Point Blank
Point Blank Research & Consultancy GmbH is a Berlin-based boutique qualitative research and innovation consultancy serving healthcare and consumer enterprise clients through ethnographic, anthropological, and design-driven methodologies delivered by an 18-person specialist team.
- Company typePrivate
- Founded2002
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Point Blank does
Point Blank Research & Consultancy GmbH is a Berlin-based boutique insight and innovation consultancy operating since 2002, serving enterprise clients in the healthcare and consumer goods sectors. The firm employs approximately 18 people organized under four Managing Directors who also serve as legal representatives (Healthcare Research, Innovation, Consumer Research, and Operations), plus Directors, Associate Directors, Senior Project Managers, Research Consultants, a Strategic Designer, a Customer Connectivity Specialist, and IT/finance support functions.
The company's core offering is qualitative research grounded in cultural anthropology, sociology, psychology, and experience design. Its service portfolio spans three pillars: (1) qualitative research formats including ethnographic user research, IDIs and group discussions, concept labs, communications development, UX research, and digital diaries/communities; (2) healthcare marketing research including detail aid development, patient/caregiver advocacy, rare disease patient and HCP research, strategic workshops (e.g. "War Games"), and advisory boards; and (3) experiential insight activation through co-creation workshops, design thinking processes, personas and customer journeys, customer connectivity programs, trend immersions and safaris, DIY research training, and professional videography. Documented enterprise engagements include a Trend Immersions program with Kao Salon Division, an ongoing Consumer Connects program with Jägermeister, oncologist segmentation research for a leading pharma company, and vaccine hesitancy research ("The Moment of Truth") for GSK.
Commercially, Point Blank operates a sales-led B2B professional services model with custom project-based pricing and multi-year contracts. The go-to-market motion is relationship-driven, relying on direct outreach to pharmaceutical, consumer goods, and B2B companies via professional networks, industry events, and a maintained presence on LinkedIn, Instagram ("wecraftimpact"), email newsletter, and the point-blank.net website. Revenue is generated through consulting fees for bespoke qualitative research projects, strategic workshops, advisory boards, and insight activation engagements, with no standardized pricing tiers publicly disclosed.
Point Blank firmographics
Firmographics- Name
- Point Blank
- Legal name
- Point Blank Research & Consultancy GmbH
- Website
- https://point-blank.net
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Point Blank Research & Consultancy GmbH is a Berlin-based boutique qualitative research and innovation consultancy serving healthcare and consumer enterprise clients through ethnographic, anthropological, and design-driven methodologies delivered by an 18-person specialist team.
- Ownership category
- akta.pro rank
Point Blank industry classification
Industry- Product category
- Market Research & Consulting Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B / Industrial Market Research (MPAAALAA)
- akta.pro secondary industry
- Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)
Keywords
Where Point Blank is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Point Blank business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Research & Consultancy Services: Professional consulting fees generated through qualitative research projects, strategic workshops, advisory boards, and insight activation engagements. Revenue is project-based with long-term client relationships typical. Services include ethnographic research, healthcare market research, consumer insights, and innovation consulting for pharmaceutical, consumer goods, and B2B companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Point Blank product offering
Product offeringCore offering
Point Blank is a Berlin-based Insight & Innovation Consultancy that delivers qualitative research and strategic advisory services to healthcare, consumer goods, and B2B clients. Its offering spans ethnographic user research, healthcare marketing research (including rare disease and HCP research), and experiential insight activation through co-creation workshops, trend immersions, and design thinking processes. Engagements are bespoke, delivered by an in-house team of anthropologists, sociologists, and strategic designers.
