What Extradom does

Extradom.pl Sp. z o.o. is a Polish online marketplace and integrated home-building platform headquartered in Wrocław, founded in 2002 and operating as a subsidiary of Wirtualna Polska Holding SA. The company curates a catalog of over 10,648 ready-made house design projects covering floor counts, areas, roof types, construction materials, and styles, sold as one-time documentation licenses priced from approximately PLN 2,700 to over PLN 9,000. Around this core catalog, Extradom has built an end-to-end platform spanning an AI-powered project selection assistant, a side-by-side project comparator, an Analiza działki (plot compliance) service checking projects against local MPZP and WZ requirements, a full Budowa domu managed-construction service across 9 technologies with a 30-year warranty and fixed-price guarantee, and a Domy gotowe line of 113 factory-built prefabricated and modular homes deliverable in as fast as three months. The platform is complemented by an educational layer (Akademia Extradom.pl), a developer-facing B2B channel (Strefa dewelopera), and a bundled discount ecosystem with partners including Leroy Merlin, Castorama, OBI, Selsey, and Allegro.

The business operates a direct-to-consumer e-commerce model, selling exclusively through the Extradom.pl website supplemented by phone sales and online chat support, with no third-party resellers. Marketing is content-driven, anchored on a Porady advice portal covering four stages of home building and supported by SEO, Facebook, Instagram, YouTube, and email channels; the company also runs an active PR program providing expert commentary to Polish media such as money.pl and Tok FM. Revenue is generated from three streams: project-license sales (one-time), managed construction services (recurring project-based), and prefabricated home hardware sales. Customers are predominantly individual Polish homebuyers and families, with a secondary segment of multi-unit residential developers. The company estimates approximately 20% market share in the Polish ready-made project category, claims more than 2 million customers served over 20+ years, and holds a 4.9/5 Google rating across 667 reviews. All of Extradom's product, technology, and channel evidence in this extraction is sourced from its own properties and expert media commentary; no financial disclosures are available.

Name

Extradom

Legal name

Extradom.pl Sp. z o.o.

Website

https://extradom.pl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Extradom.pl is a Polish online marketplace and integrated home-building platform offering 10,000+ ready-made house projects, full managed construction services, and prefabricated modular homes, serving individual homebuyers and property developers across Poland as a subsidiary of Wirtualna Polska Holding SA.

Ownership category

akta.pro rank

Product category

Residential Construction Marketplace

NAICS

Residential Building Construction (2361), Manufactured (Mobile) Home Dealers (459930), Manufactured (Mobile) Home Dealers (45993)

SIC

Services-To Dwellings & Other Buildings (7340), Retail-Mobile Home Dealers (5271)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• House project plans
• Residential construction services
• Modular prefab homes
• Architectural design catalog
• Construction marketplace

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Infrastructure

Revenue model

1. House Project Sales: Sale of ready-made house project documentation including architectural and construction drawings. Projects are sold as one-time licenses with adaptation services available. Prices range from approximately 2,700 PLN to 9,000+ PLN depending on project complexity.
2. Construction Services: Full construction services where Extradom manages the building process from selected project to completion using verified contractors. Includes price guarantee, timeline commitment, and warranty up to 30 years.
3. Prefabricated/Modular Homes: Sale of factory-built houses (prefabricated, modular, mobile) delivered and installed on customer's plot. Houses can be ready in as fast as 3 months with fixed pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Extradom operates an online marketplace selling ready-made house design projects (over 10,000 catalog options) and prefabricated/modular homes to Polish consumers, and complements these with a full-service house construction offering managed through verified contractors. Additional adjacent offerings include plot/land compliance analysis, a dedicated zone for residential property developers, garage and utility building designs, and an educational academy on house building topics.

