What Takumi does

Takumi is a London-headquartered influencer marketing company that combines a proprietary SaaS platform with a fully managed service to help enterprise brands and global advertising agencies plan, execute, and measure creator-led campaigns at scale. Founded circa 2015 by serial tech entrepreneur Mats Stigzelius and operating for 8+ years (legal entity Takumi International Ltd, registered in England and Wales), the company reports having delivered thousands of campaigns for over 1,000 global brands. Enterprise clients named in public materials include La Roche-Posay (L'Oréal), Uber, Häagen-Dazs (General Mills), Mercedes-Benz, Kellogg's (Special K), and Jack Wills, spanning FMCG, beauty/healthcare, luxury/automotive, transportation/tech, and fashion verticals.

The core product is the TAKUMI Influencer Marketing Platform, which covers the full creator-campaign lifecycle: strategy and analytics, influencer discovery and vetting (powered by the proprietary TAKUMI Creator Index audience-scoring system built on 7+ years of first-party data), briefing, contracting, content licensing, campaign management, paid media amplification, and measurement/attribution (including brand lift). The platform integrates with major social channels (Facebook Graph API, Instagram, TikTok) and with payment processors (Stripe, Adyen, Dwolla, Revolut) to operate a two-sided creator-brand marketplace. A consumer surface, the TAKUMI Connect mobile app (iOS/Android), onboards creators to receive campaign invitations, submit content, and receive payments. The software is paired with a managed-service delivery layer providing dedicated campaign managers, creator outreach, and strategic support.

Takumi makes money primarily through enterprise managed-service fees for executing creator-led campaigns, combined with platform/subscription access. Pricing is quote-based ("Book a Demo" CTA) with global digital content rights bundled in. Go-to-market is enterprise field sales, supported by a self-serve admin portal for existing clients. The company maintains offices in London (UK headquarters, Waverley House / Noel Street and Paul Street addresses) and New York (regional HQ, Avenue of the Americas) to serve European and North American markets, with a global brand footprint claim across verticals. Strategic moves include the August 2021 acquisition of media buying agency Unieed, and a 2023 leadership upgrade that installed Marco Ricci as Global CEO alongside new hires Claudia Mastromauro (Global VP Client Services) and Sue Siddall (Non-Executive Director).

Name

Takumi

Legal name

Takumi International Ltd

Website

https://takumi.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Takumi is a London-headquartered influencer marketing platform combining proprietary data-driven SaaS technology with managed services to help enterprise brands execute creator-led campaigns at scale. Founded circa 2015, the company has served over 1,000 global brands across Instagram, TikTok, and other social platforms.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Campaign Operations & Managed Services (BPAFAHAF)

Keywords

• Influencer marketing platform
• Creator marketing services
• Performance marketing platform
• Social media advertising
• Content licensing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Managed Influencer Marketing Services: Takumi provides a fully managed service powered by its influencer marketing platform. The service includes strategy, creator discovery and vetting, campaign management, content licensing, payments, and measurement. Revenue is generated through service fees charged to enterprise brands for campaign execution.
2. Platform Licensing: Technology platform access combined with managed services. Brands receive access to TAKUMI's creator network, analytics tools, and campaign management capabilities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Takumi provides a fully managed influencer marketing service powered by an award-winning, data-driven platform that helps enterprise brands plan, execute, and measure creator-led campaigns. The offering combines a SaaS technology platform featuring the proprietary TAKUMI Creator Index for influencer discovery and vetting with end-to-end managed services including strategy, briefing, contracting, content approvals, payments, paid media amplification, and attribution. The TAKUMI Connect mobile app enables creators to participate in brand campaigns across Instagram, TikTok, and other social platforms.

