The Marketing Centre
The Marketing Centre is a UK consulting firm, founded in 2011, that provides part-time senior marketing leadership (Fractional CMOs) to SMEs with £1m+ turnover, supported by a proprietary AI platform called Growth Centa OS and a nationwide Regional Director network.
- Company typePrivate
- Founded2011
- HeadquartersBletchingley, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What The Marketing Centre does
The Marketing Centre is a UK-based consulting firm founded in 2011 that provides part-time senior marketing leadership to small and medium-sized enterprises with turnover of £1m or more. The company deploys a network of more than 100 Fractional CMOs organised under ten Regional Directors, delivering strategic marketing leadership on a portfolio basis to clients across England, Scotland, and Wales. Since inception it has supported over 1,400 UK businesses and reports 1,800+ years of combined senior marketing experience across its team.
The core product is the Fractional CMO service, supplemented by Growth Foundations (diagnostic and strategy), Activation Team (execution), CMO's CMO (peer advisory for senior marketers), Fractional CAIO (AI adoption leadership), and Fractional CGO (full growth system leadership). In 2024 the firm launched Growth Centa OS, a proprietary AI-enabled platform that integrates data, insights and automation and is described as underpinning every client engagement. The company is part of The Liberti Group network alongside sister brands such as The CFO Centre, People Puzzles, and Kiss The Fish.
Revenue is generated primarily through monthly subscription-style engagements on a quote-based pricing model; clients purchase part-time senior marketing leadership as an alternative to a full-time CMO hire. Go-to-market is sales-led via Regional Directors who manage the full sales cycle within their geographies, supported by content, SEO, events, webinars, and a referral channel. The company is privately held with no disclosed institutional funding and operates from Swindon (headquarters) and a registered office in Redhill, Surrey.
The Marketing Centre firmographics
Firmographics- Name
- The Marketing Centre
- Legal name
- The Marketing Centre Limited
- Website
- https://themarketingcentre.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Marketing Centre is a UK consulting firm, founded in 2011, that provides part-time senior marketing leadership (Fractional CMOs) to SMEs with £1m+ turnover, supported by a proprietary AI platform called Growth Centa OS and a nationwide Regional Director network.
- Ownership category
- akta.pro rank
The Marketing Centre industry classification
Industry- Product category
- Marketing Consulting Services
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Interim Executive & Fractional Leadership Placement (BPACAAAJ)
Keywords
Where The Marketing Centre is headquartered
LocationHeadquarters
- HQ city
- Bletchingley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Marketing Centre business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fractional CMO Services: Providing part-time, senior-level marketing directors (CMOs) to businesses on a fractional basis. Clients pay for access to experienced marketing leadership without the cost of a full-time hire. This is the primary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Part-time Fractional CMO engagement |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
The Marketing Centre product offering
Product offeringCore offering
The Marketing Centre provides fractional Chief Marketing Officer (CMO) services to UK small and medium-sized businesses (SMEs). It embeds senior marketing directors into client businesses on a part-time, portfolio basis to design and lead marketing strategy, supported by a proprietary AI platform called Growth Centa OS. Its core service is the Fractional CMO offering, supplemented by Growth Foundations (strategy diagnostics), Activation Team (execution support), CMO's CMO (peer advisory), Fractional CAIO (AI transformation leadership), and Fractional CGO (growth system leadership).
Product overview
The Marketing Centre is the UK's #1 Fractional CMO provider offering a portfolio of part-time senior marketing leadership services. The core offering is the Fractional CMO service, supplemented by Growth Foundations (strategy diagnostics), Activation Team (execution support), CMO's CMO (peer advisory for senior marketers), Fractional CAIO (AI transformation leadership), and Fractional CGO (full growth system leadership). The service is supercharged by Growth CentaOS, a proprietary AI platform that provides data, insights and automation support across all engagements. The company also offers a Marketing 360° Audit assessment tool.
Differentiator
Problem solved
Functional benefit
Products and services
- Fractional CMO
- Growth Foundations
- Activation Team
- CMO's CMO
- Fractional CAIO
- Fractional CGO
- Growth CentaOS
- Marketing 360° Audit
Quantifiable outcome
- Over 1,400 UK businesses supported since 2011
- +2 more outcomes
Companies that use The Marketing Centre
Customer profileNamed customers20 records
Segments2 records
Ideal customer profiles2 records
The Marketing Centre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Marketing Centre partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- The Liberti GroupcoreParent company and umbrella brand for The Marketing Centre. Part of a global network providing high calibre part-time professionals across various business disciplines including finance, HR, IT, sales, legal and marketing. The group champions part-time professional portfolio careers.
- The CFO CentrecoreSupports over 750 CFOs based in over 18 countries with expertise spanning over 30 industries. Works with ambitious SMEs with starting turnover over £1m. Provides high calibre part-time CFOs to help businesses scale faster and increase valuation. Part of the same group of companies.
- People PuzzlescoreProvides strategic HR on a part-time basis, bringing insight and commercial acumen to businesses. Integrates culture, skills, talent management and leadership resulting in effective processes and strategies to achieve business goals.
