What Belterra Park Cincinnati does

Belterra Park Cincinnati is a casino and entertainment property located at 6301 Kellogg Road in Cincinnati, Ohio, wholly owned and operated by Boyd Gaming Corporation (NYSE: BYD). The venue combines a gaming floor — featuring slot machines, electronic gaming, table games, and a gaming terrace — with live horse racing and simulcast wagering, a sportsbook covering major U.S. professional and collegiate sports, OH! Lottery products, progressive jackpots, and a "slot search" locator tool. Complementing the gaming products are food and beverage outlets and dedicated groups and events spaces, positioning the property as a multi-product entertainment hub for adult consumers in the Cincinnati and southwestern Ohio market.

The business operates a transaction-based revenue model, monetizing wagering on slots and table games, sportsbook bets, racing wagers, lottery transactions, F&B sales, and event bookings. Customer retention is driven by Boyd Rewards, Boyd Gaming's cross-property loyalty program accessible through a mobile app, along with the Boyd Sports app for sportsbook engagement. Digital extensions such as the affiliated Stardust Social Casino provide off-property brand engagement, though they do not currently offer real-money wagering. Within the Cincinnati market, Belterra Park serves four identifiable segments: casino gaming enthusiasts, sports bettors, racing enthusiasts, and group event planners.

As a wholly-owned subsidiary property rather than a standalone corporate entity, Belterra Park does not raise independent capital, has no separate leadership team, and reports through Boyd Gaming. No M&A activity, funding rounds, leadership changes, or proprietary technology developments specific to the property appear in the source material. The property's competitive position derives primarily from its licensed status in Ohio, its integration into Boyd Gaming's broader portfolio and loyalty ecosystem, and its diversified product mix relative to single-product competitors in the regional gaming market.

Name

Belterra Park Cincinnati

Legal name

Belterra Park Cincinnati

Website

https://belterrapark.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Belterra Park Cincinnati is a Boyd Gaming-owned casino and entertainment property in Cincinnati, Ohio offering slot machines, sportsbook, live and simulcast horse racing, dining, and group event spaces to regional adult consumers.

Ownership category

akta.pro rank

Product category

Casino Gaming & Entertainment

NAICS

Casinos (except Casino Hotels) (713210), Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Standalone Casino Properties (Urban/Suburban) (MPAEAAAB)

Keywords

• Casino gaming
• Sports betting
• Horse racing wagering
• Player loyalty program
• Entertainment venue

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Gaming Operations: Revenue from slot machines, electronic gaming, and table games on the gaming floor through player wagers
2. Sports Betting: Wagering on professional and collegiate sports events including baseball, basketball, hockey, soccer, football, golf, boxing, motorsports
3. Live and Simulcast Racing: Live horse racing events and simulcast wagering on national and international racing content
4. Food and Beverage: Dining services including restaurants and quick-service options at the property
5. Group Events and Private Rooms: Corporate events, private parties, group sales, and bus tour day trip bookings
6. Boyd Rewards Loyalty Program: Loyalty program driving customer retention and increased gaming spend through rewards and offers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Belterra Park Cincinnati operates a casino and entertainment property offering slot-machine gaming on a main gaming floor and a separate Gaming Terrace, a sportsbook for wagering on major U.S. professional and collegiate sports, live and simulcast horse racing with pari-mutuel wagering, Ohio state lottery (OH! Lottery) sales, multiple on-site dining outlets, and event/group hosting with private rooms and bus-tour programming. Boyd Rewards serves as the cross-property loyalty program, and Stardust Social Casino is offered as a complementary online free-to-play social casino sub-brand.

Product overview

Belterra Park Cincinnati is a casino and entertainment resort offering a diverse portfolio of gaming and hospitality products. The core offering includes a gaming floor with slot machines, a Gaming Terrace for elevated play, and a full-service sportsbook for betting on major U.S. sports. Racing products include live horse racing with outdoor entertainment and simulcast wagering. Additional gaming options include Progressive Jackpots, OH! Lottery, and Slot Search functionality. The property also operates Stardust Social Casino as an online sub-brand featuring over 200 slot machines, video poker, and classic table games. Boyd Rewards serves as the loyalty program across all gaming products, accessible via the Boyd Rewards mobile app. Dining, groups & events, and an event calendar round out the hospitality offerings. The portfolio is unified under Boyd Gaming's corporate umbrella, with the Boyd Sports App providing mobile access to sportsbook features.