Product overview

Takumi is a creator-driven performance marketing platform combining an award-winning SaaS technology platform with a fully managed service. The core offering consists of the TAKUMI Influencer Marketing Platform, a data-driven SaaS tool providing influencer discovery and vetting via the proprietary TAKUMI Creator Index, campaign management, briefing and contracting workflows, paid media amplification, and real-time measurement and reporting. This platform is complemented by Takumi Managed Service, providing dedicated human support for strategy, creator relations, and campaign execution. The TAKUMI Connect mobile app serves creators, enabling them to participate in brand campaigns, submit content, and receive payments. The platform has delivered thousands of campaigns with over 1,000 global brands over 8+ years, and emphasizes first-party data-driven insights spanning 7+ years of campaign intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• TAKUMI Influencer Marketing Platform Award-winning data-driven SaaS influencer marketing platform enabling enterprise brands to discover, vet, brief, manage, and measure creator-led campaigns across social platforms. Includes the proprietary TAKUMI Creator Index for influencer scoring, real-time analytics, and campaign management tools.
• Takumi Managed Service Fully managed influencer marketing service powered by the TAKUMI platform. Provides dedicated campaign managers, strategic insight, creator outreach, contracting, content approvals, paid media amplification, and performance optimization for enterprise brands.
• TAKUMI Connect Mobile App Mobile application available on iOS and Android that connects content creators with brand advertising campaigns. Allows creators to receive campaign invitations, submit content, track posts, and claim reward payments.

Quantifiable outcome

• 200% sales lift (Häagen-Dazs campaign)
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• UnieedcoreStrategic or Co-development Partner · 11 August 2021TAKUMI acquired media buying agency Unieed as a strategic move to expand its client services and market offerings. The acquisition included new leadership appointments to strengthen the company's capabilities.
• La Roche-Posay (L'Oréal)coreStrategic or Co-development PartnerStrategic partnership with L'Oréal's #1 dermocosmetic brand worldwide. TAKUMI has been selected for the second consecutive year to build long-term partnerships with expert dermatologists and tap into top trends using innovative creators. The partnership focuses on year-round brand love and authentic creator content.
• Secret CinemaminorStrategic or Co-development PartnerPartnership for Häagen-Dazs #SecretSofa campaign aligned with Secret Cinema's virtual immersive experience into living rooms during the UK Covid-19 lockdown. The campaign was designed to create a cultural moment with Secret Sofa by Häagen-Dazs.
• Amazon Prime NowminorChannel Partner/ Reseller/ DistributorAmazon Prime Now partnership enabled Häagen-Dazs to deliver bespoke ice cream pairings for each week's Secret Cinema film during the virtual screening series.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GRIN: Creator management platform built for enterprise ecommerce and DTC brands, with discovery, CRM, and ROI reporting. Directly overlapping with Takumi in the enterprise category and value proposition.
• Aspire (formerly AspireIQ): End-to-end influencer marketing platform serving enterprise and mid-market brands with creator discovery, campaign management, and analytics. Directly comparable to Takumi on platform functionality and target customer.
• Traackr: Influencer marketing platform focused on brand performance, creator relationship management, and measurement. A direct peer to Takumi's platform for enterprise brand customers.
• Tagger (Sprout Social): Influencer marketing platform acquired by Sprout Social, offering social listening, creator discovery, and campaign analytics. Competes directly with Takumi's SaaS platform for enterprise brand budgets.
• Upfluence: All-in-one influencer marketing platform combining a searchable creator database with campaign management and ecommerce integrations. Comparable to Takumi across platform capabilities and customer segments.
• CreatorIQ: Enterprise influencer marketing SaaS platform with creator discovery, CRM, workflow, and measurement capabilities. Closest direct competitor to Takumi in the enterprise, data-driven platform category, with a broadly overlapping customer profile (global brands and agencies).
• Captiv8: Influencer marketing platform used by enterprise brands and agencies with discovery, workflow, and measurement. Comparable peer in the same platform-plus-managed-service category as Takumi.
• Klear: Influencer marketing platform offering creator discovery, campaign management, and analytics; now part of Meltwater. Direct competitor to Takumi's enterprise platform.
• Kairos Media: Influencer marketing agency with strong TikTok and gaming expertise, combining managed services with proprietary tech. Closest direct competitor to Takumi's hybrid platform-plus-managed-service model.

Broad incumbents

• Publicis Groupe: Global advertising holding company with influencer/content capabilities via agencies like Leo Burnett, Saatchi & Saatchi, and Digitas. Competes for the same enterprise brand marketing budgets as Takumi's managed service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/takumihq
• LinkedInlinkedin.com/company/takumihq
• Instagraminstagram.com/takumihq
• TikToktiktok.com/@takumihq
• Xx.com/takumihq

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Takumi