Bob Martin

What Bob Martin does

Bob Martin is a UK-based pet healthcare brand, founded in 1892 and operated by parent company Pets Choice Limited (headquartered in Blackburn, UK), focused on parasite control and general pet wellness for dogs, cats, and ferrets. The product portfolio spans topical spot-on treatments (Clear and Clear Plus ranges), oral flea tablets (nitenpyram-based), flea and tick repellent collars, home treatment sprays and flea bombs, grooming shampoos, worm control treatments, health supplements (Joint Care, Stress Relief, Skin & Coat, Wellbeing), and cat litter accessories. Core technical differentiation centres on the Clear Plus dual-action formula combining fipronil with the insect growth regulator (S)-methoprene to break the flea life cycle, alongside a pesticide-free natural range using margosa extract, IR3535, and a dimethicone-based physical barrier mechanism that immobilises parasites on contact. All pharmaceutical products are manufactured in the UK and approved by the Veterinary Medicines Directorate (VMD).

The business operates a multi-channel go-to-market: mass-market accessibility through major UK grocery chains (Asda, Tesco, Morrisons), the pet specialty leader (Pets at Home), Amazon UK, and a direct-to-consumer e-commerce storefront at bobmartin.co.uk powered by WooCommerce, Stripe, and Klaviyo. A Subscribe & Save subscription programme offers 20% discounts on recurring deliveries across flexible cadences, providing a recurring revenue layer atop the predominantly transactional retail model. Pricing is positioned for supermarket-grade accessibility at £3.40–£16.75 per SKU, deliberately undercutting vet-channel-only competitors such as Frontline, Advantage, and Johnson's. The brand targets cost-conscious UK pet owners seeking effective, vet-strength parasite protection without the friction of a veterinary prescription or appointment.

Commercially, Bob Martin sits within a diversified pet product group — Pets Choice Limited also owns Webbox, TastyBone, Vitakraft, aniMate, and several other pet and wild animal brands, and exports to 32 countries globally, providing manufacturing scale and international distribution infrastructure that the Bob Martin brand can leverage. The company's stated leadership is Tony Raeburn as CEO of Pets Choice Limited. Modern Slavery Act compliance is maintained through Sedex membership, and the brand emphasises its UK manufacturing provenance and VMD regulatory approval as core trust signals in marketing. No revenue, headcount, or financial performance figures are publicly disclosed.

Name

Bob Martin

Legal name

Pets Choice Ltd

Website

https://bobmartin.co.uk

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

1–10 employees

Short description

Bob Martin is a UK-based pet healthcare brand, founded 1892, offering VMD-regulated flea, tick, worm treatments and health supplements for dogs, cats, and ferrets. Products are sold through major UK supermarkets, Pets at Home, Amazon, and a direct subscription e-commerce channel.

Ownership category

akta.pro rank

Product category

Pet Healthcare Products

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)

akta.pro secondary industries

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)

Keywords

• Pet parasite control
• Flea tick treatment
• Veterinary medicines
• Pet health products
• Worm treatments

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Direct Product Sales: One-time purchase model for individual pet treatment products including spot-ons, collars, sprays, shampoos, tablets, and home fumigation products. Products sold in single units and multi-pack configurations at retail price points ranging from £3.40 to £16.75.
2. Subscribe & Save Programme: Recurring subscription delivery model offering 20% discount on regular deliveries. Customers select delivery frequency (monthly, bi-monthly, quarterly) for automatic replenishment of parasite protection products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bob Martin manufactures and sells a comprehensive range of pet healthcare products focused on flea, tick, and worm control for dogs, cats, and ferrets. The product portfolio includes topical spot-on treatments (Clear and Clear Plus variants containing fipronil and (S)-methoprene), oral flea tablets, home and pet spray products, repellent collars, shampoo, and flea bombs, complemented by worming treatments, health supplements, and cat care accessories. All products are manufactured in the UK under Pets Choice Limited and are approved and regulated by the Veterinary Medicines Directorate (VMD).

Product overview

Bob Martin is a UK-based pet health brand (manufactured by Pets Choice Limited) offering a comprehensive portfolio of flea, tick, and worm control products for dogs and cats, alongside health supplements and cat care accessories. The product line is organized primarily under the Bob Martin Clear and Clear Plus sub-brands. The core offering consists of topical spot-on treatments (Clear and Clear Plus variants), oral flea tablets, home spray products (Clear Home Spray, Clear Home Spray Plus), repellent sprays, flea collars, flea shampoo, and flea bombs. The Clear Plus line is differentiated by incorporating (S)-methoprene as an insect growth regulator to break the flea life cycle. Bob Martin also offers pesticide-free repellent alternatives using natural ingredients like margosa extract and lavandin oil. The range is completed by worming treatments for dogs and cats, health supplements (Joint Care, Stress Relief, Skin & Coat, Wellbeing), and cat litter accessories. All products are manufactured in the UK and regulated by the VMD (Veterinary Medicines Directorate).

