What Spur Experiences does

Spur Experiences (legal entity VEBO, Inc.) is a Denver, Colorado-based online marketplace that operates an experience-based wedding registry and gift platform. Founded in 2014, the company enables engaged couples to create wedding registries featuring curated activities, adventures, dining, wellness, and entertainment experiences instead of traditional physical goods. Wedding guests purchase experience vouchers through Spur's website, mobile apps (iOS and Android), or via integrations with major wedding platforms including The Knot, Joy, Zola, and TikTok. The platform also sells digital and physical gift cards and operates Spur Ticketing, a secondary marketplace for sports, concert, and theater tickets comparable to StubHub or SeatGeek.

The underlying technology stack includes a real-time booking system that integrates with experience providers' reservation platforms (FareHarbor, Rezdy, Peek), an e-wallet for storing credit from exchanges or partial purchases with no expiration, and a voucher management system. The Spur Gives program donates 5% of registry sales to a couple-selected 501(c)(3) charity, positioning the platform around both experiential gifting and charitable impact.

Spur's revenue model is a marketplace commission structure: the company collects full payment from customers and remits 80% to experience providers, retaining a 20% commission on each redeemed voucher. Providers are paid within 30 days of customer redemption. The company also generates ancillary revenue through gift card sales and ticketing resale. Go-to-market relies on a product-led self-serve model, an influencer affiliate program paying 10% commission to creators with 50,000+ followers, and distribution partnerships with wedding registries and corporate gifting platforms (Sendoso, Postal). The company operates with 11-50 employees, is privately held, and has no disclosed institutional funding rounds.

Name

Spur Experiences

Legal name

VEBO, Inc.

Website

https://spurexperiences.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Experience Gift Registry Marketplace

NAICS

Other Amusement and Recreation Industries (7139), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wedding Registry & Gift Management (HSACABAO)

akta.pro secondary industries

Group Gifting & Registry Fulfillment (HSACANAL), Honeymoon, Romance & Celebration Itinerary Planning (THAKAOAE), Wellness, Spa & Retreat Travel Agencies (THAKAFAI)

Keywords

• Experience gift registry
• Wedding registry platform
• Experience marketplace
• Corporate experience gifting
• Ticket resale marketplace

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Experience Provider Commission: Spur collects payment from customers for experience vouchers and pays experience providers the retail price minus a 20% sales commission. Providers are paid within 30 days of customer redemption or fulfillment.
2. Charity Donation Processing: Spur contributes 5% of registry sales to the charity selected by the couple. Donations are sent within 30 days of the couple's wedding date or when accumulation reaches $20.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Spur Experiences operates an online experience-based wedding and gift registry marketplace. Engaged couples create registries of curated experiences (dining, adventure, wellness, tours, classes) and guests purchase experience vouchers as gifts, with Spur retaining a 20% commission from third-party experience providers. The platform also offers digital and physical gift cards, a secondary ticket resale marketplace, and integrates with The Knot, Joy, Zola, and TikTok wedding registries.

Product overview

Spur Experiences operates an experience-based wedding registry platform (core product) where couples register for curated activities and adventures instead of traditional material gifts. The platform encompasses: (1) Wedding Registry for couples to list desired experiences, (2) Experience Vouchers for instant booking of thousands of activities including escape rooms, axe throwing, archery, dinner shows, tours, and dining, (3) Gift Cards as E-gift or gift box formats, (4) Spur Ticketing secondary marketplace for sports/concerts, and (5) the Spur Experiences mobile app for iOS and Android. The platform integrates with major wedding registries (The Knot, Joy, Zola, TikTok) and includes the Spur Gives charity program (5% donation to couple-selected nonprofits) and an Influencer affiliate program. Experiences are sourced from third-party providers who use scheduling platforms (FareHarbor, Rezdy, Peek) and are paid on a revenue-share model (80% to providers, 20% commission to Spur).

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Registry Experience-based wedding registry that lets engaged couples build a curated list of experiences (dining, adventure, wellness, tours, classes) for wedding guests to purchase as gifts. Couples can also select a charity to receive 5% of registry sales through Spur Gives.
• Experience Vouchers Instantly bookable vouchers for thousands of experiences including adventure activities, dining, spa treatments, tours, and attractions. Vouchers never expire and can be redeemed for experiences or exchanged for platform credit.
• Gift Cards
• Spur Ticketing Secondary marketplace for sports, concerts, theater, and other event tickets, functioning as a resale platform similar to StubHub or SeatGeek with tickets listed above or below face value.
• Spur Experiences Mobile App iOS and Android mobile application enabling users to discover and book experiences, manage wedding registries, and access purchased vouchers on the go.
• Spur Gives (Charity Program) Charity program where couples select a 501(c)(3) nonprofit to receive 5% of sales from their wedding registry, spanning categories such as animals, arts, children, education, environmental, faith, human services, and medical.

