Cheeley Law Group

What Cheeley Law Group does

Cheeley Law Group is a trial-focused personal injury law firm headquartered in Alpharetta, Georgia, representing individuals and families throughout Metro Atlanta and across the State of Georgia. Founded in 2016, the firm handles complex and catastrophic personal injury and wrongful death cases, with a particular emphasis on commercial truck accident litigation against corporate defendants and high-limit insurance carriers. Its practice areas span motor vehicle, motorcycle, pedestrian, autonomous vehicle, premises liability, medical malpractice, defective products, business torts, and wrongful death matters. Services are delivered on a contingency fee basis (typically 33-40% of recovery), with no upfront cost to clients, and the firm reports over $1.3 billion in cumulative verdicts and settlements including multiple eight- and nine-figure results against major automotive manufacturers.

The firm operates as an intentionally low-volume boutique with approximately 10 team members — five trial attorneys and five support staff including a Director of Legal Administration, complex litigation paralegals, an intake specialist, and a legal operations coordinator. Its differentiators include a "trial-first" case preparation philosophy, attorneys with prior defense-side experience, and a seven-language multilingual team (English, Spanish, Portuguese, Ukrainian, Russian, Polish, Italian). Revenue is generated through contingency fees on individual plaintiff cases with no recurring contracts, enterprise clients, or institutional capital; the firm is privately held by founder and managing partner Robert D. Cheeley.

The business relies on a digital-first go-to-market: a website with 100+ location-specific pages covering Georgia cities, active SEO and paid advertising through Meta and Google, organic social presence on Facebook, LinkedIn, and Instagram, and a free case consultation intake model. There is no proprietary technology platform, no AI/ML capability, and no API or software product; the firm's value proposition is entirely built on attorney expertise, trial readiness, and case investigation discipline (e.g., preservation of electronic logging device data, accident reconstruction, driver qualification analysis).

Name

Cheeley Law Group

Legal name

Cheeley Law Group, LLC

Website

https://cheeleylawgroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Cheeley Law Group is a trial-focused personal injury law firm in Alpharetta, Georgia, representing individuals and families in catastrophic injury and wrongful death cases — particularly commercial truck accidents — on a contingency fee basis across Metro Atlanta and Georgia.

Ownership category

akta.pro rank

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Contingency Fee: The firm represents personal injury clients on a contingency fee basis. Clients do not pay attorney's fees unless the firm obtains a recovery on their behalf. This aligns the firm's interests with clients and provides access to justice for those who cannot afford upfront legal costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cheeley Law Group provides contingency-fee legal representation to individuals and families who have suffered serious injuries or wrongful death caused by another party's negligence. The firm's practice spans catastrophic personal injury, commercial truck accidents, motor vehicle collisions (cars, motorcycles, pedestrians), autonomous vehicle incidents, premises liability, medical malpractice, defective products, and select business torts. Services are delivered through direct attorney involvement from intake to resolution across Metro Atlanta and the State of Georgia.

Product overview

Cheeley Law Group is a trial-focused personal injury law firm based in Alpharetta, Georgia, offering comprehensive legal services across multiple practice areas. The firm's core service is legal representation for individuals and families seeking justice for serious injuries. Their primary offerings include Personal Injury legal services, specialized Truck Accident Litigation, Car Accidents representation, Motorcycle Accidents, Pedestrian Accidents, Autonomous Vehicle Accidents (addressing complex liability around self-driving technology), Catastrophic Personal Injury cases, Wrongful Death claims, Business Torts, Premises Liability, Medical Malpractice, and Defective Products litigation. The firm is recognized for handling complex and catastrophic truck accident litigation while representing injury victims across a broad range of serious cases. Services are provided on a contingency fee basis throughout Metro Atlanta and the State of Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Truck Accident Litigation Specialized legal representation for victims of serious and catastrophic commercial truck accidents involving federal motor carrier safety regulations, corporate defendants, and high-limit commercial insurance policies. Includes preservation of electronic logging device data, analysis of driver qualification files, review of maintenance and inspection records, and coordination with accident reconstruction experts. Available to individuals throughout Metro Atlanta and Georgia.
• Car Accidents Legal Services Legal representation for victims of serious motor vehicle accidents involving passenger cars throughout Metro Atlanta and Georgia, pursuing full compensation for medical expenses, lost wages, diminished earning capacity, and pain and suffering.
• Motorcycle Accidents Legal Services Legal representation for motorcycle accident victims seeking compensation for injuries caused by negligent drivers.
• Pedestrian Accidents Legal Services Legal representation for pedestrians injured in crosswalks and other locations due to driver negligence.
• Autonomous Vehicle Accidents Legal Services

Quantifiable outcome

• Over $1.3 billion in verdicts and settlements secured for clients
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• John Foy & Associates: Atlanta-based personal injury firm focused on truck, car, and catastrophic injury cases in Georgia; directly comparable in geography, practice mix, and contingency-fee model.
• Butler Wooten & Peak LLP: Long-standing Georgia plaintiff firm with a similar catastrophic-injury and product-liability orientation; comparable on case-type focus and trial reputation within the state.
• The Law Offices of Jeffrey S. Glassman: Boston-based catastrophic injury and workers' compensation firm; similar in handling high-stakes, severe-injury cases on contingency, though operating in a different geography.
• Cash Krugler Fredericks LLC: Atlanta-based personal injury and wrongful death firm handling serious and catastrophic injury cases; comparable in case-type focus, contingency model, and metro Atlanta footprint.
• Kaufman Law: Atlanta-area personal injury firm pursuing serious injury and truck accident cases; overlaps in target cases and Georgia market.
• Goldstein & Goldstein LLP: Georgia personal injury firm with practice focus on serious injury cases including auto, truck, and premises liability; comparable in client mix and contingency model.

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury firm headquartered in Orlando with a major Atlanta office; competes for the same Georgia truck-accident and catastrophic injury caseload but operates a much higher-volume, mass-marketed model.

Regional players

• Morris Bart, LLC: Major Gulf South personal injury firm with advertising-heavy model; comparable in plaintiff mass-tort and motor-vehicle practice, but does not directly compete in Georgia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/cheeley-law-group
• Instagraminstagram.com/cheeleylawgroup
• Xx.com/CheeleyLaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheeley Law Group