Business2sell

What Business2sell does

Business2sell, founded in 2006 and headquartered in Bundall, Queensland, operates an online marketplace that connects business buyers with sellers, business brokers, and franchisors in Australia. The core platform enables buyers to search businesses for sale by location, category, and price range across all Australian states and major cities, and supports over 28,033 business listings. Under the Business2Sell Group, the company has expanded into adjacent marketplaces including CommercialProperty2Sell (commercial properties), Franchise2Sell (franchise opportunities), and MillionDollarMansions (luxury properties), with international operations spanning six countries: Australia, New Zealand, USA, Canada, South Africa, and the UK.

The platform is built on a multi-sided marketplace architecture with listing management, advanced search, enquiry management, and agent administration systems. Notable technical components include a multi-location and category search interface, iOS and Android mobile applications (launched 2024) with favourite lists and custom alert capabilities, a multi-agent broker account management system, and integrations with 11+ major real estate bulk uploaders (Agent Point, MyDesktop, EAC, Agent Box, Revo, OSL, MultiArray, RENet, AroSoftware, RealOz, PropertySuit). The platform reports 55,000 unique monthly visitors, 500,000+ monthly page views, and 3,500+ monthly enquiries.

Business2sell monetizes primarily through recurring subscription listing fees: business broker packages ranging from 50 to 400+ listings (one month to one year duration), franchisor packages ranging from 5 to 30+ listings (minimum three-month terms), private seller one-time listings, and directory advertising for ancillary business services (valuations, finance, coaching, consulting). Pricing is quote-based and not publicly disclosed. The customer base is distributed across business brokers, franchisors (100+ historically), private sellers, and ancillary service providers, supported by a content marketing engine (blog), organic social presence, SEO-optimized location pages, and a mobile app marketing presence on iOS and Android app stores.

Name

Business2sell

Legal name

Business2Sell Pty Ltd

Website

https://business2sell.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Business2sell is an Australian online marketplace, founded in 2006, that connects business buyers with sellers, business brokers, and franchisors across six countries. It monetizes via recurring subscription listing fees for brokers and franchisors, with 28,000+ active listings and a four-brand marketplace ecosystem.

Ownership category

akta.pro rank

Product category

Online Business-for-Sale Marketplace

NAICS

Wholesale Trade Agents and Brokers (42512)

akta.pro primary industry

Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK)

akta.pro secondary industry

Sell-Side Business Brokerage (FSAEAIAC)

Keywords

• Business-for-sale marketplace
• Franchise opportunities listing
• Business brokerage platform
• Commercial property listings
• Franchise resale directory

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Listing Fees - Business Brokers: Business brokers pay for packages that allow them to list businesses. Packages offer 50 to 400 listings, with options for more. Listings appear for minimum one month up to one year depending on package.
2. Listing Fees - Franchisors: Franchisors pay for franchise listing packages. Listings appear for minimum three months, then month-to-month. Packages include 5 to 30+ listings depending on requirement.
3. Private Seller Listings: Private sellers can list their businesses directly on the website
4. Directory Advertising: Directories listing companies offering business-related services including valuations, finance, coaching, consulting

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Business2Sell operates an online marketplace that connects business buyers with sellers, business brokers, and franchisors across Australia. The platform charges subscription-based listing fees to brokers and franchisors, offers private sellers a channel to list businesses directly, and generates advertising revenue from a directory of business service providers. The Group extends the same marketplace model to commercial property, franchises, and luxury properties through sister platforms.

Product overview

Business2Sell operates a multi-platform online marketplace for buying and selling businesses, franchises, commercial properties, and luxury properties across Australia, New Zealand, USA, Canada, South Africa, and UK. The core product is the Business2Sell marketplace supplemented by related sub-brands (CommercialProperty2Sell, Franchise2Sell, MillionDollarMansions). Additional offerings include broker subscription packages, franchise packages, a mobile app, and business broker/franchise directories. The company also provides a blog resource center with educational content for entrepreneurs.

