticStar
NauticStar is a US manufacturer of fiberglass center console boats across five series (Offshore, Legacy, Hybrid, Bay, Deck) ranging 19'–33', sold exclusively through certified dealers in the US and Canada under the Iconic Marine Group portfolio, serving recreational fishing and family boating consumers.
- Company typePrivate
- Founded2000
- HeadquartersAmory, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What NauticStar does
NauticStar, LLC is a privately held US boat manufacturer founded in 2000 and headquartered under the Iconic Marine Group umbrella, producing fiberglass center console recreational boats across five series — Offshore, Legacy, Hybrid, Bay, and Deck — ranging from 19 to 33 feet with horsepower from 115 to 600 hp. The company's core technology is the NSX Composite Hull, a 100% wood-free composite construction using a one-piece fiberglass Power Grid stringer system, marine vinyl ester barrier coat, and pressure-injected Coosa Composite closed-cell flotation foam, supported by a Lifetime Limited Hull Warranty and a separate 5-year NauticGuard component warranty. Models are positioned for offshore tournament fishing, shallow-water bay fishing, family cruising, and crossover hybrid use, with Simrad marine electronics integrated for navigation and fishfinding.
NauticStar generates revenue through one-time unit sales of boats at MSRP and via the STAR Pricing online-only factory-backed program, with motors sold separately. Distribution is exclusively through a factory-certified dealer network across the United States and Canada, supplemented by direct customer engagement at major boat shows (Novi, Traverse City, Greater Philadelphia) and digital lead generation through the online Build & Price configurator, catalog downloads, and social media. The company relocated manufacturing from Amory, Mississippi to Washington/Chocowinity, North Carolina in March 2025, consolidating production at the Pamlico River facility alongside Iconic Marine Group sister brands Fountain, Baja, and Donzi.
Customer segments are use-case-driven — offshore fishing enthusiasts, shallow-water anglers, family/lifestyle cruisers, and hybrid crossover buyers — with no disclosed enterprise accounts. NauticStar is led under the ownership of Iconic Marine Group, with Fred Ross serving as Owner and CEO of the parent group. Revenue is not publicly disclosed; the company does not have publicly listed equity, debt, or external funding rounds, operating as a privately funded subsidiary within a diversified marine manufacturing conglomerate.
NauticStar firmographics
Firmographics- Name
- NauticStar
- Legal name
- NauticStar, LLC
- Website
- https://nauticstarboats.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- NauticStar is a US manufacturer of fiberglass center console boats across five series (Offshore, Legacy, Hybrid, Bay, Deck) ranging 19'–33', sold exclusively through certified dealers in the US and Canada under the Iconic Marine Group portfolio, serving recreational fishing and family boating consumers.
- Ownership category
- akta.pro rank
NauticStar industry classification
Industry- Product category
- Recreational Boat Manufacturing
- NAICS
- Boat Building (336612)
- akta.pro primary industry
- Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)
Keywords
Where NauticStar is headquartered
LocationHeadquarters
- HQ city
- Amory
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
NauticStar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Boat Sales: NauticStar generates revenue through the sale of recreational fishing and pleasure boats across five series: Offshore, Legacy, Hybrid, Bay, and Deck boats. Sales are made exclusively through certified dealer networks in the US and Canada at MSRP and Star Pricing levels. Motor/引擎 is sold separately and not included in base boat pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bay Boats - 194 Bay through 274 Bay |
| Unit Pricing | Pay-as-you-go | Hybrid Boats - 191 Hybrid through 251 Hybrid |
| Unit Pricing | Pay-as-you-go | Deck Boats - 193 Deck through 243 Deck |
| Unit Pricing | Pay-as-you-go | Offshore Boats - 222 Offshore through 332 Offshore |
| Unit Pricing | Pay-as-you-go | Legacy Boats - 212 Legacy through 292 Legacy |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
NauticStar product offering
Product offeringCore offering
NauticStar designs and manufactures fiberglass center console recreational boats across five product series (Offshore, Legacy, Hybrid, Bay, and Deck) ranging from 19 to 33 feet, powered by Mercury and Yamaha outboards up to 600 hp. The company sells exclusively through a factory-certified dealer network in the U.S. and Canada, with customers configuring boats online via the Build & Price tool and finalizing purchases at the dealer level. Boats feature the proprietary NSX Composite Hull with 100% wood-free construction, Simrad electronics, and are backed by a 5-year NauticGuard component warranty and Lifetime Limited Hull Warranty.
Product overview
NauticStar is a manufacturer of high-quality fiberglass center console boats organized into five distinct product series: Offshore Series (332 OS, 242 OS, 222 OS) for tournament fishing and offshore performance; Legacy Series (292, 252, 212) for family and fishing comfort; Hybrid Series (251, 231, 211, 191) for crossover bay and open water use; Bay Boats (274, 224, 214, 214 Shallow, 194) for shallow water fishing; and Deck Boats (243DC, 223DC, 203DC, 203SC, 193SC) for cruising and recreation. The company offers boats ranging from 19 to 33 feet with horsepower from 115 to 600 hp. NauticStar backs its products with NauticGuard (5-year component warranty) and Lifetime Limited Hull Warranty. Boats feature NSX Composite Hull technology with wood-free construction, Simrad navigation systems, and are built with Mercury and Yamaha outboard power options. The company operates under Iconic Marine Group alongside Fountain, Baja, and Donzi brands, with manufacturing relocated to Washington, NC in 2025.
Differentiator
Problem solved
Functional benefit
Brands
- NauticGuard: Warranty program providing 5-year component warranty and Lifetime Limited Hull Warranty coverage for NauticStar boats.
