Prospect Homes
- Company typePrivate
- Founded2000
- HeadquartersLiverpool, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
Prospect Homes firmographics
Firmographics- Name
- Prospect Homes
- Legal name
- Prospect (GB) Limited
- Website
- https://prospecthomes.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Prospect Homes industry classification
Industry- Product category
- Residential Housebuilding
- NAICS
- New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (23611)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
- akta.pro secondary industries
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Residential Affordable Housing Development & Construction (IMAFABAI), Spec/Tract Builder Construction Financing (FSALAHAC)
Keywords
Where Prospect Homes is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Prospect Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- New Home Sales: One-time sale of newly constructed residential properties (3 and 4 bedroom homes) to private buyers. Revenue is generated per property sold. Additional revenue streams include optional upgrades and customisation packages during the build process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Sawley - 4 bedroom detached with integrated garage, 127m2 |
| Unit Pricing | Pay-as-you-go | Cleveley - 4 bedroom detached home with integral garage |
| Unit Pricing | Pay-as-you-go | Croston - 3 bedroom detached home |
| Unit Pricing | Pay-as-you-go | Barton - 3 bedroom home at Hollinsgate |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Prospect Homes product offering
Product offeringCore offering
Prospect Homes is a UK housebuilder that constructs and sells newly built 3 and 4-bedroom residential homes across developments in North West England, including Abbey Vale (Widnes), Bridgemere (Burscough), Hollinsgate (Burnley), and the upcoming Weaver's Rise (Mellor Brook). The company offers a portfolio of house types and supports purchases through schemes such as Part Exchange, EasyMove, Help to Buy, First Homes, and Prospect Start. All profits are reinvested into parent company Riverside for community projects including homelessness prevention and affordable housing.
Product overview
Prospect Homes is a housebuilder that constructs new residential properties across the UK. Their product portfolio consists of new-build homes in multiple developments, offering 3 and 4-bedroom houses designed for modern living. The company operates as a subsidiary of the Riverside Housing Group and reinvests profits into community projects. Their housing developments include Abbey Vale (Widnes), Bridgemere (Burscough), Hollinsgate (Burnley), and Weaver's Rise (Mellor Brook). The company offers various purchasing schemes including EasyMove, Part Exchange, First Homes, Help to Buy, and Prospect Start (a discounted open market value scheme at 67%). Individual house types available across developments include the Cleveley (4-bedroom detached with integral garage), Croston (3-bedroom detached), Sawley (4-bedroom detached), Barton (3-bedroom), and Oxley (4-bedroom).
Differentiator
Problem solved
Functional benefit
Products and services
- Abbey Vale A new housing development in Widnes offering 3 and 4-bedroom homes with specifications including NHBC warranty and energy efficiency ratings.
- Bridgemere A canal-side housing development in Burscough with direct access to the Leeds Liverpool Canal and Burscough Wharf, featuring 3 and 4-bedroom homes. Sold out at the time of reporting.
- Hollinsgate A housing development in Burnley offering 3 and 4-bedroom homes with show homes including the Barton, Croston, Sawley, and Oxley house types.
- Weaver's Rise
Companies that use Prospect Homes
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Prospect Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prospect Homes partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Riverside Housing GroupcoreProspect (GB) Limited is a wholly owned subsidiary of the Riverside Housing Group. All profits made by Prospect Homes are reinvested into Riverside to purchase new affordable housing stock and maintain current affordable housing stock. Riverside is one of the largest charitable housing association groups in the UK, owning and managing over 77,000 homes.
- NHBC (National House-Building Council)coreNHBC provides new home warranty and build stage insurance coverage for Prospect Homes properties. All homes are covered by NHBC warranty protection.
- New Homes Quality Code (NHQC)minorProspect Homes participates in the New Homes Quality Code, providing additional consumer protection and complaints handling standards. Separate reservation procedures apply before and after 02/03/2026.
