Belterra Casino Resort
Belterra Casino Resort is a full-service regional casino resort in Florence, Indiana, operated by Boyd Gaming (NYSE: BYD), offering 900+ slots, table games, sportsbook, hotel, dining, championship golf, spa, entertainment, and event facilities to leisure travelers, gaming visitors, and corporate and wedding clients in the Southern Indiana region.
- Company typePrivate
- Founded-
- HeadquartersFlorence, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Belterra Casino Resort does
Belterra Casino Resort is a full-service regional casino resort located at 777 Belterra Drive in Florence, Indiana, owned and operated by Boyd Gaming Corporation (NYSE: BYD), a publicly traded multi-property casino operator. The property functions as a destination resort combining casino gaming with hotel, dining, entertainment, golf, and spa amenities. Its gaming floor spans two levels with more than 900 slot machines across denominations from $0.01 to $100, video poker, two high-limit rooms, a non-smoking section, table games (including Interblock automated craps), progressive jackpots, and a sportsbook. The hotel offers multiple room tiers from Classic Queen at 380 sq ft up through Deluxe and Luxury suites. Additional revenue-generating amenities include a championship 18-hole golf course with clubhouse and Pro Shop, Beleza spa, multiple dining venues (19 Steak & Seafood, Stadium Sports Bar & Grill, Out of Bounds Bar & Grill), a Lobby Bar, the Showroom entertainment venue, a resort pool, fitness center, and a gift shop. The property also operates 10,260 sq ft of ballroom space plus Oak/Maple Rooms and boardrooms, marketed to corporate events, weddings, and motorcoach groups with full-service catering led by Executive Chef Dustin Peelman.
The business model is a multi-revenue-stream physical destination operation. Casino gaming (slots, tables, sportsbook, progressive jackpots) is the primary engine, supplemented by hotel room rentals, food and beverage, entertainment, golf, spa, retail, and group/event services. Guest identification is required to be 21 or older for gambling and room rental, and a 12% room tax plus nightly resort fee applies to accommodations; a $100 credit-card security deposit is required at check-in and a first-night room and tax deposit is collected at reservation. Room pricing is not publicly disclosed and varies dynamically by demand. Belterra's go-to-market is direct-to-consumer at the physical location, supported by Boyd Gaming's integrated marketing infrastructure: the Boyd Rewards loyalty program (accessible via mobile app and digital card) drives repeat visitation, tier-based offers, and best-rate guarantees, while owned social channels (Facebook, X, YouTube, Instagram) and an entertainment calendar support awareness and event-driven traffic.
The target customer base spans gaming visitors, regional leisure travelers from the Louisville, Cincinnati, Lexington, and Indianapolis metros, corporate event planners, and wedding and celebration buyers. Boyd Rewards functions as the cross-property retention layer, with sister property Belterra Park Cincinnati extending the geographic and loyalty footprint into Ohio. Digital adjuncts — the Boyd Rewards Mobile App, Boyd Sports App, and Stardust Social Casino — extend engagement beyond the on-property visit. The resort is currently operating and its website, booking engine, entertainment calendar, and offer pages are actively maintained.
Belterra Casino Resort firmographics
Firmographics- Name
- Belterra Casino Resort
- Legal name
- Belterra Casino Resort
- Website
- https://belterracasino.boydgaming.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Belterra Casino Resort is a full-service regional casino resort in Florence, Indiana, operated by Boyd Gaming (NYSE: BYD), offering 900+ slots, table games, sportsbook, hotel, dining, championship golf, spa, entertainment, and event facilities to leisure travelers, gaming visitors, and corporate and wedding clients in the Southern Indiana region.
- Ownership category
- akta.pro rank
Belterra Casino Resort industry classification
Industry- Product category
- Casino Resort Hospitality and Gaming
- NAICS
- Casino Hotels (72112), Casino Hotels (721120), Gambling Industries (7132)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Integrated Casino Resorts (THAGAJAA)
- akta.pro secondary industry
- Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)
Keywords
Where Belterra Casino Resort is headquartered
LocationHeadquarters
- HQ city
- Florence
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Belterra Casino Resort business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Casino Gaming: Primary revenue from slot machines and table games across two gaming floors. Offers sportsbook betting, progressive jackpots, and high-limit gaming areas.
- Hotel Accommodations: Room rentals including Luxury King, Suite King, Suite Two Queens, Deluxe King, Deluxe Queen, Classic King, and Classic Queen rooms at 380+ square feet.
- Food and Beverage: Multiple dining venues including 19 Steak & Seafood, Stadium Sports Bar & Grill, and Out of Bounds Bar & Grill.
- Entertainment: Showroom entertainment venue and Lobby Bar hosting concerts and events.
- Golf: World-class championship golf course with clubhouse, Pro Shop, and Out of Bounds Bar & Grill.
- Spa Services: Beleza spa offering wellness and relaxation services.