Quantifiable outcome

• 78% of Millennials prefer experiences over products as gifts
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• The KnotcoreChannel Partner/ Reseller/ DistributorMajor wedding registry integration allowing couples to sync their Spur registry with The Knot platform. Couples with existing The Knot registries can access Spur experiences through the integration.
• JoycoreChannel Partner/ Reseller/ DistributorWedding registry platform integration enabling couples to connect their Spur experience registry with Joy. Simplifies the gift-giving process for wedding guests using the Joy platform.
• ZolacoreChannel Partner/ Reseller/ DistributorWedding registry integration with Zola allowing couples to include Spur experiences alongside traditional gifts on their Zola registry.
• TikTokcoreChannel Partner/ Reseller/ DistributorRegistry integration allowing TikTok users to create and manage wedding registries. Gifts purchased through TikTok registry are automatically synced to Spur for fulfillment.
• PostalminorGTM or Marketing PartnerPartnership to bring great experiences to Postal users. Received experiences can be claimed and redeemed through Spur Experiences platform.
• SendosominorGTM or Marketing PartnerCorporate gifting platform partnership mentioned in footer, enabling Spur experiences to be sent through Sendoso's corporate gifting service.
• Make-A-WishminorOthersFeatured charity partner in the Spur Gives program where couples can select the charity to receive 5% of their registry sales.
• Big Brothers Big SistersminorOthersFeatured charity partner in the Spur Gives program supporting youth mentorship through the 5% donation feature.
• American Lung AssociationminorOthersFeatured medical charity partner in the Spur Gives program, part of the network of 501(c)(3) organizations couples can select.
• Denver Dumb Friends LeagueminorOthersFeatured animal charity partner in the Spur Gives program, part of the diverse charity network.
• Special OlympicsminorOthersFeatured charity partner in the Spur Gives program supporting athletic programs for athletes with intellectual disabilities.
• Anchor Center for Blind ChildrenminorOthersFeatured children and youth charity partner in the Spur Gives program providing early education to blind children.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SeatGeek: SeatGeek is a primary and secondary ticketing platform with strong tech-driven search and discovery. It competes with Spur Ticketing in the secondary live-event ticket resale category.
• StubHub: StubHub is a leading secondary ticketing marketplace for sports, concerts, and theater. It is the primary direct competitor to Spur's secondary ticketing product, with established liquidity and brand.
• The Knot: The Knot (XO Group) is the largest US wedding planning platform, with its own universal registry including cash funds and experiences. It is also a Spur distribution partner, making it both competitor and channel.

Direct peers

• Tinggly: Tinggly is a global experience gift company selling vouchers redeemable across thousands of activities worldwide. It overlaps directly with Spur's experience voucher and gift card products.
• Joy: Joy (formerly WithJoy) is a wedding planning and registry platform with cash funds, traditional registry items, and experiences. It is both a direct competitor in the experience registry space and a Spur integration partner.
• Zola: Zola is a leading online wedding registry and planning platform offering couples cash funds, traditional gifts, and experiences. It directly competes with Spur in the experience-based registry category and is also an integration partner, making it the closest comparable peer.
• Cloud 9 Living: Cloud 9 Living is an experience gift marketplace offering vouchers for activities, tours, and adventures. It is a direct competitor to Spur's core experience voucher and gift business outside the wedding registry framing.
• Giftly: Giftly is an experience and cash gift platform that lets recipients choose how to use funds. Its flexible-gift model overlaps with Spur's e-gift card and e-wallet mechanics.
• Honeyfund: Honeyfund is a wedding gift registry focused on honeymoon funds, cash gifts, and experiences. It targets the same engaged-couple segment as Spur with overlapping value propositions around non-traditional and experience-based gifting.

Others

• Sendoso: Sendoso is a corporate gifting and direct mail platform that integrates Spur experiences into B2B gifting workflows. It is an enabling partner that expands Spur's corporate channel rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/spurexperiences
• TikToktiktok.com/@spur.experiences
• Facebookfacebook.com/SpurExperiences
• LinkedInlinkedin.com/company/vebo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spur Experiences