Bogar

What Bogar does

Bogar is a Swiss-based pet care company, founded in 1998 in Zurich by a phytotherapy pioneer, that develops plant-based over-the-counter products for dogs and cats. Its portfolio is organized into four sub-brands: bogaprotect (anti-parasite repellents based on Eucalyptus citriodora oil), bogadent (dental hygiene products built around the XF2 whey-protein-enzyme formula), bogacare (skin, coat, ear and paw care) and bogaclean (microbiological hygiene and odor removal using a five-strain BioActive bacteria formula). Products are developed with chemists, biologists and veterinarians in Switzerland and are positioned as natural, gentle alternatives to chemical pet care products.

The business operates a B2B2C model: it sells wholesale to a broad network of more than 25 distribution partners across Europe and Asia, including pet specialty chains (Fressnapf, Zoo Zajac, Maxizoo), generalist retailers (Hornbach, OBI, Hellweg), veterinary distributors (Covetrus), online marketplaces (Amazon UK) and local distributors in China, South Korea, Finland, Poland and other European markets, supplemented by its own e-commerce store at bogar.com. A dedicated German field sales team serves the Zoofachhandel, and the company supports demand through trade fairs (Interzoo 2022), educational content (Petcare 1-0-1 guide, YouTube explainers) and social media (Facebook, Instagram). On 9 January 2023, Bogar was acquired by the French pet care manufacturer AGROBIOTHERS (€65M revenue, 35% French pet hygiene market share via its VETOCANIS brand), which brings owned manufacturing in Alsace, biocide registrations and an R&D center; Bogar continues to operate under its existing Swiss and German entities with planned joint synergies from 2024.

Name

Bogar

Legal name

Bogar AG

Website

https://bogar.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Bogar is a Swiss pet care company founded in 1998 that develops plant-based OTC products for dogs and cats across anti-parasite, dental, skin/coat and hygiene categories, and was acquired by French AGROBIOTHERS in January 2023.

Ownership category

akta.pro rank

Product category

Pet Care Products

akta.pro primary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

akta.pro secondary industries

Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC), Pet Litter, Waste & Odor Control Retail (CRALAHAH)

Headquarters

HQ city

Cuisery

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Pet Care Products - Consumer Retail: Bogar generates revenue through the sale of branded pet care products across four main categories: bogaprotect (anti-parasite), bogadent (dental hygiene), bogacare (skin and coat care), and bogaclean (hygiene and odor control). Products are sold through pet specialty retailers, generalist retailers, and online marketplaces. The company maintains its own e-commerce presence as well.
2. Pet Care Products - B2B Distribution: B2B wholesale distribution to pet specialty stores (Zoofachhandel), veterinary clinics, and retail chains including Fressnapf, Hornbach, OBI, and international distributors covering markets in China, Korea, Finland, Poland, and other European countries.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Bogar develops and sells plant-based pet care products for dogs and cats across four branded categories: bogaprotect (anti-parasite repellents derived from Eucalyptus citriodora), bogadent (dental hygiene with natural enzyme formulations), bogacare (skin and coat care products), and bogaclean (microbiological hygiene solutions). Products are developed with veterinarians in Switzerland and sold through pet specialty retail, generalist retailers, online marketplaces, and direct e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• bogaprotect: Anti-parasite protection brand for cats and dogs, featuring plant-based repellents derived from Eucalyptus citriodora. Products include spot-ons, collars, coat sprays, and repellent sprays for flea and tick prevention.
• bogadent
• bogacare
• bogaclean

Products and services

• bogaprotect Anti-parasite protection product line for cats and dogs featuring plant-based repellents derived from Eucalyptus citriodora. Products include spot-ons, collars, coat sprays, and repellent sprays for flea and tick prevention using the proprietary EC Oil H/C active ingredient with up to 72% PMD content.
• bogadent Dental hygiene product line for dogs and cats developed with veterinarians in Switzerland. Products include dental creams, gels, brushes, chewing sticks (including Dental Coconut Sticks), enzyme chips, and water additives for oral care using the proprietary XF2-Effect-Formula.
• bogacare Skin and coat care product line for dogs and cats. Products include shampoos, foams, eye and ear cleaners (including Perfect Ear Cleaner with soft silicone applicator), paw balms, detangling sprays, and grooming tools. Free from silicone and parabens.
• bogaclean Hygiene product line using microbiological BioActive technology with 5 bacterial strains. Products include odor and stain removers, litter box sprays, and flea control tools for pet environments.
• bogaprotect Reflective Fleece Collar Reflective fleece collar for cats and dogs providing up to 6 weeks of tick and flea protection based on Eucalyptus citriodora oil (20%) with an integrated reflective strip for visibility in darkness.

