Giftly
Giftly is a US digital gifting platform that lets consumers and enterprises send personalized electronic gift cards redeemable at 3.7 million nationwide locations via ACH, PayPal, or Visa/Mastercard, with a B2B corporate division serving employee rewards and incentive programs.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Giftly does
Giftly is a privately held US digital gifting platform founded in 2010 and headquartered in San Francisco. The company operates two interconnected lines of business: a direct-to-consumer platform that allows individuals to send personalized digital gift cards via email, SMS, mail, or print, redeemable at approximately 3.7 million merchant locations nationwide; and an enterprise gifting division (Giftly Corporate) that supports employee rewards, sales incentives, marketing promotions, and payouts through bulk sending, white-label customization, and CSV-driven workflows. Recipients can redeem gifts via ACH bank transfer, PayPal, or virtual/physical Visa/Mastercard gift cards, with individual gift amounts capped at $1,000.
Under the hood, Giftly's core technology has been re-platformed onto First International Bank & Trust's (FIBT) Kavinu bank-direct Banking-as-a-Service infrastructure, with ACH processing provided by FIBT's Kotapay payments division. This migration transferred over $21.8 million in cash balances at go-live and replaced Giftly's prior banking partner. The platform operates without a public/partner-facing API and offers no disclosed AI/ML capabilities, relying instead on merchant network breadth, redemption flexibility, and B2B sales infrastructure as its primary differentiators.
Giftly generates revenue through transaction fees on both consumer and corporate gift volumes. Consumer pricing is pay-as-you-go with no monthly fee and is tied to gift amount; corporate accounts similarly pay per send without recurring platform fees. The customer base is bifurcated between long-tail individual gift senders and named enterprise clients including Netflix, Google, Salesforce, GEICO, Lyft, Mercedes-Benz, Blue Cross Blue Shield, and Kohl's. Headcount is reported at 11–50 employees, and the company's only disclosed funding round was a $2.8 million seed in March 2011 led by Baseline Ventures, Floodgate, Lightspeed, RPM Ventures, Uncork Capital, Thrive Capital, and Brainchild Holdings — indicating a capital-efficient, likely cash-flow funded operating profile in subsequent years.
Giftly firmographics
Firmographics- Name
- Giftly
- Legal name
- Giftly Inc.
- Website
- https://giftly.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Giftly is a US digital gifting platform that lets consumers and enterprises send personalized electronic gift cards redeemable at 3.7 million nationwide locations via ACH, PayPal, or Visa/Mastercard, with a B2B corporate division serving employee rewards and incentive programs.
- Ownership category
- akta.pro rank
Giftly industry classification
Industry- Product category
- Digital Gifting Platform
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Corporate & Client Gifting Programs (HSACANAE)
- akta.pro secondary industries
- Gift Sourcing & Procurement (Local & Online) (HSACANAB), Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ), Scheduled/Subscription Gifting (Reminders & Recurring Sends) (HSACANAJ), Group Gifting & Registry Fulfillment (HSACANAL)
Keywords
Where Giftly is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Giftly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Gift Card Transactions: Giftly generates revenue from transaction fees on gift card purchases. Users can send gifts up to $1,000, with pricing based on the gift amount. The platform facilitates digital gifting between consumers and supports corporate bulk orders.
- Corporate Gifting Solutions: B2B revenue from enterprise clients using Giftly for employee rewards, sales incentives, marketing incentives, and payouts. Corporate accounts offer no monthly fees with pay-per-send pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consumer gifting - pay per gift sent |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Giftly product offering
Product offeringCore offering
Giftly operates a digital gifting platform that enables consumers and businesses to send customizable electronic gift cards redeemable at millions of merchants nationwide. Recipients can redeem funds via ACH bank transfer, PayPal, or Visa/Mastercard gift card. The platform also offers a corporate division (Giftly Corporate) with bulk sending, white-label customization, scheduling, and tracking for employee rewards, sales incentives, and marketing payouts.
