Machinery Sales

What Machinery Sales does

Machinery Sales Co. (MASCO) is a privately-held industrial distributor of metal-cutting machine tools, founded in 1938 and headquartered in a 12,000 sq. ft. facility in City of Industry, California. The company operates as a division of Hurco Companies, Inc. and serves as the exclusive Southern California distributor for multiple premium machine tool brands, including Hurco, Kitamura, Okamoto, JetEdge, Sisma, Hanwha, and Takumi. Its product portfolio spans vertical and horizontal machining centers, 5-axis machines, turning centers, grinding machines, waterjet cutters, and laser systems, with the Hurco line featuring the proprietary WinMax CNC control system.

MASCO's business model centers on hardware sales of high-value capital equipment (pricing is quote-based, typically multi-year financing contracts via partner Intech Funding Corp.), supplemented by recurring revenue streams from spare parts and waterjet consumables, factory-trained installation and repair services, CNC programming and applications engineering, and customer training conducted at its on-site theater/classroom. The company employs a direct sales force covering the Southern California territory, supported by inside sales, and leverages its 30+ machine showroom for demonstrations, open houses, and seminars. Revenue is not publicly disclosed, and the customer base spans aerospace and defense, medical and dental, automotive and motorsports, luxury goods, job shops, and large-scale manufacturers across SMB and enterprise segments.

MASCO differentiates through turnkey applications engineering, factory-trained service since 1938, exclusive distribution rights for premium brands, and a multi-brand portfolio that allows customers to source diverse metal-cutting solutions from a single vendor. The company is family-controlled (Chairman Gary Smith, since 1979), with day-to-day management shared between President Garry Frost and General Manager Chris Mangano (appointed 2021), and has been recognized with multiple Distributor of the Year awards including the Kitamura Outstanding Achievement Award in 2020.

Name

Machinery Sales

Legal name

Machinery Sales Co.

Website

https://mascosocal.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Machinery Sales Co. (MASCO) is a Southern California-exclusive distributor of premium metal-cutting CNC machine tools, parts, and service, founded in 1938 and operating as a division of Hurco Companies, Inc. Serving aerospace, medical, automotive, and job shop customers across the Pacific Southwest.

Ownership category

akta.pro rank

Headquarters

HQ city

City Of Industry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. CNC Machine Tool Sales: Sales of metal-cutting CNC machine tools including machining centers, turning centers, grinding machines, waterjet cutters, and laser systems. One-time hardware sales of premium brands including Hurco, Kitamura, JetEdge, Okamoto, Sisma, Hanwha, and Takumi.
2. Parts & Accessories Sales: Stocks and sells spare parts and waterjet consumables for various brands including Omax, Bridgeport, and Maxiem machines. Same-day pickup and quick shipping available from their City of Industry location.
3. Service & Repair: Factory-trained technicians provide installation, warranty repair, preventive maintenance, and out-of-warranty repair services for CNC machine tools. Services include mechanical, hydraulic, electronic, and CNC control support.
4. Financing & Leasing Facilitation: Partners with Intech Funding Corp. to provide flexible financing and lease options with terms from 3 to 5 years. Offers Section 179 tax deduction qualified leases and various purchase options including $1 buyout leases.
5. Training & Applications Engineering: CNC programming and operation training, customer seminars, and ongoing training in their theater/classroom facility. Applications engineering support for turnkey solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Machinery Sales Co. (MASCO) is a full-service distributor of metal-cutting machine tools, selling CNC machining centers, turning centers, grinding machines, waterjet cutters, and laser systems from premium brands including Hurco, Kitamura, Okamoto, Jet Edge, Sisma, Takumi, Hanwha, Leadwell, and Expand Machinery. The company complements equipment sales with turnkey applications engineering, factory-trained installation and repair services, spare parts, CNC programming and operation training, and financing and leasing facilitation through partner Intech Funding Corp.

Product overview

Machinery Sales Co. (MASCO) is a full-service distributor of metal-cutting machine tools, serving Southern California since 1938. The company operates as a multi-brand portfolio distributor offering CNC machining centers, turning centers, grinding machines, and specialty machines from Hurco, Kitamura, Okamoto, Jet Edge, Sisma, Takumi, and Hanwha. The core product line centers on Hurco CNC machine tools featuring the proprietary WinMax control system with conversational and NC programming capabilities, supplemented by precision machining centers from Kitamura, grinding solutions from Okamoto, waterjet systems from Jet Edge, laser systems from Sisma, and additional lines from Takumi, Hanwha, and Leadwell. MASCO provides complete customer support including sales, warranty installation, after-warranty service, CNC applications training, and spare parts stocking. The company also offers financing and leasing services through Intech Funding Corp. and maintains a technical showroom with over 30 powered machines in City of Industry, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Hurco CNC Machine Tools Complete line of Hurco CNC machining centers and turning centers featuring the proprietary WinMax control system with conversational and NC programming. Sold to manufacturing customers across Southern California.
• Kitamura Machining Centers Precision horizontal, vertical, and 5-axis machining centers from Kitamura Machinery including Mycenter HX series and 3Xi models for precision manufacturing customers.
• Okamoto Precision Grinding Machines Precision surface grinders, O.D. grinders, and internal grinders for high-precision grinding applications in aerospace, automotive, and tool industries.
• Jet Edge Waterjet Cutter Systems Waterjet cutting systems and pumps for precision waterjet machining of various materials including metal, stone, glass, and composites.
• Sisma Laser Systems Laser marking and machining systems for industrial applications including engraving, cutting, and surface treatment.
• Takumi CNC Machinery CNC machining centers including 3-axis box ways, linear guide VMCs, double column VMCs, horizontal machining centers, 5-axis VMCs, and box way lathes.
• Hanwha Machinery America CNC Automatics CNC machine tools from Hanwha Corporation including turret type CNC automatic lathes and factory automation systems.
• Expand Machinery CNC Lathes CNC lathes distributed by MASCO for small parts manufacturing and general turning applications.
• Leadwell LTC Series CNC Turning Centers Slant bed CNC turning centers including LTC-208 and LTC-210 with 30-degree slant bed design, Fanuc OiMate-TD control, for precision metal cutting applications.
• Machine Tool Parts and Accessories Replacement parts, waterjet consumables, spindle components, and accessories for various machine tool brands including Bridgeport, Omax, Maxiem, and Kitamura.
• Service and Repair Factory-trained technicians provide installation, warranty repair, preventive maintenance, and out-of-warranty repair services for CNC machine tools, including mechanical, hydraulic, electronic, and CNC control support.
• Training and Applications Engineering CNC programming and operation training, customer seminars, and ongoing training in MASCO's theater/classroom facility, plus applications engineering support for turnkey solutions.
• Financing and Leasing Facilitation Equipment financing and leasing solutions through Intech Funding Corp. including finance leases with $1 buyout and operating leases with flexible terms for CNC machine tool purchases.

