The Mahoney Group

What The Mahoney Group does

The Mahoney Group, Inc. is a privately held commercial real estate brokerage and consulting firm founded in February 1998 by Maria Mahoney and headquartered in Lakeland, Florida. The firm operates from a single office serving property owners, tenants, buyers, sellers, and investors across Polk County and broader Central Florida, with opportunistic activity extending to Belle Glade, Clearwater, and select international markets via the FIABCI network. Service delivery is built around six integrated offerings: Leasing, Property Management, Brokerage, Buyer/Tenant Representation, Asset Analysis, and Investment Consulting, covering the retail, office, medical, and industrial property segments.

The firm has no proprietary technology platform. Underlying operations rely on broker expertise, local market relationships accumulated over 35+ years, and memberships in industry associations including ICSC, FIABCI, FGCAR, the National Association of Realtors, and the French American Business Council of West Florida. Revenue is generated through two mechanisms: transactional commissions on property sales and leases, and recurring professional service fees from ongoing property management contracts and investment advisory engagements. Pricing is transaction-specific, ranging from $14.00/SF NNN office leases to multi-million-dollar industrial land and Class A office building sales, with no standardized subscription or SaaS pricing tier.

The go-to-market motion is enterprise field sales — outbound targeting of specific tenants and businesses supported by a dense referral network built through community involvement and professional association leadership. The firm's client roster includes enterprise names such as AutoZone, Coca-Cola Foods, Humana Healthcare, Quest Diagnostics, LabCorp, and the US Department of Veterans' Affairs, alongside government, education, and local institution clients. The firm is founder-owned and bootstrapped, with no external institutional investment or M&A activity disclosed.

Name

The Mahoney Group

Legal name

The Mahoney Group, Inc.

Website

https://mahoneygroupinc.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

The Mahoney Group is a privately held commercial real estate brokerage and consulting firm in Lakeland, Florida, serving property owners, tenants, and investors across Central Florida with leasing, brokerage, property management, and investment advisory services since 1998.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage & Consulting

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

akta.pro secondary industry

Office Brokerage (BPAJABAA)

Keywords

• Commercial real estate brokerage
• Commercial property leasing
• Property management services
• Tenant representation services
• Commercial investment consulting

Headquarters

HQ city

Lakeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage and Leasing Commissions: Traditional commercial real estate brokerage earning commissions on property sales and leases. The company represents both landlords and tenants, buyers and sellers in commercial real estate transactions across retail, office, and industrial sectors.
2. Property Management Services: Ongoing property management services for commercial properties including rent collection, maintenance, tenant relations, and administrative services. Convert space into income, reduce expenses, eliminate vacancy loss and mitigate risk for clients.
3. Investment Consulting and Advisory: Strategic consulting services including cash flow and budgeting projections, rent roll analysis, potential lease renegotiations, and investment property advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Mahoney Group is a commercial real estate brokerage and consulting firm that represents buyers, sellers, landlords, and tenants in retail, office, medical, and industrial property transactions across Central Florida, with a primary focus on Polk County. Its core offerings include commercial leasing, property management, brokerage sales, buyer/tenant representation, asset analysis, and investment consulting, all delivered by a small in-house team of brokers.

Product overview

The Mahoney Group is a commercial real estate brokerage and consulting company offering six core services: Leasing, Property Management, Brokerage, Buyer/Tenant Representation, Asset Analysis, and Investment Consulting. These services serve sellers, buyers, landlords, and tenants in the Central Florida commercial real estate market, specializing in retail, medical, and office properties in Polk County.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Leasing
• Property Management
• Brokerage
• Buyer/Tenant Representation Comprehensive buyer and tenant representation including market site selection, customized financial analysis, lease/purchase negotiation, and full-service transaction assistance for commercial occupiers.
• Asset Analysis Real estate investment analysis services including single and multi-property analysis, due diligence, market studies, portfolio review, lease advisory, and strategic planning for commercial property owners and investors.
• Investment Consulting Investment consulting services combining market trend knowledge, local climate, economic forecasts, and 35+ years of experience, including cash flow and budgeting projections, rent roll analysis, and potential lease renegotiations.

