What LiveWell Dorset does

LiveWell Dorset is a publicly funded health and wellbeing coaching service operated as part of Dorset Council's public health commitment (Public Health Dorset). Established in 2015 and registered in Weymouth, United Kingdom, the service provides free, evidence-based behaviour change coaching to every adult in Dorset across four health pillars: smoking cessation, weight management, physical activity promotion, and alcohol reduction. Since inception it has supported over 40,000 residents, with the council claiming that 75% of those helped do not need to return for further support.

The service is built on the COM-B model of behaviour change developed at University College London, which assesses a person's capability, opportunity, and motivation to tailor coaching accordingly. Delivery combines one-to-one telephone coaching (typically six 20-minute sessions) with a suite of digital tools — including the My Quit Route smartphone app (iOS and Android), the Habit Hacker assessment tool, and the LiveWell Finder activity search — plus a self-service web portal (my.livewelldorset.co.uk). In-person delivery is provided via NHS Health Check Practitioners, Training and Engagement Officers, and partnerships with more than 60 connected local services, including pharmacies (for NRT dispensing), slimming clubs, Allen Carr Easyway, and Active Dorset.

The business model is non-commercial in the conventional sense: LiveWell Dorset is entirely free to end users, with no subscription, insurance, or direct payment. Revenue, where applicable, derives from Dorset Council public health grant funding and Public Health Dorset allocations. The operating team spans 11-50 employees covering service management, behaviour change, coaching, communications, training and engagement, and health check delivery. Distribution occurs via freephone helpline, online portal, community outreach events, GP and pharmacy referrals, and the LiveWell at Work workplace wellbeing programme targeting Dorset employers. The service also participates in national campaigns including Stoptober and the Swap 2 Stop vaping initiative.

Name

LiveWell Dorset

Legal name

LiveWell Dorset

Website

https://livewelldorset.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

LiveWell Dorset is a free, Dorset Council-funded public health service that delivers evidence-based behaviour change coaching and NHS Health Checks to adults in Dorset across smoking cessation, weight management, physical activity, and alcohol reduction.

Ownership category

akta.pro rank

Product category

Public Health Coaching Services

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Lifestyle & Habit Change Coaching (HSADAGAB)

akta.pro secondary industries

Weight Management & Behavior Change Education (EDAAAHAF), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

• Public health coaching
• Smoking cessation support
• Weight management programmes
• Behaviour change services
• NHS health checks

Headquarters

HQ city

Weymouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Public Health Funding: Free service funded by Dorset Council's public health commitment. The service is part of the council's commitment to improving public health and is provided at no charge to Dorset residents. Revenue is derived from public health grants and local government funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

LiveWell Dorset provides free health and wellbeing coaching and support to every adult in Dorset, covering four pillars: smoking cessation (including nicotine replacement therapy, vape starter kits and Allen Carr Easyway seminar places), weight management (with vouchers for local slimming groups), physical activity (via the LiveWell Finder), and alcohol reduction. Delivery combines one-to-one telephone coaching grounded in the COM-B behaviour change model with online tools (Habit Hacker, My Quit Route app, MyLiveWell portal), community-based NHS Health Checks, and a workplace wellbeing programme for Dorset employers.

Product overview

LiveWell Dorset is a free public health coaching service funded by Dorset Council, offering a unified digital and telephone-based health and wellbeing support platform. The core offering is one-to-one telephone coaching using the COM-B behavior change model, supported by complementary digital tools including the My Quit Route mobile app, online Habit Hacker assessment tool, and MyLiveWell web portal. Service modules cover four key health pathways: Move More (physical activity), Manage Weight, Stop Smoking (including Swap 2 Stop vape support and Stoptober campaigns), and Drink Less. Additional services include NHS Health Checks, Workplace Wellbeing training, and Community Engagement programs. All services are free to Dorset residents.

Differentiator

Problem solved

Functional benefit

Products and services

• LiveWell Dorset Health Coaching Free one-to-one telephone coaching (typically six 20-minute sessions) helping Dorset residents improve health through behaviour change across smoking cessation, weight management, physical activity and alcohol reduction. Grounded in the COM-B model of behaviour change developed by University College London, and available to every adult in Dorset at no charge.
• My Quit Route App Free smartphone application for tracking smoking cessation progress, featuring expert advice and scientifically-proven tools to help users quit smoking. Available on iPhone and Android, with a Google Play listing published under com.MQR.
• Swap 2 Stop Vape Support Online support page providing guidance on using vape kits, coaching videos, articles, and app integration for smokers switching from cigarettes to vaping. Includes Tornado GTL vape setup instructions for free vape kits issued to eligible adult smokers with BCP or Dorset Council postcodes under the national Swap 2 Stop campaign.
• NHS Health Checks NHS Health Check programme offering cardiovascular risk assessments and health screenings for adults in Dorset, delivered by NHS Health Check Practitioners in community settings across the county.
• Habit Hacker Tool Online behaviour change assessment tool designed by LiveWell Dorset's health and psychology experts to help users identify personal barriers to healthy living changes and receive tailored tips aligned to the COM-B model.
• LiveWell Finder Activity finder tool enabling Dorset residents to search for local health and wellbeing activities, classes and support groups in their area, covering quitting smoking, getting active, losing weight and drinking less.
• MyLiveWell Portal Self-service online registration and account management portal allowing Dorset residents to register for services, log in to track progress, favourite activities and complete assessments for the free coaching offer.
• LiveWell at Work Workplace Wellbeing Programme Workplace wellbeing programme offering training and support for Dorset employers, delivered by Training and Engagement Officers, signposting employees into the wider LiveWell Dorset free coaching offer.
• Community Engagement Service Community-based outreach service in which LiveWell Dorset's Engagement Teams and NHS Health Check Practitioners attend local events across Dorset, offering health checks and connecting residents to the free LiveWell services.

