PadelNow

What PadelNow does

PadelNow is a French digital platform that aggregates padel court discovery, real-time booking, and player matching for the French padel market. The company operates a web platform (padel-now.co) and native iOS/Android applications that allow individual players to search partner clubs by city, view real-time availability, and reserve time slots — court pricing is set by the partner club (e.g., €24/hour observed at Win Win Padel). Its player-matching layer uses a proprietary multicriteria algorithm that pairs users based on skill level (the official 1–8 FFT grid), preferred clubs, and scheduling windows, and pushes personalized alerts to opted-in users. Surrounding the booking and matching core is a vertical content-and-tools ecosystem: a blog covering padel rules, technique, and P25–P2000 tournament formats; free interactive tools (Racket Finder, Level Simulator, Points Calculator, Left/Right Quiz, Rules Test, Racket Comparator); tournament-organization features; an online training program with Johan Bergeron (France's #1); equipment guides; a Player Card; and a B2B 'Espace Club' portal for club operators managing reservations and tournaments.

The business model is multi-pronged. Players access the platform for free; the company earns transaction fees or commissions on court reservations booked through partner clubs, pursues B2B SaaS subscriptions from club operators via the Espace Club portal (pricing not publicly disclosed), and generates affiliate/referral revenue from equipment retailers (e.g., a PADELNOW12 code with Esprit-Padel Shop, plus brand partnerships with Decathlon and Babolat). Distribution is product-led and SEO-driven: the website, blog, and free tools act as a top-of-funnel acquisition engine, while the mobile app functions as the bottom-of-funnel self-serve booking and matching interface. The platform claims 10,000+ registered players, 1,000+ matches organized, and a 65% player-satisfaction uplift versus unassisted matchmaking, alongside an institutional alignment with the FFT (Fédération Française de Tennis), FIP, and Premier Padel. Founded in 2025, headquartered in Aix-en-Provence, and operating with 1–10 employees, PadelNow is an early-stage private company with no disclosed funding or revenue.

Name

PadelNow

Legal name

PadelNow

Website

https://padel-now.co

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

PadelNow is a French padel-focused platform offering real-time court booking, level-based player matching, free tools, content, and an online training program, serving recreational and competitive padel players and partner clubs across France.

Ownership category

akta.pro rank

Product category

Sports Facility Booking Marketplace

akta.pro industry

PRIMARYTHALAMAA

Online Booking & Reservation Platforms (B2B/B2C)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Management Software

Keywords

• Padel court booking
• Player matching platform
• Sports facility reservation
• Padel tournament tools
• Racket recommendation

Headquarters

HQ city

Aix-en-provence

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Court Booking / Transaction Fees: Padel Now generates revenue through transaction fees or commissions on court reservations made through its platform. The site enables real-time booking across partner clubs with pricing displayed per time slot (e.g., €24 per hour as seen at partner clubs).
2. Club Services & B2B Subscriptions: The 'Espace Club' portal provides club management tools (scheduling, referee/juge arbitre features) likely on a subscription basis for padel club operators.
3. Affiliate / Referral Revenue: Revenue from affiliate links, such as the partnership with Esprit-Padel Shop offering discount codes (PADELNOW12) for equipment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PadelNow operates a centralized digital marketplace where individual players discover and book padel court time across multiple partner clubs in France, while also providing players with skill-level-matched partner matching via a proprietary multicriteria algorithm. The platform additionally monetizes club operators through a separate B2B 'Espace Club' subscription portal for scheduling, reservation, and referee management. Revenue is generated primarily via per-booking transaction fees at partner clubs (e.g., €24/hour at Win Win Padel), recurring B2B subscriptions, and affiliate commissions on equipment sales.

Product overview

PadelNow is a unified padel sports platform offering a centralized court booking system for finding and reserving padel courts, combined with an intelligent player-matching algorithm that connects players with partners at compatible skill levels. The platform includes a suite of free tools (Racket Finder, Level Simulator, Points Calculator, Left/Right Quiz, Rules Test, Racket Comparator) to enhance the player experience, alongside tournament organization capabilities covering various competition tiers (P25-P2000) and French/world rankings. The ecosystem also extends to equipment guides and online training programs, positioning the platform as the comprehensive digital hub for padel players in France.

Differentiator

Problem solved

Functional benefit

Products and services

• Court Booking Platform Web and mobile reservation platform that aggregates court inventory from multiple French padel clubs, allowing individual players to search by location and time slot and complete real-time booking at partner clubs such as Win Win Padel (€24/hour).
• Player Matching Service Proprietary multicriteria algorithm that matches padel players by FFT skill level (1–8 grid), preferred clubs, and scheduling preferences and sends personalized alerts to organize matches; claims +65% player satisfaction on 1,000+ matched games.
• Tournament Organization Platform Tournament organization module covering FFT-sanctioned tournament categories P25, P50, P100, P250, P500, P1000, P1500, and P2000, with points calculation based on tournament type, number of teams, and final ranking, plus French and world rankings.
• Espace Club (B2B Portal) Subscription-based B2B portal for padel club operators providing digital visibility, court inventory management, reservation system, tournament scheduling, and referee/juge-arbitre tools.
• Online Training (Formation en ligne) Self-paced online padel training program led by Johan Bergeron, the 4-time French padel champion and #1 ranked French player, providing skill development content for individual players.

