Day-Today
Day-Today operates a Scotland-based symbol group network of over 300 independently owned convenience stores. Founded in 2003 and headquartered in Glasgow, the company provides independent retailers with brand identity, bulk purchasing through United Wholesale (Scotland), and marketing support.
- Company typePrivate
- Founded2003
- HeadquartersMotherwell, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Day-Today does
Day-Today is a Scotland-based convenience store symbol group founded on 1 April 2003 with 30 stores opening simultaneously across the country. Today the network comprises over 300 independently owned Day-Today branded convenience stores, making it what the company describes as the fastest-growing symbol group in the UK. Headquartered in Glasgow at 110 Easter Queenslie Road, the company serves local Scottish communities through a one-stop-shop format offering groceries, confectionery, beverages, tobacco, and household essentials, alongside store format variants including Day-Today Express and an online ordering channel at order.day-today.co.uk.
Under the symbol group model, independent retailers operate Day-Today branded stores and gain access to bulk purchasing power through the company's core wholesale partner, United Wholesale (Scotland), as well as marketing materials, promotional support, brand identity, and operational frameworks. The central Day-Today entity maintains a small head office staff of 11-50 employees focused on brand standards, retailer recruitment, community programming, and supplier coordination rather than direct store operation. No proprietary technology platforms underpin the business; operations rely on traditional convenience retail infrastructure combined with brand identity systems and a basic e-commerce storefront.
Revenue is generated through a combination of retailer membership or symbol-group fees and wholesale supply coordination via United Wholesale (Scotland), though specific financial terms are not publicly disclosed and Day-Today does not publish revenue figures. The company has built substantial brand equity through 30+ industry awards spanning 2014-2021 from bodies including the Scottish Grocer Awards, Scottish Local Retailer Awards, Asian Trader Awards, and Retail Industry Awards. Day-Today has no identified institutional or private equity backing, operates as a privately held founder-led entity, and has expanded its brand presence through community initiatives including the Viral Kindness Scotland pandemic response and partnerships with Edinburgh Helping Hands and multiple national charities.
Day-Today firmographics
Firmographics- Name
- Day-Today
- Legal name
- Day-Today
- Website
- https://day-today.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Day-Today operates a Scotland-based symbol group network of over 300 independently owned convenience stores. Founded in 2003 and headquartered in Glasgow, the company provides independent retailers with brand identity, bulk purchasing through United Wholesale (Scotland), and marketing support.
- Ownership category
- akta.pro rank
Day-Today industry classification
Industry- Product category
- Convenience Retail
- NAICS
- Convenience Retailers (445131), Grocery and Convenience Retailers (4451)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Traditional Convenience Stores (C-Stores) (CRAHABAA)
Keywords
Where Day-Today is headquartered
LocationHeadquarters
- HQ city
- Motherwell
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Day-Today business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Sales: Day-Today generates revenue through retail sales at its network of over 300 independently owned convenience stores. Each store operator sells products directly to consumers, with the symbol group model providing branding, bulk purchasing advantages, and operational support.
- Symbol Group Membership: Independent retailers pay to join the Day-Today symbol group, gaining access to the brand identity, bulk purchasing through United Wholesale (Scotland), marketing materials, and promotional support. This creates recurring membership/value exchange within the network.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Day-Today product offering
Product offeringCore offering
Day-Today is a symbol-group convenience store chain operating over 300 independently owned, branded stores across Scotland, selling a one-stop-shop assortment of groceries, confectionery, beverages, tobacco, licensed goods, and household essentials. The head office (based in Glasgow) supports member retailers with brand identity, marketing, and bulk purchasing through United Wholesale (Scotland), and consumers can also order online through order.day-today.co.uk.
Product overview
Day-Today is a retail chain offering convenience stores and cash and carry services. The company operates over 300 Day-Today branded convenience stores across Scotland, with variants including Day-Today Express format stores. The business provides a one-stop-shop for daily essentials including confectionery, beverages, tobacco products, and groceries, targeting local communities with value-focused offerings and in-store promotions.
Differentiator
Problem solved
Functional benefit
Products and services
- Day-Today Convenience Stores Branded convenience-store format offering a one-stop-shop for groceries, confectionery, beverages, tobacco, licensed goods, and household essentials across more than 300 independently owned stores in Scotland. Targets neighborhood consumers seeking accessible, value-priced daily essentials.
- Day-Today Express Compact Day-Today branded convenience-store format operated by independent retailers under the symbol-group, offering a focused quick-stop assortment (e.g., Day-Today Express, Stenhousemuir).
Quantifiable outcome
- Over 300 stores across Scotland with continued growth
- +1 more outcomes
Companies that use Day-Today
Customer profileSegments2 records
Ideal customer profiles2 records
Day-Today technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Day-Today partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- United Wholesale (Scotland)coreUnited Wholesale (Scotland) is the primary wholesale supplier for Day-Today stores. The partnership provides Day-Today retailers with access to bulk purchasing, trade-only promotional offers, and competitive pricing. Retailers are directed to United Wholesale for 3-weekly promotional offers and cash and carry purchasing.