Differentiator

Problem solved

Functional benefit

Brands

• CommercialProperty2Sell: Online marketplace for commercial properties for sale
• Franchise2Sell
• MillionDollarMansions

Products and services

• Business2Sell Marketplace Online marketplace connecting business buyers with sellers, business brokers, and franchisors across Australia. Provides listing search by Australian state, city, and business category, with enquiry forms, price filtering, and a mobile app for browsing.
• CommercialProperty2Sell Sister platform within the Business2Sell Group providing an online marketplace for commercial property listings for sale in Australia.
• Franchise2Sell Sister platform within the Business2Sell Group providing an online marketplace dedicated to franchise resale and franchise opportunity listings.
• MillionDollarMansions Sister platform within the Business2Sell Group providing an online marketplace for luxury mansion and high-value property listings in Australia.
• Broker Packages Subscription packages for professional business brokers that include 50 to 400 listing slots, unlimited content and images, email enquiries directed to the broker's office, an enquiry control panel, Business Brokers Directory listing, multi-agent account management, and bulk upload support via over 30 supported uploaders.
• Franchise Packages Subscription packages for franchisors offering 5 to 30 or more franchise listings, with account maintenance, listing performance monitoring, category and pricing optimization, and design services for franchise advertisements.
• Business2Sell Mobile App Mobile application available on iOS App Store and Google Play Store providing access to business listings with favourites lists and custom alerts for new listings matching user preferences.
• Broker Directory Directory listing of business brokers on the Business2Sell platform, helping sellers find and engage professional brokers to manage the sale of their business.
• Franchise Directory Directory listing of franchise opportunities on the Business2Sell platform for prospective franchisees seeking businesses to buy into.

Quantifiable outcome

• 55,000 unique visitors per month
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Netvision Gold CoastminorOthersDigital marketing partner providing SEO and digital marketing services for Business2Sell website. Located in Gold Coast, QLD.
• Bulk Uploader Partners (Agent Point, MyDesktop, EAC, Agent Box, Revo, OSL, MultiArray, RENet, AroSoftware, RealOz, PropertySuit)coreTechnology or IntegrationIntegration partnerships with major real estate and business listing bulk uploaders allowing brokers to efficiently manage multiple listings across platforms.
• Franchise Brands on PlatformcoreChannel Partner/ Reseller/ DistributorFranchise brands listed on the platform include NumberWorks'nWords, Miso Hungry, Just Now Vending, Xpresso Mobile Café, InXpress Australia, PACK & SEND, Duplex Cleaning Machines, Kwik Kopy Australia, Quality Mind AI, Cheesecake Shop, Chem-Dry Australia, SVA Vending, ATS Franchising, Shingle Inn Franchising, Burger Urge, Fully Promoted, and Coffee Club.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BizBuySell: Largest online marketplace for buying and selling small businesses in the US, with franchise and business broker directories. Directly comparable to Business2Sell as a category-defining business-for-sale listing platform with subscription broker packages.
• BizQuest: US-focused online business-for-sale marketplace, owned by CoStar Group. Directly comparable listing/marketplace model with broker-led inventory serving SMB buyers and sellers.
• BusinessesForSale.com: UK-founded global online marketplace for businesses for sale, franchises, and commercial property across many countries. Closest international competitor in scope, business model (broker/franchisor listing subscriptions), and multi-geography footprint.
• Franchise Sales: Major US franchise marketplace connecting prospective franchisees with franchisors. Comparable to the Franchise2Sell sub-brand of Business2Sell Group in monetizing franchisor listing packages and franchisee demand generation.

Emerging players

• Flippa: Online marketplace for buying and selling digital businesses, websites, and SaaS. Comparable marketplace mechanics (listing subscriptions, enquiry routing) and partial overlap in serving buyers of small/online businesses.
• Axial: Private membership-based platform for buying and selling lower middle-market businesses in North America. Overlaps with Business2Sell in SMB M&A discovery and broker networking, but targeted at larger transactions.

Broad incumbents

• Domain Holdings: Major Australian residential and commercial property listing platform. Closest large-scale Australian incumbent in marketplace infrastructure to Business2Sell's MillionDollarMansions and CommercialProperty2Sell sub-brands.
• CoStar Group / LoopNet: Dominant commercial real-estate marketplace platform (LoopNet) within broader CoStar portfolio. Directly comparable to Business2Sell's CommercialProperty2Sell sub-brand in marketplace monetization of CRE listings.

Regional players

• Link Business Broking (NZ): Leading Australasian business broker network with its own listing platform. Comparable to Business2Sell's broker listing packages and franchise directories within the NZ/Australian regional market.
• REI Group / Smergers: India-focused business-for-sale and franchise marketplace with global listings. Comparable online marketplace model for SMB M&A and franchise discovery, primarily serving a non-overlapping geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/business2sell
• YouTubeyoutube.com/c/Business2sellAustralia/videos
• Facebookfacebook.com/business2sell
• LinkedInlinkedin.com/company/business2sell
• Instagraminstagram.com/business2sell.com.au

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business2sell