What erima GmbH does

ERIMA GmbH is a privately held German sportswear manufacturer founded in 1900, specializing in team sports apparel and equipment. The company is headquartered in Germany and operates primarily in the DACH region, serving amateur sports clubs and teams across football, handball, volleyball, running, tennis, athletics, and fitness, as well as individual consumers. Its core product portfolio comprises 15+ teamline collections (including Celebrate 125, CMPT Wings, Evo Star, LIGA STAR, CHANGE by erima, SIX WINGS, ESSENTIAL TEAM, Basic, Kinder-Kollektion, beyourself, and strong) spanning men's, women's, and children's apparel, plus equipment categories such as handballs, soccer balls, volleyballs, basketballs, goalkeeper gloves (Flex-Ray series), shin guards (Flex Guard), sports bags, and accessories. Underlying technology centers on functional fabrics with moisture-wicking, quick-drying, and breathable properties, mesh ventilation inserts, recycled polyester materials in sustainability-focused lines, and specialized latex technologies for goalkeeper gloves.

ERIMA generates revenue through three primary channels: direct-to-consumer e-commerce via erima.de, wholesale distribution through a German dealer/retailer network, and direct B2B sales to sports clubs and teams for customized team sets with club colors, logos, and numbering. Unit pricing ranges from approximately €9 for basic T-shirts to €150 for full training suits, with free shipping above €49 and digital gift vouchers (€20–€200) available. The company also operates official fan merchandise partnerships with professional German handball clubs MT Melsungen and Rhein-Neckar Löwen. Marketing is multi-channel, spanning Instagram, Facebook, YouTube, LinkedIn, and TikTok, combined with newsletter promotions and a dealer locator tool. Ownership and financial details are not publicly disclosed, and the company shows no evidence of AI/ML capabilities, proprietary technology platforms, or international expansion beyond the German-speaking market.

Name

erima GmbH

Legal name

Erima GmbH

Website

https://erima.de

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Team Sportswear and Sports Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Athletic / Performance & Activewear Brands (CRAAAAAD), Sports Art, Prints & Photography Retail (CRAMAOAG)

Keywords

• Team sportswear
• Sports apparel
• Sports equipment
• Team uniforms
• Fan merchandise

Headquarters

HQ city

Pfullingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce product sales: Direct-to-consumer sales of sportswear and equipment through erima.de online shop, selling to individual consumers and teams
2. B2B team sales: Sales to sports clubs and teams, including customized team sets, jersey bundles, and equipment orders
3. Gift vouchers: Sale of gift vouchers in denominations from €20 to €200, delivered via email
4. Dealer/retailer distribution: Wholesale distribution through dealer network to local sports retailers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

ERIMA designs, manufactures and sells team sportswear and sports equipment through its erima.de online shop, a domestic dealer network, and direct B2B sales to clubs and teams. Its product range covers functional apparel (jerseys, training wear, presentation suits, jackets, pants, underwear) for football, handball, volleyball, running, tennis and fitness, alongside equipment such as balls, goalkeeper gloves, shin guards and bags. Customizable team sets with club colors, numbers and logos, plus fan merchandise for partnered professional handball clubs, are central to the offering.

Product overview

ERIMA GmbH is a German sportswear and equipment manufacturer founded in 1900, specializing in team sports apparel and accessories. The company operates as a direct-to-consumer online retailer offering a comprehensive portfolio organized around multiple teamlines (Intro, Celebrate 125, CMPT Wings, Evo Star, LIGA STAR, CHANGE by erima, SIX WINGS, ESSENTIAL TEAM, Basic, SQUAD, Retro Kollektion, Kinder-Kollektion, beyourself, strong) and targeted to distinct customer segments (Women, Men, Children). The product portfolio encompasses apparel categories including shirts/t-shirts, polo shirts, tank tops, singlets, jerseys (short/long arm), sweatshirts, hoodies, jackets (training, presentation, running, softshell, rain, functional, winter), pants (training, presentation, sweat, tights, shorts), underwear, and sport suits. Equipment offerings include balls (handballs, soccer balls, volleyballs, basketballs), goalkeeper gloves, shin guards, bags, caps, water bottles, towels, bandages, and training accessories. Specialized sports lines cover football/soccer, handball, volleyball, athletics/running, tennis, fitness, gymnastics, and fan apparel for partnered teams (MT Melsungen, Rhein-Neckar Löwen). The company also operates an outlet section and offers gift vouchers.