- Meeting and Event Services: Group sales, weddings, and corporate events utilizing ballroom, meeting rooms, and catering services with Executive Chef Dustin Peelman.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Belterra Casino Resort product offering
Product offeringCore offering
Belterra Casino Resort is a full-service casino resort in Florence, Indiana, operated by Boyd Gaming Corporation. The property offers casino gaming across two floors with 900+ slot machines and table games, a 603-room hotel with multiple suite types, a championship 18-hole golf course, multiple dining venues (including 19 Steak & Seafood and Stadium Sports Bar & Grill), the Beleza spa, entertainment venues, and extensive meeting and event facilities including a 10,260 sq ft ballroom.
Product overview
Belterra Casino Resort is a full-service casino resort operated by Boyd Gaming, offering a comprehensive portfolio of gaming, hospitality, and entertainment products. The core offering centers on casino gaming with over 900 slot machines and table games across two floors, complemented by a 603-room hotel with multiple suite types, a championship golf course, multiple dining venues (including 19 Steak & Seafood and Stadium Sports Bar & Grill), the Beleza spa, and entertainment venues (Showroom and Lobby Bar). The property features extensive meeting and event facilities including a 10,260 sq ft Ballroom, Oak/Maple Rooms, boardrooms, and breakout spaces with full catering and A/V services. Boyd Rewards is the proprietary loyalty program powering the customer relationship across Boyd Gaming's portfolio, accessible via desktop and mobile apps. The resort targets visitors between Louisville, Cincinnati, Lexington, and Indianapolis seeking gaming, resort accommodations, dining, golf, and event venues.
Differentiator
Problem solved
Functional benefit
Brands
- Boyd Rewards: Boyd Gaming's premier loyalty program used at Belterra Casino Resort
Products and services
- Slot Machines Over 900 slot machines across two gaming floors with denominations from $0.01 to $100, including Video Poker, two High-Limit slot rooms, and a non-smoking gaming section. Features titles such as 5X Skyline Series, Blazing 777, Buffalo Ascension, and Jackpot Carnival.
- Table Games Classic casino table games including Craps by Interblock, an automated dice game with vibrating table and dice detection technology that enables 60-80 results per hour, alongside other traditional table games.
- Sportsbook On-site sports betting facility where guests aged 21 or older with valid state or government-issued photo ID can place sports wagers.
- Progressive Jackpots Linked slot machine jackpot system offering progressive prizes that grow across multiple machines on the gaming floor.
- Hotel Rooms & Suites Resort accommodations including Classic Queen (380 sq ft), Classic King, Deluxe King, Deluxe Queen, Suite King, Suite Two Queens, and Luxury King rooms with complimentary Wi-Fi, garden tubs, mini fridges, and 42" LCD TVs.
- Golf Course World-class championship 18-hole golf course with clubhouse facilities including a Pro Shop (open 8am-6pm daily), Out of Bounds Bar & Grill restaurant, and equipment rental services.
- Beleza Spa Full-service spa offering wellness and relaxation treatments for resort guests.
- Dining - 19 Steak & Seafood Upscale steak and seafood restaurant offering fine dining for guests and visitors in the Southern Indiana region.
- Dining - Stadium Sports Bar & Grill Casual sports bar and grill venue at the resort offering a lively dining atmosphere.
- Dining - Out of Bounds Bar & Grill Golf-themed restaurant located at the Belterra Golf Clubhouse offering drinks and meals for golfers and visitors.
- Entertainment - Showroom Versatile performance venue that transforms from a customizable meeting space by day to CenterStage at night, hosting concerts and live performances.
- Entertainment - Lobby Bar Bar venue featuring hand-poured cocktails and live music atmosphere.
- Resort Pool Outdoor resort swimming pool available to hotel guests.
- Fitness Center Hotel fitness facility available to guests with pool and fitness room access.
- Meeting & Event Facilities Comprehensive event spaces including a 10,260 sq ft Ballroom (divisible into 3 spaces of 3,420 sq ft each), 4,454 sq ft combined Oak and Maple Rooms, boardrooms seating up to 12, and breakout spaces (Cedar, Buckeye, Poplar Rooms).
- Catering & Audio/Visual Services Full-service catering led by Executive Chef Dustin Peelman for events of 6 to 600 guests, offering globally inspired menus and a professional banquet team, complemented by audio/visual services.
- Boyd Rewards Loyalty Program Boyd Gaming's premier loyalty program that rewards guests with tier credits, play offers, and best rate guarantees on rooms across Boyd Gaming properties. A digital card is accessible via the mobile app.
- Boyd Sports App Mobile application for sports betting and sportsbook features at Boyd Gaming properties.
- Stardust Social Casino Free-to-play social casino gaming app offered by Boyd Gaming for entertainment purposes.
- ETC Gift Shop On-site gift shop offering souvenirs, accessories, and merchandise for resort guests.
- Valet Parking Valet parking service for hotel and casino guests at the resort.