Product overview

Extradom is a Polish online platform operating as a comprehensive marketplace for ready-made house projects, house construction services, and prefabricated homes. The core offering consists of over 10,000 ready-made house design projects (Gotowe projekty domów) that customers can purchase, customize, and build. Complementing this, Extradom offers full house construction management services (Budowa domu) using verified contractors across 9 technologies, as well as factory-direct prefabricated/modular homes (Domy gotowe) in various construction methods including masonry, precast concrete, and timber frame. Additional services include a plot analysis tool (Analiza działki), developer zone (Strefa dewelopera), online configurator, project comparison tools, and a knowledge base (Porady). The platform serves individual homeowners, families, and property developers across Poland, offering approximately 10,648 house projects alongside related construction and auxiliary building projects such as garages and utility buildings.

Differentiator

Problem solved

Functional benefit

Brands

• Akademia Extradom.pl: An educational platform offering courses and guidance related to house building and project selection.

Products and services

• Ready-made house projects (Gotowe projekty domów) Catalog of over 10,000 ready-made house design projects purchased as one-time licenses. Projects cover various styles (modern, traditional, Scandinavian), sizes, construction types, and features including bungalows, multi-story, energy-efficient, and passive house designs. Delivered with complete architectural and construction documentation ready for permit submission; adaptation services available. Targeted at individual Polish homeowners and families.
• House construction service (Budowa domu)

Quantifiable outcome

• Every fifth house in Poland built from projects purchased through Extradom

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Leroy MerlinminorGTM or Marketing Partner15% discount voucher offered to Extradom customers for building materials and equipment.
• CastoramaminorGTM or Marketing Partner10% discount voucher offered to Extradom customers for building materials and finishing.
• OBIminorGTM or Marketing Partner10% cashback on purchases for Extradom customers.
• SelseyminorGTM or Marketing Partner16% discount voucher for furniture and interior design.
• AllegrominorGTM or Marketing Partner200 PLN Allegro gift card offered during promotional periods.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Danwood: Polish prefabricated timber-frame home manufacturer delivering factory-built houses to customer plots. Comparable to Extradom's Domy gotowe prefab/modular offering with overlapping delivery, warranty, and turnkey construction economics.
• Murator: Polish architectural brand (linked to Murator magazine) offering ready-made house project catalogs online. Direct competitor to Extradom with established brand recognition in the same Polish homeowner segment.
• Archon: Major Polish ready-made house project provider offering an extensive catalog of single-family home designs with online sales and customization. Direct competitor to Extradom in the same Polish new-home project market.
• Unihouse: Polish modular construction company (part of Unibep group) producing prefabricated houses and multi-unit residential modules. Closely comparable to Extradom's modular home and developer-zone construction services on factory-built residential.
• Projekt Dom: One of Extradom's main Polish competitors, Projekt Dom sells ready-made house project documentation online with similar multi-parameter filtering and project licensing model. Directly comparable catalog-and-licensing business in the same Polish market.
• MG Projekt: Polish house plan design and online catalog business offering ready-made projects with similar e-commerce, licensing, and project customization model. Closely comparable to Extradom's core project catalog business.
• Z500: Polish-origin house plan network with online catalog of ready-made house projects and partner-architect model. Competes with Extradom in the same Polish market with a similar catalog-and-licensing approach.

Broad incumbents

• Dom Development: One of Poland's largest residential real estate developers building and selling new apartments and houses. Comparable in Polish new-construction residential market, though positioned downstream as builder/developer rather than upstream as project marketplace.
• Houzz: Global home design and renovation platform with project ideabooks, professional directories, and marketplace features. Comparable in connecting homeowners to design/build resources, though broader in scope and operating across renovation rather than new-construction project licensing.
• Develia: Polish residential real estate developer with national footprint building and selling new housing stock. Comparable in Polish new-home construction demand exposure, though operating as builder/seller rather than project marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/extradom
• Facebookpl-pl.facebook.com/extradom.projekty.domow
• Instagraminstagram.com/extradom.pl
• Pinterestpl.pinterest.com/extradom
• Xx.com/extradom_pl
• LinkedInlinkedin.com/company/extradom-pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extradom