Product overview
Point Blank Research & Consultancy GmbH is an Insight & Innovation Consultancy based in Berlin, Germany, focused on the healthcare and consumer sectors. The company offers qualitative research services, including Ethnographic User Research, IDIs & Group Discussions, Concept Labs, Communications Development, UX Research, and Digital Diaries & Communities. Their healthcare marketing research encompasses Detail Aid Development, Patient & Caregiver Advocacy, Rare Disease Patient & HCP Research, Strategic Workshops, and Advisory Boards. Additionally, they provide Experiential Insight Activation through Co-Creation Workshops, Design Thinking Processes, Personas & Customer Journeys, Customer Connectivity, Trend Immersions & Safaris, DIY Research Training, and Professional Videography. The company operates as a professional services consultancy rather than a software product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Qualitative Research Services
Companies that use Point Blank
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Point Blank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Point Blank partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Point Blank competitors and assessment
Company assessmentBroad incumbents
- IPSOS: Global market research leader with significant qualitative, healthcare, and innovation practices. Competes for the same pharma and consumer insights budgets at much greater scale.
- Toluna: Global digital research and insights technology company. Broad incumbent in consumer insights with growing qualitative and community offerings that increasingly encroach on Point Blank's methodologies.
- Kantar: World's largest market research group offering consumer insights, brand research, and healthcare research globally. Overlaps with Point Blank in consumer and pharma qualitative engagements at enterprise scale.
Regional players
- Conosco: Germany-focused qualitative and consumer insights consultancy. Regional peer with comparable ethnographic and qualitative methodology targeting DACH-based brands.
Direct peers
- InSites Consulting: Belgian-headquartered consumer insights agency with strong ethnographic, co-creation, and community research offerings. Direct competitor for European brand and innovation research mandates.
- Human8: International insights network with strong qualitative, ethnographic, and community research capabilities. Comparable boutique-leaning competitor focused on empathy-led consumer insights.
- SKOPOS: German full-service market research agency with qualitative, quantitative, and digital research capabilities. Comparable mid-sized DACH competitor with overlapping healthcare and consumer client segments.
- GIM (Gesellschaft für Innovative Marktforschung): Heidelberg-headquartered qualitative and hybrid market research firm with strong presence in healthcare and consumer goods. Closest direct peer to Point Blank; team alumnus Claudia Remmele previously worked at GIM, confirming methodology overlap.
- Eye Square: Berlin-based market research firm specializing in implicit, qualitative, and digital consumer research. Geographic peer with adjacent methodology, competing for Berlin-based brand and agency work.
- Psyma Group: German market research firm with healthcare, consumer, and B2B practices. Competes for similar German-language enterprise research engagements across multiple verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Point Blank social profiles
Digital presencePoint Blank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Point Blank leadership team
Management profileNumber of profiles
Profiles16 records
Point Blank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Point Blank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Point Blank
What does Point Blank do?
Point Blank is a Berlin-based Insight & Innovation Consultancy that delivers qualitative research and strategic advisory services to healthcare, consumer goods, and B2B clients. Its offering spans ethnographic user research, healthcare marketing research (including rare disease and HCP research), and experiential insight activation through co-creation workshops, trend immersions, and design thinking processes. Engagements are bespoke, delivered by an in-house team of anthropologists, sociologists, and strategic designers.
Is Point Blank a public or private company?
Point Blank is a private company. It is classified as management employee owned and is currently operating.
When was Point Blank founded?
Point Blank was founded in 2002. It employs 11 to 50 people.
Where is Point Blank based?
Point Blank is headquartered in Berlin, Germany, in the Europe region.
How does Point Blank make money?
One revenue line is on record: research & Consultancy Services.
Who are Point Blank's main competitors?
Broad incumbents on record are IPSOS, Toluna and Kantar. Conosco is listed as a regional player. Direct peers are InSites Consulting, Human8, SKOPOS, GIM (Gesellschaft für Innovative Marktforschung), Eye Square and Psyma Group.
Does Point Blank have an API?
No public API is recorded for Point Blank.
What industry is Point Blank in?
Point Blank's product category is Market Research & Consulting Services. Its primary akta.pro industry code is MPAAALAA, B2B / Industrial Market Research, with a secondary code of MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research). Its NAICS code is 54191 and its SIC code is 8742.