Differentiator

Problem solved

Functional benefit

Products and services

• Intro Teamline Basic teamline offering functional essentials with clear design and reliable quality for teams seeking a uniform look and strong price-performance ratio.
• Celebrate 125 Teamline Limited teamline marking ERIMA's 125th anniversary, combining heritage with modern team spirit.
• CMPT Wings / CMPT 3 WINGS Teamline Performance-focused collection with functional cuts, modern colors and maximum freedom of movement for athletes.
• Evo Star Teamline Teamline combining performance and modern design for teams wanting a sporty, premium look.
• LIGA STAR Teamline Popular teamline suitable for various sports, designed for easy individualization with modern aesthetics.
• CHANGE by erima Teamline Sustainable teamline produced from recycled polyester, embodying ERIMA's environmental commitment while retaining team functionality.
• SIX WINGS Teamline Retro-inspired teamline paying tribute to ERIMA's heritage collections, with designs easily customizable for soccer and other sports.
• ESSENTIAL TEAM Teamline Essential teamwear collection featuring versatile, timeless designs as a foundation for any team's kit.
• Basic Teamline Basic sportswear collection providing everyday essentials for teams, versatile and timeless in design.
• SQUAD Teamline Team-oriented collection featuring sports bags and accessories designed for team use.
• Retro Kollektion / Retro Star Nostalgic teamline featuring classic ERIMA designs with timeless aesthetics.
• Kinder-Kollektion Children's sportswear collection available in sizes 128-164, featuring age-appropriate designs for young athletes.
• beyourself by ERIMA Women's fitness collection made from recycled materials, developed by women for women, focused on gym wear.
• strong by ERIMA Functional and comfortable fitness collection suitable for training and everyday wear with trendy colors and clean design.
• PURE GRIP No. 1 Handball Professional-grade handball trusted by pros, with a very soft and grippy surface material for ideal ball feel with or without resin.
• Vranjes 2023 Handball Game and training ball for professionals and beginners, featuring a newly developed upper material for better grip and softer feel.
• Flex-Ray Goalkeeper Gloves Series Goalkeeper gloves including Robusto (3mm special latex), Hardground (abrasion-resistant), Match Eco (recycled textiles), Pro Hardground, New Talent, and Protect models with finger protection.
• Flex Guard Shin Guards Shin guards including Ergono (stick construction with reinforced ankle protection), standard Flex Guard, and Protect models with EVA foam for impact absorption.
• Sport Equipment Accessories Comprehensive range of sports accessories including bags, balls (soccer, handball, volleyball, basketball, mini balls), training equipment, referee gear, water bottles, towels, bandages and ball pumps.
• Geschenkgutscheine (Gift Vouchers) Gift vouchers for the erima.de shop, available in €20, €30, €50, €75, €100, €125, €150, €175 and €200 denominations and delivered by email.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• MT MelsungenminorGTM or Marketing PartnerFan merchandise partnership providing official fan clothing and accessories for the professional handball club MT Melsungen
• Rhein-Neckar LöwenminorGTM or Marketing PartnerOfficial fan merchandise partnership providing fan clothing for the Rhein-Neckar Löwen professional handball team

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Derbystar: German ball manufacturer specializing in football and handball match balls. Comparable to erima's ball category (PURE GRIP handballs, Vranjes 2023) with similar handball-segment focus and German heritage.
• Kappa: Italian sportswear brand with a long heritage in football, handball and other team sports. Comparable to erima in club sponsorship model, teamwear focus, and European mid-market positioning.
• Hummel: Danish sportswear brand with strong team-sports heritage across football, handball and volleyball. Comparable to erima in product focus, club-customization model, and European mid-market positioning.
• Macron: Italian team sports apparel manufacturer and technical sponsor of numerous European clubs. Comparable to erima in teamwear focus, customization-led B2B model, and positioning as a specialist outside the global mega-brands.
• Kempa: German handball-focused sportswear and equipment brand. Highly comparable to erima's handball line, especially given erima's partnerships with MT Melsungen and Rhein-Neckar Löwen in the same sport.
• Uhlsport: German sporting goods brand specializing in team sports, especially football and handball. Comparable to erima in product breadth (apparel, footwear, balls, goalkeeper gloves) and European mid-market positioning.
• Jako: German team sports apparel and equipment brand, founded 1989. Directly comparable to erima as a similarly sized German competitor specializing in teamwear for football, handball and other team sports with both D2C and B2B club sales models.

Broad incumbents

• Puma: Global German-headquartered sportswear company with significant team-sports and football exposure. Comparable as a German-domiciled incumbent that competes for the same club and consumer customers as erima.
• adidas: Global German sportswear giant and the dominant incumbent in team sports. While operating across a much wider portfolio, adidas competes head-to-head with erima in football, handball and running categories.
• Nike: Global sportswear leader with deep football and team-sports category presence. Comparable to erima as the ultimate broad incumbent competing for athlete and club mindshare across all team sports segments erima serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/erimasportswear
• Facebookfacebook.com/erima.sportswear
• LinkedInde.linkedin.com/company/erima
• Instagraminstagram.com/erima.sportswear/?hl=de
• TikToktiktok.com/@erima.sportswear
• Xx.com/erima1900

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about erima GmbH