Happening

What Happening does

Happening is a Montreal-based event design and production agency founded in 2002 that operates an integrated one-stop model for corporate, nonprofit, and private events across Quebec, Ontario, and other Canadian provinces. The company maintains a 4,000+ item inventory of furniture, decor, and audiovisual equipment across more than 15,000 square feet of operational space, and runs in-house custom fabrication capabilities for bespoke pieces including proprietary modular bar systems (EDGE and Ivana collections) and an eco-friendly event furniture line (Quartier Général). Its core service pillars are event design (immersive environment creation), custom fabrication, audiovisual equipment rental, and furniture and decor rental, organized into six product catalogues spanning traditional furniture, lounge seating, tableware, decorative atmosphere, and creative technology-enabled installations such as LED tiles, illuminated furniture, and interactive experiences.

The company generates revenue through professional services fees bundled with equipment rentals, with a $1,500 minimum rental order and additional charges for insurance, delivery, and labor; large custom projects are quote-based. The go-to-market is consultative, enterprise field sales driven by direct inquiries via website quote forms, phone, and email, supported by an online Budget Assistant tool, email newsletter, and an online catalogue with wishlist functionality for mid-funnel lead qualification. Its customer base spans enterprise and mid-market corporate buyers (visible logos include Dentalcorp, OSM, Desjardins, RBC, Hydro-Quebec, Lavery, Fasken, Soprema, Clarins, Loto-Québec, Garda), nonprofit organizations such as Fondation Cancer du sein du Québec, and private social events. The company is privately held with 11–50 employees, no disclosed parent company, no institutional investors, and no public funding history.

Name

Happening

Legal name

Happening

Website

https://happening.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Happening is a Montreal-based event design and production agency founded in 2002 that delivers full-service corporate, nonprofit, and private events through integrated furniture rentals, custom fabrication, audiovisual equipment, and immersive event design across Quebec, Ontario, and other Canadian provinces.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industry

Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK)

Keywords

• Event production services
• Event furniture rentals
• Audiovisual equipment rentals
• Custom event fabrication
• Corporate event design

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Event Design and Production Services: Full-service event agency providing design, planning, custom fabrication, and on-site coordination for corporate and private events. Revenue comes from service fees bundled with equipment rentals.
2. Furniture and Décor Rentals: Rental of furniture, décor, and accessories from a 4,000+ item inventory. Minimum rental fee of $1,500 per event. Prices vary by item type and duration. Delivery, insurance, and labor costs are added.
3. Audiovisual Equipment Rentals: Rental of AV equipment including speakers, lighting, LED screens, video walls, and staging. Equipment is owned and maintained in-house, bundled with technical support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Happening is a Montreal-based event design and production agency that provides integrated event services including event design, custom fabrication, furniture and décor rentals, and audiovisual equipment rentals for corporate and private events. The company maintains an inventory of over 4,000 items across more than 15,000 square feet of warehouse space, combining rental services with full turnkey event production under one roof.

Product overview

Happening is a Montreal-based event design and production agency offering an integrated suite of event services and a curated 6-collection product catalogue. The core offering consists of four service pillars: event design (immersive environment creation), custom fabrication (custom-built decor and structures), audiovisual equipment rentals (sound, lighting, video, staging), and decor/furniture rentals. The product portfolio is organized into six collections spanning over 4,000 rental items: (01) Bars & Back Bars including the Ivana modular system and EDGE modular bar system; (02) Tables & Seating for cocktail, bistro, and banquet configurations; (03) Lounge Furniture including armchairs, sofas, and sectionals; (04) Tableware including tablecloths, chargers, and centerpieces; (05) Decor & Atmosphere including greenery, drapes, and lighting; and (06) Creative Solutions including LED screens, illuminated furniture, interactive experiences, and custom fabrication. The company also offers a Budget Assistant Tool as a digital product for event cost estimation.

Differentiator

Problem solved

Functional benefit

Brands

• Ivana Collection: A modular bar system designed and manufactured locally by the Happening team, featuring three frame formats (straight 6', large quarter-round, small quarter-round) that combine to create L-shaped, U-shaped, island or curved configurations with 3 interchangeable facade finishes.
• EDGE System
• Quartier Général Collection

Products and services

• Decor and Furniture Rentals

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Encore Global: Encore Global (formerly PSAV) is the largest provider of event technology, AV production, and venue services in North America. It competes with Happening on AV and staging for corporate events, but at a national scale with proprietary technology offerings.
• Freeman: Freeman is a global leader in brand experiences, trade show services, and event production. It serves large enterprise clients across multiple geographies and overlaps with Happening on corporate events, trade shows, and brand activations.
• PRG (Production Resource Group): PRG is a leading global provider of entertainment and event production technology, including lighting, audio, video, and staging. It competes with Happening on AV-heavy corporate events at a significantly larger scale.
• GES (Global Experience Specialists): GES is a major global provider of exhibition, event, and brand experience services. It competes with Happening on trade show and corporate event execution, particularly through its exhibit fabrication and AV services.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing events, activations, and immersive experiences for enterprise clients. It overlaps with Happening's design and fabrication work for brand activations and corporate experiences.
• George P. Johnson Experience Marketing: GPJ is a large global experiential marketing agency producing brand experiences, events, and trade shows. It overlaps with Happening on the design-build-install portion of corporate events for major brands.

Direct peers

• AFR Event Furniture Rental: AFR is a large-scale event furniture and rental specialist serving corporate events, galas, and trade shows across North America. It directly mirrors Happening's furniture/decor rental business model and target customer segments.
• Sparks: Sparks is a global brand experience and event agency producing corporate events, exhibits, and experiential marketing. It is comparable to Happening on the design and execution of branded corporate experiences.
• Bonjour Event Rentals: Bonjour is a Canadian event rental company specializing in furniture, decor, and tabletop for weddings and corporate events, with showrooms across Canada. It is a direct competitor in the Canadian event rental market with overlapping product mix and customer profile.
• Chair-man Mills: Chair-man Mills is a Canadian event rental and fabrication company offering furniture, decor, staging, and AV for corporate and social events. It competes head-to-head with Happening in the Canadian market on rental + fabrication integrated solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/happeningca
• Facebookfacebook.com/happeningca
• LinkedInlinkedin.com/company/happening-ca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happening