Quantifiable outcome

• Over 35 years of successful commercial real estate transactions
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• FIABCI (International Real Estate Federation)coreOthersProfessional membership organization providing international networking and market intelligence for commercial real estate professionals
• ICSC (International Council of Shopping Centers)coreOthersGlobal trade association for the shopping center industry providing networking, research, and professional development
• Florida Gulf Coast Commercial Association of Realtors (FGCAR)coreOthersRegional commercial real estate professional association providing networking, education, and industry recognition including Pinnacle Awards
• French American Business Council of West FloridacoreOthersMaria Mahoney serves as Current President (2017) of this organization supporting French-American business relations in West Florida
• Florida Association of RealtorscoreOthersState-level professional organization for real estate professionals in Florida
• National Association of RealtorscoreOthersLargest trade association for real estate professionals in the United States
• Lakeland Chamber of CommercecoreOthersLocal business organization supporting Lakeland area businesses and community development
• Lakeland Economic Development CouncilsupportingOthersOrganization supporting economic development in Lakeland and Polk County
• Winter Haven Chamber of CommercesupportingOthersLocal business organization supporting Winter Haven area businesses
• Bartow Chamber of CommercesupportingOthersLocal business organization supporting Bartow and Polk County seat area
• Mulberry Chamber of CommercesupportingOthersLocal business organization supporting Mulberry area businesses
• National Association of Women Business OwnerssupportingOthersNational organization supporting women business owners with local chapters

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• JLL (Jones Lang LaSalle): Global CRE services firm with deep Florida brokerage, property management and investment sales practices. Overlaps with Mahoney Group on office, retail and industrial leasing plus managed services for institutional clients.
• CBRE Group: World's largest CRE services firm with full-service sales, leasing, property management and investment consulting capabilities across all major Florida MSAs. Represents the enterprise-tier competition for institutional listings and national tenant accounts.
• Cushman & Wakefield: Global full-service CRE firm offering leasing, capital markets, valuation, and property management. The national/international competition for institutional owners and tenants that would otherwise engage smaller regional brokerages.
• Marcus & Millichap: National CRE investment sales brokerage with significant Florida coverage including Tampa-Orlando and secondary markets. Competes for the same investment property listings (retail centers, office, industrial) that Mahoney Group markets, though operates at much larger scale with a stockholder/agent contractor model.
• NAI Global: Global CRE services franchise network with extensive Florida coverage through regional affiliates. Competes directly for landlord and tenant representation mandates in retail, office and industrial across Central Florida.
• Colliers International: Global CRE services and investment management firm with Florida offices covering brokerage, property management and project management. Comparable across service lines to Mahoney Group at significantly greater scale and geographic depth.
• Avison Young: Global CRE services firm with owner-direct and principal-led culture (similar in spirit to a boutique like Mahoney) but at much larger scale, with multiple Florida offices serving office, retail, industrial and healthcare clients.

Direct peers

• Franklin Street: Florida-headquartered full-service CRE services firm offering commercial sales, leasing, property management and investment sales across the Southeast. Directly comparable to The Mahoney Group as a regional, multi-service brokerage competing for the same retail/office/industrial owners and tenants in Central Florida.
• SVN (Commercial Realty / Sperry Van Ness): Franchise CRE brokerage model with strong Florida presence focused on commercial sales, leasing, and investment sales for retail, office, and industrial product. Comparable boutique-to-mid brokerage structure serving property owners and tenants across secondary markets.

Regional players

• Stiles: Florida-based full-service real estate firm providing brokerage, property management, development and investment sales across the Southeast. Most directly comparable as a Florida-rooted, multi-service competitor in retail and office asset classes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mahoneygroupinc
• LinkedInlinkedin.com/company/the-mahoney-group-inc-
• Instagraminstagram.com/wix

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mahoney Group