- STAR Pricing
Products and services
- Offshore Series Boats
- Legacy Series Boats Center console fishing and family boats featuring all-day comfort and a dry ride for both fishing and family activities. Available in 212, 252, and 292 Legacy models priced from $73,244 to $239,947 (Star Pricing).
- Hybrid Series Boats Versatile crossover boats between bay and open waters, designed for hardcore fishing with immense comfort for both inshore and offshore pursuits. Models include 191, 211, 231, and 251 Hybrid.
- Bay Boats Renowned center console bay boats designed for shallow water fishing, featuring outstanding skinny water fishability and stability. Models include 194, 214, 214 Shallow, 224, and 274 Bay, priced from $52,559 to $148,770 (Star Pricing).
- Deck Boats Comfort-forward deck boats designed for sport, cruising, and do-it-all water activities with well-appointed deck spaces and wraparound seating. Models include 193SC, 203SC, 203DC, 223DC, and 243DC Deck, priced from $53,840 to $95,412 (Star Pricing).
- NauticGuard 5-Year Component Warranty Comprehensive 5-year extended warranty program providing parts and labor coverage for factory-installed NauticStar boat components, transferrable by the first owner.
- Lifetime Limited Hull Warranty Limited lifetime hull warranty backing the NSX Composite Hull construction, providing long-term hull integrity assurance to original owners.
Quantifiable outcome
- Boat lengths from 19' to 33' with horsepower ranges up to 600hp
- +2 more outcomes
Companies that use NauticStar
Customer profileSegments4 records
Ideal customer profiles2 records
NauticStar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
NauticStar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Iconic Marine GroupcoreNauticStar is a brand under Iconic Marine Group, which also owns legendary performance boat brands Fountain, Donzi, and Baja. In March 2025, NauticStar relocated manufacturing from Amory, Mississippi to Chocowinity, NC, consolidating production with Iconic Marine Group's other brands at a state-of-the-art facility. Fred Ross is Owner and CEO of Iconic Marine Group.
Scale indicators3 records
Recent moves3 records
Expansion highlights4 records
NauticStar competitors and assessment
Company assessmentDirect peers
- Sportsman Boats: Sportsman builds center console fishing and family boats with crossover bay/open water capability, competing head-to-head with NauticStar's Hybrid and Legacy series for the same mid-priced angler and family buyer.
- Robalo Boats: Robalo specializes in bay boats and dual console center consoles, directly overlapping NauticStar's Bay and Deck boat lines for inshore anglers and family boaters.
- Everglades Boats: Everglades builds premium center console fishing boats with similar hull construction emphasis, directly comparable to NauticStar's Offshore and Legacy series for serious offshore anglers.
- Sea Hunt Boat Company: Sea Hunt manufactures bay boats and center console fishing boats in a similar 18-32 ft range, overlapping directly with NauticStar's Bay, Hybrid, and Offshore series for inshore and offshore anglers.
- Tidewater Boats: Tidewater produces center console and bay boats in similar lengths and price points to NauticStar, sharing the same factory-direct-to-dealer distribution model in the US recreational fishing market.
- Cobia Boats: Cobia builds center console fishing boats across bay and offshore segments, with comparable hull construction and pricing to NauticStar's Hybrid, Bay, and Offshore series.
- Scout Boats: Scout manufactures premium center console fishing boats, including bay and offshore models, directly competing with NauticStar's Offshore and Bay series for the serious angler segment.
- Key West Boats: Key West produces bay boats and center console fishing boats in similar lengths to NauticStar, competing for the same shallow water and family fishing buyer in the southeastern US.
Broad incumbents
- Boston Whaler: Boston Whaler (Brunswick Corporation) is a much larger, established center console and boat builder with broader product range and global distribution, providing scale competition across all of NauticStar's segments.
- Grady-White Boats: Grady-White is a long-established premium center console and offshore fishing boat builder, competing with NauticStar's Offshore and Legacy series in the upper mid-price band with strong brand equity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NauticStar social profiles
Digital presenceNauticStar compliance and trust
Trust signalCompliance3 records
NauticStar financial estimates
Financial estimateRevenue estimate
Valuation estimate
NauticStar leadership team
Management profileNumber of profiles
NauticStar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NauticStar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NauticStar
What does NauticStar do?
NauticStar designs and manufactures fiberglass center console recreational boats across five product series (Offshore, Legacy, Hybrid, Bay, and Deck) ranging from 19 to 33 feet, powered by Mercury and Yamaha outboards up to 600 hp. The company sells exclusively through a factory-certified dealer network in the U.S. and Canada, with customers configuring boats online via the Build & Price tool and finalizing purchases at the dealer level. Boats feature the proprietary NSX Composite Hull with 100% wood-free construction, Simrad electronics, and are backed by a 5-year NauticGuard component warranty and Lifetime Limited Hull Warranty.
Is NauticStar a public or private company?
NauticStar is a private company. It is classified as corporate owned and is currently operating.
When was NauticStar founded?
NauticStar was founded in 2000. It employs 251 to 500 people.
Where is NauticStar based?
NauticStar is headquartered in Amory, United States, in the North America region.
How does NauticStar make money?
One revenue line is on record: boat Sales.
Who are NauticStar's main competitors?
Direct peers on record are Sportsman Boats, Robalo Boats, Everglades Boats, Sea Hunt Boat Company, Tidewater Boats, Cobia Boats, Scout Boats and Key West Boats. Broad incumbents are Boston Whaler and Grady-White Boats.
Does NauticStar have an API?
No public API is recorded for NauticStar.
What industry is NauticStar in?
NauticStar's product category is Recreational Boat Manufacturing. Its primary akta.pro industry code is IMAJAEAH, Recreational Fishing & Sportfishing Boat Manufacturing. Its NAICS code is 336612.