- Kiss The FishminorPart-time senior sales directors to restructure and train sales teams to re-focus and deliver results.
- YRH Finance TeamminorServices span the entire accounting and finance process, helping increase profits, improve cash flow and ensuring all accounting bases are covered.
- The Marketing Centre SAcoreSister business to The Marketing Centre UK, providing part-time senior level proven Marketing Directors to small and mid-size businesses across South Africa. Founded by Sally Shuttleworth in 2012.
- VistagecoreInternational organisation providing executive coaching and business mentoring, confidential peer group meetings, expert speakers and monthly interactive workshops aimed at developing growth potential of small and mid-size businesses. The Marketing Centre is an accredited Partner of Vistage UK.
- Freeman ClarkminorLargest and most experienced team of fractional technology leaders. Works exclusively with ambitious organisations, helping clients use IT to beat the competition and grow.
- TLD (The Legal Director)minorFully regulated law firm providing businesses access to experienced, senior in-house lawyers on a fractional basis. Lawyers bring deep commercial acumen and sector insight, acting as business leaders first and lawyers second.
- MD2MDminorTrusted leadership ecosystem for business leaders providing reliable support. A safe, member-led space with workshops, peer group meetings and expert guidance network for collaborative learning and growth.
Scale indicators5 records
Recent moves6 records
The Marketing Centre competitors and assessment
Company assessmentDirect peers
- People Puzzles: Another Liberti Group sibling providing fractional HR directors to SMEs on a portfolio basis — directly analogous to The Marketing Centre's fractional CMO model but applied to the people function.
- Eden McCallum: UK-founded boutique consulting network that places experienced independent consultants into client engagements; highly comparable operating model (vetted independent network serving corporates on a project basis) though oriented more to top-tier consulting and to larger clients.
- Chief Outsiders: US-headquartered network of fractional CMOs serving mid-market and growth-stage companies; the most established overseas analogue to The Marketing Centre's fractional marketing leadership offering.
- The CFO Centre: Sister company within The Liberti Group; offers part-time, senior CFO services to ambitious SMEs using the same fractional executive placement model that The Marketing Centre applies to marketing leadership.
- Kiss The Fish: Liberti Group sister business providing part-time senior sales directors to SMEs; same fractional leadership architecture as TMC, applied to revenue/sales leadership.
- The Legal Director (TLD): Liberti Group sibling operating as a regulated law firm providing fractional in-house legal counsel to SMEs — a near-perfect functional analogue applying the fractional leader model to the legal function.
- Freeman Clark: Liberti Group sister firm providing fractional technology/CTO leaders to ambitious SMEs; same fractional executive model as TMC, applied to technology leadership.
Emerging players
- Interim Partners: UK firm placing experienced interim executives (including CMOs, FD/finance, HR) into SMEs and mid-market businesses on a fractional/interim basis; direct overlap with TMC's fractional leadership model.
Broad incumbents
- Bain & Company: Global management consulting incumbent whose marketing and customer practice competes for the same strategic marketing leadership mandate as TMC, but at enterprise scale and price points rather than SME/fractional.
- Ogilvy Consulting: WPP-owned strategic marketing and brand consulting arm that competes for senior marketing transformation mandates, including from SMEs and growth-stage clients — overlapping with TMC on the strategic advisory layer even if delivered via traditional consulting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Marketing Centre social profiles
Digital presenceThe Marketing Centre financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Marketing Centre leadership team
Management profileNumber of profiles
Profiles25 records
The Marketing Centre subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Marketing Centre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Marketing Centre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Marketing Centre
What does The Marketing Centre do?
The Marketing Centre provides fractional Chief Marketing Officer (CMO) services to UK small and medium-sized businesses (SMEs). It embeds senior marketing directors into client businesses on a part-time, portfolio basis to design and lead marketing strategy, supported by a proprietary AI platform called Growth Centa OS. Its core service is the Fractional CMO offering, supplemented by Growth Foundations (strategy diagnostics), Activation Team (execution support), CMO's CMO (peer advisory), Fractional CAIO (AI transformation leadership), and Fractional CGO (growth system leadership).
Is The Marketing Centre a public or private company?
The Marketing Centre is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Marketing Centre founded?
The Marketing Centre was founded in 2011. It employs 101 to 250 people.
Where is The Marketing Centre based?
The Marketing Centre is headquartered in Bletchingley, United Kingdom, in the Europe region.
How does The Marketing Centre make money?
One revenue line is on record: fractional CMO Services.
Who are The Marketing Centre's main competitors?
Direct peers on record are People Puzzles, Eden McCallum, Chief Outsiders, The CFO Centre, Kiss The Fish, The Legal Director (TLD) and Freeman Clark. Interim Partners is listed as an emerging player. Broad incumbents are Bain & Company and Ogilvy Consulting.
Does The Marketing Centre have an API?
No public API is recorded for The Marketing Centre.
What industry is The Marketing Centre in?
The Marketing Centre's product category is Marketing Consulting Services. Its primary akta.pro industry code is BPACAAAJ, Interim Executive & Fractional Leadership Placement. Its NAICS code is 541613 and its SIC code is 8742.