Product overview
Giftly is a digital gifting platform operating as a single unified product with a corporate division. The core Consumer Platform allows individuals to send customizable electronic gift cards via email, text, mail, or print, with recipients redeeming via ACH bank transfer, PayPal, or Visa/Mastercard gift card. The Giftly Prepaid Gift serves as the underlying instrument, accepted at millions of merchants nationwide up to $1,000 per gift with no expiration. The Multi-Place Gifts feature bundles curated brand combinations into single gift offerings. The Corporate division (Giftly Corporate) extends the platform with enterprise solutions for employee incentives, sales programs, marketing promotions, and payouts, featuring white-label customization and bulk sending capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Giftly Consumer Platform
Quantifiable outcome
- 82% of respondents prefer receiving a gift card over a physical gift or branded swag
Companies that use Giftly
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Giftly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Giftly partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- First International Bank & Trust (FIBT)coreFirst International Bank & Trust serves as Giftly's banking partner through its Kotapay division and Kavinu bank-direct BaaS platform. This partnership provides Giftly with compliant and scalable banking infrastructure for ACH processing, supporting the company's aggressive growth strategy. Over $21.8 million in cash balances were transferred at go-live.
- Kotapay (FIBT Payments Division)coreKotapay, the payments division of First International Bank & Trust, provides ACH processing capabilities for Giftly's platform. This enables Giftly to offer embedded finance services and expand payout options for recipients.
- Kavinu (FIBT's BaaS Platform)coreKavinu is FIBT's bank-direct Banking as a Service platform that powers Giftly's digital gifting infrastructure. The partnership supports FIBT's growth through expanded deposits, non-interest income, and scalable ACH volume.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Giftly competitors and assessment
Company assessmentBroad incumbents
- Amazon Gift Cards:
- Blackhawk Network: Blackhawk Network is a large, established gift card and payments network operator offering both open-loop and closed-loop prepaid products to retailers and corporate clients — a broad incumbent that competes with Giftly on distribution scale and merchant acceptance.
Direct peers
- eGifter: eGifter is a digital gift card platform offering personalized e-gifts, group gifting, and corporate reward solutions, overlapping directly with Giftly's consumer and corporate gifting products.
- GiftCards.com: GiftCards.com is a consumer-facing digital and physical gift card marketplace selling branded and customizable gift cards online — a direct competitor for Giftly's B2C gift sending use case.
- Tango Card: Tango Card (now operating as Reward Link) is a directly comparable digital rewards and incentives platform for businesses, offering prepaid gift cards and ACH payouts via a BaaS-backed infrastructure — overlapping Giftly's core B2B and B2C value proposition almost one-for-one.
- Tremendous: Tremendous is a leading digital payout platform for research incentives, employee rewards, and corporate disbursements, supporting global gift cards, ACH, and PayPal — competing head-on with Giftly Corporate for enterprise incentive budgets.
Emerging players
- Reward Gateway: Reward Gateway is an employee engagement and recognition platform offering reward cards, e-vouchers, and recognition programs — an adjacent competitor for the corporate employee rewards use case Giftly targets.
- Snappy: Snappy is a fast-growing digital gifting platform focused on corporate rewards and consumer gifting with curated gift collections, directly competing with Giftly's Multi-Place Gifts and corporate white-label offerings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Giftly social profiles
Digital presenceGiftly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giftly leadership team
Management profileNumber of profiles
Profiles1 record
Giftly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giftly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giftly
What does Giftly do?
Giftly operates a digital gifting platform that enables consumers and businesses to send customizable electronic gift cards redeemable at millions of merchants nationwide. Recipients can redeem funds via ACH bank transfer, PayPal, or Visa/Mastercard gift card. The platform also offers a corporate division (Giftly Corporate) with bulk sending, white-label customization, scheduling, and tracking for employee rewards, sales incentives, and marketing payouts.
Is Giftly a public or private company?
Giftly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Giftly founded?
Giftly was founded in 2010. It employs 11 to 50 people.
Where is Giftly based?
Giftly is headquartered in San Francisco, United States, in the North America region.
How does Giftly make money?
Two revenue lines are on record. Gift Card Transactions are the primary driver. The others are corporate Gifting Solutions.
Who are Giftly's main competitors?
Broad incumbents on record are Amazon Gift Cards and Blackhawk Network. Direct peers are eGifter, GiftCards.com, Tango Card and Tremendous. Emerging players are Reward Gateway and Snappy.
Does Giftly have an API?
No public API is recorded for Giftly.
What industry is Giftly in?
Giftly's product category is Digital Gifting Platform. Its primary akta.pro industry code is HSACANAE, Corporate & Client Gifting Programs, with a secondary code of HSACANAB, Gift Sourcing & Procurement (Local & Online). Its NAICS code is 45942 and its SIC code is 6141.