Quantifiable outcome

• +65% player satisfaction vs. unassisted matchmaking (based on panel of 1,000+ matches)

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• Fédération Française de Tennis (FFT)coreOthersThe FFT is the governing body overseeing padel development in France. Padel Now features FFT-sanctioned tournament formats (P25, P50, P100, P250, P500, P1000, P1500, P2000), publishes the official French rankings, and uses FFT competition rules as the basis for its tournament and scoring tools.
• Fédération Internationale de Padel (FIP)coreOthersThe FIP is the worldwide governing body for padel. Padel Now references FIP international rankings, player profiles aligned with FIP data, and global tournament structures on its platform.
• Premier PadelcoreOthersPremier Padel is the professional world circuit that gathers the best global players. Padel Now covers Premier Padel extensively in its blog and tournament content, and features its logo as a partner.
• DecathlonminorGTM or Marketing PartnerDecathlon is featured as a partner on Padel Now's homepage, likely providing equipment content integration, co-marketing, or cross-promotional visibility given Decathlon's role as a major padel equipment retailer.
• Esprit-Padel ShopminorGTM or Marketing PartnerOfficial partner providing an affiliate discount code (PADELNOW12, -12% sitewide) for Padel Now users. The partnership appears in the equipment section of the site with logo and promotional link.
• BabolatminorGTM or Marketing PartnerBabolat is a leading padel equipment brand featured as a partner on Padel Now, with the brand logo displayed on the homepage alongside other industry partners.
• Alpine Padel MajorminorGTM or Marketing PartnerAlpine Padel Major is a prominent padel tournament brand in France. Padel Now features its logo as a partner, indicating content or promotional collaboration.
• Canal+minorGTM or Marketing PartnerCanal+ is a major French media group that covers sports including padel. Its logo appears as a partner on Padel Now, suggesting content or media collaboration.
• Padel MagazineminorGTM or Marketing PartnerPadel Magazine is a specialized padel media outlet. Its logo appears as a partner on Padel Now, indicating editorial or content cross-promotion.
• La ProvenceminorGTM or Marketing PartnerLa Provence is a regional French newspaper covering news in the Provence region. Its logo appears as a partner on Padel Now, suggesting regional media collaboration.
• Johan BergeronminorOthersJohan Bergeron is the 4-time French padel champion and #1 ranked French player. He is featured as a partner/instructor for Padel Now's online training program (Formation en ligne), which players can follow at their own pace.
• 4PADELminorGTM or Marketing Partner4PADEL is a leading padel club franchise network in France. Featured as a partner and listed in Padel Now's 'Franchises' section alongside other major networks.
• Padel ShotminorGTM or Marketing PartnerPadel Shot is a French padel club franchise brand. Listed as a partner and franchise in Padel Now's ecosystem.
• Casa PadelminorGTM or Marketing PartnerCasa Padel is a Parisian padel club franchise with a lifestyle positioning. Featured as a partner and franchise in Padel Now's ecosystem.
• Urban PadelminorGTM or Marketing PartnerUrban Padel is a franchise specializing in urban padel facilities. Listed as a partner and franchise in Padel Now's ecosystem.
• All In PadelminorGTM or Marketing PartnerAll In Padel is a padel franchise associated with tennis players Jo-Wilfried Tsonga and Benjamin Arnault. Listed as a partner and franchise in Padel Now's ecosystem.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Padel Nuestro: Padel Nuestro is a Spain-origin padel specialist combining an equipment e-commerce store, content, and tournament/community features. Comparable to PadelNow's content/SEO plus equipment commerce and affiliate angle in the same padel vertical.

Others

• Decathlon: Decathlon is France's dominant sporting-goods retailer with a large padel equipment range and featured as a partner on PadelNow. Comparable as a retailer-side participant whose padel inventory, content, and co-marketing PadelNow surfaces through its platform.
• Babolat: Babolat is a major padel equipment brand featured as a partner on PadelNow. Comparable as an equipment-side ecosystem participant whose products, content, and sponsorship economics PadelNow monetizes via affiliate and content channels.

Direct peers

• Playtomic: Playtomic is the dominant global padel and tennis court-booking platform with an established presence in France, offering real-time court reservation, player matching, and integrated payments. It is the most directly comparable competitor to PadelNow's core booking and matching offering.
• Resamania: Resamania is a French sports-facility management and online booking software used by clubs across France for court inventory and online reservations. Comparable to PadelNow's 'Espace Club' B2B portal and booking infrastructure on the supply-side of the same marketplace.
• Anybuddy: Anybuddy is a French mobile-first platform for discovering and booking sports partners and courts, with strong coverage of racket sports including padel. Comparable to PadelNow on consumer-side discovery, matchmaking, and the French geographic focus.

Broad incumbents

• All In Padel: All In Padel is a French padel club franchise co-founded by tennis players Jo-Wilfried Tsonga and Benjamin Arnault, featured on PadelNow's ecosystem. Comparable as a major padel operator whose venue inventory and customer base PadelNow plugs into.
• Urban Padel: Urban Padel is a French padel franchise specializing in urban-located facilities, listed by PadelNow as a partner. Comparable as a club-side franchise partner in the same French padel ecosystem.
• Casa Padel: Casa Padel is a Parisian padel club franchise with a lifestyle positioning, listed by PadelNow as a partner. Comparable as a premium urban padel operator that PadelNow's player-matching and booking flow feeds.
• 4PADEL: 4PADEL is one of the largest padel club franchise networks in France and is listed by PadelNow as a franchise partner. Comparable as a downstream operator that PadelNow's marketplace distributes demand into, and a potential B2B SaaS customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@padelnow
• Xx.com/padel_now

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PadelNow