Quantifiable outcome

• Bogaprotect repels 90% of fleas after 4 weeks in clinical testing
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AGROBIOTHERSflagshipStrategic or Co-development Partner · 9 January 2023French manufacturer AGROBIOTHERS acquired Bogar in January 2023. AGROBIOTHERS is the French pet care market leader with €65M revenue and 35% market share via VETOCANIS brand. The acquisition combines AGROBIOTHERS' hygiene and care manufacturing capabilities (own factory in Alsace, textile production in Tunisia, own biocide registrations, R&D center) with Bogar's dental expertise and anti-parasite position in Germany/Switzerland. Both brands will benefit from joint synergies and product ranges starting 2024. Bogar continues operating with its existing German sales team.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Virbac: Virbac is one of the largest independent global animal health companies, offering pharmaceuticals, vaccines, and pet care products across parasite prevention, dental, dermatology, and hygiene categories. Direct comparison to Bogar in scope (especially dental and anti-parasite) though at much larger scale and broader geographic reach.
• Dechra Pharmaceuticals: Dechra is a UK-based specialty veterinary pharmaceuticals company focused on companion animal products across dermatology, dental, endocrinology, and analgesia. Comparable to Bogar in the dental and dermatology categories, but operating at significantly larger scale with a primarily veterinary-channel model.
• Ceva Santé Animale: Ceva is a global animal health company offering pharmaceuticals, vaccines, and pet care products across companion animals and livestock, with strong European presence. Comparable as a broad incumbent competing in dental and dermatology, though Ceva is significantly larger and more pharma-led than Bogar.
• Vetoquinol: Vetoquinol is a global animal health company specializing in pharmaceuticals and non-food products for companion animals and livestock, including parasite control and dental lines. Comparable to Bogar as an established European-headquartered player operating in adjacent pet hygiene and prevention categories with a B2B veterinary and specialty retail channel.

Emerging players

• Animedica / aniMedica: aniMedica is a German animal health company specializing in pharmaceuticals, supplements, and care products for companion animals sold through veterinary clinics. Comparable to Bogar as a DACH-based competitor in adjacent pet care categories, though primarily vet-channel rather than retail.
• Petrodex (Petro-Canada / Innovacyn): Various smaller botanical and natural-positioned pet care brands operate in the European anti-parasite and hygiene space. They represent emerging or niche competition to Bogar's plant-based positioning, though with more limited distribution than Bogar's multi-country footprint.

Direct peers

• Vitakraft: Vitakraft is a German family-owned pet care company selling food, treats, dental chews, and hygiene products through European pet specialty and mass retail. Comparable to Bogar in DACH pet retail positioning, multi-category non-food portfolio, and brand-driven consumer marketing.
• Beaphar: Beaphar is a Dutch family-owned pet care company offering a broad portfolio of non-food products including flea/tick treatments, dental care, supplements, and hygiene products sold through European pet specialty retail. Closely comparable to Bogar in product mix (anti-parasite, dental, hygiene), channel focus (Zoofachhandel and mass retail), and positioning around preventive wellness.
• Agrobiothers (VETOCANIS): AGROBIOTHERS is the French parent company of Bogar and operator of the VETOCANIS brand, which holds 35% market share in French pet hygiene and care. Directly comparable as a sister brand within the same group, overlapping in anti-parasite, dental, and hygiene categories, though with geographic complementarity (France vs DACH).
• Bob Martin (Plusvital / Bob Martin Co): Bob Martin is a UK-headquartered pet care brand specializing in flea and tick treatments and hygiene products sold through mass grocery and online channels. Comparable to Bogar in anti-parasite positioning, though primarily UK-focused with mass-market price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Customer concentration

• YouTubeyoutube.com/watch?v=UY07GjucpEA
• Facebookfacebook.com/Bogar.Switzerland
• Instagraminstagram.com/bogar_switzerland

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bogar