- Edinburgh Helping HandscoreDay-Today partnered with Edinburgh Helping Hands to provide free, intelligently structured football coaching and practice sessions for under privileged children in and around Edinburgh, coached by former professional coaches and players.
- Prince & Princess of Wales HospiceminorDay-Today donates to Prince & Princess of Wales Hospice as part of its community charity program.
- National Grocers Benevolent FundminorDay-Today supports the National Grocers Benevolent Fund through donations.
- National Council for Voluntary OrganisationsminorDay-Today supports the National Council for Voluntary Organisations through donations.
- Charities Aid FoundationminorDay-Today supports the Charities Aid Foundation through donations.
- Kidney Research UKminorDay-Today supports Kidney Research UK through donations.
- Ucare FoundationminorDay-Today supports Ucare Foundation as part of Asian charity donations.
- Islamic Relief Worldwide CharityminorDay-Today supports Islamic Relief Worldwide as part of Asian charity donations.
- Glasgow Central Mosque CharityminorDay-Today supports Glasgow Central Mosque Charity through donations.
- Viral Kindness ScotlandcoreDay-Today is a founding partner of Viral Kindness Scotland, a community-led response to help those in need during the coronavirus pandemic. The initiative connects people and organizations across Scotland, with Day-Today stores distributing postcards to identify vulnerable people and sign up volunteers. Partners include Sarwar Foundation, Go-centric, and Usave.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Day-Today competitors and assessment
Company assessmentDirect peers
- SPAR UK: One of the largest symbol group/franchise networks in the UK convenience sector, recruiting independent retailers and supplying via James Hall & Co. Directly comparable franchise model and target independent retailer customer to Day-Today.
- Premier (Booker): One of the largest UK symbol groups for independent retailers, backed by Booker/ Tesco wholesale. Directly comparable franchise-style model to Day-Today, targeting the same independent operator segment.
- Londis (Booker): UK symbol group for independent convenience retailers, supplied by Booker. Same franchise/symbol group model and small-format convenience positioning as Day-Today, often recruiting from the same independent retailer pool.
- Best-one (Bestway Retail): UK symbol group operated by Bestway Wholesale, providing independent convenience retailers with branding, supply, and marketing support. Same symbol group architecture and independent retailer target as Day-Today.
- Nisa Retail: UK symbol group/buying group for independent convenience retailers (now part of Co-op). Recruits independents under a shared brand and wholesale supply arrangement, directly competing with Day-Today for retailer recruitment.
- Costcutter: UK symbol group for independent convenience stores (part of the Bestway Costcutter Supermarkets Group), recruiting independent operators under a shared brand and supply deal — same franchise/symbol model as Day-Today.
- Mace: UK symbol group for independent convenience stores supplied via Booker/Tesco. Offers branding and wholesale benefits to independents, competing for the same retailer recruitment pool as Day-Today.
Broad incumbents
- Tesco Express: Corporate-owned small-format convenience stores of a major UK grocer, competing with Day-Today for neighbourhood convenience basket share across Scotland. Larger and broader portfolio but overlapping convenience format and customer.
- Sainsbury's Local: Corporate-owned small-format convenience stores of a major UK grocer, competing in the same Scottish neighbourhoods for daily-essential convenience trips. Overlapping format and customer base with Day-Today's stores.
Regional players
- Scotmid Co-operative: Scottish community retail co-operative operating convenience stores in the same geographies as Day-Today. Comparable convenience format and Scottish community footprint, though structured as a co-op rather than a symbol group.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Day-Today social profiles
Digital presenceDay-Today financial estimates
Financial estimateRevenue estimate
Valuation estimate
Day-Today leadership team
Management profileNumber of profiles
Day-Today funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Day-Today M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Day-Today
What does Day-Today do?
Day-Today is a symbol-group convenience store chain operating over 300 independently owned, branded stores across Scotland, selling a one-stop-shop assortment of groceries, confectionery, beverages, tobacco, licensed goods, and household essentials. The head office (based in Glasgow) supports member retailers with brand identity, marketing, and bulk purchasing through United Wholesale (Scotland), and consumers can also order online through order.day-today.co.uk.
Is Day-Today a public or private company?
Day-Today is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Day-Today founded?
Day-Today was founded in 2003. It employs 11 to 50 people.
Where is Day-Today based?
Day-Today is headquartered in Motherwell, United Kingdom, in the Europe region.
How does Day-Today make money?
Two revenue lines are on record. Retail Sales are the primary driver. The others are symbol Group Membership.
Who are Day-Today's main competitors?
Direct peers on record are SPAR UK, Premier (Booker), Londis (Booker), Best-one (Bestway Retail), Nisa Retail, Costcutter and Mace. Broad incumbents are Tesco Express and Sainsbury's Local. Scotmid Co-operative is listed as a regional player.
Does Day-Today have an API?
No public API is recorded for Day-Today.
What industry is Day-Today in?
Day-Today's product category is Convenience Retail. Its primary akta.pro industry code is CRAHABAA, Traditional Convenience Stores (C-Stores). Its NAICS code is 445131 and its SIC code is 5412.