Differentiator

Problem solved

Functional benefit

Brands

• Bob Martin Clear: Flea and tick control products including spot-ons, collars, sprays, and tablets for dogs and cats.
• Bob Martin Clear Plus

Products and services

• Bob Martin Clear Spot-On for Dogs

Quantifiable outcome

• Kills 100% of fleas within 24 hours (Clear Flea Tablets)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• WooCommercecoreTechnology or IntegrationE-commerce platform used for webshop management, enabling product listings, shopping cart functionality, and online transactions on bobmartin.co.uk.
• KlaviyocoreTechnology or IntegrationCustomer Relationship Management platform powering email marketing, newsletter subscriptions, and the Subscribe & Save programme communications.
• StripecoreTechnology or IntegrationPayment processing provider enabling secure credit card transactions for online purchases on the Bob Martin e-commerce website.
• Google AnalyticssupportingTechnology or IntegrationWebsite analytics platform providing insights into website traffic, user behavior, and marketing performance metrics.
• Google reCAPTCHAsupportingTechnology or IntegrationSpam prevention and bot protection service for the website forms and contact submissions.
• WordPresssupportingTechnology or IntegrationWebsite development platform powering the bobmartin.co.uk content management system and e-commerce functionality.
• WordfencesupportingTechnology or IntegrationSecurity and fraud prevention plugin protecting the WordPress website from hackers and malicious attacks.
• SedexcoreStrategic or Co-development PartnerMembership organization helping audit and assess supply chain ethical standards. Pets Choice uses Sedex to conduct supply chain due diligence and ensure compliance with ethical employment standards.
• Pets Choice LimitedcoreOthersParent company of Bob Martin brand. UK-based manufacturer of high-quality food and treats for pets and wild animals. Operates manufacturing facilities in the UK and exports to 32 countries. Owns brands including Webbox, Bob Martin, TastyBone, Feathers & Beaky, Spike's Hedgehog Food, WildThings, The Original Davies, Oceanic, aniMate and Vitakraft.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Beaphar: Large established European OTC pet health manufacturer offering parasite control, supplements, hygiene and behavior products. Overlaps with Bob Martin across nearly every category and represents a broader incumbent competitor in UK and continental retail.

Direct peers

• Frontline (Boehringer Ingelheim): Market-leading fipronil-based spot-on and flea/tick brand from Boehringer Ingelheim. Directly competes with Bob Martin Clear and Clear Plus in UK supermarkets and veterinary channels; explicitly named in Bob Martin's own product comparison table.
• Seresto (Elanco): Long-duration flea and tick collar from Elanco/Bayer. Direct substitute for Bob Martin's repellent and active collars and competes in the same supermarket and pet specialty channels.
• Johnson's Veterinary: UK mass-market pet health brand offering OTC flea, tick and worm treatments. Listed in Bob Martin's own competitive comparison table and competes for the same supermarket fixture space and price-sensitive pet owner.
• Advantage (Elanco): Elanco's imidacloprid-based OTC spot-on flea treatment for cats and dogs. Sold in UK supermarkets and competes for the same grocery-channel customer; explicitly listed in Bob Martin's own product comparison table.
• Fiprotec (Beaphar): Beaphar's fipronil-based OTC spot-on range, distributed through UK supermarkets and pet stores. Head-to-head direct competitor for fipronil-only shoppers and named in Bob Martin's comparison table.

Emerging players

• Bravecto (MSD Animal Health / Intervet): Fluralaner-based oral and spot-on flea/tick treatment with 12-week dosing intervals from MSD. A prescription/vet-channel product competing on convenience; threatens to migrate OTC customers back to vet channels.
• NexGard (Boehringer Ingelheim): Afoxolaner oral chewable flea/tick treatment from Boehringer Ingelheim. Competes with Bob Martin's Clear Flea Tablets (nitenpyram) and represents the broader shift toward prescription oral parasite control.
• Itch (Itchpet): UK DTC subscription-based pet health brand offering personalized parasite prevention delivered to the door. Direct subscription model overlap with Bob Martin's Subscribe & Save and targets the same digital-first UK pet owner segment.

Regional players

• Vet's Best (Sinclair Pharma / pet care division): Natural and plant-based OTC flea/tick and wellness brand distributed in select European and US markets. Competes most directly with Bob Martin's pesticide-free Margosa and lavandin oil range in the natural segment.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/bob-martins-too

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bob Martin