Quantifiable outcome

• Reduced cycle time by up to 30% with Hurco UltiMotion technology
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Hurco Companies, Inc.flagshipChannel Partner/ Reseller/ Distributor · 1 December 2012MASCO is the exclusive distributor for Hurco USA products in Southern California, responsible for sales, service, and customer training and support. Hurco is a global industrial automation company that designs and produces interactive computer controls, software, and computerized machine systems for metal cutting machine tools.
• KitamuracoreChannel Partner/ Reseller/ DistributorKitamura Machinery is a premier manufacturer of precision horizontal, vertical, and 5-axis machining centers. MASCO is an authorized distributor offering Kitamura machines including Mycenter-HX series horizontal machining centers.
• Jet EdgecoreChannel Partner/ Reseller/ DistributorJet Edge manufactures waterjet cutter systems and pumps. MASCO distributes Jet Edge waterjet products in Southern California, including MAXJET and EnduroMAX pump systems.
• OkamotocoreChannel Partner/ Reseller/ DistributorOkamoto Precision Surface Grinders, O.D. Grinders, and Internal Grinders are distributed by MASCO in Southern California.
• SismacoreChannel Partner/ Reseller/ DistributorSisma machinery and laser systems for marking, welding, and micro-machining applications are distributed by MASCO in Southern California.
• Hanwha Machinery AmericacoreChannel Partner/ Reseller/ DistributorHanwha Corporation manufactures industrial furnaces, factory automation systems, and machine tools including turret type CNC automatics. MASCO distributes Hanwha products in their territory.
• TakumicoreChannel Partner/ Reseller/ DistributorTakumi manufactures CNC machining centers including 3-axis VMCs, double column machines, and horizontal machining centers. MASCO is an authorized distributor.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Haas Automation: Largest U.S.-based CNC machine tool manufacturer selling direct and through a global dealer network. Comparable as a competing OEM whose dealers compete with MASCO's territory.
• DMG Mori: Global manufacturer of CNC machine tools with direct sales and distributor channels across the U.S. Comparable to MASCO as an incumbent in the broader metal-cutting machinery space that competes via its own dealer relationships.
• Mazak: Global CNC machine tool manufacturer with regional Technology Centers and dealer support in the U.S. Comparable as an incumbent competing for the same aerospace and precision manufacturing customers MASCO serves.
• Hurco Companies: MASCO's parent company and global manufacturer of CNC machine tools with proprietary WinMax control software. Directly comparable as the OEM behind MASCO's flagship product line and an incumbent in the broader metal-cutting machinery market.

Others

• MSC Industrial Direct: Large U.S. distributor of metalworking and industrial supplies including cutting tools, machine tool accessories, and MRO products. Adjacent to MASCO through its parts/accessories and metalworking customer overlap, though not a direct machine tool competitor.

Regional players

• CNC Solutions: Regional CNC machine tool dealer offering sales, service, and applications support. Comparable to MASCO's regional distribution model but operating in a different U.S. geography.

Direct peers

• Methods Machine Tools: One of the largest U.S. metal-cutting machine tool distributors, carrying multiple premium CNC brands and providing turnkey solutions across regional territories. Directly comparable to MASCO in product mix, customer base (aerospace, medical, job shops), and distribution model.
• Gosiger: Major U.S. distributor of CNC machine tools with strong applications engineering and service capabilities. Comparable to MASCO as a multi-brand, turnkey distributor serving aerospace, medical, and industrial customers.
• Productivity Inc: Regional CNC machine tool distributor with applications engineering, training, and service. Directly comparable as a multi-line dealer serving job shops and industrial manufacturers.
• Ellison Technologies: Multi-brand CNC machine tool distributor serving U.S. manufacturers with sales, service, and applications support across multiple regions. Closely matches MASCO's distributor business model and brand portfolio approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MASCOSoCal
• LinkedInlinkedin.com/company/machinery-sales-co-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Machinery Sales