Motiv Finance
- Company typePrivate
- Founded2018
- HeadquartersNottingham, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Motiv Finance firmographics
Firmographics- Name
- Motiv Finance
- Legal name
- Motiv Finance Limited
- Website
- https://motivfinance.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Motiv Finance industry classification
Industry- Product category
- Consumer Credit Broking (Car Finance)
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Sales Financing (52222)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG)
- akta.pro secondary industries
- Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF), Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)
Keywords
Where Motiv Finance is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Motiv Finance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Commission from Lenders: Motiv receives commission payments from lenders and brokers they introduce customers to. Commission is earned when finance is taken out. This is either a fixed amount per finance agreement or a fixed percentage of the amount lent. The specific details vary depending on the lender and product type.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free consumer service with commission-based revenue |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels1 record
Motiv Finance product offering
Product offeringCore offering
Motiv Finance is a UK FCA-authorised credit broker that operates an online car finance comparison platform, enabling consumers to compare personal loans and car finance products (Hire Purchase, Personal Contract Purchase, Hire Purchase Balloon, Personal Loans) from a panel of independent lenders. The service is free to consumers; Motiv earns commission from lenders when finance agreements are completed. The platform also offers a refinance product for consumers wishing to switch existing car finance deals for better rates or lower payments.
Product overview
Motiv Finance is a car finance comparison platform that operates as a single unified service with two main product offerings: Car Finance for purchasing used vehicles and Refinance for switching existing car finance deals. The platform compares a panel of independent finance providers and various finance types including Hire Purchase, Personal Contract Purchase (PCP), Hire Purchase Balloon, and Personal Loans. Motiv acts as a credit broker, not a lender, introducing borrowers to lenders and earning commission on completed agreements. The service is free for consumers and includes soft search functionality that does not impact credit scores.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Finance Comparison UK consumer car finance comparison service that compares personalized quotes for used car purchases from a panel of independent lenders covering Hire Purchase, Personal Contract Purchase (PCP), Hire Purchase Balloon, and Personal Loans. Built for UK residents aged 18+, the service is free, performs a soft credit search that does not impact the user's score, and supports purchases from dealerships or private sellers.
- Car Finance Refinance UK consumer refinance service for existing Hire Purchase or Personal Contract Purchase agreements that estimates a settlement figure and compares refinance options from Motiv's lender panel, potentially lowering interest rates or monthly payments or spreading an upcoming PCP balloon.
Companies that use Motiv Finance
Customer profileSegments3 records
Ideal customer profiles2 records
Motiv Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Motiv Finance partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Motiv Finance competitors and assessment
Company assessmentDirect peers
- Carmoola: UK car finance provider and broker offering direct-to-consumer finance for used vehicles. Operates in the same vertical with overlapping lender-panel and consumer-acquisition mechanics.
- Moneybarn: UK specialist vehicle finance provider for non-prime consumers, offering HP and PCP products. Direct overlap with Motiv's non-standard credit segment and is also a panel lender for Motiv.
- CarFinance 247: UK specialist car finance broker and lender serving both prime and non-prime consumers. Direct overlap with Motiv's core product, lender panel structure, and target customer.
- Zuto: UK car finance broker that compares HP, PCP, and personal loan products from a panel of lenders for used-car buyers. Closest direct competitor to Motiv in product, customer segment, and commission-based broker model.
- My Car Credit: UK car finance broker focused on non-prime and near-prime consumers. Competes for the same underserved segment Motiv targets and also appears on Motiv's lender panel.
Broad incumbents
- Compare the Market: UK generalist comparison platform with a car finance vertical. Significant brand and SEO presence makes it a direct comparator substitute for Motiv's consumer value proposition.
- GoCompare: UK price-comparison site with car finance comparison functionality. Competes for the same organic comparison-intent traffic as Motiv's website.
- Zopa: UK digital bank and personal loan provider that also offers car finance through partner channels. A panel lender for Motiv but a broader incumbent competing for the same consumer finance demand.
- MoneySupermarket: UK price-comparison platform covering car finance, insurance, and broader financial products. Competes for the same car-finance comparison traffic at much greater scale and marketing budget.
Emerging players
- Lendable: UK digital personal loans and car finance platform. Functions as both a panel lender for Motiv and an emerging direct competitor in the online car finance origination space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Motiv Finance social profiles
Digital presenceMotiv Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motiv Finance leadership team
Management profileNumber of profiles
Motiv Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motiv Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motiv Finance
What does Motiv Finance do?
Motiv Finance is a UK FCA-authorised credit broker that operates an online car finance comparison platform, enabling consumers to compare personal loans and car finance products (Hire Purchase, Personal Contract Purchase, Hire Purchase Balloon, Personal Loans) from a panel of independent lenders. The service is free to consumers; Motiv earns commission from lenders when finance agreements are completed. The platform also offers a refinance product for consumers wishing to switch existing car finance deals for better rates or lower payments.
Is Motiv Finance a public or private company?
Motiv Finance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motiv Finance founded?
Motiv Finance was founded in 2018. It employs 1 to 10 people.
Where is Motiv Finance based?
Motiv Finance is headquartered in Nottingham, United Kingdom, in the Europe region.
How does Motiv Finance make money?
One revenue line is on record: commission from Lenders.
Who are Motiv Finance's main competitors?
Direct peers on record are Carmoola, Moneybarn, CarFinance 247, Zuto and My Car Credit. Broad incumbents are Compare the Market, GoCompare, Zopa and MoneySupermarket. Lendable is listed as an emerging player.
Does Motiv Finance have an API?
No public API is recorded for Motiv Finance.
What industry is Motiv Finance in?
Motiv Finance's product category is Consumer Credit Broking (Car Finance). Its primary akta.pro industry code is BPAMAFAG, Buy Now, Pay Later (BNPL) Platforms, with a secondary code of FSAHAJAF, Direct Lending — Specialty Finance (Consumer/SME Lending Platforms). Its NAICS code is 522310 and its SIC code is 6163.