- Love2ShopminorLove2Shop vouchers are offered through the Recommend a Friend scheme - £500 in Love2Shop vouchers given to both referrer and referee upon legal completion of a property purchase.
- Lancashire County CouncilcoreProspect Start scheme is administered in partnership with Lancashire County Council and Ribble Valley Borough Council, offering homes at 67% of open market value to eligible buyers.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Prospect Homes competitors and assessment
Company assessmentDirect peers
- Morris Homes: Midlands and North West regional housebuilder offering 3-5 bedroom family homes in comparable price ranges. Similar scale and direct- sales-led model with show-home-driven GTM motion.
- Avant Homes: Yorkshire-headquartered regional housebuilder with multi-region North/Midlands presence building family homes in overlapping price bands. Comparable on volume-builder model, regional clustering strategy, and buyer profile.
- Wain Homes: North West and Midlands regional housebuilder focused on family new-build homes in similar price segments. Comparable on regional focus, 3-4 bed product mix, and scale of active development pipeline.
- Harron Homes: Yorkshire-based regional housebuilder focused on family new-build homes. Similar product positioning (3-4 bed detached/semi-detached) and similar mid-tier price-band targeting to Prospect Homes.
- Keepmoat Homes: Northern England-focused regional volume housebuilder with strong presence across Yorkshire and the North. Comparable on 3-4 bed family home product and direct-sales distribution via show homes, though at larger scale than Prospect.
- Story Homes: North West England-focused regional housebuilder constructing 3-4 bedroom family homes in similar price bands to Prospect Homes (typically £250k-£500k). Most directly comparable on geography, product mix, and buyer demographic.
Broad incumbents
- Persimmon plc: Largest UK volume housebuilder by unit output with broad geographic coverage including the North West. Competes on price, volume, and Help to Buy/First Homes scheme participation in overlapping developments.
- Bellway Homes: One of the UK's largest national housebuilders with significant North West presence. Overlaps on 3-4 bedroom family home product but operates at materially greater scale and geographic breadth than Prospect Homes.
- Taylor Wimpey: Major UK national housebuilder with extensive North West operations selling 3-4 bedroom family homes in similar price bands. Far larger scale but a direct source of competitive pressure in the same catchment areas.
- Barratt Homes (Barratt Developments): Top-three UK national housebuilder with deep North West presence and direct competition on 3-4 bed family homes. Significant scale advantage but serves largely the same buyer pool in overlapping geographies.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Prospect Homes social profiles
Digital presenceProspect Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prospect Homes leadership team
Management profileNumber of profiles
Profiles1 record
Prospect Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prospect Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prospect Homes
What does Prospect Homes do?
Prospect Homes is a UK housebuilder that constructs and sells newly built 3 and 4-bedroom residential homes across developments in North West England, including Abbey Vale (Widnes), Bridgemere (Burscough), Hollinsgate (Burnley), and the upcoming Weaver's Rise (Mellor Brook). The company offers a portfolio of house types and supports purchases through schemes such as Part Exchange, EasyMove, Help to Buy, First Homes, and Prospect Start. All profits are reinvested into parent company Riverside for community projects including homelessness prevention and affordable housing.
Is Prospect Homes a public or private company?
Prospect Homes is a private company. It is classified as corporate owned and is currently operating.
When was Prospect Homes founded?
Prospect Homes was founded in 2000. It employs 51 to 100 people.
Where is Prospect Homes based?
Prospect Homes is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Prospect Homes make money?
One revenue line is on record: new Home Sales.
Who are Prospect Homes's main competitors?
Direct peers on record are Morris Homes, Avant Homes, Wain Homes, Harron Homes, Keepmoat Homes and Story Homes. Broad incumbents are Persimmon plc, Bellway Homes, Taylor Wimpey and Barratt Homes (Barratt Developments).
Does Prospect Homes have an API?
No public API is recorded for Prospect Homes.
What industry is Prospect Homes in?
Prospect Homes's product category is Residential Housebuilding. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders), with a secondary code of IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 1520.