Differentiator

Problem solved

Functional benefit

Brands

• Boyd Rewards: Boyd Gaming's premier loyalty program offered at Belterra Park and other Boyd Gaming properties.
• Belterra Park Sportsbook
• Stardust Social Casino

Products and services

• Gaming Floor Main casino gaming floor featuring slot machines with spins of the reels and various electronic gaming options, available to walk-in adult patrons at the Cincinnati property.
• Gaming Terrace Designated gaming area within the Belterra Park property offering a distinct atmosphere for slot and electronic game players seeking an alternative to the main gaming floor.
• Belterra Park Sportsbook In-venue sports betting service offering spreads, single bets, parlays, and more for all major U.S. sports, including professional baseball, basketball, hockey, soccer, football, golf, boxing, motorsports, and collegiate football and basketball.
• Racing Live horse racing events during the live racing season with outdoor entertainment and simulcast viewing of national and international racing content for pari-mutuel wagering.
• OH! Lottery Ohio state lottery ticket sales available at the Belterra Park property for walk-in patrons.
• Stardust Social Casino Free-to-play online social casino sub-brand offering over 200 slot machines, video poker, and classic table games, accessible online for entertainment with authentic Vegas-style thrills as a digital companion to the physical property.
• Boyd Rewards Boyd Gaming's premier loyalty program rewarding players for gaming activity across Boyd properties with points, perks, and exclusive offers, accessible at Belterra Park.
• Dining Food and beverage offerings at the Belterra Park property, including restaurants and quick-service options to satisfy a range of tastes and price points for on-property guests.
• Groups & Events Group sales, private rooms, and event planning services for parties, corporate gatherings, and business events, plus bus tour and day group bookings, supported by a dedicated on-property sales team.
• Event Calendar Calendar of entertainment events, live racing events, and special promotions at the Belterra Park property.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Boyd GamingcoreOEM/ Whitelabel/ Licensing PartnerBelterra Park is owned and operated by Boyd Gaming Corporation, a major gaming operator. The property operates under the Boyd Gaming corporate umbrella, utilizing Boyd Gaming's technology platforms, loyalty program (Boyd Rewards), branding, and operational systems. Marketing and brand presence tied to Boyd Gaming's portfolio of gaming properties.
• Belterra ResortminorGTM or Marketing PartnerAffiliated Boyd Gaming property (Belterra Casino Resort in Indiana) cross-referenced on the Belterra Park website as a related brand destination for customers seeking resort casino experiences.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• PENN Entertainment: Multi-property regional gaming and sportsbook operator (owner of Hollywood Casino Columbus and the ESPN BET platform). Comparable scale operator competing for Ohio share and regional loyalty ecosystems similar to Boyd Gaming.

Direct peers

• MGM Northfield Park: Cleveland-area casino owned by MGM Resorts offering slots, table games, racing, sportsbook, and dining. Competes with Belterra Park for Ohio regional gaming and sportsbook share under the same state license.
• Hard Rock Casino Cincinnati: Hard Rock-branded casino in Cincinnati offering slots, table games, sportsbook, dining, and entertainment. Direct intra-market competitor to Belterra Park within the same Cincinnati metro and same Ohio regulatory regime.
• Scioto Downs Racino: Columbus-area racino operated by Eldorado Resorts (now Caesars Entertainment) combining live harness racing with video lottery terminals and sports betting. Closest direct comp as a racino with similar product mix to Belterra Park.
• JACK Thistledown Racino: Cleveland-area racino operated by Caesars Entertainment combining thoroughbred racing with VLTs and sports betting. Competes with Belterra Park for Ohio regional gaming, racing, and sportsbook handle.
• Hollywood Casino Columbus: PENN Entertainment-operated casino in Columbus, OH with slots, table games, sportsbook, and racing. Direct statewide competitor in Ohio with overlapping gaming, sportsbook, and racing products.
• Belterra Resort (Indiana): Sister Boyd Gaming property in Indiana offering slots, table games, hotel, and racing. Same operator, brand affinity, and loyalty integration, making it the most directly comparable Boyd-managed asset.

Others

• Boyd Gaming Corporation: NYSE-listed parent company (BYD) that owns and operates Belterra Park and ~28 other gaming properties nationwide. Sets strategy, technology, loyalty, and capital allocation for Belterra Park; comparable as the broader corporate vehicle that owns the asset.

Emerging players

• FanDuel (Ohio sportsbook): Major online sportsbook and casino operator licensed in Ohio. Direct competitor for digital sports betting handle and increasingly for iCasino, impacting the growth ceiling of on-property sportsbooks like Belterra Park's.
• DraftKings (Ohio sportsbook): Online sportsbook operator licensed in Ohio, competing for the same digital sports betting wallet as Boyd Sports / Belterra Park Sportsbook. Relevant for mobile sportsbook share dynamics in the Ohio market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BelterraPark
• YouTubeyoutube.com/channel/UCTfeLVhKhulmCkbseRLggoQ
• Facebookfacebook.com/BelterraPark
• Instagraminstagram.com/belterrapark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belterra Park Cincinnati