Companies that use Belterra Casino Resort
Customer profileSegments4 records
Ideal customer profiles3 records
Belterra Casino Resort technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Belterra Casino Resort partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Boyd GamingcoreParent company and operator of Belterra Casino Resort. Boyd Gaming is a major casino operator that owns and manages multiple gaming properties across the United States.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
Belterra Casino Resort competitors and assessment
Company assessmentBroad incumbents
- Caesars Entertainment: Major US gaming operator with competing regional Indiana properties (Horseshoe Southern Indiana, Caesars Southern Indiana) plus a national Caesars Rewards program that competes directly with Boyd Rewards for loyalty share.
- Penn Entertainment: Large multi-property US gaming operator running Hollywood Casino Lawrenceburg directly in Belterra's draw area, plus a national footprint and ESPN BET online sports wagering — overlapping competitive pressure on both land-based and digital sides.
- Churchill Downs Incorporated: Louisville-based gaming and racing operator with regional properties and historical horse racing venues across Kentucky/Indiana. A natural geographic incumbent with growing gaming capacity that competes for Kentucky-side drive-in visitors to Belterra.
- Boyd Gaming Corporation: Parent company and operator of Belterra Casino Resort, with a national portfolio of regional casinos and online gaming assets. Provides strategic direction, capital, and shared services to Belterra.
Direct peers
- Caesars Southern Indiana: Caesars-branded casino resort in Elizabeth, Indiana, operating as Caesars Rewards property. Directly overlaps with Belterra's Southern Indiana catchment, targeting similar gaming and leisure travelers.
- Hollywood Casino Lawrenceburg: Penn Entertainment-operated casino resort in Lawrenceburg, Indiana, just across the river from Cincinnati. Directly comparable gaming floor, hotel, dining, and entertainment offering within Belterra's regional draw area.
- Rising Star Casino Resort: Regional casino resort in Rising Sun, Indiana (along the Ohio River), offering slots, table games, hotel, and dining — a comparable small-market Indiana riverboat-style resort competing for Cincinnati-area drive traffic.
- French Lick Resort Casino: Historic Indiana resort casino combining gaming with a full destination resort experience (golf, spa, multiple hotels) — a directly comparable integrated-resort model with overlapping customer segments and regional positioning.
- Belterra Park Cincinnati: Sister Boyd Gaming property in Cincinnati, Ohio. While more limited gaming-only, it operates under the same loyalty program and brand as Belterra and competes for the same Cincinnati-metro customer base.
- Horseshoe Southern Indiana: A riverboat casino resort in Elizabeth, Indiana — the most direct in-state competitor to Belterra, competing for the same Louisville/Cincinnati drive-in market with a comparable mix of gaming, hotel, dining, and entertainment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Belterra Casino Resort social profiles
Digital presenceBelterra Casino Resort financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belterra Casino Resort leadership team
Management profileNumber of profiles
Profiles1 record
Belterra Casino Resort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belterra Casino Resort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belterra Casino Resort
What does Belterra Casino Resort do?
Belterra Casino Resort is a full-service casino resort in Florence, Indiana, operated by Boyd Gaming Corporation. The property offers casino gaming across two floors with 900+ slot machines and table games, a 603-room hotel with multiple suite types, a championship 18-hole golf course, multiple dining venues (including 19 Steak & Seafood and Stadium Sports Bar & Grill), the Beleza spa, entertainment venues, and extensive meeting and event facilities including a 10,260 sq ft ballroom.
Is Belterra Casino Resort a public or private company?
Belterra Casino Resort is a private company. It is classified as corporate owned and is currently operating.
When was Belterra Casino Resort founded?
Belterra Casino Resort was founded in -1. It employs 251 to 500 people.
Where is Belterra Casino Resort based?
Belterra Casino Resort is headquartered in Florence, United States, in the North America region.
How does Belterra Casino Resort make money?
Seven revenue lines are on record. Casino Gaming is the primary driver. The others are hotel Accommodations, food and Beverage, entertainment, golf, spa Services and meeting and Event Services.
Who are Belterra Casino Resort's main competitors?
Broad incumbents on record are Caesars Entertainment, Penn Entertainment, Churchill Downs Incorporated and Boyd Gaming Corporation. Direct peers are Caesars Southern Indiana, Hollywood Casino Lawrenceburg, Rising Star Casino Resort, French Lick Resort Casino, Belterra Park Cincinnati and Horseshoe Southern Indiana.
Does Belterra Casino Resort have an API?
No public API is recorded for Belterra Casino Resort.
What industry is Belterra Casino Resort in?
Belterra Casino Resort's product category is Casino Resort Hospitality and Gaming. Its primary akta.pro industry code is THAGAJAA, Integrated Casino Resorts, with a secondary code of MPAEAAAA, Integrated Casino Resorts (Casino + Hotel/Entertainment). Its NAICS code is 72112 and its SIC code is 7000.