Quantifiable outcome

• Over 40,000 people supported since 2015
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Dorset Council / Public Health DorsetcoreStrategic or Co-development PartnerLiveWell Dorset is part of Dorset Council's public health commitment and Public Health Dorset. The service is funded by and aligned with the local authority's public health strategy to improve the health and wellbeing of Dorset residents.
• NHS (NHS Health Checks, NHS Smokefree App)coreStrategic or Co-development PartnerLiveWell Dorset delivers NHS Health Checks in the community and promotes the NHS Smokefree app to support quit journeys. The service is aligned with NHS public health priorities for smoking cessation and health improvement.
• Allen Carr EasywaysupportingImplementation/ SI/ Consulting PartnerAllen Carr Easyway provides one-day quit smoking seminars (worth £329) offered free to LiveWell Dorset clients as part of their personalised quit plan. Seminars available in-person or online.
• Local Pharmacies (Dorset)supportingChannel Partner/ Reseller/ DistributorLocal Dorset pharmacies dispense nicotine replacement therapy (NRT) including patches, gum, and inhalers prescribed or referred through LiveWell Dorset. One of the connected services in the LiveWell network.
• Slimming Clubs (Dorset)supportingChannel Partner/ Reseller/ DistributorSlimming clubs in Dorset are part of the connected services network, with LiveWell Dorset offering vouchers to eligible clients for kick-start weight-loss programmes.
• Active DorsetsupportingStrategic or Co-development PartnerActive Dorset is referenced as a partner for physical activity support, particularly for Getting Active at Work programmes. LiveWell Dorset signposts clients to Active Dorset resources for workplace wellbeing.
• Swap 2 Stop / National Vaping CampaignsupportingStrategic or Co-development PartnerLiveWell Dorset is part of the national Swap 2 Stop campaign, a nationwide initiative encouraging smokers to switch from smoking to vaping. Eligible adult smokers with BCP or Dorset Council postcodes can receive a free vape kit.

Scale indicators5 records

Recent moves5 records

Broad incumbents

• WW (Weight Watchers): Global weight-management subscription programme with digital + community channels. Overlaps with LiveWell's Manage Weight pillar and competes for the same behavioural weight-loss audience.
• Change4Life: Public Health England / NHS public-health campaign encouraging families to eat well, move more, and live longer. Comparable in public-health behaviour-change category, though historically targeted at families rather than individual adults.
• Slimming World: UK weight-management incumbent whose group sessions are accessible to LiveWell Dorset clients via kick-start vouchers. Comparable in weight-management category but operates commercially and at national scale.

Emerging players

• Allen Carr's Easyway: Commercial stop-smoking seminar provider; LiveWell offers Allen Carr Easyway seminar places (worth £329) free to its clients. Comparable as a smoking-cessation intervention but commercial rather than publicly funded.
• Noom: Digital-first behaviour-change coaching platform using psychological techniques (including elements aligned with COM-B) for weight and habit change. Comparable as a digital behaviour-change coaching model, though commercial and global rather than publicly funded.

Regional players

• Active Dorset: Local Active Partnership for Dorset promoting physical activity; an explicit LiveWell Dorset partner (signposting, workplace programmes). Comparable as a Dorset-embedded physical-activity promotion body but narrower scope (activity only).

Direct peers

• One You (Kent / OHID): Public Health England / OHID-branded behaviour-change programme targeting adults on smoking, eating, drinking, and moving more. Closely comparable as a local-authority-embedded public health coaching service with the same COM-B-aligned ethos.
• NHS Smokefree: National smoking-cessation service with app, telephone support, and NRT signposting. LiveWell actively promotes and cross-links to NHS Smokefree, and both compete/cooperate on the same Dorset smoking-cessation pathway.
• Better Health (NHS): National NHS public health service offering free tools and coaching for weight loss, smoking cessation, drinking less, and getting active. Directly comparable to LiveWell Dorset in mission, free-to-user model, and four-pillar focus, but operates at a UK national scale rather than a single-council catchment.

Others

• Randox Health: Commercial health-screening provider delivering diagnostic health checks. Comparable in the NHS Health Check / health-screening subcomponent that LiveWell Dorset offers in the community, though commercial and private-pay rather than publicly funded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lwdorset
• Facebookfacebook.com/lwdorset
• Instagraminstagram.com/lwdorset
• LinkedInlinkedin.com/company/livewelldorset

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveWell Dorset